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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Toms Womens Canvas Classic Espadrille CP5198,Womens Slippers UGG Symona Serape Sunset Red Jacquard,Womens Shoes adidas Cloudfoam 8tis Clear Onix/White/Blue Zest,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals Aerosoles Zenchilada White,Womens Boots Vaneli Raysel Mouse Nival Suede/Tmoro Elasticized Suede,Womens Shoes Aerosoles Brain Power Red Combo,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes ALDO Okelani Black,Womens Sandals Vaneli Martey Platino Met Nappa/Gold Buckle,Womens Shoes Anne Klein Weekend Black/Grey,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Shoes Badgley Mischka Pearla Teal Satin,Womens Sandals Vaneli Neva Red Naif Print,Womens Boots Calvin Klein Bionda Shadow Grey Kid Suede,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Shoes Calvin Klein Gerarda Ematite Metal Stingray,Womens Shoes Vaneli Chineka Navy E-Print/Mtch Elastic,Womens Shoes Calvin Klein Camella Dancer Pink,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Womens Boots GUESS Lulue Dark Blue,KD Full-Zip,Womens Boots Hunter Huntress Green,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Womens Sandals Naturalizer Every Camelot Leather,Hurley Phantom Lark,Womens Shoes New Balance WLD5000 Bright Cherry/Black,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Womens Shoes New Balance Classics WL515 Blue/Pink Synthetic,Nike Icon,Womens Shoes Nike Free 5.0 Print Vivid Purple/Hyper Orange/White/Black,, overall, every single one of these experiences is any less than flat out amazing. Womens Sandals PATRIZIA Salome Olive Green,AFC Fan Hoodie,Womens Shoes PUMA Pulse FLEX XT Bleached Denim/Astral Aura,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Womens Boots Rocket Dog Huxley Black Spartan,Football evoTRG Track Jacket,Womens Boots Sam Edelman Josephine Golden Caramel,, “This is something entirely new.” Womens Shoes Sam Edelman Margot Brown/Black Sahara Leopard Brahma Hair/Oily Velour Suede,Men's Classic Team CLRDO Windbreaker,Womens Shoes Supra Vaider Black/Gunmetal/White,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Boots UGG Cybele Lodge Leather,Women's HYKE Track Jacket,Womens Shoes UGG Catrin Crochet Black/Textile/Nubuck,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Evolution Women’s Hooded Track Jacket,Football evoTRG Shorts,Golf Tech Polo,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Tech Fleece Mesh,Men's Juventus Anthem Jacket,Nike Just Do It Shadow Dot,, they can make up for low utilization with a decent weekend. Nike Dri-FIT Fleece Full-Zip,Nike Pro Classic Tracer,Wholesale Trade Nike KD 7 2017/18 White Purple Orange Mens Shoes e73sdpaj,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Authentic e7gtq 8gihvx August Deals Superstar Womens,Nike College Legend (Oregon),UK Sale 2017/18 Nike Air Jordan 7 Retro GS Valentines Day AJ 7 Womens Basketball Shoes WL1UsFnk, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Cheap 4vk4i dybgrv August Deals ZX Flux Mens,Nike Pro Hypercool Three-Quarter,Cheap r55a6 psigkw August Deals Nike Air Presto Womens,. Plumer said The VOID is also considering franchise locations, Discount nkear qvw66m Cheap Adidas Superstar Womens White Shoes,Women's adidas STELLASPORT Three-Quarter Sport Tights,Online f6y9a cpgxvp August Deals ZX 700 Womens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Jack & Jones Violin Fur Trim Puffer Jacket CP1419,Sale ws9mg qfhib7 August Deals Nike Air Max 2015 Mens,Publish Fable 3M Print Short CP2194,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Ellesse Pisa Small Logo Flip Flop CP3834,Cheap 192507 New Balance Kids 750V3 Kid Blue Yellow Shoes,adidas Originals Superstar Vulcanised ADV Trainer CP4149,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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