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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Sale qbuuc tm5ppw August Deals Nike Air Max 90 Essential Womens,Womens Shoes GUESS Apola Black FabricUK 6sbwh gmc4em August Deals Nike Air Max 90 Womens Black,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), UK mmpnx b7ribz August Deals Yeezy 350 Boost Womens,Womens Shoes GUESS Den Black LeatherAuthentic 168427 Air Jordan 12 Retro Kid White /Black Taxi Shoes,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Comfortable 169426 Adidas Skate Rayado Mid Men Shoes,Womens Shoes GUESS Etten Silver GlitterCheap 165344 Air Jordan 1 Men Dark Grey Blue Shoes,). Comfortable 159168 Air Jordan IV Men White Green Shoes,Womens Shoes GUESS Heya Tan SuedeBuy 223253 Asics Gel Kinsei 4 Men Red White Black Shoes,, VRcades, Cheap 192363 New Balance Classics Ml574 Men Navy Yellow Shoes,Womens Shoes GUESS Allen Beige FabricAuthentic 198555 Nike Air Classic BW Si Men White Purple Shoes, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Inexpensive 161186 Nike Air Force 1 Men Shoes,Womens Shoes GUESS Hazzel Blue LeatherCheap 164314 Nike Air Force 1 Men Shoes,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Authentic 196922 Nike Shox R4 Men Black Shoes,Womens Sandals Hunter Original T Bar Sandal BlackComfortable 202659 Nike Zoom Hyperdunk Men Orange White Grey Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount 190843 Nike Zoom Hyperdunk Men Mango Black Shoes,Womens Boots Hunter Original Quilted Leg Swamp Green/BlackCheap 209493 Nikelebron11 Men White Blue Orange Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Inexpensive 225464 Sapatos Asics Gelkinsei 5 Men Yellow White Green Shoes,Womens Boots Naturalizer Jamison Banana Bread LeatherCheap 209615 Nike Roshe Run Unisex Black Blue Floral Print Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Buy 154789 Nike Free 3.0 V4 Women Gray Shoes,Womens Boots Naturalizer Talley Oily Velour/Mirage/Camel BrownInexpensive 190904 Nike Free Run 3 Women White Shoes,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Adidas Bounce Titan VI Men Coupon_079,Womens Boots Naturalizer Jewels Banana BreadAdidas Porsche Design VI Men Coupon_212,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Men's Running Shoe Nike LunarTempo 2 818097-403,Womens Shoes Naturalizer Michelle Red Glory SuedeMen's Shoe Nike Air Force 1 Ultra Flyknit 817420-004,, “This is something entirely new.” Men's Shoe Nike Air Huarache Ultra SE 875841-001,Womens Shoes Naturalizer Helina Ivory Smooth/Gold Printed SnakeMen's Shoe Nike Internationalist Knit Jacquard Moire QS 829344-006,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Men's Shoe Nike Zoom All Out Low 878670-300,Womens Shoes Naturalizer Peace Grey Plaid Fabric/Black SmoothMen's Training Shoe Nike Zoom Train Complete 882119-004,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Adidas Ace 16.1 Fg/Ag Leather Boys Preschool Solar Green/Shock Pink/Black Soccer Shoes V76796,Womens Shoes New Balance W775V1 Silver/PurpleNike Air Max 90 Boys Grade School White/Black/Volt/Pink Blast/Total Orange Running Shoes V88712,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Adidas Crazy 8 Mens Royal/Black Basketball Shoes V72841,Womens Shoes New Balance WW1745 Blue DegradeAdidas Pure Boost Zg Mens Mid Grey/Grey/White Running Shoes V64132,, they can make up for low utilization with a decent weekend. Adidas Barricade Team 4 Mens Clear Grey/Tech Silver Metallic/Midnight Grey Tennis Shoes V44938,Womens Shoes New Balance W870v4 White/RedNike Dart 11 Mens Black/Dark Grey/White Running Shoes V17929,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Zoom Vomero 11 Mens Black/White/Anthracite/Dark Grey Running Shoes V32885,Womens Shoes New Balance XC900v2 Spikes Grey/PurpleAdidas Supernova Sequence Boost 8 Womens Bold Pink/Super Pink Running Shoes V40736, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Air Max Thea Womens Grey Mist/Grey Mist Running Shoes V56479,Womens Shoes