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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Buy 226892 Air Jordan XXI Men Red Black Silver Shoes,Womens Shoes Nike Air Pegasus '83 Grey Mist/Black/WhiteShopping 202004 New Balance Classics Cm620 Men Light Grey Shoes,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Buy 200497 Nike Air Classic BW Si Men Black Green Shoes,Womens Shoes Nike Free 5.0 Titanium/Fuchsia Flash/Hot Lava/BlackCheap 184923 Nike Air Classic BW Si Men Black Red Shoes,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Inexpensive 147578 Nike Air Force 1 Men Black White Shoes,Womens Shoes Nike Classic Cortez BR Wolf Grey/Cool Grey/WhiteComfortable 148166 Nike Air Max Men Black Shoes,). Buy 241260 Nike Air Max Men Blue Grey Shoes,Womens Shoes Nike Flex Fury Pink Pow/Liquid Lime/Volt/BlackBuy 209603 Nike Air Max 180 Men Black Shoes,, VRcades, Cheap 233937 Nike Air Max 90 Men White Black Shoes,Womens Shoes Nike Air Max Siren Print Pure Platinum/White/Metallic Silver/BlackBuy 223170 Nike Air Max Express Men Yellow Black Shoes, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Comfortable 152783 Nike Air Max Press Men White Blue Shoes,Womens Shoes Nike Free 5.0 Tr Fit 5 Breathe White/Fuchsia Glow/Fuchsia FlashComfortable 156229 Nike Air Max Tailwind 4 Men Pink Black Shoes,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Discount 170173 Nike Classic Cortez Men Navy Blue Red Shoes,Womens Shoes Nike Free 5.0 Black/Dark Grey/Dove Grey/WhiteBuy 217489 Nike Dunk High Men Gold Yellow Black Green Shoes,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Discount 208126 Nike Dunk Low Men White Shoes,Womens Shoes Nike Hypervenom Phelon 2 FG Blue Lagoon/Volt/Black/WhiteAuthentic 214963 Nike Free 3.0 V4 Men Green White Shoes,, China, open to the public. Comfortable 237392 Nike Free Run Men Black Gold Shoes,Womens Shoes Nike Dart 11 Black/Dark Grey/White/WhiteCheap 151025 Nike Free Tr Fit Men Black Silver Shoes,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Inexpensive 206325 Nike Lebron 8 V2 Men Grey Orion Blue Grey Shoes,Womens Shoes Nike Magista Ola FG Volt/Blue Lagoon/Black/WhiteDiscount 186728 Nike Lunarglide 2 Men Grey Green Shoes,, Pure Imagination, Authentic 243165 Nike Shox Conundrum Men Black Pink Shoes,Womens Shoes Nike Free 5.0 Tr Fit 5 Breathe Pure Platinum/Cool Grey/Pink Pow/FireberryShopping 223403 Nike Shox Nz 2.0 Men Black Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Authentic 224828 Nike Shox R4 Men White Pink Shoes,Womens Shoes Nike Free 5.0 Pink Foil/Pink Pow/Bright Citrus/BlackShopping 176089 Nike Shox Rivalry Men Black White Shoes,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Authentic 170662 Nike Zoom Hyperdunk Men Pink Black Shoes,Womens Shoes Nike Core Motion TR 2 Black/BlackAuthentic 245780 Nike Zoom Kobe VIi Men Red Yellow Green Shoes,, says the global location-based VR entertainment market will more than double in 2018, Buy 176141 Puma Ferrari Firstlap Sf Men Black Blue Shoes,Womens Shoes Nike Dart 11 Wolf Grey/Cool Grey/Voltage Green/Green BlowAuthentic 160923 Nike Free 5.0 Unisex Grey Midnight Green Shoes,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Authentic 211875 Air Jordan 12 Retro Women White /Black Taxi Shoes,Womens Shoes Nike Flex 2015 RN Anthracite/Fuchsia Glow/Vivid Purple/WhiteBuy 208221 New Balance Classics Wl315 Women White Blue Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Buy 198359 Nike Air Force 1 Women Pink White Shoes,Womens Shoes Nike Air Zoom Elite 8 Black/Volt/Pink Pow/Ghost GreenInexpensive 214942 Nike Air Max 90 Hyp Prm Women Grey Blue Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Shopping 218000 Nike Dunk High Women Red Shoes,Womens Shoes Nike Air Zoom Elite 8 White/Dark Grey/Black/Pure PlatinumBuy 201634 Nike Free Run Women Light Blue Black Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Cheap 236120 Nike Roshe Run Women Purple Pink Shoes,Womens Shoes Nike MD Runner 2 Light Bone/Racer Blue/White/Hyper TurquoiseAdidas Originals JS Men Coupon_113,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Buy 190583 Nike Lunarglide 3 Women Red Yellow Shoes,Womens Shoes Nike Air Max Siren Print Black/Cool Grey/Wolf Grey/White2015 Christian Louboutin Women Coupon_423,.

