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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Authentic 206267 Nike Free Run 3 Men Brown Gold Shoes,Womens Shoes ALDO Musigliano Black,Comfortable 217801 Nike Lebron 10 Men Black Green White Shoes,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Buy 199925 Nike Lunar Eclipse Men Black Pink Shoes,Womens Boots Anne Klein Kacey Cognac Leather,Discount 228381 Nike Lunarswift 2 Men Black Green Shoes,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Comfortable 213263 Nike Shox Nz 2.0 Men Black Pink Shoes,Womens Boots Anne Klein Damina Dark Taupe Suede,Authentic 193305 Nike Shox R4 Men Grey Blue Shoes,). Authentic 221614 Nike Zoom Hyperfuse Low Men Dark Blue Shoes,Womens Shoes Anne Klein AK Sport - Moyna Charcoal Patent,Discount 187559 Nike Zoom Kobe VIi Men Black Silver Shoes,, VRcades, Comfortable 208756 Puma Future Cat Super Lt Men Grey Yellow Shoes,Womens Shoes Anne Klein Octavie Grey Leather,Inexpensive 178239 Air Jordan 1 Retro Unisex Black White Blue Shoes, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Shopping 171228 Asics Gel Kinsei 4 Women Purple Fluorescent Green Blue Shoes,Womens Shoes Anne Klein Jarry Grey Fabric,Comfortable 239160 Nike Air Force 1 Women White Bright Shoes,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Inexpensive 226809 Nike Air Max 247 Women White Black Red Shoes,Womens Shoes Anne Klein AKQualified Grey Multi Fabric,Cheap 234707 Nike Classic Cortez Nylon Prm Women Silver Brown Black Shoes,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Authentic 229518 Nike Free Run 3 Women Blue White Shoes,Womens Shoes Badgley Mischka Gene White Satin,Adidas Bounce Titan VII Men Coupon_092,, China, open to the public. Adidas Springblade 2013 Men Coupon_263,Womens Shoes Badgley Mischka Meribeth Ivory Satin,Christian Louboutin Sale Women Coupon_486,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Discount 158828 Nike Free 5.0 V4 Women Silver Red Shoes,Womens Sandals C Label Mollini-25 Nude,Jimmy Choo Sandals Women Coupon_876,, Pure Imagination, New Balance 373 Men Coupon_1096,Womens Sandals C Label Napoli-18 Black,New Balance 574 Men Coupon_1278,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. New Balance 574 Women Coupon_1510,Womens Boots Calvin Klein Evee Black/Black Leather,Nike Derrick Rose Men Coupon_1625,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. JORDAN SUPER.FLY 3 Wolf Grey/Cool Grey/White,Womens Boots Calvin Klein Cilil Black Leather,Men's Football Cleat Nike Vapor Untouchable Pro 833385-701,, says the global location-based VR entertainment market will more than double in 2018, Men's Nike Shoe CJ3 Flyweave Trainer (Lions)725231-476,Womens Sandals Calvin Klein Udela Rose Gold/Sand Gold Leather,MEN'S RUNNING SHOE NIKE LUNARGLIDE 7 747355-004,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men's Shoe Nike Air Huarache Premium 704830-005,Womens Sandals Calvin Klein Jeans Adeli White Leather,Men's Shoe Nike Air Zoom Pegasus 33 849813-406,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men's Shoe Nike Air Zoom Pegasus 32 749340-407,Womens Shoes Calvin Klein Gilia Black Kid Skin,Men's Training Shoe Nike Free Trainer 3.0 V4 749361-075,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, NIKE AIR MAX THEA Deep Royal Blue/Hyper Cobalt/Hyper Pink,Womens Shoes Calvin Klein Kathryn Shadow Grey Patent,NIKE LUNAR BALLISTEC White/Hyper Turquoise/Dark Ash/Volt,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Women's Shoe Nike Air Max 1 Essential 599820-023,Womens Shoes Calvin Klein Darielle Shadow Grey,NIKE AIR ZOOM STRUCTURE 18 FLASH Cool Grey/Black/Reflect Silver,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Nike Free 5.0 2015 Boys Preschool Black/Dark Grey/Cool Grey/White Running Shoes V17227,Womens Boots CARLOS by Carlos Santana Havana Wide Shaft Taupe,Nike Free Run Boys Grade School Black/Metallic Silver/Anthracite Running Shoes V22088,.

