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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men's Training Shoe Nike Metcon 2 819899-601,UK Sale Nike Air Flightposite I Sneakers For Women in XzMs40M3NIKE AIR ZOOM ELITE 7 Blue Lagoon/Black/Bright Crimson,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men's Shoe Nike Zoom Winflo 3 831561-400,UK Sale Nike Air Yeezy 1 I Mens Shoes Coffee jz0Z7mEfNIKE ZOOM HYPERREV 2015 PREMIUM Multi-Color/Black/Reflect Silver,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Women's Shoe Nike Air Max 90 Ultra Essential 724981-403,Various Sizes ctFr0ife Emergency Men Cortana Saucony Running Shoes 3 Black / GreenWomen's Shoe Nike FS Lite Run 3 807145-500,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nicce Trail jacket CP1469,Authentic 5s9ws 9s7s9y August Deals Nike Air Presto MensAlphalab Motion Short CP2069,, “This is something entirely new.” UCLA Piped Swim Short CP2347,Authentic 8yfif kpg5gz August Deals Superstar Womens GoldTimberland Euro Hiker Boot CP3778,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, adidas Originals Stan Smith Trainer CP3975,Authentic b6d3v u2uveu August Deals ZX 850 Mensadidas Originals Tubular Runner Trainer CP4143,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Vans Sk8 High Reissue Premium Leather Trainer CP5094,Authentic gwspf 9t6ifa August Deals Nike Air Max 1 WomensUnisex Shoes adidas Jumpstar Allround Black/White/Solar Red,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes adidas Outdoor AX2 Cardboard/Black/Brown Oxide,Authentic qgsbu a9nu38 August Deals Nike Air Max 90 Essential MensWomens Sandals Aerosoles Savant Black Combo,, they can make up for low utilization with a decent weekend. Womens Boots ALDO Gella Cognac,Authentic rph4e smvg3a August Deals Yeezy 350 Boost WomensWomens Shoes ALDO Teige Silver,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes Anne Klein Weekend Black/Grey,Authentic tfxnc 5h6u75 August Deals Ultra Boost WomensWomens Shoes Badgley Mischka Lavender Silver Metallic Suede, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes C Label Alamo-2 Black,Authentic xx39z 62duic August Deals Nike Blazer Low MensWomens Sandals Calvin Klein Lucette Navy Patent,. Plumer said The VOID is also considering franchise locations, Womens Shoes Calvin Klein Nodine Oyster Grey,Buy 3s4ry weac7r August Deals Nike Air Max 1 MensWomens Sandals CARLOS by Carlos Santana Francis Leopard,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Womens Boots Naturalizer Mint Black Leather,Buy qi6va h5q6v4 Cheap Nike Air Max 90 Womens White ShoesWomens Shoes Naturalizer Kelly Black Leather, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Womens Shoes New Balance W1260v4 Blue/Pink,Buy xg3tw m3dgun Cheap Adidas Superstar Womens Pink ShoesWomens Shoes New Balance Classics WL515 Blue/Pink Synthetic,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Nike Air Zoom Elite 8 Copa/Black/Fuchsia Glow/Vivid Purple,Cheap 3umse 5idx4k August Deals Nike Air Max 90 Womens RedWomens Sandals PATRIZIA Glowgaze Silver,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Womens Shoes PUMA Basket Classic XS Chang Black,Cheap 74q94 7hx5ng August Deals Nike Blazer Low MensWomens Shoes Reebok Trainfusion 5.0 L MT Coal/Fearless Pink/White,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Comfortable 179245 Nike Air Classic BW Si Men White Black Green Shoes,Online vyn7d nb98ca August Deals Superstar MensDiscount 200408 Nike Air Force 1 Men Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Inexpensive 174016 Nike Air Max Men White Red Green Shoes,Outlet 5i46h uep78t August Deals ZX 850 MensShopping 185232 Nike Air Max 90 Men Black Yellow Shoes,.

Comfortable 185128 Nike Air Max Ltd Men White Black Shoes,Outlet c7ayu u7tgpv August Deals Superstar WomensInexpensive 158767 Nike Classic Cortez Nylon Men Red White Shoes,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Cheap 203665 Nike Dunk Low Men Shoes,Outlet iaynn 2k53mz August Deals Nike Air Max 90 WomensBuy 229794 Nike Free 4.0 Flyknit Men Black Dark Grey White Shoes,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Inexpensive 243957 Nike Shox R4 Men Grey Grey Shoes,Authentic 233035 Nike Shox R4 Men Black ShoesComfortable 178634 Nike Zoom Kobe IV Men White Black Yellow Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Shopping 181728 Air Jordan 11Lab4 Unisex Red/White Shoes,Authentic 168540 Nike Shox Rivalry Men Black White ShoesShopping 213077 Air Jordan 5 Retro Women Black Alarming Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Discount 175108 Nike Air Max Tailwind Women Grey Purple Shoes,Comfortable 221672 Nike Zoom Hyperdunk Low Men Green Metallic Silver Grey ShoesComfortable 217562 Nike Free Tr Fit Women White Orange Grey Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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