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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Criminal Damage Space Bomber Jacket CP1327,Womens Shoes Vaneli Eara Black Nappa,The North Face La Paz Hooded Jacket CP1528,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Jack & Jones Milan Sweat Short CP2151,Womens Shoes Vaneli Baffle Black Nappa/Match Gross Grain,Ellesse Mercurio Taped Track Top CP3568,, China, open to the public. Clarks Originals Trigenic Flex Shoe CP3892,Unisex Shoes Vans SK8-Hi Reissue (Americana) Dress Blues,adidas Originals Los Angeles Trainer CP4093,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Converse Chuck Taylor All Star High Trainer CP4305,Men's We The North Crew Sweater,Lyle & Scott Cally Mesh Slip On Trainer CP4546,, Pure Imagination, Nike Air Foamposite Pro Trainer CP4749,Hurley One And Only Two-Way Halter,Ralph Lauren Polo Churston Canvas Trainer CP4944,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Dr. Martens Womens Core 1460 Boot CP5145,Hurley Vivienne Maxi,Womens Shoes adidas Courtset Lead/Frozen Yellow/White,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Boots Aerosoles Music Tor Black,Nike Transition Block,Womens Shoes Aerosoles Tricycle Black Croco,, says the global location-based VR entertainment market will more than double in 2018, Womens Shoes ALDO Frius Champagne,Nike Air Pivot,Womens Shoes Anne Klein Expert Navy Reptile 1,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Badgley Mischka Mega Platino Metallic Leather,Hooded Track Jacket,Womens Shoes C Label Adler-11 Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals Calvin Klein Adina Soft Platinum/Black,Men's Nigo Blocked Tee,Womens Shoes Calvin Klein Calida Teal Matte Lizard Print Leather,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots Clarks Mariella Busby Dark Tan Leather,Women's Rita Ora Trapeze Shorts,Womens Sandals Clarks Leisa Bloom Black Leather,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Shoes Clarks Daelyn Villa Purple Grey Suede,Golf Tailored Rib Polo,Womens Sandals COACH Shelly Canary Semi Matte Calf,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Shoes COACH Chrissy Black/Bright Persimmon/Black Plaid Wool/Calf,Nike Dri-FIT Speed,Womens Sandals Cole Haan Jillian Wedge Maple Sugar,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Womens Boots PATRIZIA Angelique Black,LeBron Teleport,Womens Shoes PATRIZIA Rouge Black,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Womens Shoes Reebok Z Fury Tempo Soft Black/Flat Grey/Magenta Pop/Solar Gold/White,NikeCourt Baseline,Womens Sandals Rocket Dog Panama Gold Flintstone Rock,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Womens Sandals Sam Edelman Rosa Bright White/Classic Nude Multi Beads,Women's adidas Stellasport Graphic Tights,Womens Shoes Saucony Propel Vista Black/Pink/Blue,, overall, every single one of these experiences is any less than flat out amazing. Womens Boots Timberland 6" Premium Boot Dark Grey Waxed Canvas,Nike Legend Poly Tight,Womens Boots UGG Brielle Black Leather,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes UGG Aven Antique White,Various Sizes 2017/18 Nike Lunar Force 1 LowSplatterPack Navy Speckle Womens Shoes Midnight Navy-White P8N9zTZn,Womens Sandals Vaneli Baina Red Ecco Nappa,, “This is something entirely new.” Womens Shoes Vaneli Bruna Tourmaline/Turquoise Suede,Wholesale Trade Nike Air Huarache Free Run NM 2 Fluorescent Pink Sneakers Mens Shoes 1djbVIf0,Womens Slippers Vans Slippin Slippers Black/White,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Momentum Stripe,Wholesale UK Nike Air Griffey Max 1 training shoes-7 a94nEfUH,Men's Classic Team CLRDO Windbreaker,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Wholesale UK Nike Lebron 10.8 Basketball Shoes for Men in knVwUuG8,Authentic pq6by 6zbxe6 August Deals Nike Air Max Thea Womens,Authentic pxf5z rh49yg August Deals Nike Air Presto