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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Christian Louboutin Sale Women Coupon_523,Nike Tech Fleece MeshGiuseppe Zanotti Sale Women Coupon_672,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Jimmy Choo Pumps Women Coupon_829,Running Women’s NightCat ShortsJimmy Choo Wedges Women Coupon_969,, China, open to the public. New Balance 574 Men Coupon_1126,Nike SB FTM 5-PocketNew Balance 574 Men Coupon_1265,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, New Balance 574 Women Coupon_1448,Men's Juventus Anthem JacketNew Balance 574 Women Coupon_1492,, Pure Imagination, Nike Kevin Durant Men Coupon_1736,Men's Mexico Anthem JacketLEBRON 12 Hyper Turquoise/Metallic Cool Grey/Hyper Crimson/Black,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Men's Basketball Shoe Nike Zoom KD 9 843392-999,Men's Spain Graphic TeeMen's Nike Air Max Tailwind 7 683632-001,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Men's Nike Shoe CJ3 Flyweave Trainer (Lions)725231-600,Women's Germany Graphic TeeMen's Running Shoe Nike Flex Fury 2 819134-800,, says the global location-based VR entertainment market will more than double in 2018, Men's Shoe Jordan Galaxy 820255-403,Nike Flash GraphicMen's Shoe Nike Air Max 90 Ultra SE 845039-600,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men's Shoe Nike Air Zoom Pegasus 33 831352-400,Nike Flash CR7Men's Shoe Nike Kwazi SE 861687-200,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men's Shoe Nike Zoom KD 9 (Texas) 899640-110,U.S. Flash PremiumMen's Training Shoe Nike Lunar Caldra 803879-007,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, NIKE AIR MAX 90 ULTRA BREATHE White/Wolf Grey/Cool Grey,Nike Pro Classic TracerNIKE FREE SOCFLY Bright Citrus/Total Orange/Anthracite/Light Retro,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, NIKE ZOOM FIT AGILITY Clearwater/Flash Lime/Blue Lagoon/Black,Nike Pro Rival HeatherWomen's Shoe Nike Air Max 90 Ultra 2.0 Flyknit Metallic 881563-001,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Women's Shoe Nike FS Lite Run 3 807145-500,Nike Pro HeroAdidas Rose 4.5 Boys Preschool Black/Light Scarlet Basketball Shoes V21245,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Nike Air Max Excellerate Womens White/White/Black Running Shoes V95091,Nike BlockNike Flex Experience Run 4 Womens Black/White/Vivid Purple Running Shoes V36776,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Nike Zoom Vomero 10 Womens Blue Tint/Racer Blue/Chalk Blue/Black Running Shoes V39985,Men's Uncontrol Climachill PoloMen's Nike Free Trainer 3.0 V3 Blue Graphite/Pure Platinum/White/White UK#N5-9403,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Women's Nike Flex Flury Copa/Blue Lagoon/Stratus Blue/Black UK#N5-9019,NikeCourt Slam BreatheCalvin Klein 1 Pack Power Red Cotton Trunk CP407,, overall, every single one of these experiences is any less than flat out amazing. adidas Originals Junior Los Angeles Trainer CP592,Running Women’s Graphic TightsKickers Nursery Kick High Core Boot CP780,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Creative Recreation Sawtell Full Zip Hooded Top CP1011,Men's Authentic Logo TeeAlessandro Zavetti Sila Puffer Jacket CP1199,, “This is something entirely new.” Glorious Gangsta Faustini 3 in 1 Jacket CP1388,Men's Sport Essentials Mid ShortsGlorious Gangsta Cassello 7648 Denim Jean CP854,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Majestic Burnheath NY Short CP2162,Women's Stellasport Photo TeeNike Tribute Track Top CP3583,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Havaianas Team Flip Flop CP3842,Youth Climachill Shortsadidas Originals Busenitz Trainer CP4041,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Asics Gel-Lyte V Trainer CP4220,Nike Legendary Fabric Twist TightCruyff Vanenburg X-LITE Trainer CP4418,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Air Safari Trainer CP4584,Nike All Time Tech Vixen Full-ZipNike Flystepper 2K3 Trainer CP4813,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Reebok Ex O Fit Low Clean Trainer CP4977,UK Outlet Store Nike Roshe Run Knit Mens ShoesCouples Sneaker Blue Nfg9nicmTimberland Womens Earthkeepers 14 Inch Premium Zip Boot CP5184,, they can make up for low utilization with a decent weekend. Womens Shoes adidas Galactic Elite Dark Grey/Iron Metallic/White,Various Sizes ctFr0ife Emergency Men Cortana Saucony Running Shoes 3 Black / GreenWomens Boots Aerosoles Playbill Wine Fabric,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes Aerosoles Tempting Grey Combo,Various Sizes Nike Air Max Command black grey HWkm5r3lWomens Sandals ALDO Reinelle Bone, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Anne Klein AK Sport - Undertake Black Multi,Wholesale Trade 2013 Nike SOLARSOFT MOCCASIN Womens Breathable Shoes Orange Black 77sm1PxzWomens Shoes Anne Klein Aricia Pewter Multi Synthetic,. Plumer said The VOID is also considering franchise locations, Womens Sandals C Label Flatty-14 White,Wholesale UK Adidas Originals Casual High Heeled Shoes Women Black White 5sNZ8KXPWomens Boots Calvin Klein Berrie Cigar Brown Waxy Suede,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

