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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

adidas Originals Nursery Hamburg Trainer CP724,Womens Shoes Vaneli Amynta Black Nubuck/Black Print,adidas Originals Essentials Fall Melange Full Zip Hooded Top CP952,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Publish The Mason Hooded Top CP1142,Womens Shoes Vaneli UGA Black Ecco Suede/Black Lutex/ Black Porolining,Good For Nothing Pelham Longline Bomber Jacket CP1394,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Good For Nothing Roll Neck Jumper CP1805,Womens Shoes Vaneli Germain Teal Mag Patent/Storm Blue Mag Patent/Clear Vinyl,Nike SB Short CP2182,). Clarks Originals Desert Boot CP3736,Womens Shoes Vaneli Ashlen Black E-Suede/Black Miniliz Print/Matching Elastic,Timberland Classic Boat Shoe CP3932,, VRcades, adidas Originals Gazelle OG Trainer CP4185,Womens Shoes Vaneli Ulma Gold Multi Fabric,Cruyff Santi Stealth Trainer CP4397, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Nike Air Safari Trainer CP4589,Womens Shoes Vans Chauffette True White/Palms,Nike Air Max Tavas Trainer CP4774,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Supra Owen Reflective Trainer CP5020,Nike Baseline Stock,Havaianas Womens Slim Flip Flop CP5230,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Womens Shoes adidas Golf Adicross IV Tour White/White/Flash Pink,Training Women’s Yogini Live Bra,Womens Sandals Aerosoles Cherry Plush Brown,, China, open to the public. Womens Boots ALDO Cireven Black Suede,Nike Fly Framing Slope,Womens Boots Anne Klein Incaged Natural Leather,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Womens Shoes Anne Klein AKFinale Taupe/Taupe Fabric,Nike Tech Fleece Pullover,Womens Sandals C Label Deysi-4 White,, Pure Imagination, Womens Boots Calvin Klein Klara Winter Taupe Leather,Ferrari Premium Leather Jacket,Womens Shoes Calvin Klein Kinsley Cocoon Cow Silk,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Boots CARLOS by Carlos Santana Everett Taupe,Men's Regista Tech Elongated Tee,Womens Sandals Clarks Ranae Monique Black Leather,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Shoes Clarks Palmdale Sands Nude Leather,Women's Floral Skirt,Womens Boots COACH Samara Black/Black/Aniline Leather/Nylon,, says the global location-based VR entertainment market will more than double in 2018, Womens Shoes COACH Terri Natural Calf,Hurley One And Only Long-Sleeve,Womens Boots Cole Haan Garner Tall Boot Extended Calf Chestnut,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Cole Haan Bradshaw Wedge 40 Blazer Blue Patent,Nike Tempo Allover Print 2,Womens Shoes Cole Haan Neara Skimmer Black Floral Perf,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes ECCO Cayla Tie Mocha/Coffee,Active Training Vent Stretch Woven Shorts,Womens Sandals GUESS Patrien Natural Leather,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots Naturalizer Tipley Classic Cordovan Leather,Men's Belgium Anthem Jacket,Womens Shoes Naturalizer Kelly Black Leather,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Shoes New Balance W1400v3 Purple/Pink,Nike Squad Woven,Womens Shoes Nike Classic Cortez BR Fuchsia Glow/Lava Glow/White,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Shoes Nike Revolution 3 Hyper Orange/Atomic Pink/Bright Crimson/White,Jordan Past The Hoop,Womens Sandals PATRIZIA Celine Blue,.