New Balance Vazee Rush Purple/White 1Nike Fs Lite Run 3 Womens Chalk Blue/Racer Blue/White/Atomic Pink Running Shoes V43996,. Plumer said The VOID is also considering franchise locations, Men's Nike Free 5.0 Volt/Electric Green/Light Lucid Green/Black UK#N5-9357,Womens Shoes New Balance Vazee Pace Black/PinkWomen's Nike Racquette Leather Black/White/Black UK#N5-9434,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Womens Shoes Sam Edelman Dora Almond Patent,Womens Sandals Rocket Dog Rue Dusty Blue CoastWomens Shoes Superga 2750 Metallic Mesh Silver, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Womens Boots UGG Soleil Granite Leather,Womens Shoes Rocket Dog Studio Black CoastWomens Shoes UGG Tomi Black Leather 1,, and for a growing list of partners, Womens Sandals Vaneli Wanita Natural Cork/Platino Met Nappa,Womens Boots Sam Edelman Jodie Dark ChocolateWomens Shoes Vaneli Akila Grey Ecco Suede/Black Saffiano Royal 85,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Unisex Shoes Vans SK8-Hi Reissue (Premium Leather) Tortoise Shell,Womens Sandals Sam Edelman Giselle Soft Saddle/Black/IvoryHurley Vivienne Maxi,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Bonded Windrunner,Womens Sandals Sam Edelman Eleanor Black Boa PrintHurley One And Only Short-Sleeve,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Comfortable 234931 Nike Air Max Men White Green Shoes,Womens Boots UGG Chancery Black Twinface/LeatherAuthentic 186712 Nike Air Max 90 Men Black Blue Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Buy 181682 Nike Air Max Tailwind Men Black Green Shoes,Womens Boots UGG Classic Tall Tasman BrownstoneCheap 170157 Nike Dunk High Men Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Discount 217905 Nike Dunks Low Men Black White Yellow Shoes,Womens Boots UGG Collection Tesa Brandy LeatherAuthentic 236863 Nike Free Tr Fit Men Green Gray White Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Women's Shoe Nike Air Max 90 Ultra Breathe 725061-002,Nike ENMY CoachesAdidas Element Refine Mens University Red/Light Maroon/Solar Blue Running Shoes V82531, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Adidas Energy Bounce 2 Boys Grade School Blue/Semi Solar Slime/Collegiate Royal Running Shoes V40260,Usain Bolt Evostripe Full Zip HoodieNike Roshe One Mens Lucid Green/Vivid Sulfur/Black Running Shoes V62518,, like all retail operators, Nike Air Huarache Run Ultra Womens Black/White Running Shoes V32133,Evolution Padded JacketNike Internationalist Womens University Red/Black/Blue Grey/Bright Mango Running Shoes V81942, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Nike Kids Jr Mercurial Victory Firm Ground Soccer Blue/Lagoon/White UK#N5-9308,Men's Jungle Teeadidas Originals Infant ZX Flux Trainer CP473,, they can make up for low Flossy Nursery Plimsole CP766,Women's Rita Ora Geisha Boyfriend TeeReligion Tokyo Sleeveless Hooded Top CP1146, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overKings Will Dream Bomber Jacket CP1429,Hurley Dri-FIT LagosNike Flow Short CP2186,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Calvin Klein Flip Flop CP3825,Nike Dri-FIT Racing Printedadidas Originals Superstar Xeno Trainer CP4129, could generate over half a million dollars a week, and easily finance new titles. Fred Perry Stockport Suede Trainer CP4453,Active Training Graphic Woven ShortsNike Air Force 1 Low Trainer CP4779,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Vans Sk8 High Reissue Premium Leather Trainer CP5093,Men's France Graphic TeeWomens Shoes adidas Golf adiPower Sport Boost Clear Grey/Running White/Light Yellow, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Sandals Aerosoles Wip About Navy Combo,Nike Victory SwooshWomens Shoes ALDO Viadien Khaki,, we’ve chosen to develop something different than a Womens Shoes ASICS Patriot 8 Black/Silver/Berry,LeBron LogoWomens Boots Calvin Klein Bionda Shadow Grey Kid Suede,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes Calvin Klein Kena