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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Authentic 187195 Nike Air Force 1 Men Red Silver Blue Shoes,Womens Shoes PATRIZIA Christine BlackAuthentic 185422 Nike Air Max Men Grey Red Shoes,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Buy 217581 Nike Air Max Men Grey Green Shoes,Womens Shoes PATRIZIA Imaginative Dark BrownAuthentic 192681 Nike Air Max 90 Men Blue Grey White Shoes,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Discount 199824 Nike Air Max 90 Men Black Orange Shoes,Womens Shoes PATRIZIA Chevron BeigeShopping 173539 Nike Air Max 90 Vt Men Grey White Shoes,). Comfortable 196980 Nike Air Max Penny 1 Men Grey Black White Shoes,Womens Shoes PATRIZIA Coro OrangeCheap 163546 Nike Air Max Ultra Men Black Silver Shoes,, VRcades, Buy 166445 Nike Dunk High Men Shoes,Unisex Shoes PUMA El Ace 2 PN Black/Dark ShadowCheap 178915 Nike Dunk High Men Yellow Royal Blue Shoes, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Inexpensive 214092 Nike Dunk Mid Premium SB Men Crew Pack Shoes,Unisex Shoes PUMA Rio Speed Nylon Cerise/WhiteInexpensive 204830 Nike Free 3.0 V2 Men Black Gray White Shoes,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Discount 155770 Nike Free Run Men Black Orange White Shoes,Unisex Shoes PUMA Suede Mid Classic + Grey Violet/PeacoatDiscount 242303 Nike Free Trainer 3.0 Men Black Green Purple White Shoes,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Comfortable 232347 Nike Kd VIi Men Grey Light Grey Shoes,Womens Shoes PUMA Pulse XT Geo BlackAuthentic 245009 Nike Lunarelite Men Gray Fluorescence Green Shoes,, China, open to the public. Cheap 202414 Nike SB Dunk High Men Shoes,Womens Shoes PUMA Sequence Turbulence/Patina GreenComfortable 155838 Nike Shox Conundrum Men White Black Shoes,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Buy 233601 Nike Shox R4 Men White Black Shoes,Womens Shoes PUMA G Vilas Blocks and Stripes Whisper White/BlackBuy 214046 Nike Shox R4 Men Black Shoes,, Pure Imagination, Comfortable 239490 Nike Zoom Hyperfuse Tb Men White Blue Grey Shoes,Womens Shoes PUMA Pulse XT Sport Clearwater/Blue CoralCheap 157850 Nike Zoom Kobe VIi Men Candy Black Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Discount 199540 Puma By Hussein Chalayan Men Yellow Shoes,Womens Shoes PUMA Pulse FLEX XT Fiery CoralCheap 231142 Puma Lifestyle Low Men Red Black Shoes,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Shopping 171598 Adidas Springblade Razor Women Blue Orange Shoes,Womens Shoes PUMA Pulse FLEX XT BlackAuthentic 230610 Asics Gelnoosa Tri 8 Women Black Blue Shoes,, says the global location-based VR entertainment market will more than double in 2018, Cheap 207964 New Balance Classics Wl1320 Women Blue Pink Shoes,Womens Shoes PUMA Pulse XT Knit Clearwater/SulphurBuy 191966 Nike Air Force 1 Women Green White Shoes,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Discount 235796 Nike Classic Cortez Nylon Women Blue Orange Shoes,Womens Shoes PUMA Asha Alt 2 Comfort Drizzle/Bleached DenimCheap 197292 Nike Free 3.0 V4 Women Purple Ray Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Inexpensive 190904 Nike Free Run 3 Women White Shoes,Womens Shoes PUMA Ignite XT Core Black/Periscope/WhiteAdidas Bounce Titan 2013 Men Coupon_047,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Adidas Porsche Design II Men Coupon_167,Womens Shoes PUMA Golf Sunnylite Mesh White/Omphalodes/UltramarineAsics Gel Kayano 18 Women Coupon_386,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Christian Louboutin Sale Women Coupon_517,Womens Shoes Reebok Ros Workout TR Night Beacon/Electric Blue/Icono Pink/White/BlackJimmy Choo Bridal Women Coupon_702,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Jimmy Choo Sandals Women Coupon_853,Womens Shoes Reebok Crossfit Sprint 2.0 SBL Electric Peach/White/RoyalNew Balance Men Coupon_1038,.

