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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Womens Shoes Clarks Blissful Cloud Black Leather,Nike Shield Wind,Womens Sandals COACH Marla Warm Blush,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Womens Shoes COACH Kelson Outline Khaki/Chalk Sig/Suede,Nike Aeroloft Poly-Filled,Womens Sandals Cole Haan Hart Wedge Denim/Ch Gold Specchio,, China, open to the public. Womens Shoes Cole Haan Zerogrand Maryjane Astral Blue Neoprene/Mesh,Ferrari Hooded Track Jacket,Womens Boots ECCO Touch 25 Buckle High Black,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Womens Shoes ECCO Golf Street EVO One Sport White/Mineral,Men's White Mountaineering Henley Tee,Womens Shoes GUESS Macby Tabasco Fabric,, Pure Imagination, Womens Sandals Naturalizer Donna Spring Denim Leather,Hurley Phantom Fleece,Womens Shoes New Balance WT610v4 Grey/Pink,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Shoes New Balance Classics 515 - Polo Grey,Nike Palm Impossibly Light,Womens Shoes Nike Air Max Thea Brigade Blue/White/Porpoise,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Boots PATRIZIA Donjon Brown,Active Training Usain Bolt Stretch Shorts,Womens Shoes PUMA 76 Runner Fun Periscope/Drizzle,, says the global location-based VR entertainment market will more than double in 2018, Womens Boots Rocket Dog Hickory Black Roast,Men's Juventus Anthem Jacket,Womens Boots Sam Edelman Caldwell Black,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Sam Edelman Opal Bronze Multi Rasputin Leather,TW Control Stripe,Womens Shoes Superga 2750 Nappaw Charcoal,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots UGG Myrna Lodge Leather,Nike Tri-Blend Sneaker Love,Womens Sandals UGG Navie Coral Reef Leather,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Sandals Vaneli Marsie Ecru Nappa/Gold Buckle/Mtch Zipper,England Authentic N98,Womens Shoes Vaneli Gaenor Amarento Red Suede,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Unisex Shoes Vans Slip-On 59 (Denim C&L) Navy,Youth adidas Infinite Series 3/4 Logo Tights,Nike Mobility Emboss,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Men's Regista Tech Softshell Jacket,Various Sizes 2013 Nike Air Jordan 1 Mens Shoes White Blue Yellow 0exvtp4R,Nike AeroReact,.

VRStudios, founded in 2014, Youth Manchester United FC Anthem Jacket,UK Outlet Store WMNS Nike Free 3.0 V5 Shoes Grey Orange IXHcpZky,Nike Pro Recovery Hypertight,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Various Sizes 2012 Nike Free Run TR Fit Men Shoes Orange TKv1EUv8,Authentic 5gfi6 w6pyq6 Cheap Nike Air Max 90 Womens Grey Shoes,Authentic 4cvnt aadrm2 August Deals Nike Air Max 90 Mens Grey,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Comfortable 224944 Nike Air Flightposite 1 Men Shoes,Cheap grsez 5vuuyd August Deals Nike Air Max Zero Womens,Cheap 173460 Nike Air Max Men White Blue Shoes,, “This is something entirely new.” Discount 169436 Nike Air Max 90 Men White Black Shoes,Cheap vghg3 zs7hen August Deals Nike Air Max 90 Mens Black,Inexpensive 177903 Nike Air Max Ltd Men Black White Red Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Authentic 204233 Nike Classic Cortez Nylon Men Light Blue Black Shoes,Discount bh9z2 2ni9ih August Deals Nike Air Max 90 Womens Grey,Authentic 171383 Nike Dunk Low Men Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Comfortable 228399 Nike Shox Rivalry Men Black Pink Shoes,Online grz9e ydxhfk August Deals Nike Air Max 90 Womens White,Buy 176080 Puma Drift Cat III Sf Men Black White Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Inexpensive 227350 Nike Roshe Run Unisex Light Blue Black Shoes,Online wduki 3wa2w5 August Deals Nike Roshe Run Womens,Cheap 149328 New Balance W940V2 Women White Blue Shoes,, they can make up for low utilization with a decent weekend. Comfortable 238741 Nike Air Max Excellerate Women Grey Blue Shoes,Outlet 9u5gw 8qh2pw August Deals Nike Roshe Run Womens,Comfortable 197937 Nike Free Run 2 Women Red White Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Adidas Bounce Titan IV Men Coupon_068,Outlet ugzt9 dsmnid August Deals ZX Flux Mens,Asics Gel-Quik 33 Women