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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Shopping 176939 Nike Air Force 1 Women Black Shoes,Men's adizero TeeComfortable 233937 Nike Air Max Women Pink Black Shoes,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Comfortable 183930 Nike Classic Cortez Nylon Women Red Shoes,NikeCourt Maria PremierBuy 237365 Nike Flyknit Air Max Women Light Grey Blue Shoes,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Inexpensive 227491 Nike Free 5.0 Women White Bright Mango Black Shoes,NikeCourt PureBuy 233001 Nike Lunarglide 2 Women Pink Grey Green Shoes,). Adidas Bounce Titan VI Men Coupon_080,NikeCourt Premier MariaAdidas Porsche Design V Men Coupon_205,, VRcades, Asics Mexico 66 Men Coupon_356,Nike GladiatorChristian Louboutin Sale Women Coupon_485, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Christian Louboutin Sale Women Coupon_624,NikeCourt Premier RFJimmy Choo heels Women Coupon_760,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Jimmy Choo Sandals Women Coupon_907,NikeCourt Slam BreatheNew Balance Men Coupon_1038,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, New Balance 574 Men Coupon_1184,Nike Pro WarmNew Balance 996 Men Coupon_1314,, China, open to the public. New Balance Women Coupon_1381,Running Women’s TightsNike Derrick Rose Men Coupon_1615,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Nike Kevin Durant Men Coupon_1689,Running Women’s Graphic TightsMen's Basketball Shoe Jordan Super.Fly 5 844677-003,, Pure Imagination, Men's Boot Nike SFB 8" Jungle Realtree 845168-990,Brazil CBF Elite Revolution Woven 3Men's Nike Air Zoom Wildhorse GTX 615984-002,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Men's Nike Shoe Kobe XI 836183-006,Men's Aeroknit TeeMen's Running Shoe Nike Free RN Distance 827115-005,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Men's Shoe Jordan Impact 854289-102,Men's Linear 3-Stripes TeeMen's Shoe Nike Air Max BW Ultra 819475-001,, says the global location-based VR entertainment market will more than double in 2018, Men's Shoe Nike Air Zoom Wildhorse 3 Premium 831382-001,Men's Prime ShortsMen's Shoe Nike LunarCharge Premium 923281-014,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men's Shoe Nike Zoom Kobe Icon 818583-600,Men's Standard 19 Track JacketMen's Training Shoe Nike Train Quick 844406-017,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, NIKE AIR ZOOM ELITE 7 Blue Lagoon/Black/Bright Crimson,Women's Techfit Long TightsNIKE FREE TRAINER 3.0 V3 Game Royal/Deep Royal/White,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, NIKE ZOOM SB STEFAN JANOSKI CANVAS Team Red/Black/White,Women's Ultimate Fit 3-Stripes Three-Quarter TightsWomen's Shoe Nike Air Max 90 Premium 443817-104,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Women's Shoe Nike FS Lite Run 3 807145-601,Youth Tiberio Track SuitAdidas Nitrocharge 1.0 Fg Boys Preschool Black/White/Flash Orange Soccer Shoes V34043,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Adidas Kinetic Boost Boys Grade School Solar Zest/Orange Running Shoes V78649,Youth Essentials Logo HoodieNike Air Max Thea Girls Grade School University Red/White/Black Running Shoes V83162,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, EA7 Core ID Windbreaker CP1347,Various Sizes paaiWPLw Salomon Running Shoes Athletic online sale XT Hawk Maroon Gray BlackThe North Face Nuptse 2 Jacket CP1534,, “This is something entirely new.” EA7 Train 7 Lines Fleece Short CP2123,Wholesale UK 2012 Nike Free Run+ 3.0 Fur Womens Shoes Purple White ZJycXmnjadidas Originals Superstar Track Top CP3511,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, adidas Originals Adi Sun Flip Flop CP3815,Wholesale UK Fitflop Rock Chic Sandal Black Online M9LhIU3Fadidas Originals Nizza Lo Trainer CP4000,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Armani Jeans Tonal Suede Leather Trainer CP4190,Authentic 35z3i 7m8bxy August Deals Nike Air Max 90 Womens BlackCreative Recreation Kaplan Mesh Trainer CP4377,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Le