VRStudios, founded in 2014, New Balance 574 Men Coupon_1170,Womens Shoes Reebok Royal Nylon WT Steel/Carbon/WhiteNew Balance 996 Men Coupon_1330,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, New Balance 574 Women Coupon_1505,Womens Shoes Reebok Dirtkicker Trail II Shark/Gravel/Black/Matee Silver/Neon CherryNike Kevin Durant War Boots Men Coupon_1764,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Women's Shoe Nike Air Max 1 Essential 599820-022,Womens Boots Rocket Dog Somers Black SaloonWomen's Shoe Nike Free Focus Flyknit 844817-601,, “This is something entirely new.” Nike Shox Deliver Girls Toddler Dark Grey/Bright Citrus/Black/Vivid Pink Running Shoes V50141,Womens Sandals Rocket Dog Padley Gold TrunkAdidas Element Refine Boys Grade School Slime/White/Black Running Shoes V75349,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Lunarglide 7 Girls Grade School Black/White/Pink Pow/Metallic Silver Running Shoes V35489,Womens Shoes Rocket Dog Richelle Black CoastAdidas D Rose 773 Lux Mens Scarlet/Black/White Basketball Shoes V73862,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Air Huarache Womens Rio Teal/Rio Teal/Black Running Shoes V72693,Womens Boots Sam Edelman Josephine BlackNike Flex Fury 2 Womens Pure Platinum/Fierce Purple/Atomic Pink/White Running Shoes V69866,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Zoom Terra Kiger 3 Womens Cool Grey/Anthracite/Ghost Green/Black Running Shoes V46397,Womens Boots Sam Edelman Caldwell LeopardMen's Nike Metcon 2 Ocean Fog/Dark Grey/Photo Blue/Black UK#N5-8864,, they can make up for low utilization with a decent weekend. Women's Nike Air Max Siren Black/Fuchsia Flash/Sail/Hot Lava UK#N5-9289,Womens Sandals Sam Edelman Dayton Bistro w/ Melon StonesCreative Recreation Infant Kaplan Trainer CP507,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Vans Junior Atwood Leather Trainer CP698,Womens Sandals Sam Edelman Bentlee Black Vaquero Saddle LeatherJack & Jones Mike Dexter Coated Jean CP871, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike SB Skyline Overlay Hooded Top CP1134,Womens Sandals Sam Edelman Gene Seashell Pink Vaquero Saddle LeatherConverse AMW Hooded Jacket CP1314,. Plumer said The VOID is also considering franchise locations, UCLA Pattern Puffer Jacket CP1544,Womens Shoes Sam Edelman Monroe Black/IvoryEllesse Ambramo Tennis Short CP2129,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Womens Shoes Aerosoles E Mail Grey,Womens Shoes Superga 2311 Leahorsew BlackWomens Sandals ALDO Dolci Black, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Womens Shoes Anne Klein Ionna Pewter Sparkle Fabric,Womens Shoes Superga 2750 Boucle Pink MultiWomens Shoes ASICS Gel-Galaxy 8 Dark Grey/Silver/Flash Coral,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes C Label Lychee-1 Beige,Womens Shoes Superga 2795 Wool Black/WhiteWomens Sandals Calvin Klein Lorren Pewter Leather,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Womens Shoes Calvin Klein Gayle Sandstorm Leather,Womens Boots Timberland Authentics Teddy Fleece Fold-Down Dark BurgundyWomens Sandals CARLOS by Carlos Santana Talullah Brulee,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Womens Shoes Vaneli Hadera Ecru Smack Patent,Womens Sandals Vaneli Marsie Ecru Nappa/Gold Buckle/Mtch ZipperNike Dri-FIT Sport Essentials Swoosh, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Active Training Hybrid Halo Jacket,Womens Shoes Vaneli Aleka Taupe Belly PrintNike Tech Woven 2.0,, and for a growing list of partners, Beach Shorts,Womens Shoes Vaneli Marilyn Black/AquaNike Brushed-Fleece Flash Crew,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Women's Techfit Long Tights,Womens Shoes Vaneli Bibbie Camel NappaVarious Sizes kGwrJFxR Salomon Running Shoes Athletic online sale Speedcross 3 Mid Blue