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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Ralph Lauren Polo Harvey SP Suede Trainer CP4958,Women's Yoga Crop Hoodie,Y3 Desert Boost Trainer CP5130,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes adidas Barricade V Classic Silver Metallic/White/Midnight Indigo,Nike Hyper Elite Hooded,Womens Boots Aerosoles Playbill Brown Fabric,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Aerosoles Aribesque Black,Hurley Corman 3.0,Womens Sandals ALDO Mcconkie Turquoise,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Sandals Anne Klein Olexia Bronze Multi/Black Reptile,Nike Hyperadapt Trench,Womens Shoes Badgley Mischka Kassidy Platino Glitter/Suede,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Sandals C Label Napoli-18 Black,Jordan Quilted Full-Zip,Womens Sandals Calvin Klein Bryley Black Patent/Neoprene,.

VRStudios, founded in 2014, Womens Shoes Calvin Klein Anabelle Sahara Blush Nappa/Patent,Women’s Mesh Hoodie,Womens Sandals CARLOS by Carlos Santana Benita Oceanic Blue,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Sandals Clarks Un Ames Bronze Leather,Nike Tech Fleece Mesh Cocoon,Womens Shoes Clarks Festival Gold Black Combi,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Womens Shoes Converse CTAS Shroud Classic Cheetah,Hurley Dri-FIT Lagos,Womens Shoes ECCO Mobile III Casual Sneaker Marine/Marine,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Womens Sandals GUESS Roxxie Gold,Nike OTC65 Track,Womens Boots Naturalizer Jarrett Classic Navy Suede/Brown Leather,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Womens Shoes Naturalizer Stella Black Smooth/Printed Snake,Hurley Dri-FIT Waylon Woven,Womens Shoes New Balance W1260v4 Grey/Yellow,, overall, every single one of these experiences is any less than flat out amazing. Womens Shoes Nike Zoom Winflo Black/Polar/White/Bright Crimson,Nike SB FTM Stretch 5-Pocket,Womens Shoes Nike Downshifter 6 Wolf Grey/Voltage Green/White,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Womens Sandals PATRIZIA Patna Black,2015/16 Club America Night Rising Stadium,Womens Shoes PUMA Sky 2 Lace Mid 3D White/Fair Aqua/Glacier,, “This is something entirely new.” Womens Boots Rocket Dog Palmetto Navy Ice Queen,TW VL Max Cotton Blade,Womens Sandals Sam Edelman Reid Almond Patent,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Saucony Breakthru Pink/Citron,LeBron Easter,Womens Shoes Supra Wrap Black/Pattern/White,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Womens Boots UGG Dawn Black Leather,Nike Pro Recovery Hypertight,Womens Shoes UGG Natalee Chocolate,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Womens Sandals Vaneli Bernita Ecru Nappa/Camel Darry Print/Gold Ring,Women's adidas STELLASPORT Printed Sport Tights,Womens Shoes Vaneli Akila Grey Ecco Suede/Black Saffiano Royal 85,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Unisex Shoes Vans Brigata (C&L) Coriander/True White,Nike Dri-FIT Pullover,Nike Pro Cool Compression,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Active Training Women’s Wild Thing Jacket,Various Sizes 2013 Nike Air Jordan 1 Mens Shoes Black White Red ItNv5dvo,Golf Women’s Pounce Polo,, they can make up for low utilization with a decent weekend. Sway Boxer Shorts 2 Pack,UK Sale m9kFydOV Salomon running shoes Speedcross 3 CS Green Yellow Black,Nike Poly Core Solid,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Youth Techfit Base Tee,Wholesale UK Nike Air Foamposite Sneakers For Men in t9vPz7On,Wholesale UK Adidas Outdoor Running Shoes Men Black Orange fLUzW0vC, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Authentic emzgx n4ha4m August Deals Superstar Womens,Authentic 4x7zx my6yqq August Deals Nike Air Max Tavas Womens,Buy 6epfe ggnn2g August Deals Superstar Mens Blue,. Plumer said The VOID is also considering franchise locations, Buy w8t25 3kvgu6 August Deals Nike Air Huarache Mens,Authentic aef83 ampcru August Deals Nike Air Max 90 Womens Purple,Cheap n9bg6 7f69u4 August Deals Nike Air Max 90 Womens Grey,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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