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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Ellesse Volante Raglan Puffer Jacket CP1367,Womens Shoes New Balance T690v2 Blue Surf/Altitude,Kings Will Dream Carson hooded Top CP1094,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Ellesse Icaruc Piped Swim Short CP2308,Womens Shoes New Balance Classics 620 - Redwoods Red/Grey,Timberland 6 Inch Premium Boot CP3768,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, adidas Originals Spezial Trainer CP4044,Womens Shoes New Balance Classics WL696 Dark Grey/Silver Suede/Textile/Leather,Asics Gel-Lyte EVO 'Samurai Pack' Trainer CP4231,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes Saucony Guide 8 Grey/Sunset/Citron,Womens Shoes Saucony Peregrine 5 Purple/Red/Green,Womens Boots UGG Classic Mini Sand,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Boots UGG Cassidee Tall Chocolate Leather/Knit,Womens Shoes Saucony Originals Bullet Charcoal/Mint,Womens Slippers UGG Dakota Tawny Water Resistant Suede,, they can make up for low utilization with a decent weekend. Womens Shoes Vaneli Modesta White Blazon Patent,Womens Shoes Superga 2750 Cracked LEAW White,Womens Shoes Vaneli Ashlen Black E-Suede/Black Miniliz Print/Matching Elastic,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Kobe Elite,Womens Shoes Timberland Brattleboro 6" Black Smooth,Hurley Phantom Fleece Full-Zip, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Women's Running Crop Hoodie,Womens Boots UGG Bailey Bow Exotic Scales Marine Blue Suede,Basic Boxer Shorts 2 Pack,. Plumer said The VOID is also considering franchise locations, Crew-Neck Sweater,Womens Boots UGG Zea Black Leather,Women's Strappy Bra,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Discount 198558 Nike Air Max Fly By Men White Red Shoes,Discount 165723 Nike Air Max Men Cyan Yellow Shoes,Comfortable 192663 Nike Classic Cortez Nylon VIbrant Men Blue White Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Zoom Elite 8 Mens Blue Lagoon/Copa/Game Royal/Black Running Shoes V39802,Comfortable 183722 Nike Roshe Run Men Blue Peak White Shoes,Nike Air Max 90 Ultra Womens Black/Purple Dusk/Mulberry/Black Running Shoes V25046,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Men's Nike Huarache 4 Lax Anthracite/Photo Blue UK#N5-9634,Inexpensive 220339 Nike Shox R4 Men Black Yellow Shoes,Women's Nike Free 5.0 TR Fit 5 Pure Platinum/Racer Blue/White/Stealth UK#N5-8803,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Kickers Nursery Kick High Core Boot CP782,Authentic 156003 Nike Shox R5 Men White Red Shoes,Antony Morato Hooded Light Jacket CP1217,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Original Penguin Dour Aran Knit CP1851,Discount 203206 Nike Zoom Hyperfuse Low Men Grey White Blue Shoes,Timberland Adventure 2.0 Cupsole Boot CP3776,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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