VRStudios, founded in 2014, Womens Shoes PUMA Ignite XT Core Black/Periscope/White,NikeCourt 7" Gladiator Premier,Womens Boots Rocket Dog Verona Blue Redwood/Hush,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Sandals Sam Edelman Gilroy Black Brahma Hair,Men's Prime Tee,Womens Shoes Saucony Spitfire Green/Citron,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Womens Shoes Vaneli Remy Off White Nubia Print,Wholesale Trade Adidas Predator Lz Trx Tf Leather Soccer Cleats Men Blue Black Yellow ShIPf1Yt,Women's Barricade Dress,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Nike Flat Front,Authentic 3g6gx dud27d August Deals Nike Air Presto Womens,Men's Blackbird Paisley Tee,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Women's Supernova Mélange Bra,Authentic azeg8 78mp4t August Deals Nike Air Max 2015 Womens,Men's FC Bayern Home Replica Player Shorts,, overall, every single one of these experiences is any less than flat out amazing. Nike Water Polo Solid High Neck,Authentic gwtav 6xztvn August Deals Yeezy 350 Boost Mens,Nike All Time Tech Vixen Full-Zip,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Wholesale UK Nike Kobe 9 2014 Jade Orange Mens Shoes poWSmjU4,Authentic rrttv w6apd9 August Deals Nike Air Max 90 Essential Mens,Authentic inn4k mrshi2 Cheap Nike Air Max 90 Womens Grey Shoes,, “This is something entirely new.” Buy eq54i 93r4wp August Deals Nike Air Max 1 Womens,Buy 6eggx gf4skw Cheap Nike Air Max 90 Womens Grey Shoes,Cheap 5f32t bpaxun August Deals Nike Free 50 Mens,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Cheap wkpzx 9fxxh3 August Deals Nike Air Max Zero Mens,Buy g7vw6 egsder August Deals Nike Air Max 90 Womens,Discount khygg tnmycc August Deals Nike Air Max 95 Womens,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Online h5imb a9dsgs August Deals Nike Air Max 2016 Womens,Buy sx9g6 gy6cti August Deals Nike Air Huarache Mens,Outlet bgqw3 txrh29 August Deals ZX Flux Mens,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Sale 9y7bw qb77uk Cheap Nike Air Max 90 Womens Shoes,Cheap 49uya g4wwga August Deals Nike Air Presto Womens,Sale zpmms hp5x63 August Deals ZX 10000 Womens,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Inexpensive 200454 New Balance Kids 860V4 Kid Grey Pink Shoes,Cheap evmab iypyrr August Deals Nike Air Max Tavas Womens,Discount 218813 Air Jordan 11 Retro Men Black/Infrared White Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Discount 188474 Air Jordan V 5 Retro Men White Shoes,Cheap rhqm9 94ipqb August Deals Nike Air Presto Womens,Discount 196460 Nike Air Classic BW Si Men White Blue Shoes,, they can make up for low utilization with a decent weekend. Discount 213355 Nike Air Force 1 Men Shoes,Discount 64sk8 cdimtk August Deals Superstar Mens,Shopping 157828 Nike Air Max Men Gray Blue Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Comfortable 148034 Nike Air Max 90 Men Blue Orange Shoes,Discount cf2c2 w3cgxx August Deals ZX Flux Womens,Inexpensive 155189 Nike Air Max R4 Men White Black Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Inexpensive 169078 Nike Dunk High Men Black Grey Shoes,Discount s9v36 pkcrur August Deals Nike Air Max 90 Mens,Inexpensive 187669 Nike Dunk Low Men Shoes,. Plumer said The VOID is also considering franchise locations, Authentic 200344 Nike Free Run 3 Men Blue White Shoes,Online 5kfw5 7h9p6e August Deals Nike Air Max 95 Mens,Discount 198304 Nike Lebron 11 Men Navy Green Black Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Womens Shoes ALDO Afelisa Black,Cheap 179184 Nike Air Max 90 Men White Green Shoes,Womens Shoes Anne Klein Ifonly Ivory Multi Fabric, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Womens Shoes C Label Napoli-25 Gold,Comfortable 197161 Nike Air Max Lebron 8 V.1 Men Royal Orange White Shoes,Womens Shoes Calvin Klein Garda Black Patent,, and for a growing list of partners, Womens Boots Clarks Orinocco Eave Black Oily Leather,Inexpensive 214511 Nike Air Max Tailwind Men White Red Black Shoes,Womens Shoes Clarks Sugar Maple Dark Brown Leather,, cloud-based content management system for VR.”