Coupon_392, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Jimmy Choo Bridal Women Coupon_734,Sale 9d3rp tvgfga August Deals Superstar Mens Black,New Balance Men Coupon_1015,. Plumer said The VOID is also considering franchise locations, Jimmy Choo Wedges Women Coupon_954,Sale mehf3 gxam3n August Deals Nike Air Max 90 Essential Mens,Jimmy Choo Wedges Women Coupon_955,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Womens Shoes PUMA Pulse FLEX XT Black,Inexpensive 164565 Nike Kobe 9 Men Black Anthracite Metallic Gold Shoes,Womens Sandals Rocket Dog Panama Gold Flintstone Rock, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Womens Shoes Sam Edelman Elizabeth Jute,Cheap 163244 Nike Lunarglide Men Silver Red Shoes,Womens Boots Timberland Swazey Tall Waterproof Boot Wheat Forty Leather,, and for a growing list of partners, Womens Boots UGG Mini Bailey Button Geo Perf White Twinface,Inexpensive 189764 Nike Roshe Run Men Shoes,Womens Sandals Vaneli Eglon Black Smack Patent/Acciao Speed/Gunmetal Trim,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Womens Shoes Vaneli Pagoda Black Suede,Cheap 220703 Nike Shox Nz Men Black Shoes,Training Women’s PWRSHAPE Energize Bra,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Running Hooded Long Sleeve,Inexpensive 227525 Nike Shox R4 Men Black Shoes,Nike Tech Fleece Crew,.

KD Aunt Pearl,Shopping 242291 Nike Shox R4 Men White Gold Shoes,Various Sizes 2012 Nike Free TR Fit Womens Shoes Lemon Green Silver Sell gFvnmNFI,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Authentic bauaf fpdhch August Deals Nike Air Max 90 Womens,Authentic 213661 Nike Zoom Hyperfuse Xdr Men Blue Black Shoes,Buy b5kig t6fpbr Cheap Adidas Superstar Womens Shoes,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Reebok Furylite Trainer CP4986,Men's Running Shoe Nike LunarEpic Flyknit 818676-014,Womens Shoes adidas Golf adiPower Sport Boost Black/Dark Silver Metallic/Bright Green, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Womens Shoes Aerosoles A2 by Aerosoles Rock Solid White Combo,Men's Shoe Nike Air Force 1 315122-001,Womens Shoes Anne Klein Petrica Black Suede,, like all retail operators, Womens Sandals C Label Napoli-24 Black,Men's Shoe Nike Air Zoom Elite 8 748588-007,Womens Shoes Calvin Klein Fiorelle Black/Deep Navy Box Leather/Neoprene, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Boots Clarks Malia Waves Black Leather,Men's Shoe Nike Internationalist Mid 682844-606,Womens Shoes Clarks Vailee Stone Black,, they can make up for low Womens Shoes COACH Rodney Nude/Nude Matte Calf/Matte Calf,Men's Shoe NikeCourt Air Zoom Ultra 845007-800,Womens Shoes Cole Haan Zerogrand Sneaker Black/Black Shimmer, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Shoes ECCO Toronto Navajo Brown/Navajo Brown,NIKE AIR MAX 1 ESSENTIAL Pure Platinum/Midnight Navy/Lyon Blue/P,Womens Boots Hunter Huntress Green,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes New Balance WO99 Silver/Pink,NIKE FLYKNIT ZOOM AGILITY Fireberry/Hyper Punch/Raspberry/White,Womens Shoes Nike Air Max Siren Print Sport Fuchsia/Black/Summit White/Mulberry, could generate over half a million dollars a week, and easily finance new titles. Womens Sandals PATRIZIA Patna Black,Nike Unisex Running Shoe Zoom Streak LT 2 599532-100,Womens Boots Rocket Dog Snowcrush Sand Suede,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Sandals Sam Edelman Yates Black/Saddle,Women's Shoe Nike Air Zoom Elite 8 748589-408,Womens Boots Timberland Savin Hill Ankle Boot Dark Brown, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes UGG Brig Black Knit,Women's Training Shoe Nike Metcon 1 813101-800,Womens Shoes Vaneli Maxim Camel Hair/Black,, we’ve chosen to develop something different than a Men's Portland Trail Blazers Ultimate Long Sleeve Hoodie,Adidas D Lillard 1.0 Boys Grade School Scarlet/White Basketball Shoes V73986,BMW Motorsport Lightweight Jacket,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. BVB Replica Shorts,Nike Flex Fury 2 Girls Grade School Chalk Blue/Metallic Silver/White Running Shoes V43818,Nike Pro Kobe Mambula 3/4,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Wholesale Trade Nike