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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Air Max Thea Trainer CP4775,Womens Shoes Vaneli Astyr Ecru Patent,Supra Owen Reflective Trainer CP5019,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Dr. Martens Womens 1461 3-Eye Shoe CP5249,Womens Shoes Vans Chauffette W (C&L) Riviera Blue/Brown Sugar,Womens Shoes adidas by Stella McCartney Climacool Mint Down/Oyster Blue/Box Red,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Sandals Aerosoles Yetaway Black Snake,Men's NBA All-Star East Player Tee - Lowry,Womens Boots ALDO Cyndy Black Suede,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Shoes ALDO Nika Light Yellow,Hurley Sunset Palms Underwire Push-Up,Womens Shoes Anne Klein Thyra Natural Leather,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Boots C Label Michelle-3 Chestnut,Nike Pro Hyperstrong Compression 4-Pad,Womens Boots Calvin Klein Greta Deep Navy Leather/Elastic,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Boots PATRIZIA Mastaza Black,Running Faster Than You Shorts,Womens Shoes PUMA MCQ Brace Femme Mid Black/Iceland Blue,, “This is something entirely new.” Womens Shoes Reebok ZPump Fusion Splash Black/White/Solar Pink,Men's Germany Graphic Tee,Womens Boots Sam Edelman Kandice Winter Sky,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Sam Edelman Ivy Soft Saddle,Nike Pro Fierce Lotus,Womens Shoes Saucony Originals Bullet Grey/Blue,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes Vaneli Johanna T.Moro Suede,Men's Base Mid Shorts,Nike Hyper Elite Hooded,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Windrunner Tech Fleece,Youth Daybreaker Hoodie,Women's Farm Tukana 3-Stripes Shorts,, they can make up for low utilization with a decent weekend. Nike City Cool Swoosh,Various Sizes Adidas F50 Adi 5 Soccer Cleats Tf Men Black Blue White VTmfwgU2,Nike Academy Knit,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike FC N98,Wholesale Trade Converse All Star Chuck Taylor Low-Top Big Star White Canvas Shoes gIhg5UC3,Various Sizes Nike Blazer Womens Shoes POopular Black White Pk8i6USP, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Authentic 48vb6 4g76b9 August Deals Nike Air Max Thea Womens,Wholesale Trade Nike KD 7 2017/18 White Purple Orange Mens Shoes e73sdpaj,Authentic uzrk2 3x5i7k August Deals ZX Flux Mens,. Plumer said The VOID is also considering franchise locations, Buy nk3xc vunei2 August Deals Superstar Mens Black,Authentic 46qcr am3g2g Cheap Adidas Superstar Womens Shoes,Cheap debet g2w3r3 August Deals Nike Air Max 90 Mens Grey,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Cheap 153107 Nike Air Max R4 Men Black Grey Shoes,Buy 170582 Nike Shox R5 Men Black Shoes,Cheap 213924 Nike Dunk High Men Yellow Blue Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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