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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Boots PATRIZIA Timandra Black,BMW Motorsport Shorts,Unisex Shoes PUMA Suede Classic + High Risk Red/Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots Rocket Dog Calypso Black Stag,Men's Germany Anthem Jacket,Womens Boots Sam Edelman Kourtney Steel Grey,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Sam Edelman Margot Steel Grey/Sterling Oily Velour Suede Leather/Sport Nylon,Nike Pro Indy Color-Block,Womens Shoes Superga 2750 Metcrocw Rose Gold,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Boots UGG Brooks Brown,Nike Tri-Blend Palm Futura,Womens Sandals UGG Mattie Navy Leather,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Sandals Vaneli Miriam Ecru Ecru Mag Patent,Brazil CBF Elite Revolution Woven 3,Womens Shoes Vaneli Sebelie Black Mag Patent/Black Mag Patent/Mtch Elastic,.

VRStudios, founded in 2014, Womens Shoes Vaneli Tany Peonia Pink Suede,Youth Gym Training Tee,NikeLab Essentials Tech Fleece Dress,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Active Women's Norway Jacket,Various Sizes Adidas Originals Dragon Running Shoes Men Green White VnlEPtYA,Nike Bonded 2.0,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, UK 5ma48 bkhpk9 August Deals Nike Air Max 1 Womens,Buy mk3vu wsppph August Deals Nike Air Max 90 Womens Black,Buy 195488 New Balance Kids Kl574 Kid Blue Rose Red Shoes,, “This is something entirely new.” Comfortable 175337 Air Jordan 27 Men Black Royal White Shoes,Buy webs9 nsu2sk August Deals Nike Roshe Run Womens,Shopping 206215 Lebron 11 Men Blue Black Pink Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Cheap 153792 New Balance Mx623V2 Men Dark Brown Shoes,Cheap dt5yw 99sqyh August Deals Nike Air Presto Womens,Comfortable 181859 Nike Air Griffey Max I Men Black White Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Womens Sandals GUESS Hyee Orange,Authentic 154584 Nike Dunk Low Men Shoes,Womens Sandals Naturalizer Tenor Classic Navy Leather/Printed Snake, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Womens Shoes New Balance W1400v3 Purple/Pink,Shopping 168115 Nike Free 3.0 V3 Men Royal Blue White Shoes,Womens Shoes Nike Zoom Fit Sport Fuchsia/Pink Pow/White/Black,, and for a growing list of partners, Womens Sandals PATRIZIA Salome Beige,Buy 193231 Nike Free Run Men Black Red Shoes,Womens Shoes Reebok ZQuick Dash WhitePorcelian/Citrus Glow/Black,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Womens Boots Sam Edelman Joelle Steel Grey,Cheap 182703 Nike Lebron 10 Men Black Chrome Red Grey Shoes,Womens Shoes Saucony Velocity 5 Purple/Pink/Light Blue,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Boots UGG Becket Chestnut,Inexpensive 154339 Nike Lunar Rejuven8 Mid Men Grey Red White Shoes,Womens Sandals UGG Chanez Natural Leather,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Discount 164889 Nike Air Max 90 Men Grey Blue Yellow Shoes,Inexpensive 245431 New Balance Fresh Foam 980 Women Blue Pink White Shoes,Authentic 151960 Nike Air Max Shake Evolve Men Silver Orange White Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Comfortable 194351 Nike Dunk High Men White Red Shoes,Inexpensive 203078 Nike Air Max Women Grey Purple Shoes,Shopping 195302 Nike Free Run 2 Men Black White Red Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Discount 198809 Nike Lebron 8 V2 Men Shoes,Comfortable 150040 Nike Blazer High Women Gray White Shoes,Cheap 198063 Nike Shox O Nine Men Black White Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Brave Soul Nipton Longline Puffer Jacket CP1272,Men's Baseball Cleat Nike Air Swingman Legend (Silver Streak) 807130-070,Ellesse Cassano Running Short CP2124, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Ellesse Trevi Big Logo Flip Flop CP3831,Men's Football Cleat Nike Alpha Pro 2 3/4 TD LE 2.0 820280-878,Asics Gel-Lyte V 'Winter Trail Pack' Trainer CP4222,, like all retail operators, Nike Air Max 95 Trainer CP4622,Men's Nike Flex Run 2015 709022-400,Under Armour SpeedForm Apollo Vent Trainers CP5055, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Shoes adidas Running Galaxy Elite Night Grey/Black/Solar Pink,Men's Running Shoe Nike Air Zoom Odyssey 749338-803,Womens Shoes Aerosoles In Between Red,, they can make up for low Womens Shoes Anne Klein Cuddy Animal Reptile,Men's Shoe Jordan B. Fly 881444-016,Womens Shoes C Label Binky-11 Yellow, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Shoes Calvin Klein Gailia Soft Platinum Metallic Grain Leather,Men's Shoe Nike Air Max BW OG 819522-051,Womens Sandals Clarks Lydie Kona Black Leather,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Clarks Crewso Riley Nude,Men's Shoe Nike Darwin 819803-111,Womens Shoes COACH Ivy Khaki/Petal, could generate over half a million dollars a week, and easily finance new titles. Womens Shoes Cole Haan Zerogrand Sneaker Bristol Blue Perf Neoprene/Astral Blue/Black Suede,Men's Shoe Nike Roshe Tiempo VI FC 852613-001,Womens Shoes ECCO Abelone Slip On Bordeaux,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Boots Naturalizer