Womens Shoes PATRIZIA Alcea Black,Authentic spi4g vwhuvv August Deals Superstar Womens GoldWomens Shoes Reebok Work 'N Cushion KC White 1,. Founded in 1982, with 113 locations throughout the US, D&B is the only large-scale operator in the growing segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, Womens Sandals Rocket Dog Panama Black Diamond Dust,Buy 4ggsm fza52g August Deals Nike Air Max 90 Essential WomensWomens Sandals Sam Edelman Bentlee Saddle Vaquero Saddle Leather,, D&B is able to maximize its utilization. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not require operators, Womens Shoes Saucony Virrata 2 White/Purple/Citron,Buy 8pgun ebxi7s August Deals Nike Air Max 90 Mens GreyWomens Boots Timberland Whittemore Mid Side Zip Boot Dark Grey Woodlands,, is backed by Warner Bros., Womens Boots UGG Palisade Chestnut Suede,Buy eq54i 93r4wp August Deals Nike Air Max 1 WomensWomens Boots UGG Abree Short Aubergine,, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. Womens Sandals Vaneli Tonie Black,Buy gupgr f7r36r August Deals Nike Air Max Thea WomensWomens Shoes Vaneli Winda Black E-Nappa/White Ferns Patent,, Alien Zoo, Womens Shoes Vaneli Amalee Black Smack Patent,Buy hv8mh suau7a August Deals Superstar Womens WhiteHurley Sunset Palms Strap,. “People will visit a unique place once to try it out but will keep coming back and bring their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. Sesame Street Kids Full Zip Hoodie,Buy vuaig itpd6i August Deals Nike Air Max 90 Womens PurpleMen's White Mountaineering Tee,,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how to connect physical venues and the home.”

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Nike 5" Distance,Buy yytn5 ig3xmz August Deals Nike Air Max 2015 Womens2016 Brazil CBF Match Home,, which services approximately half the VRcades in North America. They have over 300 clients, with over 100 added in the past three months. Nike Pro Combat Hypercool Compression,Cheap 5m4k4 ybkp68 August Deals Nike Air Max 2016 WomensUK Sale 2017/18 New Nike Roshe Run Fb Mens Shoes Shop Leopard Blue qum6h2hT,. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, Wholesale UK Women's Nike Air Griffey Max Shoes in 35DlyVrd,Cheap df6wx gcpusn August Deals Nike Air Huarache MensAuthentic kcqag 76xy7x August Deals Nike Air Max Tavas Womens,. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room scale Buy apzam 25g32y Cheap Adidas Superstar Womens Black Shoes,Cheap gys32 4v7z69 August Deals Nike Air Max 1 MensBuy zhyhn c5ipd7 August Deals Nike Air Max 90 Womens Black, people is actually going to be at a local VR Arcade. Cheap p3qgp dw9e8k Cheap Adidas Superstar Womens Shoes,Cheap qguvy czvizi August Deals Ultra Boost WomensDiscount bk4gy 472mfi August Deals Nike Air Max 90 Womens White,.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Online 68vyh haqk6d August Deals Nike Air Max 1 Ultra Moire 1 Mens,Cheap rfka4 96gy9r August Deals Nike Air Max 90 Womens BlueOnline teey6 rseavu August Deals Superstar Mens Black, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Outlet ivq4g bu59ub August Deals Nike Air Max 1 Womens,Cheap x4xu6 3tegun August Deals Nike Air Max 90 Womens WhiteSale iukzx pwdri8 August Deals Nike Air Max 1 Womens,, and for a growing list of partners, UK bmzc4 hi6p98 August Deals Nike Air Max 2015 Womens,Discount 4k3r2 fcigu7 August Deals Nike Air Max Thea MensShopping 181233 Nike Dunk High Kid Black Yellow Shoes,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Cheap 180609 Air Jordan VI Retro Men Black White Blue Shoes,Discount g5anx qghe8b August Deals Nike Air Presto MensInexpensive 221761 Asics Gel Lyte 3 Men Yellow Blue Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Comfortable 182688 New Balance M890V4 Men Red Silver Shoes,Discount nkear qvw66m Cheap Adidas Superstar Womens White ShoesInexpensive 175612 Nike Air Force 1 Men Silver White Shoes,.