Cyan,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Authentic dg7cq syr3mh August Deals Nike Air Max 90 Womens Pink,Womens Shoes Vaneli Bruna Natural CorkBuy 2qtya i2crib August Deals Nike Free Run 2 Mens,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Authentic 173178 Nike Free Tr Fit Men Black Shoes,Ferrari Hooded Track JacketComfortable 173240 Nike Lunarelite 2 Men White Gray Orange Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Inexpensive 192626 Nike Shox Conundrum Men White Gold Shoes,Men's Mod Long ShortsShopping 163078 Nike Shox R6 Men Black Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Comfortable 197528 Nike Zoom Kobe V Men Black Green Yellow Shoes,Women's Jardineto Bra TopDiscount 169497 Puma Life Series Men Black Red Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Adidas Rose 3.5 Boys Toddler Joy Blue/Satellite/Altitude Basketball Shoes V60497,Women's Ultimate Fit 3-Stripes Three-Quarter TightsNike Cortez Boys Grade School White/University Red Running Shoes V94649,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas D Rose 773 Iii Mens Dark Navy/White/Metallic Gold Basketball Shoes V51314,Nike FleeceNike Air Max Sequent Mens Black/Wolf Grey/White/Metallic Hematite Running Shoes V38374,, and the entertainment giant made an investment in the company. Adidas Element Refine Boys Grade School Infrared/White/Black Running Shoes V60353,UK Sale Nike Tiempo Legend Elite Ag Gray Black Blue Z5gtP676Adidas X 15.2 Fg/Ag Womens White/Frozen Yellow/Night Metallic Soccer Shoes V91326,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Sandals C Label Lingo-2 Blue,Buy y26g6 2ghwqd August Deals Nike Air Max Thea MensWomens Sandals Calvin Klein Collection Cody Grape, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Boots CARLOS by Carlos Santana Gramercy Cognac,Cheap 679qd gddbpq August Deals Ultra Boost MensWomens Sandals Clarks Leisa Bloom Beige Leather,, we’ve chosen to develop something different than a Womens Shoes Clarks Everlay Iris Black Leather,Cheap esw5y 7nzn5w August Deals NMD WomensWomens Shoes COACH Arlene Platinum Metallic Driver,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Sandals Cole Haan Hart Wedge Sandstone,Cheap nivdg aug8va August Deals Nike Roshe Run WomensWomens Shoes Cole Haan Delilah Sandal Black Leather,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes ECCO Dlite Ballerina Moon Rock,Cheap yresm gwcmnp August Deals ZX Flux MensWomens Boots Hunter Original Gloss Swamp Green,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Naturalizer Paola Nude Shiny Stingray,Discount bp2tg 25dgme August Deals Nike Air Max 2016 MensWomens Shoes New Balance Classics 620 - Redwoods Blue/Grey,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes Nike Flex Flury Copa/Blue Lagoon/Stratus Blue/Black,Discount ignb7 kn2tdc August Deals Nike Air Max 2015 WomensWomens Shoes PATRIZIA Reilly Gray,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Reebok Zquick Soul Purple Slate/Royal Orchid,Discount x422n 9gwybu August Deals Nike Air Max 90 MensWomens Sandals Sam Edelman Dayton Bistro w/ Citrine Stones,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, UK 6hvf8 6q9bfx August Deals Nike Free Run 2 Womens,UK 4rk69 fg4c47 August Deals Nike Air Max 95 MensDiscount 224552 Nike Zoom Kobe VI Kid China Metallic Grey Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Shopping 227785 Air Jordan Phase 23 Men Black White Dark Charcoal Shoes,UK nrgeg 9fhfzp August Deals Nike Roshe Run WomensInexpensive 199093 New Balance Mt610V3 Men Black Blue Lime Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Authentic 169907 Nike Air Max Men Black Green Shoes,Cheap 201374 New Balance Kids 574 Kid Berry Blue ShoesComfortable 216798 Nike Air Max 90 Men Black Brown Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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