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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Sandals Aerosoles Fire Light Red,Womens Shoes PUMA MCQ Brace Femme Mid Black/Iceland Blue,Womens Sandals ALDO Lillywhite Peach,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals Anne Klein Peplum Black Combo Synthetic,Womens Shoes PUMA Pulse XT v2 Core Purple Cactus Flower/Periscope/White/Zinnia,Womens Shoes Badgley Mischka Salsa Light Blue Satin,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes C Label Clower-3 Natural,Womens Shoes Reebok Twistform Blaze MT Night Beacon/Electric Blue/White/Exotic Teal,Womens Shoes Calvin Klein Gradyn Black Cow Silk,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Shoes Calvin Klein Collection Ima Bis Black/White,Womens Boots Rocket Dog Dixie Chestnut Hush,Womens Boots Clarks Un Arlyn Dark Brown Leather,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Sandals Clarks Un Neema White,Womens Sandals Rocket Dog Portia Silver You Fancy,Womens Shoes Clarks Corabeth Abby Champagne Leather,.

VRStudios, founded in 2014, Womens Sandals COACH Alyssa Black/Natural Wild Beast,Womens Shoes Rocket Dog Acosta Lime Starfish,Womens Boots Cole Haan Tali Luxe Boot 40 Black Suede,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Shoes Cole Haan Bethany Pump 65 Black,Womens Sandals Sam Edelman Randi Jute,Unisex Shoes Converse Ctas Pro Hi Lucky Stone/Egret,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Womens Shoes New Balance W650V2 Cerise,Womens Shoes Saucony Cohesion 8 Silver/Navy/Pink,Womens Shoes Nike Flex Fury Black/Pink Foil/Sport Fuchsia/White,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Womens Boots PATRIZIA Varnsdorf Brown,Womens Shoes Superga 2750 Carvaggio Cognac,Womens Shoes PUMA Pulse XT Geo Black,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Womens Boots Rocket Dog Venise Black Hush,Womens Boots Timberland Whittemore Mid Side Zip Boot Dark Brown Woodlands,Womens Boots Sam Edelman Rylan Natural,, overall, every single one of these experiences is any less than flat out amazing. Womens Shoes Sam Edelman Britt Deep Blue Brahma,Womens Boots UGG Kisses Mini Hot Chili Suede,Womens Shoes Superga 2750 Nappaw Nude,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Womens Boots UGG Cierra Black Leather,Womens Boots UGG Jasper Black Leather,Womens Sandals UGG Sadie Ash,, “This is something entirely new.” Womens Sandals Vaneli Bryce Black Nappa Leather,Womens Boots UGG Classic Short Serape Skyline Twinface,Womens Shoes Vaneli Bruna Natural Cork,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Unisex Shoes Vans Brigata (Leather/Plaid) Estate Blue/Potting Soil,Womens Shoes UGG Syleste Black Textile,Nike NG-ENMY Raglan,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Men's Running Fill Tee,Womens Shoes Under Armour UA Thrill Pacific/Fluo Pink/High-Vis Yellow,Nike 2" Aeroswift Race,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,2016 U.S. Stadium Away,Womens Sandals Vaneli Baxie Black Darry Print,Jordan ASG Hooded (Toronto 2016),, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Various Sizes Nike 2012 Heels Dunk Low Womens Shoes New Purple White foGGHeVA,Womens Shoes Vaneli Aleka Lime Belly Print,Authentic 7d9kk 4igds6 August Deals Nike Blazer Low Womens,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Authentic wgimf p2823z August Deals ZX Flux Mens,Womens Shoes Vaneli Abaka T.Moro Suede/Brown Gilla Print/Mtch Elastic,Buy tq7zw ecivmp August Deals NMD Womens,, they can make up for low utilization with a decent weekend. Cheap ine75 b34yt5 August Deals Nike Air Presto Womens,Womens Shoes Vaneli Teri Black Suede,Discount ci28s p66gix August Deals Nike Air Max 1 Ultra Moire 1 Womens,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Online asc5t 4x3hgw August Deals ZX 750 Mens,Womens Shoes Vaneli Baldy Black Perf Suede/Match Stones,Outlet 3p4vc fbaksm August Deals Superstar Womens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Sale 2sti2 vk6997 August Deals Nike Air Max 90 Womens Blue,Women's adizero Gilet,Sale w4d5g cxxz5e August Deals Nike Air Max Thea Womens,. Plumer said The VOID is also considering franchise locations, UK xcsfx irkmb3 August Deals Nike Air Max 90 Womens Leopard Print,Training Women’s PWRSHAPE Cardio Bra,Shopping 146930 Air Jordan 1 Retro Men Black Metallic Gold Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

