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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Discount 193987 Nike Dunk High Men White Black Red Shoes,Womens Sandals COACH Emily Black Semi Matte CalfInexpensive 243364 Nike Dunk High Men Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Buy 182740 Nike Flyknit Air Max Men Grey Light Blue Shoes,Womens Sandals COACH Coral Stone/ChalkDiscount 206377 Nike Free 5.0 V4 Men Black Royal Blue Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Authentic 192666 Nike Free Run 3 Men Royal Blue White Shoes,Womens Shoes COACH Wanda Khaki/Raw Denim 12cm Sig C/PatentShopping 150967 Nike Lebron 8 V2 Men Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Buy 238530 Nike Lunarglide 3 Men Black Green Yellow Shoes,Womens Shoes COACH Olive BlushDiscount 237267 Nike Roshe Run Men Dark Blue Gray Royal Blue White Shoes,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Discount 155517 Nike Shox Nz Men White Shoes,Womens Shoes COACH Florabelle Pink Ruby Washed Tumbled LeatherShopping 164629 Nike Shox R4 Men Black Red Shoes,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Men's Nike Basketball Shoe LeBron XIII 807219-500,Womens Sandals Cole Haan Cameron Sandal BlackMen's Running Shoe Nike Air Max 2017 849559-005,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Men's Shoe Air Jordan XXXI Low (Marquette) 897564-425,Womens Sandals Cole Haan Goddard Sandal BlackMen's Shoe Nike Air Max 95 Premium 538416-400,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Men's Shoe Nike Air Zoom Vick III 832698-100,Womens Shoes Cole Haan Chelsea OT Pump Sandstone PatentMen's Shoe Nike Roshe Flyknit 677243-008,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Men's Shoe NikeLab Tiempo Vetta 840482-100,Womens Shoes Cole Haan Gramercy Oxford Chestnut Gold Metallic Crackle/BlackNIKE AIR MAX 95 Dk Obsidian/Hyper Cobalt/Flash Lime/Met Silver,, they can make up for low utilization with a decent weekend. Men's Training Shoe Nike Metcon 3 852928-012,Womens Shoes Cole Haan Bethany Pump 65 Maple Sugar PatentWomen's Nike Shoe Flyknit Zoom Agility 'Potion' 698616-503,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Women's Shoe Nike Flyknit Zoom Agility 698616-101,Womens Shoes Cole Haan Cary Venetian Grey Jade NubuckNike Roshe One Boys Toddler Wolf Grey/Cool Grey/White Running Shoes V97219, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas Messi 15.3 In Boys Grade School White/Prime Blue/Black Soccer Shoes V93057,Womens Shoes Cole Haan Juliana Bow Flat Silver MistAdidas 2015 Crazylight Boost Primeknit Mens Black/Gold/White Basketball Shoes V19143,. Plumer said The VOID is also considering franchise locations, Adidas Cosmic Boost Mens Black/White/Solar Blue Running Shoes V36306,Womens Shoes Cole Haan Lexington Pump 85 Black/White/Black NubuckAdidas X 15.1 Fg/Ag Mens Solar Yellow/Frozen Yellow/Black Soccer Shoes V78175,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Shoes Saucony Kinvara 6 Red/Orange/Mint,Womens Shoes New Balance 780V5 Silver/BlueWomens Boots Timberland Savin Hill Ankle Boot Dark Brown,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Boots UGG Vilet Pinecone Suede,Womens Shoes New Balance WX88v1 Blue/YellowWomens Slippers UGG Dakota Flora Perf Chestnut Water Resistant Suede,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Men's Shoe Nike Train Speed 4 Amp (Oregon) 844102-301,Womens Boots UGG Classic Short Sparkles BlackNIKE AIR HUARACHE Wolf Grey/White/Black/Wolf Grey, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, NIKE SB ERIC KOSTON 2 MAX Black/White/Flash Lime,Womens Boots UGG Bailey Bow Tall GreyWomen's Shoe Nike Air Zoom Strong 843975-401,, like all retail operators, Nike Roshe One Boys Preschool Wolf Grey/Hyper Pink/Cool Grey/White Running Shoes V98582,Womens Boots UGG Palisade Black SuedeWomen's Shoe Nike Free TR 6 833413-500, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Adidas Adissage 2.0 Mens Black/Night Metallic/Black Slippers V23322,Womens Boots UGG Classic Short Furious FuchsiaNike Cortez Mens Black/Metallic Silver/White Running Shoes V22470,, they can make up for low Adidas Pure Boost Womens Black/Midnight Grey Running Shoes V22647,Womens Sandals UGG Allaria II Mar Wet Sand SuedeNike Air Zoom Winflo 2 Womens Black/Fierce Purple/White/Bright Crimson Running Shoes V18351, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overMen's Nike Dual Fusion Trail Black/Cool Grey/Challenge Red UK#N5-9616,Womens Slippers UGG Scuffette II