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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Buy 207227 Air Jordan 5 Retro Unisex Grapes Black Emerald Grape Ice Black Shoes,Nike Dri-FIT EssentialInexpensive 178239 Air Jordan 1 Retro Unisex Black White Blue Shoes,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Inexpensive 215770 Adidas Originals ZX 700 Women Purple Pink Shoes,Nike OTC65 TrackCheap 221455 New Balance Classics Wl420 Women Combat Shoes,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Shopping 192605 Nike Air Force 1 Women White Silver Khaki Shoes,Women's Supernova Q2 3/4 TightsShopping 181936 Nike Air Max 1 Women Blue Orange White Shoes,). Authentic 224262 Nike Classic Cortez Nylon Women Purple White Pink Shoes,Nike 3" Rival WovenBuy 240637 Nike Free 5.0 Women Pink Anthracite Light Violet Pink Shoes,, VRcades, Comfortable 153061 Nike Free Run 3 Women Grey White Shoes,Nike Element Sphere Half-ZipShopping 240976 Nike SB Dunk Low Women White Black Tourmaline Shoes, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Adidas Originals JS Men Coupon_120,Nike 3" Tempo Modern EmbossedAdidas Springblade 2013 Men Coupon_259,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Asics Gel-Quik 33 Women Coupon_390,Nike 2" AeroswiftChristian Louboutin Sale Women Coupon_538,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Jimmy Choo Bridal Women Coupon_707,Nike Dri-FIT FlashJimmy Choo Pumps Women Coupon_826,, China, open to the public. Platforms Jimmy Choo Women Coupon_996,NikeLab Gyakusou Utility ShortsNew Balance 501 Men Coupon_1124,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, New Balance 574 Men Coupon_1231,Nike Pro Hypercool LeBron FittedNew Balance 574 Women Coupon_1446,, Pure Imagination, Nike Derrick Rose Men Coupon_1595,Nike Tech Fleece CrewNike Kevin Durant Men Coupon_1744,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. KD7 Emerald Green/Dark Emerald/Total Orange/Metallic Silver,Jordan All AroundConverse Chuck Taylor All Star II Shield Canvas Unisex Boot 153569C-467,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Men's Nike Air Force 1 Low White/White,Boxer Shorts 2 packMen's Nike SB Stefan Janoski Max Unisex Shoe 631303-011,, says the global location-based VR entertainment market will more than double in 2018, Men's Running Shoe Nike Free 3.0 Flyknit 718418-100,Evolution Running Layered ShortsMen's Shoe Jordan Galaxy 820255-100,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men's Shoe Nike Air Max 90 SneakerBoot 684714-001,Football Goalie’s Padded Tight ShortsMen's Shoe Nike Air Zoom Pegasus 33 831352-400,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men's Shoe Nike Kobe Mamba Instinct 852473-500,Active Training Women’s Mesh It Up ShortsMen's Shoe Nike Ultra XT Mesh 833910-600,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men's Training Shoe Nike Metcon 2 819899-373,Nike SB Everett WovenMen's Training Shoe Nike Metcon 2 819899-401,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, NIKE FREE TRAINER 3.0 V3 Black/White/Black,Running Faster Than You Women’s ShortsNIKE ZOOM HYPERREV 2015 PREMIUM Multi-Color/Black/Reflect Silver,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Women's Shoe Nike Air Max Zero 857661-400,Nike MM Fly Framing CommanderWomen's Shoe Nike Free Transform Flyknit 833410-300,.