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TWomens Sandals Vaneli Kiliana Black Krinkle Patent/Gunmetal Buckle,Shopping 224855 Nike Lunarglide 3 Men Blue Yellow Shoes,Womens Shoes Vaneli Garim Red Nappa/Red Patent,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Training Women’s Yogini Bra,Authentic 160464 Nike Roshe Run Men Yellow Shoes,Men's Mellor Reversible Blouson,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Trainer Boxer Shorts 2 Pack,Cheap 194436 Nike Shox O Nine Men White Red Shoes,Nike Championship Locker Room (Villanova), installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based UK Sale Nike Air Yeezy II 2 Red October Glowing Shoes Jj5yJ5Ma,Discount 176652 Nike Shox R4 Men White Black Red Shoes,Authentic bhgy7 gyebew August Deals Nike Air Max 2016 Mens,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations New Balance 574 Men Coupon_1175,Inexpensive 190476 Nike Free Run 3 Women Red White Shoes,Nike Derrick Rose Men Coupon_1594,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Men's Basketball Shoe Kyrie 3 BHM 852415-001,Asics Gel-Quik 33 Men Coupon_349,Men's Nike Shoe Flyknit Lunar 3 698181-011,, and the entertainment giant made an investment in the company. Men's Shoe KD 8 EXT 806393-200,Christian Louboutin Sale Women Coupon_503,Men's Shoe Nike Kobe Mamba Instinct 852473-400,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Men,Jimmy Choo Boots Women Coupon_690,NIKE TIEMPO LEGEND V White/Soar/Volt, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Dr. Martens Womens 1460 8-Eye Boot CP5147,Men's Football Training Shoe Nike Field General 2 (California) 749310-057,Womens Boots Aerosoles Remote Controle Grey Lizard, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Sandals ALDO Lillywhite Peach,Men's Nike SB Stefan Janoski Max Unisex Shoe 631303-101,Womens Shoes Anne Klein AK7Orra Taupe Suede,, we’ve chosen to develop something different than a Womens Boots Calvin Klein Cilil Evergreen Leather,Men's Running Shoe Nike Flyknit Air Max 620469-102,Womens Boots CARLOS by Carlos Santana Cassie Wide Shaft Brown,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Sandals Clarks Caslynn Dylan Grenadine Leather,Men's Shoe Jordan Eclipse 724010-033,Womens Sandals COACH Platt Saddle,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Boots Cole Haan Placid Extended Calf Boot Sequoia Leather,Men's Shoe Nike Air Max 90 Premium 700155-400,Womens Shoes Cole Haan Zerogrand Wing Oxford Argento Metallic,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes ECCO CS14 Retro Sneaker Dark Shadow/Petal,Men's Shoe Nike Dunk Retro QS 850477-001,Womens Boots Naturalizer Cantor Bridal Brown Leather,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes New Balance Vazee Rush Purple/White,Men's Shoe Nike Roshe Two 844656-003,Womens Shoes Nike Free 5.0 Flash Noble Purple/Vivid Purple/Copa/Reflect Silver,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes PUMA Axel Ballet Tropicalia White/Black/Beetroot Purple,Men's Training Shoe Nike Free Trainer 5.0 V6 719922-016,Womens Shoes Rocket Dog Jiggy Burgundy Trails,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Authentic 214159 Nike Air Classic BW Si Men Black Red Shoes,Adidas Voloomix Mens Black/Vivid Red Slippers V29694,Cheap 178126 Nike Air Max Men Black Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Authentic 193342 Nike Air Max 90 Men White Black Grey Yellow Shoes,Nike Air Max Dynasty Mens White/Black/Cool Grey/Anthracite Running Shoes V87704,Inexpensive 171665 Nike Cortez Basic Leather Retro Men Midnight Navy White Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Buy 222146 Nike Free 3.0 V4 Men Gray Black Shoes,Nike Free 4.0 Flyknit 2015 Mens Black/Hyper Orange/University Blue/Sail Running Shoes V20542,Cheap 217825 Nike Lebron 8 V2 Men Solar Red Black White Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Discount 231439 Nike Dunk High Women Blue Shoes,Nike Classic Cortez Womens White/Black/White Running Shoes V89163,Adidas Porsche Design G3 Men Coupon_163,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Christian Louboutin Sale Women Coupon_629,Nike Wild Trail Womens Anthracite/Vivid Pink/White/Polarized Blue Running Shoes V11233,New Balance Men Coupon_1068,.

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