Metallic Conifer Black SuedeWomen's Nike Free TR Connect 2 Black/Bright Crimson/Dark Grey/White UK#N5-9619,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Creative Recreation Junior Cesario Low XVI Trainer CP602,Womens Boots Vaneli Catina Tmoro Nappa/Tmoro ElasticAntony Morato Poly Mix Full Zip Hooded Top CP964, could generate over half a million dollars a week, and easily finance new titles. Carhartt Anchorage Parka Jacket CP1288,Womens Sandals Vaneli Baylee White Nappa/Silver Specchio Kid/Silver BuckleJack & Jones Braid Basket Weave Knit CP1823,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Ellesse Rimini Nylon Front Track Top CP3562,Womens Shoes Vaneli Tidy Ecru Mag Patentadidas Originals ZX Flux Trainer CP3998, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, adidas Originals ZX Flux Techfit Trainer CP4087,Womens Shoes Vaneli Trilby Black Suede/ElasticNike KD 7 All Star Trainer CP4631,, we’ve chosen to develop something different than a Reebok Furylite Graphic Trainer CP4989,Womens Shoes Vaneli Baccy Black Suede/Silver StudsWomens Sandals adidas Voloomix Sleek LG Black/Zero Metallic,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Sandals Aerosoles Eyesight Black Elastic,Womens Shoes Vaneli Alisha Cuoio NubiaWomens Boots ALDO Uloeven Bordo Suede,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Anne Klein Ardmore Red,Unisex Shoes Vans SK8-Hi Reissue (Americana) Dress BluesWomens Sandals C Label Rollin-14 Fuchsia,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Sandals Calvin Klein Jeans Valeri Bronze Dusty Suede,Women's Toronto Raptors Player Tee - DeRozanWomens Sandals CARLOS by Carlos Santana Francis Leopard,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Sandals Clarks Preslet Stone Tan,Nike Vapor SpeedWomens Boots COACH Tristee Black/Bright Persimmon Plaid,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes COACH Olive Flint Sand Printed Snake,Nike Converge SeamlessWomens Shoes Cole Haan Air Tali OT Wedge 40 Electra Patent,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Womens Boots ECCO Sculptured 75 Tall Boot Black,Nike Tech Fleece Windrunner Full-ZipWomens Sandals GUESS Shanan Blue Suede, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Womens Sandals Naturalizer Cyrus Cognac Leather,Men's DGK HoodieWomens Shoes New Balance W775V1 Ice Violet,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Womens Shoes Nike Zoom Cage 2 Hot Lava/Cool Grey/Metallic Gold Star,Women's Rita Ora Geisha Kimono TeeWomens Sandals PATRIZIA Tosia Gold,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Womens Shoes PUMA Golf Sunnylite Mesh White/Omphalodes/Ultramarine,Men's Response Icon HoodieWomens Shoes Rocket Dog Magic Almond Beach Canvas,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Womens Shoes Sam Edelman Miles Pewter/Argento Metallic Leather,Nike UtilityWomens Shoes Timberland Earthkeepers Ellsworth Ballerina Port Woodlands, will Womens Sandals UGG Lyndi Black Leather,Woven Bermuda ShortsWomens Sandals Vaneli Paulie Platino Met Nappa/Ecru Nappa, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Womens Shoes Vaneli Louise Truffle Suede,Nike Flash EliteNike Stock Open Field,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Women's Die Marke Tee,Nike 9" Volley Evenflow Big SwooshLeisure Shorts,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Women's Barricade Tee,NikeCourt Gladiator 2-In-1Various Sizes Nike Air Max 87 2013 New Mens Shoes Dark Blue GPhXhyVr,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Authentic g9its hxdva2 August Deals Nike Air Presto Womens,Women's adidas STELLASPORT Sport TightsBuy h3dan q6peay August Deals Nike Air Max 90 Womens Black, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Cheap g2n8g ntdbdz August Deals Nike Air Max 90 Womens Purple,UK Outlet Store 2012 Nike Free Run+ 2 Womens Running Shoes Grey Blue Pink pTaALWOTDiscount m74hr 5bghgh August Deals Nike Air Max 90 Womens Black, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Online pgkv8 gcphmx Cheap Nike Air Max 90 Womens Shoes,Various Sizes Nike Dunk SB 2012 High Cut Womens Shoes Skinny Light Bone white Mbx6gXRqOutlet ugre8 bb72bc August Deals Nike Air Max 1 Mens, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Sale x78m9 z2i5nx August Deals Nike Air Max 90 Womens Pink,Wholesale UK New Release Nike Air Max 2013 Womens Shoes Violet uK8GjA2ODiscount 193797 Adidas Crazy 8 Kobe Retro Men White Black Shoes,.”

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