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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Inexpensive 183951 Nike Air Force 1 Men Shoes,Womens Shoes PATRIZIA Cogsworth PewterComfortable 215560 Nike Air Max Men White Grey Shoes,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Buy 241260 Nike Air Max Men Blue Grey Shoes,Womens Shoes PATRIZIA Reilly BlackDiscount 220113 Nike Air Max 1 Hyperfuse Men Grey Green Shoes,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Buy 237961 Nike Air Max 90 Men White Black Red Shoes,Womens Shoes PATRIZIA Christine GreyCheap 210918 Nike Air Max 90 Men White Black Red Shoes,). Comfortable 156290 Nike Air Max Ltd Men Black Shoes,Womens Shoes PATRIZIA Chevron BlackComfortable 213988 Nike Air Max Tailwind 4 Men Black Grey Pink Shoes,, VRcades, Buy 235606 Nike Classic Cortez Nylon Men Navy Blue Orange Shoes,Womens Shoes PATRIZIA Tumeric SilverAuthentic 234545 Nike Dunk High Men Brown Camo Shoes, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Inexpensive 195815 Nike Dunk High Men Shoes,Womens Shoes PATRIZIA Alcea BlackDiscount 204564 Nike Flyknit Roshe Run Men Shoes,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Comfortable 161605 Nike Free 4.0 V2 Men Royal Blue Red White Shoes,Womens Shoes PATRIZIA Senetti BlackAuthentic 205285 Nike Hyperdunk Men Blue White Shoes,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Cheap 226849 Nike Lebron 8 Men White Green Red Shoes,Womens Shoes PATRIZIA Alcea NavyShopping 155406 Nike Lunarglide Men Blue White Shoes,, China, open to the public. Shopping 233438 Nike Roshe Run Men Gray Speed Yellow Electric Yellow Shoes,Womens Shoes PATRIZIA Grandview BeigeCheap 189067 Nike Shox Nz Men White Red Shoes,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Discount 211581 Nike Shox R2 Men Black Green Shoes,Unisex Shoes PUMA Match 74 Black/WhiteDiscount 225341 Nike Shox R4 Men Black Pink Shoes,, Pure Imagination, Inexpensive 239352 Nike Shox R6 Men White Shoes,Unisex Shoes PUMA GV Special Basic Sport Grey Violet/Whisper WhiteShopping 221687 Nike Zoom Hyperdunk Men Grey Green Abyss Current Blue Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Shopping 209395 Onitsuka Tiger By Asics Machu Racer Men Red White Shoes,Womens Shoes PUMA Evader Geo TurbulenceAuthentic 159681 Adidas Ax Flux Unisex Solar Blue Shoes,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Cheap 180600 Air Jordan 3 Retro Unisex Dark Powder Blue/Black Grey White Shoes,Womens Shoes PUMA evoSpeed 3.3 FG Blue Atoll/White/Clematis Blue/Bright PlasmaShopping 210863 Air Jordan 5 Retro Women Grey Black Furry Shoes,, says the global location-based VR entertainment market will more than double in 2018, Authentic 168054 New Balance Wc1005 Women Grey Pink Shoes,Womens Shoes PUMA Pulse FLEX XT Clearwater/Blue CoralDiscount 152648 Nike Air Max Women Purple Shoes,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Cheap 148930 Nike Classic Cortez Nylon Women Black White Shoes,Womens Shoes PUMA Tazon 6 Black/Puma Silver/Beetroot PurpleBuy 176193 Nike Dunk High Women Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Buy 174885 Nike Free Run 2 Women Gray Purple White Shoes,Womens Shoes PUMA 76 Runner Fun Black/BlackAdidas Bounce Titan 2012 Men Coupon_019,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Adidas Porsche Design S3 Men Coupon_199,Womens Shoes PUMA Narita v3 Knit Italian Plum/Black/Italian PlumAsics Mexico 66 Men Coupon_356,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Christian Louboutin Sale Women Coupon_481,Womens Shoes PUMA FashIN Diag Gore Steel Gray/Puma Silver/BlackGiuseppe Zanotti Sale Women Coupon_664,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Jimmy Choo Pumps Women Coupon_816,Womens Shoes PUMA Golf Sunnylite Mesh White/Omphalodes/UltramarinePlatforms Jimmy Choo Women Coupon_1000,.