Coq Sportif Arthur Ashe Jacquard Trainer CP4545,Authentic 5utu4 y65gmq August Deals Nike Blazer WomensNike Flystepper 2K3 Trainer CP4745,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Ralph Lauren Polo Hanford Heather Ripstop Trainer CP4965,Authentic 46qcr am3g2g Cheap Adidas Superstar Womens ShoesY3 Sprint Trainer CP5131,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes adidas Speed Trainer 2 Silver Metallic/Semi Night Flash/Frozen Green,UK Outlet Store nTZSg06V salomon schuhe running Shoes-salomon Speedcross 3 Black SkyBlue RedWomens Boots Aerosoles Money Role Black,, they can make up for low utilization with a decent weekend. Womens Sandals Aerosoles World Traveler Denim Fabric,Authentic dcgy6 vmq2pm Cheap Adidas Superstar Womens Gold ShoesWomens Boots ALDO Etassi Rust,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Boots Anne Klein Dvorah Black Leather,Authentic fs7ei 3bqz99 August Deals Nike Air Presto WomensWomens Shoes Anne Klein Tagalong Leopard Fabric, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Badgley Mischka Roanna II Pewter Metallic Suede,UK Sale Nike Air Jordan Aero Flight Women Shoes Black Blue GpzAZAL6Womens Boots Calvin Klein Evee Pewter/Black Leather,. Plumer said The VOID is also considering franchise locations, Womens Shoes Calvin Klein Dolly at 6pm.com,Authentic kmnzd 7bwqve August Deals Nike Roshe Run WomensWomens Shoes Calvin Klein Anabelle Lipstick Red Leather/Patent,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Womens Shoes GUESS Heya Blue Suede,Buy awqhm g5vgma August Deals Superstar Mens BlueWomens Boots Naturalizer Cantor Black Leather, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Womens Shoes Naturalizer Valerie Ivory,Buy fqgqf uyxt4x August Deals Nike Air Max 90 Womens PinkWomens Shoes New Balance T410v4 Grey/Sea Glass,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Nike Air Cage Court White/Ice Cube Blue/Light Blue Lacquer/Clearwater,Buy hghm5 2wgvas August Deals Nike Air Max 90 Womens GreyWomens Shoes Nike Zoom Winflo 2 Flash Black/White/Reflect Silver,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Womens Sandals PATRIZIA Anouk Teal,Buy tnfdv f36s63 August Deals Nike Air Max 2016 MensWomens Shoes PUMA Pulse FLEX XT Sulphur Spring,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Inexpensive 158895 New Balance Classics Ml402 Men Light Blue Shoes,Online 2tk2s xtmi9y August Deals ZX 700 MensBuy 159446 Nike Air Flightposite 1 Men Black Royal Blue Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Shopping 236197 Nike Air Force 1 Men Blue White Birch Shoes,Online mr2zu 84es8d August Deals Superstar WomensInexpensive 152089 Nike Air Max 1 Men Green Blue Green Shoes,.

Buy 199445 Nike Air Max 90 Men White Black Blue Shoes,Online qu2z2 65rxx9 August Deals Superstar MensInexpensive 233408 Nike Air Max Tailwind Men Black Shoes,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Shopping 210114 Nike Dunk High Men Black Grey Shoes,Online y9xbw gn9ar7 August Deals Nike Air Huarache MensCheap 161993 Nike Dunk Mid Pro SB Men White Shoes,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, Womens Shoes Aerosoles Redwood Black Patent,Cheap 211049 Nike Air Force 1 Men ShoesWomens Boots Anne Klein Callforth Black Leather,, like all retail operators, Womens Shoes Badgley Mischka Kennedy Silver Leather,Inexpensive 176224 Nike Air Force 1 Men White ShoesWomens Boots Calvin Klein Dita Pewter/Black Leather, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Shoes Calvin Klein Gayle Chocolate Brown Liquid Patent,Discount 183006 Nike Air Max Men White Red ShoesWomens Shoes CARLOS by Carlos Santana Veruca Leopard,, they can make up for low Womens Shoes Clarks Daelyn Villa Navy Suede,Comfortable 149615 Nike Air Max Men Black ShoesWomens Boots COACH Sherman Cranberry/Cranberry Suede/Nylon, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Shoes COACH Smith Orange Wild Beast Haircalf,Discount 208316 Nike Air Max Men ShoesWomens Shoes Cole Haan Highline Pump Black Suede/Black,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Unisex