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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Buy 227470 Air Jordan 6 Retro Women Black Purple White Shoes,Womens Shoes Nike Free 5.0 Flash Noble Purple/Vivid Purple/Copa/Reflect SilverComfortable 193635 Air Jordan 7 Retro Women White /Black Hot Lava Grey Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount 231977 Nike Air Force 1 Women Black White Shoes,Womens Shoes Nike Air Relentless 5 Cool Grey/Blue Lagoon/White/WhiteDiscount 146040 Nike Air Max Excellerate Women Grey Purple Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Discount 225182 Nike Flyknit Roshe Run Women Shoes,Womens Shoes Nike Air Max Siren Print Black/Cool Grey/Wolf Grey/WhiteDiscount 157920 Nike Free Run 2 Women Gray Navy Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Men's Turf Soccer Shoe Nike MagistaX Finale II TF 844446-708,Womens Sandals PATRIZIA Patna WhiteMen's Shoe Nike Zoom Train Toranada 835657-018,, “This is something entirely new.” NIKE SB LUNAR ONESHOT Team Red/White/Black,Womens Sandals PATRIZIA Nanor BeigeWomen's Shoe Nike Air Max 90 Ultra Breathe 725061-401,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Women's Shoe Nike Juvenate Woven Premium 833825-001,Womens Sandals PATRIZIA Zozma BlackAdidas X 15.1 Fg/Ag Boys Preschool Black/Shock Mint/White Soccer Shoes V26210,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Air Zoom Structure 19 Mens Black/Volt/Blue Lagoon/White Running Shoes V30033,Womens Shoes PUMA Kitara Polka Dot 2 Virtual PinkNike Shox Nz Mens White/Black/Anthracite/Infrared Running Shoes V87140,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Adidas Solar Boost Womens Clean Onix/Crystal White/Halo Pink Running Shoes V44091,Womens Shoes PUMA Arial Basic Sports White/GeraniumNike Air Max 1 Ultra Womens Black/Anthracite/Black Running Shoes V13471,, they can make up for low utilization with a decent weekend. Nike Flyknit Lunar 3 Womens Black/Midnight Fog/Wolf Grey/White Running Shoes V22638,Womens Shoes PUMA Narita v3 Knit Italian Plum/Black/Italian PlumMen's Nike Air Relentless 4 Lyon Blue/Black/White/Blue Graphite UK#N5-9255,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Kids Elastico Pro III TF Jr Soccer Volt/White/Black UK#N5-9484,Womens Shoes PUMA Ignite XT Core Fluo Peach/Rose Red/WhiteGlorious Gangsta Stamford Backpack CP52, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Havaianas Infant Brasil Logo Flip Flop CP521,Womens Shoes Reebok Quickchase Run Flat Grey/Lush Orchid/Citrus Glow/BlackConverse Nursery Chuck Taylor All Star Ox Trainer CP742,. Plumer said The VOID is also considering franchise locations, Creative Recreation Reese Full Zip Hooded Top CP1009,Womens Shoes Reebok RCF Lite LO TR Poly Lush Orchid/Purple Glow/Solar Gold/Graphite/WhiteAlessandro Zavetti Talla Jacket CP1201,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Basic Boxer Shorts 2 Pack,Womens Sandals UGG Lyndi Seagull LeatherNike N7 Cuffed,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Women's Basic Three-Quarter Tights,Womens Shoes UGG Catrin Crochet Chestnut/Textile/NubuckVarious Sizes Nike Flyknit Trainer Suede Leather Beige Grey Mens Sneakers ffsanruQ,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Inexpensive 198164 Nike Dunk High Men Green Red Shoes,Womens Shoes Vaneli Bonie Black Suede/Gold StudsInexpensive 211009 Nike Free 3.0 V4 Men Black White Green Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Shopping 229757 Nike High Men Navy Blue White Fluorescent Green Shoes,Women's Running HoodieCheap 171497 Nike Lunarglide 2 Men Black Pink Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Shopping 193491 Nike Shox O Leven Men White Shoes,Nike Elite Hooded ShooterAuthentic 195788 Nike Shox R6 Men Black Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Cole Haan Cary Venetian Grey Jade Nubuck,Buy eh2ef c7tk52 Cheap Adidas Superstar Womens White ShoesWomens Sandals ECCO Touch 25 Slide Moon Rock,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Sandals GUESS Titaney Blue,Buy qn6se m92ss6 August Deals Nike Air Max Zero WomensWomens Boots Naturalizer Veracruz Grey,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes New Balance WT1210V2 Blue/Yellow,Cheap 49uya g4wwga August Deals Nike Air Presto WomensWomens Shoes Nike Primo Court Mesh Aluminum/White/Aluminum,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Sandals PATRIZIA Extravagant White,Cheap f5rhq 3p8uy3 August Deals Nike Roshe Run WomensWomens Shoes PUMA Suede Classic - Solange Collection Patina Green Geo,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Outlet dnkic wgzbgi August Deals Nike Blazer Womens,Outlet g9cu2 g58s99 August Deals Nike Air Max 90 Womens PurpleSale i95tr av3yqd August Deals Nike Air Max Thea Mens,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, UK upgge q2r4c5 August Deals Nike Air Max 90 Mens Blue,Outlet u4qic egidzr August Deals Nike Air Max 1 WomensDiscount 211083 Air Jordan 11 Men White Black Metallic Gold Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Comfortable 148594 New Balance Classics 574 Men Orange Shoes,Sale bhb4r 56z5nh August Deals Yeezy 350 Boost WomensBuy 211872 Nike Air Force 1 Men White Blue Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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