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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Adidas Ultra Boost 3 Boys Grade School Clear Green/Mineral/Shock Red Running Shoes V44219,Womens Boots Calvin Klein Jeans Suzie Dark Brown Goat Alaska,Adidas Crazy 1 Mens Black Basketball Shoes V11967,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Adizero Tempo 7 Mens Midnight Grey/Solar Red/Raw Ochre Running Shoes V64265,Womens Sandals Calvin Klein Udela Warm Gold/Black Leather,Nike Air Max Dynasty Mens Cool Grey/Light Crimson/White/Black Running Shoes V47020,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Cortez Mens White/Varsity Red Running Shoes V94815,Womens Shoes Calvin Klein Calayla Whiskey/Black Nappa,Adidas Adizero Boston Boost 5 Womens Vista Blue/White/Semi Night Flash Running Shoes V84384,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Nike Air Max Siren Womens Black/Anthracite Running Shoes V13171,Womens Shoes Calvin Klein Neive Black Kid Suede/Patent,Nike Free 4.0 Flyknit 2015 Womens Black/Hyper Orange/University Blue/Sail Running Shoes V20656,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Men's Nike Tiempo Genio II Leather TF Light Crimson/Total Crimson/Metallic Silver UK#N5-9521,Womens Shoes Calvin Klein Anabelle Platinum White Leather/Patent,Women's Nike DF Ballistec Advantage White/Light Aqua/Classic Charcoal/Volt UK#N5-9326,.

VRStudios, founded in 2014, Creative Recreation Junior Reece Hooded Top CP415,Womens Boots CARLOS by Carlos Santana Lorenza Black,Ralph Lauren Polo Junior Hanford Trainer CP686,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, adidas Originals Sport Luxe Twill Fleece Hooded Top CP950,Womens Sandals CARLOS by Carlos Santana Trista Watermelon,Antony Morato Driver Jacket CP1205,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Boots Anne Klein AKKacey Wide Calf Black Leather,Womens Boots COACH Tina Black Nubuck/Black Snake Embossed,Womens Shoes Anne Klein Barb Black Synthetic,, “This is something entirely new.” Womens Sandals C Label Binky-7 White,Womens Sandals COACH Cottage Saddle Soft Vegan Leather,Womens Sandals Calvin Klein Casely Anthracite Box Metallic Leather,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Calvin Klein Nodine Cocoon,Womens Shoes COACH Ludlow Black Glitter/Black Suede,Womens Boots Clarks Kacia Garnet Black Leather/Navy Suede,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes Cole Haan Air Tali OT Wedge 40 Electra Patent,Womens Boots Cole Haan Placid Boot Black Leather,Unisex Shoes Converse by John Varvatos Chuck Taylor All Star Reptilian Leather Silver/Turtledove,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes ECCO Auckland Loafer True Navy,Womens Shoes Cole Haan Air Bacara Ballet Empire Blue Patent,Womens Shoes GUESS Jacoba Natural Suede,, they can make up for low utilization with a decent weekend. Womens Boots Naturalizer Macnair Wide Shaft Malt Taupe,Womens Shoes Cole Haan Cambon High Sandal Cashew/Lizard Print,Womens Shoes New Balance WX1012 White,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes New Balance Classics WL574 Purple Synthetic,Womens Shoes Cole Haan Catalina Wedge Black Suede,Womens Shoes Nike Free 5.0 Print Blue Lagoon/Green Glow/White/Black, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Sandals PATRIZIA Inalei Black Patent,Womens Shoes Cole Haan Tali Luxe Smoking Slipper Wedge Black Velvet,Womens Shoes PUMA Ignite XT Clearwater Blue/Coral,. Plumer said The VOID is also considering franchise locations, Womens Sandals Rocket Dog Belize Orange Valencia,Womens Boots ECCO Sculptured 75 Tall Boot Black,Womens Sandals Sam Edelman Eleanor Nude/Baby Nude,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for New Balance Men Coupon_1001,Womens Sandals Sam Edelman Gene Seashell Pink Vaquero Saddle Leather,New Balance 996 Men Coupon_1314, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Nike Derrick Rose Men Coupon_1649,Womens Shoes Sam Edelman Banks Bright White/Putty Suede Perf/Shiny Burmese Python Print,Men's Basketball Shoe Nike Hyperdunk 2016 844359-011,, and for a growing list of partners, Men's Nike Roshe LD-1000 802022-002,Womens Shoes Saucony Originals Jazz Low Pro Grey/Blue 1,Men's Shoe Air Jordan XX3 811645-650,, cloud-based content management system for VR.”

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TVans Core Basics Zip Hooded Top CP1180,Womens Shoes Vaneli Berry Dark Coach Tan Ecco Suede,UCLA Morrilton Varsity Jacket CP1546,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Jack & Jones Malibu Swim Short CP2319,Womens Shoes Vaneli Adella Red E-Print/Matching Elastic,Lacoste Concours 16 SRM Shoe CP3921,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Converse Star Player Wax Tech Ox Trainer CP4280,Unisex Shoes Vans SK8-Hi Reissue (Van Doren) Skull Snowflake/Black,Nike Air Odyssey Trainer CP4636, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Ralph Lauren Polo Harvey-NE Trainer CP4937,Women’s Halterneck Bikini,Womens Shoes adidas Barricade Team 4 White/Solar Red,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes Clarks Lorry Marlin Black,Comfortable 207013 Nike Dunk High Men White Peach Yellow Shoes,Womens Shoes COACH Noella Nude /Black,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes Cole Haan Cary Venetian Black Nubuck,Buy 164216 Nike Dunk Low Men Yellow Shoes,Womens Shoes ECCO Touch 15 Bit Black/Warm Grey, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Boots Hunter Original Refined Gloss Thundercloud,Shopping 179221 Nike Free 3.0 V4 Men Black Gray Shoes,Womens Shoes New Balance WF7534 TPU Molded Mid-Cut White/Black, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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