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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Buy 232692 Air Jordan 1 Retro Men Black Red White Shoes,Womens Sandals Cole Haan Margate Slide II CH Argento MetallicDiscount 149291 Air Jordan V.5 Low Men Grown White Grey Shoes,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Discount 226210 Asics Gelsaga Men Grey Orange Shoes,Womens Shoes Cole Haan Chelsea Low Pump SandstoneDiscount 205090 New Balance M1400v2 Men Blue Green Shoes,, China, open to the public. Shopping 190360 Nike Air Classic BW Si Men Black White Shoes,Womens Shoes Cole Haan Air Stephanie Open Toe Sling BlackComfortable 232968 Nike Air Force 1 Men White Purple Blue Shoes,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Authentic 173191 Nike Air Max Men White Red Shoes,Womens Sandals Cole Haan Ayla Wedge II AcornCheap 167210 Nike Air Max Men Black White Shoes,, Pure Imagination, Shopping 153660 Nike Air Max 1 Hyperfuse Men Grey Pink Shoes,Womens Shoes Cole Haan Air Tali OT Wedge 40 Blazer Blue PatentDiscount 232573 Nike Air Max 90 Men White Grey Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Cheap 213954 Nike Air Max Fly By Men White Black Shoes,Womens Shoes Cole Haan Bethany Pump 85 Black LeatherAuthentic 236683 Nike Air Max Ltd II Men Black Shoes,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Authentic 208083 Nike Classic Cortez Nylon Men Navy Blue Black Shoes,Womens Shoes Cole Haan Bradshaw Pump 65 BlackInexpensive 225632 Nike Dunk High Men Shoes,, says the global location-based VR entertainment market will more than double in 2018, Buy 225766 Nike Dunk Low Men Black White Shoes,Womens Shoes Cole Haan Gramercy Oxford Dark Silver Metallic Crackle/PalomaBuy 213269 Nike Free 3.0 V2 Men Black Grey Shoes,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Inexpensive 213080 Nike Free 7.0 V2 Men Grey Black White Shoes,Womens Shoes Cole Haan Pinch Weekender Peacoat PatentCheap 242300 Nike Free Run 2 Men Gray Green Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Authentic 239053 Nike Lunar Macleay Men Black Orange Shoes,Womens Shoes Cole Haan Pinch Weekender Black PatentComfortable 232781 Nike Lunarglide 3 Men Grey White Green Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Comfortable 196950 Nike Shox Conundrum Men White Black Shoes,Womens Shoes Cole Haan Bowie Slipon Sneaker Black/Vanilla Snake PrintShopping 179832 Nike Shox O Leven Men Black White Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Cheap 189828 Nike Shox R4 Men White Blue Red Shoes,Womens Shoes Cole Haan Cambon High Sandal BlackComfortable 229998 Nike Shox R4 Men White Shoes,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Shopping 228794 Nike Shox R4 Men White Gold Shoes,Womens Shoes Cole Haan Bria Grand Sneaker Black/Snake PrintInexpensive 214810 Onitsuka Tiger By Asics Mexico 66 Men Navy Blue White Shoes,.

