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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Creative Recreation Junior Ridge Puffer Parka Jacket CP421,Womens Shoes Nike Air Max Muse Fuchsia Glow/White/Lava Glow,Nike Junior Air Max 2016 Trainer CP684,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Jack & Jones Stan Morgan JJ751 Denim Jean CP872,Womens Shoes Nike Internationalist Black/Anthracite/Pure Platinum/Cool Grey,Nike Club Overhead Hooded Top CP1138,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Duck & Cover Havant Hooded Jacket CP1340,Womens Shoes Nike Air Pegasus '83 Gym Red/Deep Garnet/Cyber/Bright Crimson,Bellfield Blanda Roll Neck Knit CP1785,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Fred Perry Sturgess Leather Sports Trainer CP4446,Womens Sandals PATRIZIA Emil Denim Blue,Nike Safari Deconstruct Trainer CP4641,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Puma Ignite PWRWARM Trainer CP4908,Womens Sandals PATRIZIA Paraiso Gold,Vans Old Skool Premium Leather Trainer CP5112,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes COACH Wanda Khaki/Chestnut 12cm Sig C/Patent,Womens Shoes Rocket Dog Penny Navy Dot-A-Lot,Womens Boots Cole Haan Dorian Stretch Boot Black,, “This is something entirely new.” Womens Shoes Cole Haan Pinch Weekender Peacoat Patent,Womens Boots Sam Edelman Kourtney Black Suede,Womens Shoes Cole Haan Fair Haven Pump Marlin Blue Suede,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes ECCO Taylor Sling Pump Ginger Cow Leather,Womens Sandals Sam Edelman Kayde Jute Soft Metallic Sheep Leather,Womens Sandals GUESS Davanda Black Suede,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes Nike Flex Fury 2 Fierce Purple/Black/White/Bright Crimson,Womens Shoes Saucony Originals Shadow Original Charcoal/Teal,Womens Shoes PATRIZIA Senetti Beige,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes Reebok Speed Rise Black/White/Reebok Royal/Silver,Womens Shoes Superga 2750 Metcrocw Rose Gold,Womens Shoes Rocket Dog Richelle Charcoal Coast,, they can make up for low utilization with a decent weekend. Womens Shoes Sam Edelman Addie Black,Womens Boots Timberland Joslin Chukka Wheat Nubuck,Womens Shoes Saucony Grid Velocity RN Coral/Red,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Boots UGG Cambridge Chocolate,Womens Boots UGG Bailey Bow Grey Twinface,Womens Boots UGG Dixi Flora Perf Port Water Resistant Suede, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Boots Vaneli Catina Tmoro Nappa/Tmoro Elastic,Womens Boots UGG Soleil Granite Leather,Womens Shoes Vaneli Sigrid Coral Quilted Glam Nappa/Coral Glam Nappa,. Plumer said The VOID is also considering franchise locations, Womens Shoes Vaneli Pashel Black Satin,Womens Boots UGG Sierra Sparkles Black Sequins,Nike "All Heart",.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TAsics Gel-Kayano EVO Trainer CP4246,Cheap nbtg8 gnrm7i August Deals Nike Air Presto Womens,Le Coq Sportif R950 Jacquard Trainer CP4540,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Nike Air Trainer Huarache 'Blackout' Pack CP4869,Cheap x6fem mghcp5 August Deals ZX Flux Mens,adidas Originals Womens Adilette Slide Sandal CP5203,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Womens Boots Aerosoles Nonchalant Brown Fabric,Discount dd2ws 2zgpdx August Deals ZX 750 Mens,Womens Boots ALDO Isidora Black Suede, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Womens Sandals Anne Klein Ristina Turquoise/Turquoise Leather,Discount t88rv ugch9k August Deals Nike Air Max 2015 Womens,Womens Shoes Badgley Mischka Elope Iris Blue Satin,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Sandals Calvin Klein Lucette Black Patent,Online 483gw hsm6ht August Deals Nike Air Max 2015 Womens,Womens Shoes Calvin Klein Giovanna Soft White/Dark Brown Leopard Lizard Print Leather,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals Clarks Un Vasha Black Patent Leather,Online mea9x wh87t9 August Deals Yeezy 350 Boost Mens,Womens Shoes Clarks Tri Active Black Leather,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Shoes COACH Flash Platinum Metallic,Outlet 29gus wysgz7 August Deals Nike Roshe Run Womens,Womens Shoes Cole Haan Tali Lace Wedge Black/Black Patent,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Men's Shoe Nike Zoom All Out Low 878670-006,Cheap 147670 Nike Hyperize Kobe Bryant Olympic Men White Red Shoes,Men's Shoe Nike Zoom Train Toranada 835657-018,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Women's Shoe Nike Air Max 90 Ultra 2.0 Flyknit 881109-002,Authentic 157868 Nike Lebron 11 Men Purple Black Grey Shoes,Nike Flex Fury 2 Boys Preschool Wolf Grey/Hyper Pink/Dark Grey/White/Cool Grey Running Shoes V98766,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Adidas D Lillard 1 Mens Frozen Blue/Scarlet/Blue Basketball Shoes V54108,Discount 238462 Nike Lunarpath Etw Men Brown Black Shoes,Adidas Sprintstar Mens White/White/Green Track & Field Shoes V95219,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Adidas Superstar Up Strap Womens White/White/Black Basketball Shoes V95087,Buy 242315 Nike Shox Conundrum Men White Blue Shoes,Nike Air Zoom Winflo 2 Womens Black/Fierce Purple/White/Bright Crimson Running Shoes V18351,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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