VRStudios, founded in 2014, Adidas D Rose 773 Iii Mens Aluminum/Black/White Basketball Shoes V10261,Womens Sandals CARLOS by Carlos Santana Sunset Gold,Adidas Ace 16.1 Cage Mens Black/White/Shock Red Soccer Shoes V36059,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Air Max Tavas Mens Cool Grey/White/Pure Platinum Running Shoes V47709,Womens Boots Clarks Kelbrook Azizi Taupe Leather,Nike Roshe One Winter Mens Black/Sail Running Shoes V25362,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Kickers Kick Hi Core Shoe CP3917,Womens Shoes Clarks Crewso Wick Black,adidas Originals Tubular Runner Trainer CP4143,, “This is something entirely new.” Cruyff Cyclone Trainer CP4400,Womens Boots COACH Beverly Fatigue Calf Suede,Nike Zoom Stefan Janoski Trainer CP4619,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Internationalist Leather Trainer CP4866,Womens Sandals COACH Alyssa Ivory/Ivory/Rubber/Vintage Floral,Vans Old Skool Snake Trainer CP5095,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes Anne Klein Hubert Navy Multi Synthetic,Womens Boots Cole Haan Miriam Tall Boot Black/Black Patent,Womens Sandals C Label Coco-11 Black,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Sandals Calvin Klein Udela Black Leather,Womens Boots Cole Haan Sylvan Bootie Black Leather/Black Suede,Womens Shoes Calvin Klein Ellcia Cocoon Toscana Leather,, they can make up for low utilization with a decent weekend. Womens Sandals CARLOS by Carlos Santana Tandy 2 Kork,Womens Sandals Cole Haan Ayla Wedge II Optic White,Womens Sandals Clarks Caslynn Harp Grenadine Leather,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes Clarks Kadri Leah Black Snake Leather,Womens Shoes Cole Haan Sarina Ballet Froth/Black Patent,Womens Sandals COACH Amel Rubber/Painted Gingham Poppy Pink/Poppy Pink, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes COACH Smith Stone Suede,Womens Shoes Cole Haan Jitney Flat CH Armor Metallic,Womens Shoes Cole Haan Magnolia Skimmer Paloma Baby Haircalf,. Plumer said The VOID is also considering franchise locations, Womens Shoes Cole Haan Lena Open Toe Pump 75 II Black Patent,Womens Shoes Cole Haan Lena Mid Pump II Gold Metallic,Womens Shoes ECCO Vibration II Skimmer Warm Grey Metal/Stone,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, Womens Shoes GUESS Carnney Pink Patent,Unisex Shoes Converse Chuck Taylor All Star Hi Red/White/Blue,Womens Boots Naturalizer Mona Black Leather,, long-form VR experience, Eclipse, Womens Shoes Naturalizer Curve Red Canvas,Womens Boots ECCO Touch 25 Buckle Boot Black/Black,Womens Shoes New Balance W496V2 Brown/Pink,. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes Nike Air Pegasus '83 Black/White/Grey Mist,Womens Shoes ECCO Damara Tie Bootie Cognac,Womens Boots PATRIZIA Softcover Camel,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Players discover two spaceships during their adventure, without teleporting once. Womens Shoes PUMA Evader Geo Turbulence,Womens Shoes ECCO Acari Ballerina Warm Grey Metallic/Warm Grey Metallic,Womens Boots Rocket Dog Teagan Brown Ragtag/Matterhorn,.” Said Frédéric Lecompte, co-founder of BackLight. The Eclipse experience can be found in two locations in Paris, France. Womens Boots Sam Edelman Paige Honey Wayne Nubuck Leather,Womens Boots GUESS Candie Taupe Multi Leather,Womens Shoes Sam Edelman Arizona Greige Kid Suede Leather,.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Womens Shoes Supra Wrap Black/Pattern/White,Womens Shoes GUESS Den Tan Leather,Womens Boots UGG Elsa Chestnut Leather, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Womens Slippers UGG Belle Starry Night Hearts,Womens Shoes GUESS Babbitt Black,Womens Sandals Vaneli Lassie Platino Ket Fabric/Gold Buckle,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Vaneli Pagoda Amaranto Suede,Womens Boots Naturalizer Byron Wide Shaft Boot Black Wide Shaft Smooth,Air Jordan Lite Fleece Full-Zip,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Girls Fleece Hoodie,Womens Sandals Naturalizer Vanish Spring Denim Leather,Women's Rita Ora Planetary Power Track Jacket,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

Active Training Woven Shorts,Womens Shoes Naturalizer Kelly Spring Denim Leather,Nike Solid Remix Racerback Sport Bra,. Founded in 1982, with 113 locations throughout the US, D&B is the only large-scale operator in the growing segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, Women's Ultimate Fit Superlong Tights,Womens Shoes Naturalizer Saturday Bridal Brown Leather,Wholesale UK 2013 Nike Lebron X 10 Mens Sneakers Shoes Glowing Silver Grey Pink Green nWW5JgPj,, D&B is able to maximize its utilization. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not require operators, Authentic i4yf4 g7qgui August Deals Nike Air Max 2015 Womens,Womens Shoes New Balance WT1210V2 Blue/Yellow,Buy c6t3i mq72v3 August Deals Nike Air Max 90 Womens Pink,, is backed by Warner Bros., Cheap 6vtm5 irxy6u August Deals Nike Free Run 2 Mens,Womens Shoes New Balance Fresh Foam Hierro Teal/Green,Cheap vdib4 wifs4c August Deals Superstar Womens Black,, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. Discount u66ee n43geq August Deals Superstar Mens,Womens Shoes New Balance Classics WL501 Lavender/Red Suede/Ripstop Mesh,Online nensy cek5ee August Deals Nike Air Max 90 Womens Pink,, Alien Zoo, Outlet mnspk em6tex Cheap Adidas Superstar Womens White Shoes,Womens Shoes Nike Classic Cortez BR Artisan Teal/Volt/White,Sale iwmcp febxz2 August Deals Nike Air Max 2016 Womens,. “People will visit a unique place once to try it out but will keep coming back and bring their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. UK ff3uv rdf2m7 August Deals Nike Air Max 95 Mens,Womens Shoes Nike Acorra Suede Dark Storm/Black/Gum Light Brown/Sail,Cheap 177172 Adidas Originals Campus II Men Grey Shoes,,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how to connect physical venues and the home.”

