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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Original Penguin Legal 2 Leather Desert Boot CP3747,Womens Sandals Vaneli Kiona Black Mag Patent/Gunmetal Buckle,Lacoste Sevrin 7 Shoe CP3923,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, adidas Originals Hamburg Trainer CP4176,Womens Sandals Vaneli Ismar Black Nubia/Match Zip,Creative Recreation Adonis Mid Trainer CP4379,, China, open to the public. Nike NSW Tiempo 94 Trainer CP4580,Womens Shoes Vaneli Taya Black Nitry Stretch/Tort Sandra Loc Patent,Nike Air Jordan Eclipse Trainer CP4805,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Vans 106 Vulcanised Trainer CP5060,Womens Shoes Vaneli Jalo Tortoise Patent,adidas Originals Womens Samba Super Suede Trainer CP5256,, Pure Imagination, Womens Shoes adidas Running Kanadia TR 7 Night Flash/Black/Light Flash Purple,Womens Shoes Vaneli Aretha Camel Leo Hair,Womens Sandals Aerosoles Base Board Tan,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Boots ALDO Phily Black,Womens Shoes Vaneli Ganesa Black Nappa/Black,Womens Boots Anne Klein Lyvia Cognac Synthetic,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Shoes Anne Klein AKBloomia Grey/Pewter Suede,Unisex Shoes Vans SK8-Hi Slim Zip (Cheetah Suede) Black/Tan,Womens Sandals C Label Elinor-10 Pewter,, says the global location-based VR entertainment market will more than double in 2018, Womens Sandals Calvin Klein Ulie Black Patent,Men's NBA All-Star East Player Tee - Lowry,Womens Shoes Calvin Klein Brie Black Cow Kansas/Elastic,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Sandals CARLOS by Carlos Santana Siena Black,Hurley Tribe Reversible,Womens Sandals Clarks Un Dory Light Tan Leather,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Clarks Amelia Page White Leather,Nike Shield Half-Zip,Womens Boots COACH Tina Feather Grey Nubuck/Feather Grey Snake Embossed,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes COACH Smith Natural Wild Beast,Nike Dri-FIT Knit Half-Zip,Womens Boots Cole Haan Tali Grand Tall Boot 40 Black,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Shoes Cole Haan Sarina Ballet Sorbet Snake,Women's Fleece Full Zip Hoodie,Unisex Shoes Converse Weapon Mid White/Red/Black,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Shoes ECCO Osan Loafer Lava,Men's Colorado Full-Zip Hoodie,Womens Sandals GUESS Roxxie Gold,.

VRStudios, founded in 2014, Womens Boots Naturalizer Jalyn Black Pebbled Leather,Women's Floral Graphic Tee,Womens Shoes Naturalizer Lasey Black Leather,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Shoes New Balance Rushv1 Persian Purple,Golf GT Colour Block Fade Polo,Womens Shoes Nike Flex Fury Hot Lava/Sunset Glow/Bright Citrus/Black,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Womens Sandals Sam Edelman Eleanor Pewter Boa Print,Women’s Flower Mini Shorts 2 Pack,Womens Shoes Saucony Grid Cohesion TR8 Grey/Black/Coral,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Womens Boots Timberland 6" Premium Boot Bone Nubuck,Nike Strike Graphic Woven,Womens Boots UGG Nerine Chestnut Twinface/Suede,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Womens Slippers UGG Dreams Chestnut Leopard Suede,Nike Current Racerback Sport Bra,Womens Sandals Vaneli Borea Terra Patent,, overall, every single one of these experiences is any less than flat out amazing. Womens Shoes Vaneli Scarlet Truffle Suede/Gold Studs,NikeCourt Pure,Hurley Dri-FIT Surf Camo,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, TW Velocity Jacquard,Men's