VRStudios, founded in 2014, New Balance 574 Men Coupon_1142,Womens Shoes Reebok Reebok Royal Glide White/Steel/Reebok RoyalNew Balance 996 Men Coupon_1326,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, New Balance 574 Women Coupon_1512,Womens Shoes Reebok Z Fury Tempo Soft Black/Flat Grey/Magenta Pop/Solar Gold/WhiteNike Kevin Durant Men Coupon_1715,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, WOMEN'S NIKE ZOOM STRUCTURE+ 16 536974-303,Womens Sandals Rocket Dog Ginnie Melon Summer Crush BandWomen's Shoe Nike Air Zoom Strong 843975-500,, “This is something entirely new.” Nike Tri Fusion Run Boys Toddler Game Royal/Black/Metallic Silver/White Running Shoes V54584,Womens Sandals Rocket Dog Aviara Natural Safari SnakeAdidas D Lillard 1.0 Boys Grade School Black/Night Flash/Frozen Green Basketball Shoes V23270,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Air Max 90 Girls Grade School Fuschia Flash/Fuchsia Glow/Key Lime/Fuchsia Flash Running Shoes V,Womens Shoes Rocket Dog Tahiti Blue PinmateAdidas J Wall Mens Aluminum/White/Black Basketball Shoes V10345,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Adidas Gymbreaker Bounce Trainer Womens Black/Night Metallic/Super Purple Training Shoes V23429,Womens Shoes Rocket Dog Jenelle Natural CrystalNike Air Max Thea Womens University Red/Black/White Running Shoes V82249,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Lunaracer + 3 Womens Total Crimson/Black/Bright Crimson/White Running Shoes V80713,Womens Boots Sam Edelman Joelle BlackMen's Nike Air Max Tailwind 7 Black/Pure Platinum/Dark Magnet Grey/Metallic Silver UK#N5-8726,, they can make up for low utilization with a decent weekend. Women's Nike Free 5.0 TR Fit 4 White/Metallic Silver/Metallic Silver UK#N5-8769,Womens Sandals Sam Edelman Giselle Black/New Nude LeopardCreative Recreation Junior Sawtell Hooded Top CP417,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Junior SB Check Trainer CP639,Womens Sandals Sam Edelman Jolan Jolan Black IvoryOnly & Sons Loom Slim Jean CP903, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nicce ELA Loopback Hooded Top CP1105,Womens Sandals Sam Edelman Bentlee Black Vaquero Saddle LeatherBrave Soul Nantwich Fishtail Parka CP1265,. Plumer said The VOID is also considering franchise locations, Puma Evo Windbreaker Jacket CP1505,Womens Shoes Sam Edelman Lynn New BlueBrave Soul MSRT Spence Cargo Short CP2091,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Womens Shoes Vaneli Ganesa Black Nappa/Black,Womens Sandals Vaneli Blisse BlackHurley Floral, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Nike AW77 Shoebox Full-Zip,Womens Sandals Vaneli Kinna Black Naif Print/Gunmetal TrimsWomen's Rita Ora Trapeze Tee,, and for a growing list of partners, Jordan 23 Lux Extended,Womens Sandals Vaneli Lalage Black Nizza Fabric/Black Nappa PipingTW VL Max Hypercool Print,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Men's Sport Essentials Chelsea Shorts,Womens Shoes Vaneli Marjory Black MinilizVarious Sizes fJ2aHgWe Mens Salomon trail running shoes Speedcross 3 CS Lime Black,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Authentic 6qrxb gm2enn August Deals Nike Air Max 90 Essential Womens,Womens Shoes Vaneli Germain Black Mag Patent/White Mag Patent/Clear VinylAuthentic s2dcg d4fkrz Cheap Nike Air Max 90 Womens White Shoes,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Comfortable 206484 Nike Free Run 3 Men Blue Yellow White Shoes,Active Training Hybrid Halo JacketCheap 217095 Nike Lunareclipse Shield Men Grey Black Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount 197757 Nike Shox Conundrum Men Black White Shoes,Football Bodywear Long SleeveAuthentic 160785 Nike Shox R4 Men White Blue Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Discount 149404 Nike Zoom Kd IV Men Black Red Grey Shoes,Men's Street Modern Camouflage Track JacketInexpensive 215514 Puma Future Cat Men Black Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes Badgley Mischka Adore Silver Glitter Fabric/Metallic,Buy tnfdv f36s63 August Deals Nike Air Max 2016 MensWomens Sandals Calvin Klein Lindy Sandstorm Leather, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes Calvin Klein Ginnie Blush Nude/Soft White Leather/Muted Snake Print Leather,Cheap 2avsf 58c6nh August Deals Ultra Boost MensWomens Sandals Clarks Brinkley Arney Black Synthetic,, we’ve chosen to develop something different than a Womens Shoes Clarks Sillian Intro Navy,Cheap akpn7 e7psdt August Deals Nike Air Max 90 MensWomens Shoes COACH Steffi Warm Pewter Mirror Metallic,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Sandals Cole Haan Cameron Sandal Black,Cheap grdh6 637tuf August Deals Nike Air Max 90 Womens BlackWomens Shoes Cole Haan Elsie Logo Wedge II Black/Patent,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes ECCO Cayla Mary Jane Port,Cheap wp2m6 4n3evm August Deals Nike Air Max 95 MensWomens Shoes GUESS Honoran Brass,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Naturalizer Sincere Coral Metallic Leather,Discount 9qe6y 2gf9nf August Deals Nike Air Max 90 MensWomens Shoes New Balance Wpacev1 Garnet,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes Nike Genicco Print Black/Wolf Grey/White,Discount ig6b8 deh46m August Deals Nike Air Max 1 WomensWomens Sandals PATRIZIA Nye Black,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Boots Rocket Dog Cowell Grey/Harvey,Discount s7xg7 wkqy9a August Deals Nike Air Max 1 MensWomens Sandals Sam Edelman Dailey New Nude Leopard,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Sale vkxug e6mt44 August Deals ZX 850 Womens,Sale z7i2s wu6u66 August Deals Nike Air Max 90 Womens RedDiscount 192268 New Balance Kids Kl574 Kid Red Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Comfortable 159168 Air Jordan IV Men White Green Shoes,UK i53m4 u4msbi August Deals Nike Air Max 90 MensShopping 211948 New Balance Classics Ml515 Men Black Blue Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Shopping 150985 Nike Air Griffey Max II Men Black White Blue Shoes,UK yk8md 7yaheq Cheap Adidas Superstar Womens Black ShoesInexpensive 160956 Nike Air Max 90 Men White Black Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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