Asics Mexico 66 Men Coupon_356,Men's Kasane Shorts,Christian Louboutin Sale Women Coupon_630,. Founded in 1982, with 113 locations throughout the US, D&B is the only large-scale operator in the growing segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, Platforms Jimmy Choo Women Coupon_994,Nike Legend Tight,New Balance 574 Men Coupon_1221,, D&B is able to maximize its utilization. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not require operators, New Balance 574 Women Coupon_1501,Various Sizes Nike Free 5.0 14 Running Mens Shoes Pht Blue Elctrc Grn Unvrsty Bl Cheap 9ZZgvaJQ,Converse Chuck II Waterproof Thermo Unisex Boot 155263C-001,, is backed by Warner Bros., Men's Nike Air Max 90 Ultra BR Shoe 725222-002,Wholesale Trade Nike Mens Snow Boots Blue White GugUEdiN,Men's Running Shoe Nike Free RN Distance 827115-005,, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. Men's Shoe Nike Air Max 90 Mid Winter 806808-600,Authentic biy2d 39sykd August Deals Nike Air Max 90 Mens Black,Men's Shoe Nike LunarEpic Low Flyknit 843764-002,, Alien Zoo, Men's Training Shoe Nike Train Prime Iron DF 832219-007,Authentic qh8yr pg2ikx August Deals Nike Air Max 1 Ultra Moire 1 Womens,NIKE FREE TR 5 Black/Pink Pow/Fireberry/Metallic Silver,. “People will visit a unique place once to try it out but will keep coming back and bring their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. Women's Shoe Nike Air Zoom Elite 8 748589-001,Authentic x9px4 ttsvgr August Deals Nike Roshe Run Mens,Nike Air Max 90 Boys Preschool Wolf Grey/Dark Purple Dust/White/Total Crimson Running Shoes V97920,,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how to connect physical venues and the home.”

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Franklin & Marshall Small Logo Knit Jumper CP1799,Discount a85hk su5p6f August Deals ZX 850 Womens,Ellesse Orbital Track Top CP3557, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the adidas Originals Stan Smith Leather Trainer CP3979,Discount x79v4 vfw2n8 August Deals ZX 750 Mens,Creative Recreation Kaplan Trainer CP4346,, and for a growing list of partners, Nike Air Max 95 Trainer CP4622,Online eyzgq 3rzyie August Deals Nike Free 50 Womens,Reebok Classic Runner Jacquard Trainer CP4991,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Womens Shoes adidas A.T. 360.2 Prima Clear Onix/Super Pop Pink,Online pwrwm tpyi42 August Deals Nike Air Max 1 Womens,Womens Sandals Aerosoles A2 by Aerosoles Wipline Coral Snake,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Sandals ALDO Dolci Black,Outlet 59rff 8msbdp Cheap Nike Air Max 90 Womens Black Shoes,Womens Shoes Anne Klein Palmyra Black Reptile,.

Womens Shoes C Label Milan-10 Silver,Outlet qyudb b7sbv2 August Deals ZX 700 Mens,Womens Shoes Calvin Klein Gerica Black Classic Snake,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Womens Boots Clarks Mansi Calla Black Leather,Sale 8k4xk qeyx4x August Deals Nike Air Max 1 Mens,Womens Shoes Clarks Sugar Maple Dark Brown Leather,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes Vaneli Anita Black Ecco Nappa/Black Ecco Smack Met Patent,Inexpensive 196950 New Balance Classics Ml574 Men Royal Red Shoes,Womens Shoes Vans Chauffette True White/Palms,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Full-Zip Hoodie,Buy 180337 Nike Air Classic BW Si Men Black Yellow Shoes,Hurley Dri-FIT Lagos,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, 2016 England Stadium Home,Discount 145863 Nike Air Force 1 Men Black White Shoes,Women's Techfit 5-Inch Short Tights,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Inexpensive 235796 Nike Zoom Kobe VIi Men Grey Total Orange Grey Black Shoes,Cheap 149532 Nike Free 4.0 Flyknit Men Grey Total Orange White Shoes,Inexpensive 158587 Adidas Originals ZX 700 Women Black White Sunshine Shoes,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Shopping 222167 Nike Air Force 1 Women Purple Light White Shoes,Shopping 224345 Nike Free Tr Fit Men Black Green White Shoes,Buy 240637 Nike Free 5.0 Women Pink Anthracite Light Violet Pink Shoes,, and the entertainment giant made an investment in the company. Adidas Bounce Titan V Men Coupon_076,Inexpensive 180175 Nike Lebron 8 V2 Men Black Red Shoes,Christian Louboutin Sale Women Coupon_506,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Jimmy Choo Sandals Women Coupon_875,Buy 233527 Nike Lunarglide 3 Men White Blue Shoes,New Balance 574 Men Coupon_1253, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Aerosoles Snapjack Taupe,Buy 201634 Nike Free Run Women Light Blue Black Shoes,Womens Shoes Anne Klein Ardmore Red,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes C Label Caito Blue,Adidas Athletic Hard II Men Coupon_003,Womens Shoes Calvin Klein Garnett Black Leather,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Sandals Clarks Helio Jet Navy,Adidas Porsche Design IV Men Coupon_182,Womens Boots COACH Bonnie Black Haircalf,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Boots Cole Haan Russell Boot Black,Asics Mini BMW Men Coupon_365,Womens Shoes Cole Haan Lena Wedge WP 55mm II Maple Sugar Patent WP,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Cheap k6fvw v5prb3 August Deals Nike Air Max Zero Mens,Men's Football Cleat Nike Vapor Untouchable Pro 833385-010,Discount y3is5 tnuskk August Deals Nike Air Presto Mens,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Outlet dpc5r giwght August Deals Nike Air Max Tavas Womens,Men's nike Shoe Air Jordan XXX 811006-010,Sale s6mt6 tx23a7 August Deals Superstar Womens Pink, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Discount 224552 Nike Zoom Kobe VI Kid China Metallic Grey Shoes,Men's Running Shoe Nike Free RN Distance 827115-014,Authentic 164259 Air Jordan XV 15 Men Blue White Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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