VRStudios, founded in 2014, Christian Louboutin Sale Women Coupon_618,Womens Shoes Nike Free Cross Compete Cool Grey/Blue Lagoon/Bright CrimsonJimmy Choo Pumps Women Coupon_799,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Platforms Jimmy Choo Women Coupon_986,Womens Shoes Nike Zoom Cage 2 Chalk Blue/Voltage Green/Dark Purple Dust/WhiteNew Balance 574 Men Coupon_1128,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Men's Training Shoe Nike Metcon 2 819899-813,Womens Sandals PATRIZIA Perfection SilverNIKE AIR ZOOM PEGASUS 31 Pink Pow/Fuchsia Flash/Black,, “This is something entirely new.” Nike Men's Basketball Shoe Kyrie 3,Womens Sandals PATRIZIA Evangeline WhiteWomen's Shoe Nike Air Huarache Premium Suede 833145-001,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Women's Shoe Nike Free TR 6 Print 833424-001,Womens Sandals PATRIZIA Nerina BlackNike Shox Deliver Boys Toddler Black/Gym Red Running Shoes V19880,.

men's NIKE AIR MAX 2015 698902-008 The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Air Max 95 Mens Carbon Green/Militia Green/Hyper Orange/Black Running Shoes V43300,Womens Shoes PATRIZIA Coro OrangeNike Lunarestoa 2 Mens White/Black Running Shoes V86897,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Adidas Springblade Drive Womens Black/Neon Pink Running Shoes V23104,Womens Shoes PUMA G Vilas Basic Sport White/BlackAdidas Pure Boost Womens Pink Buzz/Clear Grey Running Shoes V69036,, they can make up for low utilization with a decent weekend. Nike Flex Fury Womens Vivid Purple/Copa/Blue Lagoon/Black Running Shoes V84818,Womens Shoes PUMA Suede Classic + Blur Periscope/Glacier GrayNike Zoom Vomero 10 Womens Ice/Black/Hot Lava/White Running Shoes V59945,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Men's Nike Golf Nike Lunarwaverly White/Volt/Barely Volt/Black UK#N5-9385,Womens Shoes PUMA Ignite ProKnit Black/Cayenne/Aged SilverWomen's Nike Free Viritous Deep Royal Blue/Mulberry/Tide Pool Blue/Wolf Grey UK#N5-9160, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Vans Infant Authentic Glitter Trainer CP545,Womens Shoes PUMA Ignite XT Core Fluo Peach/Rose Red/WhiteCreative Recreation Nursery Cesario Low XVI Trainer CP754,. Plumer said The VOID is also considering franchise locations, Antony Morato Script Overhead Hooded Top CP963,Womens Shoes Reebok Crossfit Sprint 2.0 SBL Electric Peach/White/RoyalAntony Morato Nylon Runner Jacket CP1203,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Nike Pro Hypercool Allover Print,Womens Boots UGG Classic Short Flora Perf Navy Water Resistant SuedeNike Pro Hypercool Printed,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Men's Climachill Sleeveless Top,Womens Sandals UGG Jazmine Mar Pearl SuedeVarious Sizes Nike Air Jordan 4 IV Retro Mens Shoes White Green Eim8P2Di,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TShopping 148915 New Balance Kids Kl574 Kid Blue Orange Shoes,Womens Shoes Vaneli Delray Navy Suede/Navy Croco PatenDiscount 189990 Air Jordan 4 Mars Fire Men White Fire Red Black Shoes,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Authentic 221779 Jordan Fly Wade 1 Men Black White Red Shoes,Womens Shoes Vaneli Marie T.Moro Rimes/Mtch ElasticInexpensive 166262 Nike Air Classic BW Si Men Black White Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Buy 176707 Nike Air Max Men Light Grey Black White Shoes,Womens Shoes Vaneli Blythe Black SuedeDiscount 209597 Nike Air Max 1 Men Purple Green Blue Shoes, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Shopping 206872 Nike Air Max 90 Men White Red Black Shoes,Womens Shoes Vaneli Davis Pewter Prl Nappa/Mtch ElasticCheap 243554 Nike Air Max Tailwind 4 Men Black Blue Shoes,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Discount 209563 Nike Dunk High Men Shoes,Womens Shoes Vaneli Faunal Black Velvet/Black PatentShopping 148040 Nike Free 3.0 V4 Men Black White Blue Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Shopping 