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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Converse Infant Chuck Taylor All Star Ox Trainer CP479,Womens Shoes Clarks Palmdale Sands Nude Leather,Creative Recreation Nursery Cesario Low XVI Trainer CP754,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Converse Core Chuck Patch Full Zip Hooded Top CP988,Womens Shoes Clarks Tarah Sofia Cognac Patent Leather,Bellfield Sully Borg Puffer Jacket CP1246,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Only & Sons Skeet Parka CP1483,Womens Shoes Clarks Keesha Luca Nude Leather,EA7 Train 7 Lines Fleece Short CP2123,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, EA7 Core ID Poly Tracksuit CP3595,Womens Boots COACH Eva Black/ Saddle Leather,Kickers Kick Hi Core Shoe CP3917,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. adidas Originals Gazelle OG Trainer CP4185,Womens Sandals COACH Margharita Black Star Suede,Cruyff Santi Trainer CP4402,.

VRStudios, founded in 2014, Nike Air Max 1 Ultra Moire Trainer CP4623,Womens Shoes COACH Smith Natural Wild Beast,Puma Aril Trainer CP4892,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Dr. Martens Womens 1460 8-Eye Boot CP5140,Womens Shoes COACH Drew Saddle/Saddle Lux Suede/Matte Calf,Womens Shoes adidas Gymbreaker Bounce Black/Night Metallic/MGH Solid Grey,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Womens Shoes C Label Lychee-1 Silver,Womens Shoes Cole Haan Melrose Sandal Black Multi Calf,Womens Sandals Calvin Klein Lucette Navy Patent,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Womens Shoes Calvin Klein Mayra Perla Nera Metallic Leather,Womens Shoes Cole Haan Cary Black,Womens Boots Clarks Pita Austin Black Leather,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Womens Sandals Clarks Hayla Young Black,Womens Shoes Cole Haan Lena Mid Pump II Maple Sugar,Womens Shoes Clarks Couture Bloom Nude Pink Croc,, overall, every single one of these experiences is any less than flat out amazing. Womens Shoes COACH Chelsey Chestnut/Khaki Matte Calf,Unisex Shoes Converse by John Varvatos Chuck Taylor All Star Double Zip Silver Brushed Leather Silve,Womens Boots Cole Haan Rockland Boot Chestnut Leahter,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Cole Haan Highline Sling Black/Optic White Spotted Snake Print/Black,Womens Sandals ECCO Damara Strap Sandal Alusilver,Womens Boots ECCO Sullivan Tall Boot Black,, “This is something entirely new.” Womens Shoes ECCO Aimee Slip On Warm Grey,Womens Shoes ECCO Osan Loafer Lava,Womens Shoes GUESS Laceyy Blue Fabric,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Sandals Naturalizer Nolana Pale Ivory Printed Iguana Fabric,Womens Shoes ECCO Sport Biom Grip Lite Maryjane Silver Grey/Coral,Womens Shoes New Balance W650v2 Steel/Stealth Gray/Stealth Gray,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes Rocket Dog Jiggy Blue Dream Catcher,Womens Boots Naturalizer Jamison Banana Bread Leather,Womens Shoes Sam Edelman Lynn Black,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes Saucony Originals Shadow Original Navy/Pink,Womens Sandals Naturalizer Nerice Saddle Tan Leather,Womens Boots UGG Mackie Black Suede,, they can make up for low utilization with a decent weekend. Womens Boots UGG Collection Elisabeta Black,Womens Shoes Naturalizer Hampshire Bridal Brown/Burnt Siena Leather,Womens Sandals Vaneli Nerine Multi Black Blix Print,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes Vaneli Grassy Black Icaro Velour,Womens Shoes Naturalizer Saban Black Suede/Cheetah,Unisex Shoes Vans SK8-Hi Moc (Suede) Black/Black, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Victory Block,Womens Shoes New Balance WX813v3 Pink,Men's Itasca Track Top,. Plumer said The VOID is also considering franchise locations, Nike 2" Aeroswift,Womens Shoes New Balance Wpacev1 Garnet,Nike Pro Classic Facet,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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New Balance Men Coupon_1029,Womens Boots UGG Classic Short Rustic Weave Scarlett/Twinface,New Balance 996 Men Coupon_1320,, which services approximately half the VRcades in North America. They have over 300 clients, with over 100 added in the past three months. Nike Derrick Rose Men Coupon_1614,Womens Sandals UGG Sedona Metallic Pearl/Textile/Suede,JORDAN FLIGHTFLEX Cool Grey/University Blue/White,. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, Men's Nike Shoe Air Max 90 Mid Winter 806808-002,Womens Boots Under Armour UA Glenrock Mid Stoneleight Taupe/Desert Sand/Shift,Men's Shoe Jordan Eclipse 724010-126,. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room scale Men's Shoe Nike Aptare SE 881988-300,Womens Sandals Vaneli Kathie Platino Metallic Nappa/Gold Buckle,Men's Shoe Nike Zoom Mercurial Flyknit 844626-003, people is actually going to be at a local VR Arcade. NIKE AIR ZOOM PEGASUS 31 Blue Graphite/Blue Lagoon/Clearwater,Womens Shoes Vaneli Madora Ivory Satin - Zappos Exclusive,NikeCourt Air Zoom Ultrafly Unisex Tennis Shoe 819692-007,.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Nike Lunartempo Womens Wolf Grey/Fuchsia Flash/Flash Lime/Black Running Shoes V98275,Hurley Phantom Sig Zane Beachrider,Women's Nike Dart 11 Black/Dark Grey/White/White UK#N5-9365,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Vans Infant Authentic Glitter Trainer CP546,Nike Dri-FIT Half-Zip,Only & Sons Loom Slim Jean CP906,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TWomens Shoes Anne Klein Noris Light Gold/Light Gold Suede,Nike Current Racerback Sport Bra,Womens Boots Calvin Klein Revita Black/Black,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Womens Shoes Calvin Klein Gailia Navy Kid Skin,Running Women’s Graphic Tights,Womens Boots Clarks Desert Boot Pale Green Suede,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Womens Shoes Clarks Un Estie Pewter Metallic Leather,Nike Zoned Sculpt,Womens Shoes COACH Bowery Chalk/Black Snake/Matte Calf, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Womens Sandals Cole Haan Paley High Wedge Black/Summer Khakis Suede,Various Sizes Nike Air Max Uptemp 97 in cwkL1a7X,Womens Shoes Cole Haan Tali Bow Ballet Stormcloud Metallic Patent/Stormcloud,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes ECCO Acari Ballerina Black/Black,Wholesale UK Nike Zoom Kobe 8 VIII Mens Shoes 2013 New Orange fzVLw9Pk,Womens Sandals Hunter Moustache Slide Sky Blue/Bright Navy,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Naturalizer Oath Black Suede,Authentic ce7di 67appy August Deals Nike Blazer Low Mens,Womens Shoes Nike Revolution 2 Anthracite/Light Magenta/Black/Hyper Jade,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Shoes Nike FS Lite Run 3 Ocean Fog/Squadron Blue/White/Fierce Purple,Authentic u4e77 i2k7p8 August Deals Nike Air Max 90 Womens,Womens Shoes PUMA Pulse FLEX XT Sulphur Spring,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Men's Nike Flex Show TR 4 Wolf Grey/Voltage Green/Cool Grey/Black UK#N5-8862,Authentic 236472 Nike Air Max Tailwind Men Grey Shoes,Nike Junior Roshe Run One Trainer CP667,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike AW77 Shoe Box Overhead Hooded Top CP1127,Buy 188360 Nike Classic Cortez Nylon Prm Men Navy Blue Yellow Black Shoes,Threadbare Mongrel V2 Hooded Quilt Jacket CP1539,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Franklin & Marshall Arch Logo Suit CP3607,Comfortable 166457 Nike Dunk High Men Obsidian Red Shoes,adidas Originals Los Angeles Print Trainer CP4103,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Lacoste Graduate Tweed Trainer CP4516,Inexpensive 234762 Nike Dunks High Men Shoes,Puma Disc Blaze 'Bright Pack' Trainer CP4923,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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