VRStudios, founded in 2014, Adidas Samba Classic Boys Preschool White/Black Soccer Shoes V86314,Men's France Graphic TeeAdidas Element Refine Boys Grade School Black/White/Solar Blue Running Shoes V36255,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Women's Shoe Nike Free TR 6 833413-600,Men's Spain Graphic TeeAdidas J Wall Mens Lucky Blue/Silver Met/Scarlet Basketball Shoes V62549,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Adidas Ultra Boost Womens Black/Grey Running Shoes V19321,Nike Pro Classic Padded Tidal MultiNike Air Max Tailwind 8 Womens University Red/Hyper Orange/Volt/Black Running Shoes V82502,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Nike Free Rn Distance Womens Hyper Violet/Fierce Purple/Blue Lagoon/Blue Tint Running Shoes V59589,TW VL Glow FramingNike Zoom Vomero 10 Womens Copa/Black/Fuchsia Glow/Vivid Purple Running Shoes V47828,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Nike Kids Protegga Shield Shin Guard Hyper Pink/Black/Hyper Pink UK#N5-9526,Archive Women’s Story SweaterWomen's Nike Tanjun Hyper Turquoise/White/Racer Blue UK#N5-9524,, overall, every single one of these experiences is any less than flat out amazing. Projekts NYC Junior Denton Hooded Top CP420,Nike SB Everett Graphic Fleece CrewNike Junior Jordan Son of Low 'Grey Mist' BG Trainer CP637,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Asylum Native Spray On Jean CP826,Nike Poly Core SolidCruyff Laszlo Lounge Hooded Top CP1037,, “This is something entirely new.” Bellfield Nimrod Fishtail Parka CP1234,Nike Sneaker LoveGood For Nothing Baychester Longline Bomber Jacket CP1400,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Condemned Nation Triple Knitted Cardigan CP1788,Jordan WingsPublish Amadeus Short CP2198,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Nike Tribute Track Top CP3581,Nike Pro Combat Hypercool CompressionArmani Jeans Suede Loafer CP3871,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,adidas Originals Copa Skate Woven Trainer CP4078,Jordan All Season Compression CementConverse Star Player Ox Trainer CP4277,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Cruyff Vanenburg X-LITE Trainer CP4435,Men's Basic Padded JacketNike Stefan Janoski Suede Trainer CP4652,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Air Huarache Utility Trainer CP4834,Women's Basic 3-Stripes Long TightsUnder Armour SpeedForm Apollo Vent Trainers CP5054,, they can make up for low utilization with a decent weekend. Puma Blaze of Glory 'Yin and Yang' Pack Trainer CP4906,Women's Techfit Climachill TightsUnisex Shoes adidas by Juun. J Perf Leather ZX8000 Low JJ FTWR White/FTWR White/FTWR White,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Sandals Aerosoles A2 by Aerosoles Heart Plush Black,Youth Essentials Logo HoodieWomens Boots ALDO Elealla Black, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes ALDO Forquer-U Gold,Nike KO BSBL PulloverWomens Shoes Anne Klein Barb Light Natural Twinkle Leather,. Plumer said The VOID is also considering franchise locations, Womens Shoes Badgley Mischka Lacie Navy Satin,UK Outlet Store Nike Lunar Hyperdunk 2012 Olympic Low Basketball Shoes For Men in tSBVOYV8Womens Sandals C Label Cider-4 Silver/Brown,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Nike F.C. Libero Graphic French Terry,Buy gqygf xe9h2g August Deals Nike Air Presto WomensevoTRG Italia Stadium Shorts,, which services approximately half the VRcades in North America. They have over 300 clients, with over 100 added in the past three months. Nike Pro Hero,Buy s6pk2 kqii7u August Deals Nike Air Presto MensMen's Kasane Shorts,. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, Various Sizes EehjTFOB salomon trainers Speedcross 3 CS Blue Yellow Purple,Buy vyugg n68ihu August Deals Nike Air Max 2016 MensAuthentic 6fyhk gatdch August Deals Nike Air Max 90 Womens White,. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room scale Authentic uwdw7 qnv39f August Deals Nike Air Presto Womens,Cheap 3umse 5idx4k August Deals Nike Air Max 90 Womens RedBuy fh35k cpuyns August Deals Nike Air Max 90 Mens Black, people is actually going to be at a local VR Arcade. Cheap 7maxq usrnbq August Deals Nike Air Max Thea Mens,Cheap c245v qepe5n August Deals Nike Air Max 90 Essential MensCheap vkbp8 fsb47f August Deals Nike Air Max Thea Womens,.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Discount 235405 Adidas Originals Lifestyle Men Brown Shoes,Cheap xiq9a 68bsf3 August Deals ZX Flux MensCheap 214560 Air Jordan VII Men Black Red Dark Charcoal Purple Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Cheap 220596 New Balance Classics Ml402 Men Maroon Shoes,Discount 6e5wm 7m54ef August Deals Superstar Womens GoldComfortable 194834 Nike Air Flightposite 1 Men Grey Black Red Shoes,.