186376 Nike Free Trainer Men Gray Blue White Shoes,Unisex Shoes Vans SK8-Hi Slim Zip (Cheetah Suede) Black/TanBuy 197684 Nike Lebron 8 V2 Men Treasure Blue White Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Shopping 147753 Nike Roshe Run Men Yellow Electric Yellow White Shoes,Nike Vapor Dri-FIT StockShopping 155364 Nike Shox R4 Men Black Yellow Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations NIKE FREE 5.0 Pink Pow/Polarized Pink/Black,Jordan All AroundWomen's Shoe Nike Air Max 90 Ultra Breathe 725061-401,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Tri Fusion Run Boys Toddler Game Royal/Black/Metallic Silver/White Running Shoes V54584,Evolution Women’s Gold ShortsNike Roshe One Boys Grade School Wolf Grey/Cool Grey/White Running Shoes V97249,, and the entertainment giant made an investment in the company. Adidas Energy Boost 2 Mens Earth Green/Night Shade/Solar Slime Running Shoes V53116,Nike Strike Woven EliteNike Air Max Ltd Mens Midnight Navy/Midnight Navy/Midnight Navy Running Shoes V65322,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Shox Nz Mens White/Black/White Running Shoes V88954,Hurley Phantom Compression Short-SleeveNike Air Huarache Run Ultra Womens Hyper Turquoise/White Running Shoes V59335, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes ALDO Eoweriri Black,Authentic 7tbgf f7hi92 August Deals Nike Air Max 1 WomensWomens Shoes Anne Klein Tapio Dark Orange Multi Synthetic, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes C Label Suden-5 Black,Authentic in74i 4bxfna August Deals Nike Air Max 90 Womens OrangeWomens Shoes Calvin Klein Caelin Cameo Rose Patent,, we’ve chosen to develop something different than a Womens Sandals CARLOS by Carlos Santana Athena Pewter,Authentic uexsb xqgmxp Cheap Nike Air Max 90 Womens ShoesWomens Sandals Clarks Brinkley Lonna Black,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Boots COACH Alexandra Fatigue/Fatigue Suede/Matte Calf,Buy 4ii3w xfrpwx August Deals Nike Air Presto MensWomens Shoes COACH Olive Petal,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Cole Haan Bethany Pump 85 Maple Sugar Patent,Buy egdzd bbbqdn August Deals Nike Air Max Thea WomensWomens Boots ECCO Touch 25 Lace Boot Mahogany,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Sandals GUESS Delilan Black/White Fabric,Buy mrd82 g2fvdv August Deals Nike Air Max Zero MensWomens Boots Naturalizer July Wide Calf Black Leather,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes New Balance WC1296 Yellow,Buy yytn5 ig3xmz August Deals Nike Air Max 2015 WomensWomens Shoes Nike Racquette Leather White/Aluminum/White,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Boots PATRIZIA Chocolat Black,Cheap bpfzm rqps5w August Deals Superstar MensWomens Shoes PUMA Pulse FLEX XT Black,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Outlet agt2c vbbue2 August Deals Nike Air Max 2015 Womens,Outlet c8dqg 6tdsmf August Deals ZX 10000 WomensSale g558r n2ssxi August Deals Nike Free 50 Womens,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, UK mmpnx b7ribz August Deals Yeezy 350 Boost Womens,Outlet nid2u tb5huw August Deals Nike Blazer Low WomensAuthentic 191577 Air Jordan Men Blue White Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Cheap 225011 Asics Gelsaga Men Grey Grey Shoes,Sale 5gezp i6khpq August Deals Nike Air Max Zero WomensInexpensive 218260 Nike Air Force 1 Men White Black Metallic Silver Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Authentic 205395 Nike Air Max Men Blue Black Shoes,Sale fi89x 3g9yxc August Deals Nike Air Huarache MensDiscount 239560 Nike Air Max 90 Men White Blue Shoes, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Shopping 195436 Nike Blazer High Men White Shoes,Sale qikx3 vt5zx8 August Deals Nike Roshe Run MensCheap 180811 Nike Dunk Low Men Black Shoes,.”

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