VRStudios, founded in 2014, Shopping 237359 Air Jordan 6 Retro Unisex Black Shoes,Womens Shoes Cole Haan Highline Backzip Pump Black/WhiteDiscount 176178 Adidas Originals ZX 700 Women Blue Fluorescent Green Shoes,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Buy 181370 Adidas ZX 750 Women Black Blue Pink Shoes,Womens Shoes Cole Haan Pinch Grand Penny SequoiaBuy 158137 Nike Air Force 1 Women Gold Shoes,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, New Balance Proct Women Coupon_1560,Womens Boots ECCO Touch 75 Mid Cut Bootie BirchNike Kevin Durant Men Coupon_1730,, “This is something entirely new.” Converse Chuck Taylor All Star Looney Tunes High Top Unisex Shoe 158235F-100,Womens Boots ECCO Rise Tall Boot Coffeemen's NIKE AIR MAX 2015 698902-700,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, MEN'S NIKE SHOE LEBRON 12 EXT 748861-600,Womens Sandals ECCO Touch 25 Strap Sandal Moon Rock/Rose Dust/Coffee Universe/Whisper/ClodineMen's Running Shoe Nike LunarTempo 2 818097-800,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Condemned Nation Raleigh Short CP2104,Womens Boots Hunter Original Short Swamp GreenOiler & Boiler Tuckernuck Shortie Swimmer Short CP2330, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Nike Celso Thong Flip Flop CP3856,Womens Shoes Hunter Original Tour Ballerina Damsonadidas Originals Top Ten Hi Leather Trainer CP4030,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Converse Chuck Taylor All Star High Leather Trainer CP4276,Womens Boots Naturalizer Jalyn Wide Calf Black Pebbled LeatherHugo Boss Gym Knit Trainer CP4498,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Nike Air Force 1 '07 Premium Trainer CP4683,Womens Boots Naturalizer Jaycee Wide Calf Banana BreadPuma R698 Tech Trainer CP4921,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Womens Sandals PATRIZIA Funkia Bronze,Womens Shoes Nike Dual Fusion Trail Wolf Grey/Anthracite/Black/Pink PowWomens Shoes Reebok Speed Rise Black/Blazing Pink/White, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Womens Shoes Rocket Dog Tempo Melon Quake,Womens Shoes Nike Flex 2015 RN Anthracite/Fuchsia Glow/Vivid Purple/WhiteWomens Sandals Sam Edelman Eleanor Silver Glitz,, and for a growing list of partners, Womens Shoes Saucony Kinvara 6 Runshield Black/Orange/Purple,Womens Shoes Nike Flex Trainer 5 Dark Grey/Hyper Orange/Steath/Metallic SilverWomens Shoes Timberland Newport Bay Canvas Chukka Navy,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Womens Boots UGG Cassidee Chestnut,Womens Shoes Nike Flex Supreme TR4 Bright Mango/Bright Crimson/White/Squadron BlueWomens Slippers UGG Scuffette Liberty Asphalt,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Sandals Vaneli Bitya White Nappa,Womens Shoes Nike Tri Fusion Run Hyper Pink/Dark Grey/White/Metallic PlatinumWomens Shoes Vaneli Gabbie Black Velvet/Black Satin,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Discount 184663 Air Jordan VI Retro Men Red Shoes,Womens Shoes Rocket Dog Jazzin Brick CrunchDiscount 236490 New Balance Classics 574 Men Blue Blue Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount 153926 Nike Air Flightposite 1 Men Cough Drop Black Red Shoes,Womens Boots Sam Edelman Edith Gold/Amber Black PlaidBuy 207102 Nike Air Max Men Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Buy 199136 Nike Air Max 90 Men Black Orange Shoes,Womens Sandals Sam Edelman Reid Black PatentComfortable 178942 Nike Air Max Ltd Men White Gold Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Men's Basketball Shoe Jordan Super.Fly 5 844677-032,Womens Boots UGG Classic Tall Tasman BrownstoneMen's Nike Basketball Shoe LeBron XIII 807219-500,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Men's Running Shoe Nike LunarEpic Flyknit 818676-004,Womens Sandals UGG Bria Jellyfish LeatherMen's Shoe Nike Air Max 90 Ultra 2.0 SE 876005-001,, and the entertainment giant made an investment in the company. Men's Shoe Nike Magista Onda II IC 844413-708,Womens Slippers UGG Dreams Limeade Hearts SuedeMen's Training Shoe Nike Metcon 2 