Shoes Converse Sea Star X Wiz Gray,Shopping 190956 Nike Air Max 90 Men White Green ShoesWomens Shoes ECCO Sport Yura Black/Bamboo, could generate over half a million dollars a week, and easily finance new titles. Womens Boots Naturalizer Lamont Wide Shaft Oxford Brown Leather,Buy 238288 Nike Air Max 90 Men Black Green ShoesWomens Shoes Naturalizer Joana Bridal Brown Suede,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes Nike Revolution 2 Wolf Grey/Cool Grey/Digital Pink/Neo Turquoise,Comfortable 174732 Nike Air Max 90 Men White Black Green ShoesWomens Shoes Nike Lunartempo 2 Bright Crimson/Black/Bright Mango/White, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes PATRIZIA Coro Tan,Discount 180095 Nike Air Max Ltd Men White Purple ShoesWomens Boots Rocket Dog Lainy Brown Galaxy,, we’ve chosen to develop something different than a Womens Sandals Sam Edelman Bentlee Saddle Vaquero Saddle Leather,Buy 161791 Nike Air Max Press Men Black Red ShoesWomens Shoes Saucony Originals Bullet Charcoal/Light Blue,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Boots UGG Danae Black Leather,Authentic 199442 Nike Air Penny 3 Retro Men Red Black ShoesWomens Slippers UGG Belle Starry Night Hearts,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Vaneli Delray Navy Suede/Navy Croco Paten,Cheap 231821 Nike Classic Cortez Nylon Men Dark Green Black ShoesWomens Shoes Vaneli Gadget Dark Grey Flannel,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Shield Full-Zip,Comfortable 187397 Nike Dunk High Men ShoesSupercolour Track Jacket,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Leisure Shorts,Cheap 197259 Nike Dunk High Men Orange Blaze Red Royal ShoesNike Epic Block Crossback,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Various Sizes Adidas Superstar Shoes Women Green Yellow A7dyAoQL,Cheap 180811 Nike Dunk Low Men Black ShoesAuthentic 76y99 shdc2f August Deals Yeezy 350 Boost Womens,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Buy 6spqi v8xivc August Deals ZX 850 Mens,Shopping 148040 Nike Free 3.0 V4 Men Black White Blue ShoesCheap 9e8ip zmnvd9 August Deals Nike Air Max Thea Mens, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Discount 92v6g 8npneu August Deals Nike Air Max 1 Ultra Moire 1 Mens,Discount 183664 Nike Free 6.0 Men Black Green White ShoesOnline a7bp9 x5vutg August Deals Nike Blazer Womens,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Outlet d52i6 fzia3g August Deals Nike Air Max Thea Womens,Shopping 218822 Nike Free Run Men Grey Blue ShoesSale gn8gq iebnwa August Deals NMD Mens,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Authentic 210419 Nike Shox O Nine Men White Black Shoes,Buy 160360 Nike Shox O Leven Men Black White ShoesCheap 179762 Nike Shox R5 Men White Black Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Authentic 173120 Puma Cell Jago 6 Men Navy Blue White Shoes,Inexpensive 180227 Nike Shox R2 Men White Purple ShoesDiscount 213150 New Balance Mw659 Unisex Black Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Comfortable 213630 Nike Air Force 1 Women Shoes,Inexpensive 170910 Nike Shox R4 Men White Red ShoesCheap 170225 Nike Free 5.0 Women White Black Grey Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Adidas Bounce Titan V Men Coupon_073,Inexpensive 185657 Nike Zoom Hyperdunk Men Green Green Black ShoesChristian Louboutin Sale Men Coupon_420, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Jimmy Choo heels Women Coupon_773,Authentic 223944 Nike Zoom Kd IV Men White Yellow Blue Navy ShoesNew Balance 574 Men Coupon_1205,.”

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Andal introduced the company’s New Balance 574 Women Coupon_1480,Buy 149893 Nike Zoom Kobe VIi Men Grey Yellow Blue ShoesMen's Baseball Cleat Nike Zoom Trout 3 Turf 844628-410,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Men's Nike SB Stefan Janoski Max Unisex Shoe 631303-601,Comfortable 223051 Puma Clyde Script Laceup Men Blue White ShoesMen's Shoe Jordan Horizon Low 845098-001,.

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