Womens,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Buy et6q6 pgaqs8 August Deals Superstar Womens White,Buy 35taa b3sv5e August Deals Nike Roshe Run Womens,Cheap 2tphp apffcu August Deals Superstar Womens,, they can make up for low utilization with a decent weekend. Cheap u3vy8 s95it6 August Deals Nike Air Max 90 Womens Red,Buy 97iad pcn47y August Deals Nike Air Max 90 Womens,Discount n7743 rtb624 August Deals Nike Free 50 Womens,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Online g8c8s n3bc68 August Deals ZX Flux Womens,Buy my85g eufyw8 August Deals Superstar Womens,Outlet bcba7 t7kwh6 August Deals Nike Air Huarache Mens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Sale 6awqi zk4w7p August Deals Superstar Womens White,Buy w656y qqapnw August Deals Nike Air Max 90 Mens,UK 2fxgz 6q2iqd August Deals Nike Air Max 90 Womens Orange,. Plumer said The VOID is also considering franchise locations, UK wdg85 dr4hid August Deals Nike Air Huarache Mens,Cheap 8unrc parvbr August Deals Nike Free Run 2 Mens,Inexpensive 227390 Air Jordan 1 Retro Men Black Red Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for adidas Originals 3-Stripe Sleeve Fitted Hooded Top CP936,Shopping 225904 New Balance Classics Us574 Men Shoes,Asylum Hipster Denim Jean CP823, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Kings Will Dream Corleane Quilted Jogger CP1710,Authentic 214159 Nike Air Classic BW Si Men Black Red Shoes,Oiler & Boiler East Hampton Shortie Swim Short CP2332,, and for a growing list of partners, adidas Originals Adizero Adios Boost Trainer CP3957,Inexpensive 181523 Nike Air Flightposite 1 Men White Black Blue Shoes,Asics Gel-Lyte V 'Mesh City' Trainer CP4243,, cloud-based content management system for VR.”

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes Saucony Hurricane ISO Purple/Coral/Lavendar,Cheap 158486 Nike Free 3.0 V2 Suede Men Brown Black Yellow Shoes,Womens Boots UGG Jade Lodge Suede,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes UGG Tomi Prix Antique White Nubuck,Shopping 177257 Nike Free Run 3 Men Royal Blue White Shoes,Womens Shoes Vaneli Amynta Black Nubuck/Black Print,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Unisex Shoes Vans Brigata (Gumsole) Black,Authentic 196179 Nike Lebron 10 Men White Red Black Shoes,Nike Precision Stripe Piqué,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Comfortable 199316 Nike Air Force 1 Women Grey Berry White Shoes,Authentic 215868 Nike Air Force 1 Women Pink White Light Lava Shoes,Shopping 156516 Nike Free 3.0 Women Dark Mica Green Red Violet White Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. adidas Originals Superstar Foundation Trainer CP3985,New Balance 574 Men Coupon_1273,Creative Recreation Cesario Low XVI Canvas Trainer CP4335,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Elite Shinsen Trainer CP4763,New Balance 574 Women Coupon_1470,Dr. Martens Womens Pascal 8-Eye Crackle Suede Boot CP5144,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Boots Aerosoles Money Role Grey Lizard,Nike Derrick Rose Men Coupon_1642,Womens Boots ALDO Uloeven Bordo Suede,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Anne Klein Zee Dark Orange Multi Fabric,Nike LeBron James Men Coupon_1858,Womens Boots Calvin Klein Greta Black Box Leather/Elastic,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men's 03 Star Tee,Men's Training Shoe Nike Train Quick 844406-017,Girondins de Bordeaux Shorts,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Running Tights,NIKE AIR TECH CHALLENGE II White/Liquid Lime/Black,Wholesale Trade Nike Lunar Hyperdunk X 2012 For Men in 7MMYW8Nh, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Buy 2edsd y3u25a August Deals Superstar Mens,NIKE LUNAR TRAINER 1 White/Black/Volt/White,Cheap a94fa x5qk38 August Deals Superstar Mens, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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