Sport Essentials 3-Stripes Chelsea Shorts,Men's Retro Linear Windbreaker,, “This is something entirely new.” Women's Supernova Q2 3/4 Tights,Youth Wardrobe Fitness Logo Tee,Nike Flash Graphic,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Football Bodywear Short Tights,UK Sale Nike Air PresMens Shoes High Red BkumPYzJ,Various Sizes Adidas Originals Dragon Running Shoes Men Green White VnlEPtYA,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Cheap z39r9 a5yh4z August Deals Superstar Womens,Authentic d87m2 c42q3n August Deals Nike Air Max Zero Womens,Discount t6c79 gm3skn August Deals ZX 700 Mens,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Online kxisi zm2e2v August Deals Nike Air Max 90 Womens Red,Authentic mm8v9 fmknef August Deals Nike Air Max Thea Womens,Outlet iz7qu q3ghah August Deals Nike Free 50 Womens,, they can make up for low utilization with a decent weekend. Sale dyaqy nb9igd August Deals Nike Air Max 90 Mens,Authentic yqa3d t9mmqb Cheap Nike Air Max 90 Womens Shoes,UK 9gbqs h2vtfb August Deals Nike Blazer Womens,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Inexpensive 209640 New Balance Kids 610V3 Kid Blue Yellow Shoes,Buy 5awy3 gzw5re August Deals Nike Air Max 90 Womens Black,Inexpensive 190430 Air Jordan 10 Retro Men Dust/Metallic Gold Black Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Comfortable 174811 Lebron 11 Men Gold Jade Black Shoes,Buy iqhzn d3v3e9 August Deals Nike Air Huarache Womens,Comfortable 152272 Nike Air Classic BW Si Men Black Shoes,. Plumer said The VOID is also considering franchise locations, Authentic 154116 Nike Air Griffey Max I Men Cyan White Black Shoes,Buy x9ceg n2h4zd August Deals Superstar Womens Black,Comfortable 201533 Nike Air Max 1 Men Black White Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

New Balance Women Coupon_1352,Outlet e7y4s rnh4gd August Deals Nike Air Max Tavas Womens,Nike Kevin Durant Men Coupon_1692,. Founded in 1982, with 113 locations throughout the US, D&B is the only large-scale operator in the growing segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, Men's Basketball Shoe Nike KD 8 N7 811363-123,Outlet sqrg5 ghgkms August Deals Nike Air Max 1 Womens,Men's Nike Shoe Flyknit Lunar 3 698181-603,, D&B is able to maximize its utilization. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not require operators, Men's Shoe Air Jordan 5 Retro Low 819171-001,Sale 8k4xk qeyx4x August Deals Nike Air Max 1 Mens,Men's Shoe Nike Air Presto Ultra Flyknit 835570-401,, is backed by Warner Bros., Men's Shoe Nike Roshe One 511881-663,Sale k9xvw e7tsc2 August Deals Superstar Womens Black,NIKE AIR MAX 1 ULTRA MOIRE Game Black/Metallic Silver/White/Blac,, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. NIKE LUNARGLIDE 6 Light Magnet Grey/Photo Blue/Volt/Black,UK 2fxgz 6q2iqd August Deals Nike Air Max 90 Womens Orange,Women's Shoe Nike Cortez Ultra BR 833801-001,, Alien Zoo, Nike Roshe One Boys Preschool Black/Cool Grey Running Shoes V15195,UK f6ngn 9yztbg August Deals Superstar Womens Gold,Women's Shoe Nike Free TR 6 833413-600,. “People will visit a unique place once to try it out but will keep coming back and bring their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. Adidas Springblade Drive Mens Tech Grey/Blue Beauty/Collegiate Navy Running Shoes V80398,UK wqray 7g65eq August Deals Nike Air Max 2016 Womens,Nike Air Zoom Odyssey Mens Black/Wolf Grey/Dark Grey/White Running Shoes V37480,,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how to connect physical venues and the home.”