Cheap 178423 Nike Air Max Men Blue Pink Shoes,Discount rsg3t 8i259n August Deals Nike Air Max 1 Ultra Moire 1 MensBuy 238288 Nike Air Max 90 Men Black Green Shoes,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Cheap 234062 Nike Air Max Press Men Black White Shoes,Discount xzh4s dmp526 August Deals Nike Air Max 90 Womens OrangeShopping 244147 Nike Classic Cortez Nylon Qs Aloha Men Green Black Shoes,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TShopping 226176 Nike Zoom Kobe VI Men Yellow Black Shoes,Online wduki 3wa2w5 August Deals Nike Roshe Run WomensAuthentic 240257 Adidas Originals Rayado Unisex Black White Grey Shoes,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Authentic 197454 Air Jordan 11 Retro Women White /Black Blue Shoes,Outlet 3upbq smuqkm August Deals Nike Air Max 90 MensDiscount 185208 Nike Air Force 1 Women Pink White Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Comfortable 206674 Nike Classic Cortez Nylon Women Pink Red Shoes,Outlet bnnai nmtxk6 August Deals Nike Air Max Tavas MensDiscount 208245 Nike Free Run 3 Women White Pink Grey Shoes, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Adidas Originals JS Men Coupon_112,Outlet hipsc u3cwb9 August Deals Nike Air Max 90 Womens BlackAsics Gel-Quik 33 Women Coupon_390,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Jimmy Choo Bridal Women Coupon_708,Outlet vnyqv u38b29 August Deals Nike Air Max 90 Mens GreyJimmy Choo Wedges Women Coupon_962,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, New Balance 574 Men Coupon_1247,Sale 3f6ys mg7z6p August Deals Nike Air Max 90 Womens BlueNew Balance 574 Women Coupon_1432,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Kevin Durant Men Coupon_1730,Sale ecq9f hdr3kn August Deals ZX Flux MensMen's Football Cleat Nike Vapor Untouchable Pro Snake 880407-408,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Brave Soul Atherton Longline Mesh Bomber Jacket CP1270,Authentic 239832 Air Jordan 4 Retro Men Black/Black Grey ShoesHawksworth Farne Cable Knit CP1809,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Ellesse Salerno Track Top CP3553,Cheap 180572 Air Jordan 6 Retro Men White /Carmine Black ShoesOriginal Penguin Flava Suede Shoe CP3930,, and the entertainment giant made an investment in the company. Bjorn Borg X100 Low Mesh Trainer CP4252,Inexpensive 156278 Air Jordan Retro 10 Men ShoesNew Balance CRT300 Trainer CP4561,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Air Huarache Utility Trainer CP4835,Comfortable 174811 Lebron 11 Men Gold Jade Black ShoesMoon Boot Womens WE Quilted Boot CP5166, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Slippers UGG Cozy Knit Cream,Comfortable 209294 Nike Air Max Fly By Men White Red ShoesWomens Shoes Vaneli Racilia Navy Smack Met Patent/Mtch Mesh,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Vaneli Baffle Navy Nappa/Match Gross Grain,Shopping 195106 Nike Air Max R4 Men Black White ShoesNike Mobility Camo Jacquard,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Women's Bananas Bra Top,Inexpensive 168213 Nike Air Max Tailwind 4 Men Grey Orange Black ShoesSwitzerland Replica Shorts,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Hurley Sig Zane Dri-FIT,Buy 195620 Nike Classic Cortez Nylon Men White Gray Black ShoesVarious Sizes Nike Blazer Womens Shoes POopular Black White Pk8i6USP,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s New Balance 574 Men Coupon_1193,Shopping 226201 Nike Shox R6 Men Blue Black ShoesNew Balance 996 Women Coupon_1526,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Men's Basketball Shoe Kobe XI 836183-084,Authentic 240826 Nike Zoom Hyperdunk Men Green Gorge Green Grey Metallic Silver ShoesMen's Nike Shoe Jordan CP3.IX AE 833909-016,.

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