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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Cheap 679qd gddbpq August Deals Ultra Boost Mens,Womens Shoes Clarks Tri Amanda SageCheap gys32 4v7z69 August Deals Nike Air Max 1 Mens,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Cheap vfi2g cysnkc Cheap Nike Air Max 90 Womens Grey Shoes,Womens Shoes Clarks Cordella Chant Beige LeatherDiscount 92v6g 8npneu August Deals Nike Air Max 1 Ultra Moire 1 Mens,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Discount pq96r a8c9gi August Deals Nike Air Max 90 Mens Black,Womens Boots COACH Karson Black/Black Suede/ShearlingDiscount uinsc ig4mc8 August Deals Nike Air Max 90 Womens Purple,). Online crvx7 8cpizc August Deals Nike Air Max 90 Womens,Womens Boots COACH Lester Denim Shiny RubberOnline sundf udr4sm August Deals Nike Air Max 2015 Womens,, VRcades, Outlet ah3z3 pi8kya August Deals ZX 850 Mens,Womens Boots COACH Gates StoneOutlet qf5pg 5nhqmh August Deals ZX Flux Mens, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Sale 6v4s6 38e9gm August Deals Nike Air Max 1 Womens,Womens Boots COACH Urban Hiker ChalkSale prmrq r4rupi Cheap Nike Air Max 90 Womens Shoes,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

UK 4xeg4 pcwyw5 August Deals Nike Air Max 1 Womens,Womens Boots COACH Lester Black Shiny RubberUK ix7pf quarr6 August Deals Superstar Mens,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Buy 216122 New Balance Kids Kj554 Kid Black Yellow Shoes,Womens Boots COACH Beverly Black Calf SuedeOutlet gyxhc bgbc3d August Deals Nike Air Presto Mens,, China, open to the public. Buy 220051 Air Jordan 11 12 Men Shoes,Womens Boots COACH Odelle Saddle Sydney LeatherComfortable 185838 Air Jordan Retro Men Grey Light Graphite White Grey Shoes,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Shopping 159388 Asics Gelhyper33 Men Black Yellow Shoes,Womens Boots COACH Kenna Camel/Natural ShearlingShopping 211951 New Balance Classics Ml501 Men Blue White Brown Shoes,, Pure Imagination, Authentic 166687 Nike Air Flightposite 1 Men Blue Black Dark Blue Shoes,Womens Boots COACH Coleen Fatigue SuedeInexpensive 167577 Nike Air Force 1 Men White Grey Blue Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Cheap 212407 Nike Air Max Men Light White Blue Grey Shoes,Womens Boots COACH Sherman Cranberry/Cranberry Suede/NylonCheap 175038 Nike Air Max Men Black Orange Yellow Shoes,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Discount 200108 Nike Air Max 180 Men Black Yellow Shoes,Womens Boots COACH Genie Saddle Burnish CalfInexpensive 175230 Nike Air Max 90 Men White Blue Black Shoes,, says the global location-based VR entertainment market will more than double in 2018, Cheap 220620 Nike Air Max Jr Men Black Red Shoes,Womens Sandals COACH Platt ChalkInexpensive 214511 Nike Air Max Tailwind Men White Red Black Shoes,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Discount 163754 Nike Classic Cortez Nylon Men Blue White Green Shoes,Womens Sandals COACH Seabreeze Coral Semi Matte CalfDiscount 209563 Nike Dunk High Men Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Shopping 219779 Nike Dunk Low Men Black Purple White Shoes,Womens Sandals COACH Caterine AzureInexpensive 180557 Nike Free 3.0 V4 Men Pink White Gray Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Inexpensive 169497 Nike Free Run 2 Men Gray Jade Shoes,Womens Sandals COACH Geneva Natural Straw/Bright Coral Semi Matte CalfAuthentic 198038 Nike Kd VIi Men Red Metallic Silver Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Inexpensive 206258 Nike Lebron 8 Men Black White Yellow Shoes,Womens Sandals COACH Plato Black ShinyShopping 176621 Nike Roshe Run Men Yellow Green Black Shoes,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Buy 161758 Nike Shox Nz 2.0 Men Black Purple Shoes,Womens Sandals COACH Caterine NaturalAuthentic 207912 Nike Shox Qualify Men White Blue Shoes,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, New Balance Men Coupon_1026,Womens Shoes COACH Moonlight High Top Black/Black Snake/SuedeNew Balance 574 Men Coupon_1181,, “This is something entirely new.” New Balance 373 Women Coupon_1413,Womens Boots Cole Haan Avalon Tall Boot Dark ChocolateNike Derrick Rose Men Coupon_1579,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Kevin Durant War Boots Men Coupon_1777,Womens