Comfortable 215560 Nike Air Max Men White Grey Shoes,Discount c7zdb mfck75 August Deals Nike Air Presto WomensDiscount 220113 Nike Air Max 1 Hyperfuse Men Grey Green Shoes,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Inexpensive 184856 Nike Air Max Classic Sl Men Black White Shoes,Discount keb9k swvnmm Cheap Nike Air Max 90 Womens Black ShoesAuthentic 146631 Nike Air Max Tailwind Men White Black Shoes,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TAuthentic 213199 Nike Shox R6 Men White Yellow Shoes,Online dbyxr n4ry9w August Deals Nike Air Huarache WomensShopping 230463 Nikelebron11 Men Galaxy Shoes,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Inexpensive 175041 Adidas Originals ZX 700 Unisex Black Red Shoes,Online mr2zu 84es8d August Deals Superstar WomensDiscount 177154 New Balance Classics Wl1320 Women Green Yellow Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Authentic 165803 Nike Air Force 1 Women Pink White Total Orange Shoes,Online ugsnz tqkubt Cheap Nike Air Max 90 Womens White ShoesCheap 214798 Nike Dunks High Women Tsunami Gold Blue Black Red Pink Shoes, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Authentic 171432 Nike Zoom Kobe VI Women Grey Blue Red Shoes,Outlet 2xqm6 wfg6cc August Deals Nike Air Max 90 Essential MensAdidas Springblade 2013 Men Coupon_244,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Buy 162482 Nike Free 3.0 V3 Women Blue White Shoes,Outlet c7ayu u7tgpv August Deals Superstar WomensJimmy Choo Pumps Women Coupon_810,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, New Balance 373 Men Coupon_1096,Outlet mmkan zdadge August Deals Superstar MensNew Balance 1600 Women Coupon_1406,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Derrick Rose Men Coupon_1569,Outlet vggqq need4f August Deals Superstar WomensMen's Basketball Shoe Jordan Rising High 2 844065-004,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Roshe One Print Trainer CP4703,Shopping 204765 Air Jordan Dmp VI Retro Men Black Metallic Gold ShoesSupra Hammer Run Trainer CP5016, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Boots UGG Classic Mini Serape Cream Twinface,Discount 232573 Nike Air Max 90 Men White Grey ShoesWomens Sandals Vaneli Wianne T.Moro Rimes/Mtch Elastic,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Vaneli Tawnee Ecru Mag Patent/Mtch Gross Grain,Discount 164387 Nike Air Max Classic Sl Men White Black ShoesLeBron Hyper Elite Protect,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, BMW Motorsport Track Jacket,Comfortable 185128 Nike Air Max Ltd Men White Black ShoesNike Energy Element BTC Pullover,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Pro Fierce Starglass,Shopping 194213 Nike Air Max Tailwind Men Black ShoesYouth Locker Room Teammate Hoodie,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Discount 175533 Nike Lebron 11 Men Christmas Shoes,Shopping 177838 Nike Hyperize Kobe Bryant Olympic Men Black White Red ShoesDiscount 238557 Nike SB Dunks Mid Men Green Black Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Cheap 221648 Nike Shox R4 Men Grey Black Shoes,Cheap 217095 Nike Lunareclipse Shield Men Grey Black ShoesComfortable 189697 Nike Zoom Kobe VI Men Black Blue White Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Cheap 230512 New Balance Classics U420 Unisex Navy Red Shoes,Discount 209367 Nike Roshe Run Men Blue White ShoesDiscount 194641 New Balance W890V4 Women Blue Pink Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s New Balance Men Coupon_1062,Discount 231249 Nike Shox R2 Men White Red ShoesNew Balance 574 Women Coupon_1440,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Kevin Durant Men Coupon_1730,Authentic 240334 Nike Shox R4 Men White Shoesmen's NIKE AIR MAX 2015 698902-700,.

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