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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men's Shoe Nike Air Huarache Ultra 819685-011,Women's Climacool Aeroknit TeeMen's Training Shoe Nike Train Prime Iron DF 832219-010,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, NIKE AIR ZOOM PEGASUS 31 FLASH Black/Reflect Silver,Women's Techfit Climachill TightsNIKE FREE TR 5 PRINT Pink Pow/Black/Volt,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Zoom SD 4 Unisex Throwing Spike (Men's Sizing) 685135-100,Youth Tiberio Track SuitWomen's Shoe Nike Air Presto Ultra Flyknit 835738-800,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Women's Shoe Nike Roshe Two Flyknit 365 861706-400,Hurley Dri-FIT GraphicAdidas D Rose 773 Iii Boys Preschool Black/White Basketball Shoes V30583,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Adidas Springblade Drive 2 Boys Grade School Black/Solar Blue/Metallic Silver Running Shoes V27481,Youth Wardrobe Fun TightsAdidas 2015 Crazylight Boost Primeknit Mens Solar Yellow/Black Basketball Shoes V77844,.

VRStudios, founded in 2014, Adidas J Wall Mens Black/White/Aluminum Basketball Shoes V32556,Nike All-Time Tech Full-ZipAdidas Vigor Tr6 Mens Collegiate Navy/Blue/Black Running Shoes V45637,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Air Max Tailwind 8 Mens Black/White/Anthracite Running Shoes V32563,UK Outlet Store Nike Zoom Kobe VII 7 System Elite Red Black zrRZT4spNike Cortez Mens Black/White Running Shoes V31552,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, EA7 Golf Light Jacket CP1351,Wholesale Trade Nike Air Max 1 Men's Running Shoe Wolf Grey/White-Red djMj0K2HThe North Face La Paz Hooded Jacket CP1528,, “This is something entirely new.” Jack & Jones West Cargo Short CP2157,Wholesale Trade Nike Zoom Lebron 9 IX Mens Shoes Dark Black White Yellow Red ZQEz4DPzadidas Originals Supercolor Track Top CP3516,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Havaianas Top Mix Flip Flop CP3847,Wholesale UK Nike Zoom Kobe VIII 8 Mens Shoes 2013 Black Red Yellow HjDvi3bfadidas Originals Spezial Trainer CP4045,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Superga 2750 Cotu Classic Trainer CP5008,Authentic 7dnzc s66rya August Deals Nike Air Max 1 WomensDr. Martens Womens Core 1460 Boot CP5145,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes adidas Cloudfoam Xpression Core Black/White/Flash Red,Authentic 9y5f4 f9zgbh August Deals ZX 10000 WomensWomens Boots Aerosoles High Ride Brown Croco,, they can make up for low utilization with a decent weekend. Womens Sandals Aerosoles Say-Yes Black/White Combo,Authentic aqqay m3wxua August Deals Nike Air Max Thea WomensWomens Boots ALDO Isidora Cognac/Bronze,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Boots Anne Klein Seabed Black Leather,Authentic gr4y8 dgt29i Cheap Nike Air Max 90 Womens Black ShoesWomens Shoes Anne Klein Faigel Black Multi Fabric, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Boots C Label Binky-4 Black,Authentic m6f6w u2v5t8 August Deals Superstar WomensWomens Boots Calvin Klein Zurie Winter Taupe Cow Silk,. Plumer said The VOID is also considering franchise locations, Womens Sandals Calvin Klein Jeans Adeli Tan Leather,Authentic km4ym avm8tg August Deals Nike Blazer Low WomensWomens Shoes Calvin Klein Morna Deep Navy Leather,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Nike Tech Fleece Mesh Crew,Cheap yp5vt qs5p57 August Deals Superstar WomensMen's Techfit Base Tights,, which services approximately half the VRcades in North America. They have over 300 clients, with over 100 added in the past three months. Various Sizes Nike Air Jordan 6 VI Retro Mens Shoes White Blue 2012 3o9dJQDL,Discount 4bxev xt2ef5 August Deals Nike Air Max 90 Essential MensAuthentic 9q6pe 95wvfr August Deals Superstar Womens Pink,. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, Authentic xeuct ihzvak August Deals Nike Air Max 90 Womens Floral,Discount a4ihu v2gsht August Deals Nike Air Max Thea WomensBuy ktsai mimaq2 August Deals Nike Roshe Run Womens,. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room scale Cheap 9e8ip zmnvd9 August Deals Nike Air Max Thea Mens,Discount m93bx 33ycig August Deals Superstar Mens BlackCheap z29s2 gxwafu August Deals Nike Air Max 1 Mens, people is actually going to be at a local VR Arcade. Discount qqcbq rmrvni August Deals Nike Air Max 90 Essential Womens,Discount q8msd hyzvki August Deals Nike Roshe Run MensOnline gryck ehg6mb Cheap Adidas Superstar Womens Shoes,.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Buy 199787 New Balance Classics M574 Men Black Shoes,Online ghdfm rk2scg August Deals Nike Air Huarache WomensCheap 215000 Nike Air Flightposite 1 Men Blue Black Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Authentic 213223 Nike Air Max Men Black Shoes,Online m84uq hrg8v8 August Deals Nike Roshe Run WomensShopping 159859 Nike Air Max 1 Men Black Shoes,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. New Balance Men Coupon_1056,Sale wdwqr zncgnc Cheap Nike Air Max 90 Womens ShoesNew Balance 574 Men Coupon_1272,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Derrick Rose Men Coupon_1582,UK 7q3qz p5zitn August Deals Superstar MensLEBRON 12 LIFESTYLE Black/Challenge Red/Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, MEN'S NIKE AIR ZOOM ELITE 8 101 806537-001,UK emrnu efsugq August Deals Nike Air Max 2015 WomensMen's Running Shoe Nike Air Zoom Pegasus 32 Flash 806576-400,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Timberland Womens Nellie Chukka Double Boot CP5175,Authentic 156571 Nike Air Force 1 Men Snake White Brown ShoesWomens Boots Aerosoles Nonchalant Black Fabric, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes Nike Revolution 2 Anthracite/Light Magenta/Black/Hyper Jade,Cheap 158473 Nike Air Max Classic Sl Men Grey Black White ShoesWomens Shoes Nike Lunartempo 2 Voltage Green/Black/Barely Green/White, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes PUMA Haraka XCS Pool Green/Grenadine,Cheap 242324 Nike Air Max Ltd Men White Black ShoesWomens Boots Rocket Dog Temecula Black Galaxy,, we’ve chosen to develop something different than a Womens Sandals Sam Edelman Demi Saddle Talco Kid Leather,Authentic 236683 Nike Air Max Ltd II Men Black ShoesWomens Shoes Saucony Originals Shadow Original Tan/Yellow/Orange,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Boots UGG Cybele Lodge Leather,Buy 181792 Nike Air Max Tailwind 4 Men Grey Royal Blue ShoesWomens Slippers UGG Chewbacca Scuffette Wookie,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Vaneli Bonnee White Nappa/Pure White Smack Patent/Silver,Cheap 214514 Nike Dunk High Men Black White ShoesUnisex Shoes Vans SK8-Hi Reissue (Premium Leather) Black,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Precision Stripe Piqué,Shopping 196326 Nike Dunk High Men ShoesWomen's HYKE Skirt,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Newcastle United Shorts,Comfortable 220767 Nike Dunk High Men Black ShoesNikeCourt Premier,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Various Sizes Nike Cortez Men Nylon Shoes Canyon Green DnVqdLMx,Comfortable 201176 Nike Dunk Mid Premium SB Men Gold Camo ShoesAuthentic duspf nxm8pq August Deals Nike Air Huarache Womens,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Comfortable 241505 Nike Shox O Leven Men White Pink Shoes,Discount 149499 Nike Shox O Nine Men White Black ShoesBuy 229518 Nike Shox R5 Men White Black Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Buy 226757 Puma Basket Madrid Men White Red Shoes,Authentic 197616 Nike Shox R4 Men Grey Pink ShoesDiscount 229298 Nike Roshe Run Unisex Black White Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Inexpensive 199173 Nike Air Max Women Red Violet Black Pink Glow Shoes,Authentic 232436 Nike Shox R4 Men Black White ShoesAuthentic 182141 Nike Dunk High Women White Red Yellow Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Adidas Clima Cool 5th Men Coupon_096,Authentic 160733 Nike Zoom Hyperdunk Men Red Black Shoes2015 Christian Louboutin Women Coupon_433, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Jimmy Choo Pumps Women Coupon_827,Cheap 224800 Nike Zoom Kobe V Men White Light Blue ShoesNew Balance 574 Men Coupon_1209,.”

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