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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Adidas Springblade 2013 Men Coupon_251,Womens Shoes Sam Edelman Riley New Nude LeopardAsics Running Shoes Men Coupon_379,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Christian Louboutin Sale Women Coupon_550,Womens Shoes Sam Edelman Margot Steel Grey/Sterling Oily Velour Suede Leather/Sport NylonJimmy Choo Bridal Women Coupon_714,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Jimmy Choo Sandals Women Coupon_885,Womens Shoes Sam Edelman Britt Deep Blue BrahmaNew Balance Men Coupon_1028,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, New Balance 574 Men Coupon_1170,Womens Shoes Sam Edelman Ocie Black Modena Calf Leather/Kid Suede LeatherNew Balance Women Coupon_1359,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. New Balance 574 Women Coupon_1504,Womens Shoes Sam Edelman Miles Pewter/Argento Metallic LeatherNike Kevin Durant Men Coupon_1702,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Free Run Boys Grade School Black/Metallic Silver/Anthracite Running Shoes V22088,Womens Shoes Superga 2095 Nappa RedAdidas D Lillard 2.0 Mens Black/Vivid Red/Shock Blue Basketball Shoes V29954,, “This is something entirely new.” Adidas Springblade Drive Mens Blue Beauty/Black Running Shoes V39070,Womens Shoes Superga 2750 Nappaw CharcoalNike Air Max Excellerate 4 Mens Cool Grey/Wolf Grey/Dark Grey/Black Running Shoes V47724,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Flex Fury Mens Dark Grey/Hyper Orange/Bright Crimson/Black Running Shoes V50409,Womens Boots Timberland Averly Lace Chukka Wheat NubuckNike Zoom Wildhorse 3 Mens Cool Grey/Anthracite/Persian Violet/Black Running Shoes V46415,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Kids Revolution 2 Magnet Grey/Black/White/Challenge Red UK#N5-9517,Womens Shoes Timberland Earthkeepers Ellsworth Ballerina Tan Full GrainThe North Face Jester Backpack CP93,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Infant Air Max 90 Trainer CP532,Womens Boots UGG Kisses Tall Grey Sequin Skulls SuedeCreative Recreation Nursery Cesario Low Ripstop Trainer CP751,, they can make up for low utilization with a decent weekend. Condemned Nation Blyth Tech Poly Hooded Top CP986,Womens Boots UGG Knotty Moonstone Hearts SuedeUCLA Rocklin Hooded Top CP1167,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Ellesse Nero Outdoor Jacket CP1366,Womens Boots UGG Renatta BlackBellfield Blanda Roll Neck Knit CP1785, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Publish Amadeus Short CP2198,Womens Boots UGG Patten Chestnut LeatherEA7 7 Lines Cotton Suit CP3602,. Plumer said The VOID is also considering franchise locations, adidas Originals Superstar II Trainer CP3944,Womens Boots UGG Airehart Vintage Chestnut/Twinfaceadidas Originals Tubular X Trainer CP4116,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Women's Die Marke Tee,Hurley Tribe ReversibleNike Tempo Rival Allover Print 1, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Nike Strike Three-Quarter Tech,Nike Vapor Fly RushNike Pro Cool Sonic Flow,, and for a growing list of partners, Various Sizes Adidas Originals Dragon Restore Ancient Ways Running Shoes Men Grey White Blue n33fiaJO,TW Velocity Max Woven SolidAuthentic 5dr8g msc96u August Deals Nike Roshe Run Mens,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Authentic qcaxz awbw8w August Deals Nike Air Max Tavas Mens,Nike Pro Hyperwarm Max FlashBuy gg3vn b2vebn August Deals Superstar Womens,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Cheap 4xtvq xuz8sz August Deals Superstar Mens,LeBron Therma-FIT Full-ZipCheap yygb2 und9wr August Deals Superstar Mens Blue,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Authentic 235450 Nike Shox O Leven Men Black Pink Shoes,Nike Pro ClassicCheap 177368 Nike Shox Rivalry Men White Black Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount 187559 Nike Zoom Kobe VIi Men Black Silver Shoes,Nike Epic Block Fold-OverInexpensive 212921 Air Jordan VII Retro Unisex Black Metallic Gold Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Discount 