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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Sale xzqq5 dywiky August Deals Nike Air Max 90 Womens Floral,Womens Boots Hunter Huntress Gloss BlackUK gybw8 tatw9y August Deals ZX 850 Mens,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Authentic 168564 New Balance Kids 750V3 Kid Purple Shoes,Womens Boots Hunter Huntress Black MatteBuy 239872 Nike Zoom Kobe VI Kid Shoes,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Comfortable 224953 Adidas Springblade Razor Men Camouflage Blue Shoes,Womens Boots Hunter W Original Short BT Refined Mineral Blue/MidnightAuthentic 205172 Air Jordan VII Retro Men White Blue Flint Grey Shoes,). Inexpensive 156278 Air Jordan Retro 10 Men Shoes,Womens Boots Hunter Huntress GreenInexpensive 158895 New Balance Classics Ml402 Men Light Blue Shoes,, VRcades, Discount 208092 New Balance Mx20V3 Men Blue Yellow Shoes,Womens Boots Naturalizer Cassidy Black LeatherCheap 184923 Nike Air Classic BW Si Men Black Red Shoes, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Inexpensive 178741 Nike Air Force 1 Men Shoes,Womens Boots Naturalizer Juletta Wide Calf Banana Bread LeatherAuthentic 189993 Nike Air Max Men Black Red Shoes,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Buy 170637 Nike Shox R6 Men White Black Red Shoes,Womens Boots Naturalizer Tandie Brown SmoothAuthentic 231763 Nike Zoom Hyperfuse Low Men Grey White Orange Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount 242532 Nike Zoom Kobe VI Men Black Yellow Shoes,Womens Boots Naturalizer Cantor Black LeatherCheap 187088 Puma Drift Cat Sf Men White Black Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Comfortable 199833 Nike Shox R4 Men Black White Shoes,Womens Sandals Naturalizer Harrison Sea Coral LeatherCheap 233839 Air Jordan 11 Retro Women White Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Discount 164739 New Balance Fresh Foam 980 Women Silver Coral Shoes,Womens Sandals Naturalizer Wyonna Black Core/SmoothComfortable 201533 New Balance W1600 Women Shoes,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Cheap 164152 Nike Air Max 90 Women Grey Blue Shoes,Womens Sandals Naturalizer Tenor Classic Navy Leather/Printed SnakeComfortable 245685 Nike Dunk High Women Shoes,.

