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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Timberland 6 Inch Premium Boot CP3768,Womens Shoes Naturalizer Hutton Spring Denim/Saddle Tan/Ginger Leather,adidas Originals Climacool Fresh 2.0 Trainer CP4054,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Bjorn Borg X100 Low Mesh Trainer CP4253,Womens Shoes Naturalizer Kaster Grey Suede,Lacoste Deston HCR Trainer CP4507,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Air Max 95 OG Trainer CP4716,Womens Shoes New Balance WC1005 Grey/Pink,Ralph Lauren Polo Hanford Heather Ripstop Trainer CP4965,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Womens Boots Anne Klein Lyvia Black Synthetic,Womens Shoes Nike In-Season TR 4 Black/Cool Grey/White,Womens Shoes Anne Klein 7Cloudless Pewter,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Sandals C Label Cider-1 Black,Womens Shoes Nike Air Max Siren Black/Metallic Silver/White,Womens Sandals Calvin Klein Adina Platinum White Leather/Neoprene,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes New Balance Fresh Foam Hierro Teal/Green,Womens Shoes Reebok Zone Cushrun MT Flat Grey/Citrus Glow/Lush Orchid/Graphite/White/Steel,Womens Shoes Nike Air Max Siren Print Sport Fuchsia/Black/Summit White/Mulberry,, “This is something entirely new.” Womens Shoes Nike Golf Lunar Bruin Black/Anthracite/White,Womens Shoes Reebok YourFlex Trainette 8.0 L MT Fearless Pink/Merlot/Black/White,Womens Shoes PATRIZIA Yang Brown,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Reebok Work Beamer Low Grey,Womens Boots Rocket Dog Verona Blue Redwood/Hush,Womens Boots Sam Edelman Lucy Ankle Boot Sangria,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Sandals Vaneli Kathie Platino Metallic Nappa/Gold Buckle,Womens Shoes Sam Edelman Ola Bistro,Womens Shoes Vaneli Elana Cuoio Bulgaro/Match Elastic,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Women's Running Blossom Shorts,Womens Shoes Sam Edelman Dora Black Kid Suede Leather,Nike Hyperadapt Storm-FIT Full-Zip,, they can make up for low utilization with a decent weekend. Men's Jungle Tee,Womens Shoes Saucony Propel Vista Black/Pink/Blue,Nike Dri-FIT Element Half-Zip,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Brazil CBF Flash Pre-Match 2,Womens Shoes Superga 2750 Floweryutaw Purple Multi,Nike Tech Knit Top, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Various Sizes Nike Cortez Women Nylon Shoes Red White Blue f8llT1gT,Womens Boots Timberland Ashdale Ankle Waterproof Black,Authentic 8ygvu 6gqqg7 August Deals Superstar Womens Pink,. Plumer said The VOID is also considering franchise locations, Authentic ynkhm 3hwavy August Deals Nike Air Max 1 Womens,Womens Boots UGG Damien Lodge Leather,Buy sf8vp efg27i Cheap Nike Air Max 90 Womens White Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Ellesse Castello Overhead Hooded Top CP1056,Authentic inn4k mrshi2 Cheap Nike Air Max 90 Womens Grey Shoes,Foray Vector Bomber Jacket CP1373,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Converse Core Fleece Short CP2111,Buy 3iciu s8fbm7 August Deals ZX 10000 Womens,Timberland 6 Inch Premium Woven Collar Boot CP3784,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes New Balance Classics WL574 Grey/Purple Suede/Mesh,Outlet b5mm4 tvdtwy August Deals Nike Air Huarache Womens,Womens Shoes Nike Air Max Tailwind 8 Racer Blue/Chalk Blue/Hyper Orange/Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes PUMA G Vilas Blocks and Stripes Whisper White/Black,Outlet v44a9 p6ahu5 August Deals Nike Roshe Run Womens,Womens Shoes Rocket Dog Trinidad Mulberry Coast,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Shoes Sam Edelman Lynn 1 Orange Multi,Sale fn5bv vf2kw8 August Deals Nike Air Max 2016 Mens,Womens Shoes Supra Elyse Walker Cuba Black/White,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Authentic 198387 Nike Shox R2 Men White Purple Shoes,Inexpensive 166763 Nike Air Max 90 Men Blue Blue Shoes,Discount 172426 Nike Zoom Hyperfuse Xdr Men Yellow Black Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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