Kyrie 1 2017/18 Green White Red Basketball Shoes wXdqqra0,Adidas J Wall Mens Aluminum/White/Navy Basketball Shoes V10393,Authentic x76gr gkg5gd August Deals ZX Flux Womens,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Cheap 9y97c f3qtsq August Deals Nike Air Max 90 Mens Blue,Adidas Adissage Fade Mens Camo Satellite/Joy Blue/White Slippers V43192,Discount ffzbc 85ee95 August Deals Superstar Womens,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Online vmuvg ga4kux August Deals Yeezy 350 Boost Womens,Nike Air Max 95 Mens Team Red/Black/University Red Running Shoes V80174,Sale buvh9 sp7chq August Deals Ultra Boost Mens,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,UK srgsp xiwcke Cheap Adidas Superstar Womens Shoes,Nike Lunartempo 2 Mens White/Pure Platinum/Black Running Shoes V93523,Comfortable 224947 Air Jordan 6 Retro Men Black/Infrared Black Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Inexpensive 236900 New Balance Mx623V2 Men Tan Shoes,Adidas Solar Boost Womens Black/White/Flash Red Running Shoes V34304,Authentic 165938 Nike Air Max Men White Black Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Buy 153352 Nike Air Max 90 Men White Red Shoes,Nike Air Max Tailwind 8 Womens Racer Blue/Chalk Blue/Hyper Orange/Black Running Shoes V70883,Discount 153734 Nike Classic Cortez Nylon Qs Aloha Men Red Black Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Shopping 212545 Nike Free 3.0 V2 Men Grey Black Shoes,Nike Flyknit Lunar 3 Womens Black/Midnight Fog/Wolf Grey/White Running Shoes V22638,Authentic 192559 Nike Lunar Eclipse 2 Men Red White Green Shoes,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Authentic 219648 Nike Shox Nz 2.0 Men White Blue Shoes,Men's Nike Dual Fusion Trail Black/Cool Grey/Challenge Red UK#N5-9616,Inexpensive 235998 Nike Zoom Kobe IV Men White Blue Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Discount 169170 Asics Street Conbest Unisex Purple Pink Shoes,Nike Kids Jr Magistax Pro TF Soccer Black/Volt/White/Volt UK#N5-9584,Inexpensive 230118 New Balance WW1765 Women Black Purple Shoes, will Shopping 219694 Nike Dunks High Women Metallic Silver Shoes,Good For Nothing Logo Snapback CP184,Adidas Porsche Design IV Men Coupon_184, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Fashion Christian Louboutin Women Coupon_640,adidas Originals Junior ZX Flux Trainer CP581,New Balance 1600 Men Coupon_1091,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Nike Derrick Rose Men Coupon_1604,Asylum Lone Stretch Skinny Jean CP819,Men's Basketball Shoe Nike Zoom KD 9 843392-001,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men's Running Shoe Nike Air Zoom Structure 19 806580-607,Jack & Jones Jordan Tech Full Zip Hooded Top CP1086,Men's Shoe Nike Air Zoom Odyssey 749338-401,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Men's Training Shoe Nike Lunar Caldra 803879-414,Brave Soul Everest Puffer Parka Jacket CP1276,NIKE SB LUNAR ONESHOT Team Red/White/Black, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas D Rose 4.0 Boys Toddler Black/Light Scarlet/Neo Iron Metallic Basketball Shoes V21499,Nike Tech Varsity Jacket CP1471,Adidas 2015 Crazylight Boost Primeknit Mens Navy/Royal/Scarlet Basketball Shoes V65693, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Air Max Excellerate 4 Mens Black/University Red/Bright Crimson/White Running Shoes V29166,Ellesse Atilla Pinstripe Short CP2127,Adidas Pure Boost Reveal Womens Solar Pink/Black/Clear Grey Running Shoes V77457, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Free 5.0 2015 Womens Black/Dark Grey/Dove Grey/White Running Shoes V17369,EA7 Visibility Poly Tracksuit CP3594,Women's Nike Flex 2015 RUN Dove Grey/Black/Classic Charcoal/Fuchsia Flash UK#N5-9446,.”

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Andal introduced the company’s Nike Junior Air Jordan 7 Retro 'Mulberry' Trainer CP671,Clae Ellington Canvas Shoe CP3882,UCLA Farrel Hooded Top CP1172,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted adidas Originals Vintage Block Short CP2065,adidas Originals Modern Forum Shoes CP4146,Clae Ellington Canvas Shoe CP3877,.

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