VRStudios, founded in 2014, Buy 153553 Nike Free Run 2 Women Gray Jade Fuchsia Shoes,Womens Sandals Naturalizer Nolana Pale Ivory Printed Iguana FabricDiscount 173194 Puma Anti-fur Women Black Pink Shoes,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Adidas Originals JS Men Coupon_137,Womens Sandals Naturalizer Orrin Mid Brown LeatherAdidas Clima Cool 5th Women Coupon_312,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Men's Shoe Jordan Horizon Low Premium 850678-003,Womens Shoes New Balance W780v4 Dark Grey/Pink/Yellowmen's NIKE AIR MAX 2015 698902-102,, “This is something entirely new.” Men's Shoe Nike Free Hypervenom 2 747139-800,Womens Shoes New Balance WC1296 YellowMen's Shoe Nike Roshe Two 844656-003,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Men's Soft-Ground Soccer Cleat Nike Mercurial Superfly V SG-PRO Anti-Clog 889286-303,Womens Shoes New Balance WT101V1 Grey/PinkNIKE AIR MAX 95 Dk Obsidian/Hyper Cobalt/Flash Lime/Met Silver,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Adidas D Rose Lakeshore Boys Grade School White/Light Scarlet/Light Onix Basketball Shoes V92169,Womens Shoes New Balance T410v4 Grey/Sea GlassNike Air Max Thea Girls Grade School Hyper Pink/White/Black Running Shoes V59298,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Adidas D Rose 773 4 Mens Black/Onix/Light Onix Basketball Shoes V23575,Womens Shoes New Balance WX88v1 Black/PinkAdidas Ace 16.1 Cage Mens Black/White/Shock Red Soccer Shoes V36059,, they can make up for low utilization with a decent weekend. Nike Air Max 95 Mens Night Silver/Volt/Dark Grey/Bright Crimson Running Shoes V66763,Womens Shoes New Balance WX20v5 Navy/Light BlueNike Free 5.0 2015 Mens Black/White/White Running Shoes V37385,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Adidas Energy Boost Reveal Womens Black/Neon Pink Running Shoes V23088,Womens Shoes New Balance Classics 574 - Core Plus Grey/RedNike Air Huarache Womens Rio Teal/Rio Teal/Black Running Shoes V72768, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Flex Experience Run 4 Womens Wolf Grey/White Running Shoes V99270,Womens Shoes Nike Unify Strike Metal Black/White/Neon YellowMen's Nike Tiempo Genio Leather TF Black/Black UK#N5-9622,. Plumer said The VOID is also considering franchise locations, Nike Kids Roshe One Black/Metallic Silver/White UK#N5-9607,Womens Shoes Nike Free 5.0 V4 Metallic SilverGlorious Gangsta Trenton Nylon Backpack CP53,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Men's Golden State Warriors Track Top,Womens Sandals Sam Edelman Gardener Natural Naked Naked Atanado LeatherNike Gym Vintage Full-Zip,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Men's Street Modern Camouflage Track Jacket,Womens Shoes Sam Edelman Lynn 1 Orange MultiNike 2" Aeroswift,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Comfortable 160883 Nike Air Max 90 Men Black Green Shoes,Womens Boots UGG Classic Short Serape Sunset Red TwinfaceAuthentic 192030 Nike Air Max Darwin 360 Men White Dark Grey Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount 226051 Nike Air Max Tailwind 4 Men Grey Royal Blue Shoes,Womens Sandals UGG Jazmine Mar Chocolate SuedeShopping 244330 Nike Dunk High Men Gold Black Green Blue Peach Pink Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Shopping 200940 Nike Free 3.0 V2 Men Blue White Gray Shoes,Womens Shoes UGG Tomi Prix Antique White NubuckShopping 190002 Nike Hyperize Kobe Bryant Olympic Men Blue Yellow Red Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Adidas 2015 Crazylight Boost Primeknit Mens Night Cargo/Black/Grey Basketball Shoes V66391,Evolution Savannah HoodieAdidas Springblade Razor Mens Black/Solar Blue Running Shoes V27349, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Clarks Bavette Cathy Dark Brown,Nike Motion Cover-UpWomens Shoes COACH Olive Blush,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Sandals Cole Haan Abbe Sandal Black/Black/White Combo,Various Sizes Converse All Star Chuck Taylor Play 2 Hi-Top Black Canvas Shoes BWjP8KEtWomens Shoes Cole Haan Pinch Weekender Mineral Yellow Canvas,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes ECCO Aimee Casual Slip-On Black/Black,Wholesale UK Adidas St High Top Shoes Men Red White T7izFsP1Womens Shoes GUESS Zanie Denim,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Naturalizer Stella Black Smooth/Printed Snake,Wholesale UK Nike Air Pres5.0 Mens Shoes Black Green YIDJDe7aWomens Shoes New Balance Fresh Foam Boracay Blue/Yellow,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Womens Slippers UGG Dakota Tawny Water Resistant Suede,Buy 8xrgn t6c4ur August Deals Nike Air Max 2016 MensWomens Shoes Vaneli Gracia Black Suede/Navy Suede/Grey Suede/Black GG,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Women's Running Climachill Short,Buy kum3i cunww5 August Deals Nike Roshe Run WomensArchive Football Hoodie, will Golf GT Colour Block Fade Polo,Buy wtpew ng3vf9 Cheap Adidas Superstar Womens Pink ShoesYouth Chelsea FC Replica Player Shorts, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Men's Standard 19 2.0 Tee,Cheap c245v qepe5n August Deals Nike Air Max 90 Essential MensWholesale Trade Nike Flight Posite Pro For Men in MWwRFZJH,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Authentic rg4ug ksnbva August Deals Nike Free Run 2 Womens,Cheap hzm2t 8qyf3x August Deals Nike Air Presto WomensBuy qq535 mnwuqy August Deals ZX Flux Mens,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Cheap vkahr 8k7f9w Cheap Adidas Superstar Womens Black Shoes,Cheap upuaw 283ttv August Deals Nike Air Max Tavas MensDiscount ugs6c 5qhtn5 August Deals ZX 700 Mens,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Online xis5q 68czi6 Cheap Nike Air Max 90 Womens Flower Shoes,Discount 675km ucb376 August Deals Superstar MensSale 9bzd2 2vaiqs August Deals Nike Air Max 2016 Womens, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room UK bhm7x n89szf August Deals Nike Air Max 90 Mens,Discount m3w4g 88btq4 August Deals Nike Air Max Thea MensComfortable 179367 Adidas Originals Court Attitude Casual Men Black Green Red Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Inexpensive 187253 Asics Gel Lyte 3 Men Black Blue Shoes,Discount xhfxd s47reg August Deals Nike Air Max 1 Ultra Moire 1 WomensInexpensive 200390 Nike Air Classic BW Si Men White Grey Shoes, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Shopping 236386 Nike Air Max Men Blue Black Shoes,Online b76pp mkbqy6 August Deals Nike Air Max 90 MensBuy 175239 Nike Air Max 90 Men White Black Shoes,.”

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Andal introduced the company’s Authentic 171509 Nike Air Max Wavy Men Black Blue Shoes,Online nxi8m ng4z5d August Deals Nike Air Max 95 WomensComfortable 225201 Nike Dunk High Men Shoes,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Shopping 211205 Nike Free Run 2 Men Gray Navy Shoes,Outlet 2r26y vch5dm August Deals Nike Air Max Tavas MensCheap 201047 Nike Lunareclipse 2 Men Grey Purple Silver Shoes,.

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