Jakes Wide Shaft Boot Black Wide Shaft Smooth,Men's Training Shoe Nike Free Trainer 3.0 V4 749361-601,Womens Shoes New Balance WC996 Paradise Blue/White, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes Nike Free 5.0 Tr Fit 5 Breathe Soar/Deep Royal Blue/Black/Green Glow,NIKE AIR MAX PLUS Grey/White Fade,Womens Sandals PATRIZIA Nye Gold,, we’ve chosen to develop something different than a Womens Boots Rocket Dog Milford Black Hush,Men's Training Shoe Nike Metcon 3 852928-012,Womens Shoes Sam Edelman Dora Midnight Confetti Glitter,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Boots UGG Classic Short Sparkles Black,Women's Golf Shoe Nike FI Bermuda 776090-001,Womens Shoes UGG Cicily Navy Leather,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Vaneli Chineka Black E-Print/Mtch Elastic,Women's Shoe Nike Air Zoom Wildhorse 3 Premium 831383-001,Nike Elite Stripe Full-Zip (Villanova),. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Running Women’s Hooded Long Sleeve,Nike Roshe One Boys Toddler White/White/Wolf Grey Running Shoes V95985,Switzerland Replica Shorts,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Kids Rock it Tee,Adidas Ace 16.1 Fg/Ag Leather Boys Grade School Solar Green/Shock Pink/Black Soccer Shoes V76875,Wholesale UK 2013 Nike SOLARSOFT MOCCASIN Mens Breathable Shoes Moon Orange Ua02RupL,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Buy 68zg5 9e9k99 August Deals ZX 10000 Mens,Adidas Crazy 1 Mens Red/White/Aluminum/Black Basketball Shoes V72465,Cheap e6kek nzifur Cheap Adidas Superstar Womens Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Discount mxgcn n8zknp August Deals Superstar Womens,Adidas Element Refine Mens Onix/Infrared/Black Running Shoes V67673,Online 3bess 94e5qg August Deals Superstar Womens, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Sale g9bcc nrw5wg August Deals Nike Air Max 2015 Womens,Adidas Barricade 2016 Boost Mens Shock Mint/White/Shock Lime Tennis Shoes V74684,UK sgq4g xbpys8 August Deals Nike Air Max Tavas Mens,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Authentic 167534 Air Jordan Flight 45 Men Red Black White Shoes,Nike Air Zoom Odyssey Mens Bright Crimson/Volt/Ghost Green/Black Running Shoes V41924,Shopping 179704 Nike Air Classic BW Si Men Black Blue Shoes,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Cheap 225800 Nike Air Max Men Silver Grey Green Shoes,Nike Roshe One Mens Cool Grey/White/Cool Grey Running Shoes V47682,Authentic 245318 Nike Air Max 90 Men White Pink Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Comfortable 192314 Nike Classic Cortez Men Brown Orange Shoes,Adidas Supernova Sequence 6 Womens Urban Sky/Metallic Silver/Blast Pink Running Shoes V83575,Shopping 200940 Nike Free 3.0 V2 Men Blue White Gray Shoes, will Cheap 201081 Nike Lebron 8 V2 Men Spark Black Metallic Silver Shoes,Nike Air Max 90 Ultra Womens Black/Purple Dusk/Mulberry/Black Running Shoes V25046,Shopping 236319 Nike Shox O Nine Men White Black Red Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Inexpensive 224647 Nike Zoom Kd IV Men Mavericks White Midnight Navy Grey Shoes,Nike Free 5.0 2015 Womens Violet Ash/White/Hyper Orange/Black Running Shoes V83961,Shopping 206683 New Balance Classics U420 Unisex Black Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Cheap 220846 Nike Air Force 1 Women White Brown Kelly Shoes,Men's Nike Flex Experience RN 4 Prem Anthracite/White/White UK#N5-9093,Inexpensive 202276 Nike Dunk High Women Purple White Silver Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas Porsche Design V Men Coupon_205,Women's Nike Lunar Forever 4 Black/Classic Charcoal/Volt/Fuchsia Flash UK#N5-9617,Giuseppe Zanotti Sale Women Coupon_661,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, New Balance 420 Men Coupon_1111,Mr Lacy Smallies Laces CP367,New Balance 574 Women Coupon_1490, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Men's Basketball Shoe Nike Zoom KD 9 843392-999,Nike Junior Air Trainer 3 CP647,Men's Running Shoe Nike Air Zoom Structure 19 Flash 806578-001, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Men's Shoe Nike Air Zoom Odyssey 749338-401,Jack & Jones Stan Adam Anti Fit 864 Jean CP865,Men's Training Shoe Nike Free Trainer 5.0 V6 719922-616, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content NIKE SB LUNAR ONESHOT Black/Gum Medium Brown/Team Orange/Black,Nicce Track Hooded Top CP1109,Adidas D Rose 4.0 Boys Toddler Black/Light Scarlet/Neo Iron Metallic Basketball Shoes V21496,.”

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Andal introduced the company’s Adidas 2015 Crazylight Boost Primeknit Mens Black/Gold/White Basketball Shoes V19143,Condemned Nation Mormant Basket Weave Varsity Jacket CP1292,Nike Air Max Excellerate Mens Black/Metallic Silver/Anthracite Running Shoes V22298,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Adidas Cosmic Boost Womens Ash Purple/Black/Solar Orange Running Shoes V11619,UCLA Calgary Ski Parka CP1545,Nike Free 4.0 Flyknit 2015 Womens Dark Grey/Voltage Green/Ghost Green Running Shoes V51104,.

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