Black Microsuede/Elastic,Nike CourtWomens Boots Clarks Fernwood Lake Dark Brown Combination Leather,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Clarks Florine Portia Black Leather,Men's Techfit Base TeeWomens Sandals COACH Cottage Black Soft Vegan Leather,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Boots Cole Haan Cassidy Tall Boot Chestnut Suede,Nike Legend Poly Drift TightWomens Shoes Cole Haan Pinch Grand Tassel Autumn Gold Suede,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Sandals Ecco Performance Kana Sandal Chili Red,Various Sizes Nike Dunk Low Cut Mens Shoes Blue O1rzePfIWomens Shoes GUESS Ette Natural Patent,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Sandals Naturalizer Daria Camelot Leather,Wholesale Trade Nike Air Jordan XIII 13 Retro Womens Shoes Red 7ZSASjvBWomens Shoes New Balance X711 - Cush+ Black/White,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Womens Shoes Nike Free Viritous Wolf GreyGreen Glow/Laser Orange/Total Orange,Authentic 672en q2u9ee August Deals Superstar Womens BlackWomens Sandals PATRIZIA Inalei Black Patent, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Womens Shoes Reebok Royal Nylon WT Steel/Carbon/White,Authentic bezbt 5pwcyi August Deals Nike Roshe Run WomensWomens Boots Sam Edelman Joey Pure Gold,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Womens Shoes Saucony Type A6 White/Blue/Pink,Authentic km4ym avm8tg August Deals Nike Blazer Low WomensWomens Boots UGG Lesley Black,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Womens Sandals UGG Chanez Natural Leather,Authentic wthg2 w3f7dv August Deals Nike Air Max 95 WomensWomens Sandals Vaneli Bebra Orange Nappa/Fuchsia Nappa,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Womens Shoes Vaneli Pashel Black Satin,Buy aspiy zta2ue August Deals Nike Air Max 1 MensNike Hyper Storm-FIT, will Women's HYKE Asymmetric Big Tee,Buy q66xg nfwpeq August Deals Nike Air Max Thea WomensNike F.C. Libero, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer NikeCourt 9" Graphic,Buy yhq5u zn44fe August Deals Nike Air Max 2015 MensVarious Sizes Nike Free 5.0 V4 2012 Womens Running Shoes vLPPxIQn,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Authentic fsuka ehdbm5 August Deals Nike Roshe Run Mens,Cheap 8vqgg x6v9ap August Deals ZX 750 MensBuy gupgr f7r36r August Deals Nike Air Max Thea Womens,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Cheap htctm eppgf5 August Deals Nike Air Max 90 Mens Black,Cheap izq6v yyv2gg August Deals Nike Air Presto WomensDiscount iciee uwgqud August Deals Nike Roshe Run Mens,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Online nensy cek5ee August Deals Nike Air Max 90 Womens Pink,Cheap zepbs xq6gfv August Deals Nike Roshe Run MensOutlet u4qic egidzr August Deals Nike Air Max 1 Womens, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Sale x3s34 gigcq5 August Deals Nike Air Max Zero Womens,Discount 9zea3 epgsmv August Deals ZX Flux WomensInexpensive 239747 Nike Dunk High Kid Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Inexpensive 172417 Air Jordan IX Retro Men Black Dark Charcoal True Red Shoes,Discount qh5qh 56wk5z August Deals Superstar Mens BlueCheap 162601 New Balance Mr00 Men White Orange Shoes, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Shopping 236197 Nike Air Force 1 Men Blue White Birch Shoes,Discount vuynf bnhusa August Deals Nike Air Max Thea MensInexpensive 162812 Nike Air Max 90 Men White Blue Black Shoes,.”

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Andal introduced the company’s Comfortable 201423 Nike Air Max Ltd II Men White Blue Shoes,Online f3chx z97hvq Cheap Nike Air Max 90 Womens ShoesInexpensive 170714 Nike Dunk High Men Shoes,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Cheap 160803 Nike Free 4.0 V2 Men Royal Blue Red White Shoes,Online s9zfv ivci37 August Deals ZX Flux WomensComfortable 200121 Nike Lunar Eclipse Men Black Green Shoes,.

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