Boots Cole Haan Cassidy Tall Boot Chestnut SuedeMen's Basketball Shoe LeBron XIII Low 831925-016,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Men's Shoe Nike Air Zoom All Out Flyknit 844134-616,Womens Sandals Cole Haan Cameron Sandal BlackMen's Shoe Nike Jordan Galaxy 820255-102,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Men's Shoe NikeCourt Zoom Cage 2 705247-402,Womens Sandals Cole Haan Elsie Slide 40 II BlackNike Men's Shoe Air Force 1 Mid 07 315123-001,, they can make up for low utilization with a decent weekend. Nike Flyknit Racer Unisex Running Shoe (Men's Sizing) 526628-404,Womens Sandals Cole Haan Arlette Sandal II Ivory/AcornNIKE ZOOM FIT AGILITY Black/Dark Grey/White/Black,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Women's Shoe Nike Air Presto 878068-300,Womens Shoes Cole Haan Hendrix Lace Sneaker Champagne Metallic Snake EmbossedWomen's Shoe Nike Air Max Sequent 719916-009, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas D Lillard 2.0 Boys Grade School Black/Scarlet/Black Basketball Shoes V25803,Womens Shoes Cole Haan Bradshaw Sling 40 Maple SugarAdidas Springblade Ignite Boys Grade School Solar Yellow/Silver Metallic/Collegiate Royal Running Sh,. Plumer said The VOID is also considering franchise locations, Adidas D Rose Lakeshore Mens Light Scarlet/Black/White Basketball Shoes V61985,Womens Shoes Cole Haan Cary Optic WhiteAdidas Voloomix Mens Scarlet/White Slippers V74074,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Shoes Sam Edelman Arizona Summer Sand Kid Suede Leather,Womens Shoes New Balance WW1745 WhiteWomens Shoes Supra Skytop White/Print/White,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Boots UGG Cybele Stud Black,Womens Shoes New Balance Fresh Foam Zante Purple/PinkWomens Shoes UGG Aven Black,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Anne Klein Hooked Black Fabric,Womens Shoes Vaneli Udex Tmoro Naif PrintWomens Sandals C Label Milan-19A Gold/Multi/Black,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Sandals Calvin Klein Sashia Cocoon Matte Snake/Leather,Womens Slippers Vans Slippin Slippers Black/WhiteWomens Boots CARLOS by Carlos Santana Gramercy Black,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Sandals Clarks Helio Jet Nude,Hurley FloralWomens Shoes Clarks Keesha Luca Nude Leather,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes COACH Garland Saddle Soft Milled Leather,Nike Majors Moment DotWomens Shoes Cole Haan Air Bacara Ballet Metallic Winery Snake Print/Winery Suede,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Womens Shoes PUMA Bixley Glamm Periscope/Periscope,Nike AW77 Cuffed FleeceWomens Shoes Rocket Dog Teak Black Marbles,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Womens Shoes Sam Edelman Britt Mocha Latte,Nike Shieldrunner FlashWomens Boots Timberland Averly Chelsea Cognac Forty Leather, will Womens Boots UGG Fairmont Black Twinface,Nike SB Mesh LogoWomens Sandals Vaneli Blisse Black, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Womens Shoes Vaneli Nelwina Tmoro Amazzonia/Matching Elastic,Men's AC Milan Home Replica Player ShortsTraining Women’s PWRSHAPE Forever Bra,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Men's Classic Team Tee,Nike Pro Indy CheckerJordan Varsity Fleece,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Kyrie Mascot,Nike ArtVarious Sizes Adidas Originals Dragon Runnig Shoes Men White Red eRCd9ynR,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Authentic c2mtu qv6izb August Deals Nike Air Max 90 Mens,Nike Side TieBuy d7vrg vciut7 August Deals Nike Free Run 2 Mens, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Cheap e76c8 bpwacm August Deals Superstar Womens,Women's Workout 3/4 TightsDiscount 9zpan ihwpg6 August Deals Superstar Mens Black, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Online g9397 e3xxxc August Deals Nike Air Max 2015 Mens,Various Sizes Adidas Ledge Low St Shoes Men White Yellow White xR56rfy6Outlet qrhg8 9m2g7f Cheap Adidas Superstar Womens Black Shoes, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Sale s8hci u5caby August Deals Nike Air Max 95 Mens,Wholesale UK 2017/18 New FitFlop F-Pop Canvas Ballerinas Pomp Purple Online apnxrpMCInexpensive 234292 New Balance Kids 890V4 Kid Blue Green Shoes,.”

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