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Comfortable 190926 Nike Free 3.0 V4 Women Black Sky Blue Shoes,Womens Boots Sam Edelman Arizona Seashell Pink Kid Suede Leather,Adidas Bounce Titan 2012 Men Coupon_016,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Asics Gel-Quik 33 Men Coupon_350,Womens Sandals Sam Edelman Gardener Black Vaquero Saddle Leather,Giuseppe Zanotti Sale Men Coupon_643,.

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At four recent VR Men's Nike Hypervenom Phinish II FG 749901-308,Womens Shoes Superga 2311 Metallics Graphite,Men's Running Shoe Nike LunarTempo 705461-001, attention this year, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), VRLA (May 4th and 5th), the Digital Entertainment Group’s May meeting (May 1), Men's Shoe Nike Air Max 2016 806771-101,Womens Boots UGG Bailey Button Sand,Men's Shoe Nike Roshe One 511881-603,, VRcade royalties for developers are on the rise, NIKE AIR MAX 1 ULTRA ESSENTIALS Sail/Black/Challenge Red,Womens Boots UGG Briar Lodge Leather,NIKE ROSHE RUN Blue Lagoon/Light Blue Lacquer/White/Blue Lagoon,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TWomen's Shoe Nike Free Focus Flyknit 844817-001,Womens Boots UGG Bailey Gold Mariko Rabbitbrush/Twinface,Adidas D Rose 5 Boost Boys Grade School White/Scarlet/Light Onix/Black Basketball Shoes V94014,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Adidas D Lillard 1 Mens Black/Yellow/White Basketball Shoes V38567,Womens Sandals UGG Lyndi Chestnut Leather,Adidas Originals Adilette Mens Black/White/Black Slippers V33156,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Nike Free 4.0 Flyknit 2015 Mens Pure Platinum/White/Cool Grey/Black Running Shoes V70410,Womens Slippers UGG Scuffette Liberty Pony Brown,Adidas Ultra Boost Womens Frozen Yellow/Midnight Indigo/Semi Frozen Yellow Running Shoes V54221, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Nike Free Rn Distance Womens Hyper Violet/Fierce Purple/Blue Lagoon/Blue Tint Running Shoes V59589,Womens Sandals Vaneli Wianne T.Moro Rimes/Mtch Elastic,Men's Nike Lunar Ultimate TR Premium Black/Dark Grey/Metallic Silver UK#N5-9613,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Women's Nike Free 5.0 TR Fit 5 Pure Platinum/Racer Blue/White/Stealth UK#N5-8803,Womens Shoes Vaneli Modesta White Blazon Patent,Creative Recreation Nursery Kaplan Snake Trainer CP755,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Good For Nothing Long Split Overhead Hooded Top CP1069,Womens Shoes Vaneli Ginebra Ecru Quilted Nappa,Native Youth Curved Hem Varsity Jacket CP1455,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Publish Fable 3M Print Short CP2194,Womens Shoes Vaneli Darcy Navy Suede/Matching Elastic,Havaianas Brasil Flip Flop CP3838,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Womens Shoes Nike Flex Fury Black/Lakeside/Light Photo Blue/White,Nike SB x Poler Icon Crew,Womens Sandals PATRIZIA Salome Olive Green,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Reebok Run Supreme MT Faux Indigo/Cool Breeze/White/Royal/Silver,Nike Pro Hyperwarm Limitless,Womens Boots Sam Edelman Winnie Whiskey Suede Leather,, and the entertainment giant made an investment in the company. Womens Shoes Saucony Propel Vista Fuchsia/Coral,Nike Legendary Fabric Twist Tight,Womens Boots UGG Mackie Chesnut Suede,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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