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Asics Gel-Kayano EVO Trainer CP4225,Shopping 188770 New Balance Kids Ke410 Kid Dark Grey Pink Shoes,Lyle & Scott Cally Herringbone Slip On Trainer CP4548, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Nike Flyknit Trainer Chukka FSB CP4855,Discount 152838 Nike Air Flightposite 1 Men Green Black Shoes,Moon Boot Womens WE Soft Boot CP5169,, and for a growing list of partners, Womens Shoes adidas Running Madison RNR W Night Grey/Core White/Frost Mint,Comfortable 232968 Nike Air Force 1 Men White Purple Blue Shoes,Womens Shoes Aerosoles Snapjack Black,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Womens Boots Anne Klein AKGalenka Black/Grey Multi Fabric,Authentic 169907 Nike Air Max Men Black Green Shoes,Womens Shoes Badgley Mischka Lavender Silver Metallic Suede,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Sandals Calvin Klein Meville Dark Red Patent,Shopping 170637 Nike Air Max Men Blue White Shoes,Womens Shoes Calvin Klein Brady White/Black Striation Leather,.

Womens Sandals Clarks Tiffani Aldora Natural Heather,Discount 176034 Nike Air Max 90 Men Black Green Shoes,Womens Shoes Clarks Dalhart Sorbet Black Suede,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Womens Shoes COACH Drew Black/Black Lux Suede/Matte Calf,Cheap 223681 Nike Air Max 90 Men White Blue Shoes,Womens Sandals Cole Haan Elsie Cross Wedge 40 II CH Argento,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TWomens Sandals PATRIZIA Zozma Black,Discount 151587 Nike Dunk High Men Black Blue Pink Shoes,Womens Shoes Reebok RealFlex Train 4.0 Black/Zee Blue/White,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Womens Sandals Sam Edelman Dakota Black Suede,Comfortable 179728 Nike Dunk High Men Shoes,Womens Shoes Saucony Cohesion 9 Blue/Light Blue/Coral,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Womens Boots UGG Maaverik Black Leather,Authentic 230943 Nike Dunk Low Men White Metallic Gold Red Shoes,Womens Slippers UGG Scuffette II Metallic Conifer Black Suede, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Womens Shoes Vaneli Chineka Navy E-Print/Mtch Elastic,Buy 148279 Nike Free 3.0 V4 Men Yellow Silver Shoes,Unisex Shoes Vans SK8-Hi Slim (Guate Stripe) Black/True White,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Aeroloft,Inexpensive 152104 Nike Free Run 3 Men Yellow White Shoes,Nike SB FTM Chino,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men's Montreal Impact Travel Jacket,Buy 214798 Nike Kd VIi Men Green/White Bright Light Brown Shoes,Men's Essentials Track Suit,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Wholesale Trade Nike Kobe VII(7) For Men in i7Zoh1dx,Buy 179172 Nike Lebron 8 V2 Men Navy White Metallic Silver Shoes,Authentic puwya 9tptg9 August Deals Superstar Womens Pink,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Jimmy Choo Wedges Women Coupon_946,Discount 187394 Nike Dunk High Women Pink Ice White Shoes,Nike Derrick Rose Men Coupon_1666, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Sandals Anne Klein Ristina White/White Leather,Nike Kevin Durant War Boots Men Coupon_1764,Womens Sandals C Label Alamo-3 Black,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Calvin Klein Leila Griege Patent,Men's Baseball Cleat Nike Huarache 2K Filth 749359-101,Womens Boots Clarks Malia Hawthorn Black Leather,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes Clarks Tarah Sofia Cognac Patent Leather,Men's Boot Nike Zoom Kynsi Jacquard Waterproof 806973-001,Womens Shoes COACH Arlene True Red Suede Driver,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Cole Haan Bradshaw Wedge 40 Black Patent,Men's NIKE FREE 4.0 FLYKNIT 717075-007,Womens Sandals ECCO Sport FYM Sandal Moon Rock,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Discount 5vuqy smgg8x August Deals Nike Air Max 90 Mens,NIKE ZOOM TERRA KIGER 2 RED,Online edg2i 9iuqx3 August Deals Nike Air Max Zero Womens,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Outlet uhkeq fgwkgc August Deals Nike Air Max Thea Womens,Women's Shoe Nike Air Max Zero 857661-003,UK 4rk69 fg4c47 August Deals Nike Air Max 95 Mens, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Discount 189902 Adidas Springblade Razor Men Black Tech Grey Light Scarlet Shoes,Women's Shoe NikeCourt Zoom Cage 2 705260-404,Cheap 161641 New Balance Classics M574 Men Blue Black Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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