216217 Air Jordan 13 Retro Women White True Red Black Shoes,Nike SignalInexpensive 148429 New Balance WW928 Women White Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mitchell & Ness Patch Snapback CP231,Buy e5s4p kgdge9 August Deals Yeezy 350 Boost Mensadidas Originals Crib Superstar Trainer CP712, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Criminal Damage Thorpe Full Zip Hooded Top CP1031,Buy qzimr rekzbv August Deals Nike Air Presto WomensEllesse Trevisina Hooded Rain Mac CP1363,, like all retail operators, Antony Morato Fleece Short CP2077,Buy ze4kf gzkgpg August Deals Nike Air Max Tavas MensNike Tech Fleece Suit CP3621, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of adidas Originals Campus 80's Japan Pack Vintage Trainer CP4056,Cheap csg49 tkut3v August Deals Superstar MensCreative Recreation Kaplan Patent Suede Trainer CP4361,, they can make up for low Nike KD VII Trainer CP4676,Cheap grdh6 637tuf August Deals Nike Air Max 90 Womens BlackReebok Classic Runner Jacquard Trainer CP4991, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Sandals adidas Voloomix Sleek LG Black/Zero Metallic,Cheap upuaw 283ttv August Deals Nike Air Max Tavas MensWomens Sandals Aerosoles Wip Band Gold Metallic,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Boots ALDO Luckie Light Brown,Discount 4bxev xt2ef5 August Deals Nike Air Max 90 Essential MensWomens Shoes Anne Klein Yarina Vanilla Cream/New Kenya Twinkle Leather, could generate over half a million dollars a week, and easily finance new titles. Womens Boots C Label Topaz-3 Brown,Discount fu8ev bvucm7 Cheap Nike Air Max 90 Womens ShoesWomens Sandals Calvin Klein Jiselle Orange Laquer Toscana Leather,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Boots CARLOS by Carlos Santana Authority Black,Discount ruwd4 uh8t3h August Deals Nike Free Run 2 WomensWomens Sandals Clarks Caslynn Dez Nude Patent Leather, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes Clarks Sillian Jetay Black,Discount y2amf 9rgtix August Deals Nike Air Max Thea WomensWomens Sandals COACH Pelican Black Shiny Jelly,, we’ve chosen to develop something different than a Womens Sandals Cole Haan Ayla Wedge II Optic White,Online c63sf xbcuxg August Deals Nike Air Max Tavas MensWomens Shoes Cole Haan Elsie Open Toe Wedge II Maple Sugar,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes ECCO Baltimore Peep Toe Black/Black,Online mdh6n 2quniy August Deals ZX Flux MensWomens Shoes GUESS Honora Blue Fabric,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Naturalizer Utopia Black Smooth,Online yxh7p 4eifd7 August Deals Nike Air Max 90 Womens BlueWomens Shoes New Balance Classics 574 - Core Plus Black/Purple,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Nike Air Max Siren Print Black/Cool Grey/Wolf Grey/White,Outlet bur2g xcecpg August Deals Nike Air Max 90 Womens BlackWomens Shoes PATRIZIA Reilly Black,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Boots Rocket Dog Jolita Black Rattle,Outlet n5vvc u5ebek August Deals Ultra Boost WomensWomens Sandals Sam Edelman Daphnie Black,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Saucony Progrid Lancer Aqua/Pink/Grey,Sale 3vb3w ttkdee August Deals Nike Air Max 90 Mens BlueWomens Boots UGG Darling Seaweed Perf Charcoal Suede,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Authentic 157143 Air Jordan Cherry 12 Men Cherry (Og) White Cherry Red Shoes,Cheap 166158 Air Jordan Retro 14 Men Candy Cane White Black Red ShoesShopping 153908 New Balance Classics Ml565 Men Blue Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Shopping 194996 Nike Air Force 1 Men Grey White Pine Green Shoes,Inexpensive 187253 Asics Gel Lyte 3 Men Black Blue ShoesShopping 170209 Nike Air Max 90 Men Black Grey Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Cheap 242358 Nike Air Max Ltd Men White Brown Shoes,Inexpensive 158895 New Balance Classics Ml402 Men Light Blue ShoesShopping 201640 Nike Cortez Basic Leather Men Gray Blue Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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