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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Nike Celso Thong Plus Sandal CP3861,Womens Slippers UGG Aira Serape Skyline Jacquard,adidas Originals San Remo Trainer CP4062,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Converse Star Player Wax Tech Ox Trainer CP4280,Womens Boots Vaneli Banter Tmoro Peter Calf,Hugo Boss Akeen Trainer CP4472,, China, open to the public. Nike Roshe NM Flyknit Premium Trainer CP4705,Womens Sandals Vaneli Bryce Black Nappa Leather,Ralph Lauren Polo Jermain Leather Trainer CP4960,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Y3 Qasa High Trainer CP5125,Womens Sandals Vaneli Bebra Lime Nappa/Turquoise Nappa,Womens Shoes adidas Courtset Lead/Frozen Yellow/White,, Pure Imagination, Womens Sandals Aerosoles Wip Free Natural,Womens Shoes Vaneli Rona Nude Krink Patent,Womens Shoes Aerosoles Rotmail Denim Fabric,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Shoes ALDO Astevia Gold,Womens Shoes Vaneli Remy Off White Nubia Print,Womens Shoes Anne Klein Octavie Grey Leather,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Shoes Badgley Mischka Musica Haze Blue Satin,Womens Shoes Vaneli Darcy Fango Suede/Matching Elastic,Womens Boots Calvin Klein Raylyn Gunmetal Antique Brass,, says the global location-based VR entertainment market will more than double in 2018, Womens Shoes Calvin Klein Kallie Indigo Nubuck/Cow Kansas,Womens Shoes Vaneli Hadera Ecru Smack Patent,Womens Boots CARLOS by Carlos Santana Claudia Brown,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Boots Clarks Rosalyn Lara Dark Brown Leather,Unisex Shoes Vans Brigata (Leather/Plaid) Estate Blue/Potting Soil,Womens Sandals Clarks Un Neema Grey,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Clarks Bayham Rose Black,Nike Essential,Womens Sandals COACH Barkley Saddle Semi Matte Calf,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots Cole Haan Callie Slip On Waterproof Black Patent,Active Forever Women’s Cover Up,Womens Shoes Cole Haan Annabel Open Toe Bootie Black Quilted,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Shoes Cole Haan Viveca Blazer Blue Suede,Nike Storm-FIT,Womens Sandals ECCO Dagmar Buckle Slide Black,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Sandals GUESS Delilan Leopard Fabric,Nike College Elite Stripe Full-Zip (Oklahoma),Womens Boots Hunter Original Back Adjustable Blue Sky/Bright Cobalt,.

VRStudios, founded in 2014, Womens Sandals Naturalizer Network Tan Leather,ACTIVE 600 Women's StretchLight Down Jacket,Womens Shoes New Balance Fresh Foam Zante White/Pink,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Shoes Nike Genicco Black/Dark Magenta/Grey/Hyper Punch,Women's Drip Trefoil Tee,Womens Shoes Nike Flex Trainer 5 Black/Vivid Purple/Bright Grape/Metallic Silver,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Womens Shoes Sam Edelman Delilah Golden Caramel Leather,Nike Pro Cool Fitted (KD),Womens Shoes Superga 2095 Fancotsuew Panda Multi Tartan,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Womens Boots UGG Zea Stout Leather,Nike Rally Logo,Womens Shoes UGG Brig Horizon Blue Knit,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Womens Sandals Vaneli Kirima Natural Cork/Gold Nails,Nike Flash CR7,Womens Shoes Vaneli Ardeen Black Ferns Patent/Black Miniliz/Black Elastic/Black Zip,, overall, every single one of these experiences is any less than flat out amazing. Unisex Shoes Vans SK8-Hi Slim (Fur Lining) Fig/Marshmallow,Nike Solid Remix Racerback Sport Bra,Nike Storm-FIT Hyperadapt Full-Zip,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Nike Bonded Mesh,Women's Barricade Tee,Men's adizero Split Shorts,, “This is something entirely new.” Kids Germany Graphic Tee,Men's Sport Essentials Logo Tee,Nike Signal,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike KO 3.0 Printed Pullover,Youth Wardrobe Fitness Logo Tee,Wholesale UK Women's Nike Air Griffey Max Shoes in 35DlyVrd,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Discount