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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Men's Shoe Nike Air Zoom Wildhorse 3 Premium 831382-001,Womens Sandals Clarks Delsie Grace Light Tan Nubuck,Men's Shoe Nike Roshe One Fleece 749658-301,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Men's Training Shoe Nike Free Trainer 5.0 V6 719922-616,Womens Sandals Clarks Hayla Cavern White Leather,Men's Shoe Nike Roshe One Hyper Breathe 833125-200,, China, open to the public. Nike Men's Training Shoe Metcon 1 Anthracite/Black/Cool Grey/White,Womens Sandals Clarks Preslet Stone Black,Women's Shoe Nike Air Max 90 Ultra Breathe 725061-600,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Women's Shoe Nike Roshe Two Flyknit 844929-001,Womens Shoes Clarks Sarina Billy Light Tan Leather,Nike Shox Nz Boys Preschool White/Black/Wolf Grey/Vivid Pink Running Shoes V89512,, Pure Imagination, Nike Air Max 90 Girls Grade School White/Blue Lagoon/Metallic Silver Running Shoes V89555,Womens Shoes Clarks Daelyn Villa Purple Grey Suede,Adidas Real Deal Mens Light Grey/Prime Blue/Red Zest Basketball Shoes V61127,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Adidas Superstar 4g Mens Mineral Blue/Shock Blue Slippers V65494,Womens Shoes Clarks Cordella Alto Navy Leather,Nike Air Zoom Odyssey Mens Black/Wolf Grey/Dark Grey/White Running Shoes V37480,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Nike Roshe One Winter Mens Gym Red/Gym Red/Sail Running Shoes V57397,Womens Boots COACH Sparrow Black Cherry/Black Calf/Nylon,Adidas Adilette Supercloud Plus Womens Black/Halo/White Slippers V20033,, says the global location-based VR entertainment market will more than double in 2018, Nike Air Zoom Odyssey Womens Hyper Violet/Concord/Gamma Blue/Black Running Shoes V59408,Womens Sandals COACH Caleigh Carmine Soft Vegan Leather,Nike Lunareclipse + 5 Womens Black/Pure Platinum/White Running Shoes V24877,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men's Nike Golf Explorer SL Pure Platinum/Daring Red/Black UK#N5-9399,Womens Shoes COACH Felisha Black 12cm Sig C,Armani Jeans All Over Print Wallet CP24,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Havaianas Infant Brasil Logo Flip Flop CP521,Womens Shoes COACH Idena Saddle/Saddle/Matt Calf/Matt Calf,Nike Nursery Air Max 90 Trainer CP789,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Criminal Damage Thorpe Full Zip Hooded Top CP1031,Womens Shoes COACH Noella Saddle/Black Silk Nappa/Box Calf,Brave Soul Everest Puffer Parka Jacket CP1276,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes COACH Chelsey Black/Black Matte Calf,Womens Shoes GUESS Margoo Black Suede,Womens Boots Cole Haan Indiana Tall Boot Waterproof Black Suede,, “This is something entirely new.” Womens Shoes Cole Haan Amavia High Sandal Sequoia,Womens Shoes GUESS Addae Black Leather,Unisex Shoes Converse by John Varvatos Chuck Taylor All Star Double Zip Hi Painted Textile Oxblood/B,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes ECCO Aimee Casual Slip-On Black/Black,Womens Boots Naturalizer Britta Brown Smooth,Womens Shoes GUESS Aerra Black,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Sandals PATRIZIA Extravagant Blue,Womens Shoes Naturalizer Kiara Black/Ginger Snap Leather,Womens Shoes PUMA Haraka XCS v2 Astral Aura/Puma Silver,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Boots Rocket Dog Marcus Tan Wide Tale/Hush,Womens Shoes New Balance WC896 Dark Blue/Light Blue,Womens Sandals Sam Edelman Reid Vreeland Red,, they can make up for low utilization with a decent weekend. Womens Shoes Saucony Kinvara 6 White/Blue/Coral,Womens Shoes New Balance 690v4 Navy/Silver,Womens Boots UGG Lattice Cardy Charcoal,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Boots UGG Cobie Fawn/Water Resistant Leather,Womens Shoes Nike Revolution 2 Wolf Grey/Cool Grey/Digital Pink/Neo Turquoise,Womens Boots Vaneli Jemmy Moro Brown Suede, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Vaneli Sigrid Ecru Quilted Glam Nappa/Ecru Glam Nappa,Womens Shoes Nike Zoom Cage 2 Hot Lava/Cool Grey/Metallic Gold Star,Womens Shoes Vaneli Lasia Tmoro E-Print,. Plumer said The VOID is also considering franchise locations, Training PWRSHAPE Bra,Womens Shoes Nike Flex Experience Run 4 Premium Black/White/Vivid Purple,Evolution Padded Jacket,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Sandals COACH Amel Rubber/Painted Gingham Poppy Pink/Poppy Pink,Authentic 8yfif kpg5gz August Deals Superstar Womens Gold,Womens Boots Cole Haan Putnam Waterproof Boot Extended Calf Black Suede,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Cole Haan Jenni Ballet II Blazer Blue,Authentic hfar4 a9zuzu August Deals Nike Air Huarache Mens,Womens Shoes ECCO Cayla Tie Gravel/Shadow White,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Shoes GUESS Mamari Natural Fabric,Buy 4biqg c8f22v August Deals Nike Air Max 1 Womens,Womens Shoes Naturalizer Saban Cardinal Leather,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Adidas Powerlift Trainer 2 Mens Flash Lime/Silver Metallic/Black Training Shoes V53573,Cheap 182691 Nike Air Max Ltd Men White Black Shoes,Adidas Anyanda Flex Womens Black/White Flip Flops V31751,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Air Zoom Pegasus 32 Womens Pink Pow/Barely Volt/Ghost Green/Black Running Shoes V69038,Cheap 238628 Nike Air Penny 1 Men White Blue Shoes,Men's Nike Flex 2015 RN Flash Black/Wolf Grey/Hyper Orange/Metallic Silver UK#N5-9568,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, adidas Originals Junior Superstar Track Top CP458,Authentic 146661 Nike Dunk High Men Shoes,Levi's 511 Slim Jean CP897,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Condemned Nation Merco PU Biker Jacket CP1301,Inexpensive 198934 Nike Dunk Low Men Shoes,Hawksworth Faris Chino Short CP2145,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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