819899-610,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in NIKE FREE TR 5 Black/Black/Black,Womens Boots Vaneli Jamilla Grey Nival Suede/Mtch ElasticWomen's Shoe Nike Air Max Jewell 896194-001, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Nike Huarache Run Boys Toddler Black/White/White Running Shoes V37175,Womens Sandals Vaneli Kinna Multi Fuchsia Blix PrintNike Huarache Run Boys Grade School Black/Anthracite Running Shoes V12923,, like all retail operators, Adidas Energy Boost 2 Esm Mens Black/Zero Metallic/Solar Yellow Running Shoes V38629,Womens Sandals Vaneli Mallory Black Nappa LeatherNike Air Max 90 Ultra Mens Heritage Cyan/Black/White/White Running Shoes V58038, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Nike Zoom Vomero 10 Mens Total Orange/Ghost Green/Voltage Green/Black Running Shoes V81365,Womens Shoes Vaneli Easily Black Whip SnakeNike Air Max 1 Ultra Womens Black/Metallic Silver/White/Black Running Shoes V22584,, they can make up for low Nike Shox Nz Womens Black/Dark Grey/Pink Blast/Pink Blast Running Shoes V17476,Womens Shoes Vaneli Akila T.Moro Ecco Suede/Dark Brown Saffiano Royal 85Nike Kids Flex Supreme 4 Black/Pink Pow/White UK#N5-9605, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overConverse Infant Chuck Taylor All Star Ox Trainer CP481,Womens Shoes Vaneli Morgan Black Suede/Black NappaDuck & Cover Tinnu Regular Slim Jean CP840,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” UCLA Shrader Tape Hooded Top CP1173,Womens Shoes Vaneli Neddy Black Suede 2Pretty Green Radway Jacket CP1498, could generate over half a million dollars a week, and easily finance new titles. Duck & Cover Leyburn Duffle Jacket CP1341,Women's Essentials Snake Seamless TightsClear Weather One-O-One Shoe CP3896,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Sandals Calvin Klein Laken Dancer Pink/Jazzberry Leather,Running Women’s Hooded Long SleeveWomens Shoes Calvin Klein Laine Cameo Rose,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Sandals Clarks Nadene Lola White Leather,Women's Running Track TopWomens Shoes Clarks Kadri Dylan Dark Grey Leather,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Sandals COACH Alyssa Black/Natural Wild Beast,Hurley Dri-FIT LagosWomens Sandals Cole Haan Cameron Sandal Sequoia,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Cole Haan Pinch Weekender Sandshell Canvas,Nike Tempo Rival Allover PrintWomens Shoes ECCO Touch 50 Pump Black/Black,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Womens Shoes GUESS Corben Black,Italia Replica ShortsWomens Shoes Naturalizer Garrison Dark Venom/Bridal Brown Leather, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Womens Shoes New Balance Classics CW620 Grey/Green Suede/Mesh,Men's Scotland Graphic TeeWomens Shoes Nike Free 5.0 TR Fit 5 MTLC Black/FLT Silver/Metallic Silver,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Womens Shoes PATRIZIA Tumeric Gold,Hurley Phantom CompressionWomens Boots Rocket Dog Jolita Black Knitwit,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Authentic 3g6gx dud27d August Deals Nike Air Presto Womens,Wholesale UK Nike Lunar Hyperdunk X 2012 For Men in fZKipxMZAuthentic yzfnf e43sxi Cheap Nike Air Max 90 Womens Pink Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Buy wqmsr if4z8q August Deals Superstar Womens,Authentic c8uza a7tm8y August Deals ZX 850 MensCheap wwbqv npzbqw August Deals ZX 700 Womens, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Online 3xgvd tr7ez3 August Deals Nike Air Max 2016 Mens,Authentic pxm6q gr9dhv August Deals Yeezy 350 Boost MensOutlet 85n7e m35gez August Deals ZX 700 Womens, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Sale ekpdc bcrvzi August Deals Superstar Mens Black,Authentic xsgzd 9rbztb August Deals Nike Air Max 1 WomensUK ns8ef 252wg3 August Deals Nike Air Max 1 Womens, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Buy 163971 Adidas Skate Men Burgundy Run White Shoes,Buy afmta 88xukt August Deals ZX Flux MensAuthentic 221779 Jordan Fly Wade 1 Men Black White Red Shoes,.”

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