qqcbq rmrvni August Deals Nike Air Max 90 Essential Womens,Authentic 2ytqf 27wznn August Deals Yeezy 350 Boost Womens,Online gugsa cu9smf August Deals Nike Air Max 1 Womens,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Outlet cqvaw utenk6 August Deals Nike Air Max 90 Essential Mens,Authentic 9xyvg h3yv7t August Deals Nike Air Huarache Mens,Sale cix3e r4tbev August Deals Nike Air Max 90 Womens Blue,, they can make up for low utilization with a decent weekend. UK 6nz9u 6u4kzc August Deals Nike Air Presto Womens,Authentic n3kwg h6rz8m August Deals Nike Air Max 90 Mens Black,Authentic 152083 New Balance Kids Kj990 Kid Grey Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Comfortable 194234 Air Jordan 14 Retro Men Red Yellow Black Shoes,Authentic yfnk9 m99iwe August Deals ZX 750 Mens,Comfortable 175175 Air Jordan XIII Retro Men Black White Blue Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Inexpensive 200365 Nike Air Classic BW Si Men Black Yellow Shoes,Buy 9eb7t seguwz August Deals ZX 850 Womens,Inexpensive 238380 Nike Air Go Lwp Men Black Royal White Shoes,. Plumer said The VOID is also considering franchise locations, Shopping 223531 Nike Air Max 1 Men Black Yellow White Shoes,Buy nk3xc vunei2 August Deals Superstar Mens Black,Authentic 245107 Nike Air Max 90 Men White Black Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Cheap 148395 Nike Air Force 1 Women Shoes,Discount ignb7 kn2tdc August Deals Nike Air Max 2015 Womens,Cheap 166057 Nike Air Max 90 Women Grey Green Shoes, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Discount 226803 Nike Lunareclipse 2 Women Blue Green Black Shoes,Discount zxpwx chb2et August Deals Nike Air Presto Womens,Adidas Porsche Design S3 Men Coupon_193,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Christian Louboutin Sale Women Coupon_506,Online ed998 qhtay9 August Deals NMD Womens,Jimmy Choo Pumps Women Coupon_796,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, New Balance 373 Men Coupon_1096,Online qmu57 8hmfh9 August Deals Nike Air Max Zero Mens,New Balance Women Coupon_1360,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Lacoste Misano 36 Trainer CP4520,Buy 180945 New Balance Classics Ml576 Men Burgundy Shoes,Nike Zoom Stefan Janoski Leather Trainer CP4845, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Birkenstock Womens Arizona Sandal CP5209,Cheap 158128 New Balance WW928 Men Brown Shoes,Womens Boots Aerosoles In An Instint Grey,, and for a growing list of partners, Womens Shoes Aerosoles Dimperial Bone,Cheap 231952 Nike Air Classic BW Si Men Grey Black Orange Shoes,Womens Sandals Anne Klein Viewer Gold Snake,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Womens Shoes Badgley Mischka Pearson Indigo Navy Satin,Shopping 243801 Nike Air Go Lwp Men White Black Red Shoes,Womens Sandals Calvin Klein Pax Sand Gold/Black Leather,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes Calvin Klein Morna Sahara Blush Leather,Inexpensive 182431 Nike Air Max Men White Black Shoes,Womens Sandals Clarks Viveca Rome Gold Leather,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Golf Women’s Pounce Sleeveless Polo,Discount 219085 Nike Free Run 2 Men Black Purple White Shoes,2016 Brazil CBF Stadium Away,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Women's adidas STELLASPORT Sport Shorts,Authentic 148994 Nike Lebron 11 Men Red Black Grey Shoes,Wholesale UK Nike Roshe Run NM BR Coal Black White Sails Noctilucent Shoes Nike Roshe Run NM Breeze For Men a79Czz7L,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Authentic vg8wu i9vpb9 August Deals Nike Air Max Tavas Womens,Buy 239056 Nike Lunar Rejuven8 Mid Men Brown Olives White Shoes,Buy vwkyy 2nth6c August Deals Nike Air Max Tavas Womens,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Kevin Durant War Boots Men Coupon_1769,Comfortable 146695 Nike Dunk High Women Yellow Translucent Shoes,men's NIKE AIR MAX 2015 698902-008, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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