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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Air Max Tavas Mens Black/White/Black Running Shoes V33209,Womens Boots Clarks Allura Mystic Black Suede,Nike Roshe Ld 1000 Mens Varsity Red/White/Safety Orange/Black Running Shoes V83624,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Max 90 Mens White/White/Silver/Dark Grey Running Shoes V95904,Womens Sandals Clarks Lydie Hala Black Nubuck,Nike Air Max 90 Womens String/Metallic Gold Green/Dark Storm/Silver Running Shoes V79320,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Roshe One Womens Black/White Running Shoes V32483,Womens Sandals Clarks Auriel Bright White,Men's Nike Free 5.0 Flash Black/Cool Grey/Pure Platinum/Reflect Silver UK#N5-9079,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes GUESS Annalie Black Leather,Womens Shoes ECCO Cayla Tie Port/Port,Womens Sandals Naturalizer Tenor Classic Navy Leather/Printed Snake,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes New Balance WT610v4 Grey/Pink,Womens Shoes ECCO Sculptured 45 Plain Pump Morillo,Womens Shoes New Balance Classics WL501 Grey/Blue Suede/Mesh,, they can make up for low utilization with a decent weekend. Womens Shoes Nike Mini Sneaker Lace Canvas White/Black/Wolf Grey/White,Womens Boots GUESS Ivorie Black Leather,Womens Sandals PATRIZIA Akin White,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes PUMA Roma Metallic Black/Dark Shadow,Womens Shoes GUESS Den Black Leather,Womens Sandals Rocket Dog Portia Silver You Fancy, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Sandals Sam Edelman Gene Black Vaquero Saddle Leather,Womens Boots Hunter Huntress Gloss Hunter Red,Womens Shoes Saucony Ride 8 Midnight/Coral/Citron,. Plumer said The VOID is also considering franchise locations, Womens Boots UGG Bailey Button Bling Grey,Womens Boots Naturalizer Audrey Black Suede/Leather,Womens Boots UGG Grandle Toast,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LEBRON 12 LIFESTYLE Black/Challenge Red/Black,Womens Boots UGG Akadia Black Leather,Men's Nike Air Zoom Pegasus 31 652925-405, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Men's Running Shoe Nike Free RN Distance 827115-010,Womens Boots UGG Collection Beta Black Leather,Men's Shoe Nike Air Max BW Ultra Graphic 819520-006,, and for a growing list of partners, Men's Shoe Nike Mercurial Victory V IC CR7 684875-404,Womens Slippers UGG Dreams Chestnut Leopard Suede,Nike 90 2014 Shoes,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, NIKE LUNARGLIDE 6 Black/Pure Platinum/Cool Grey/White,Womens Boots Vaneli Jessy Navy Suede/Matching Mop Buttons,Women's Shoe Nike Air Zoom Pegasus 33 831356-300,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Flex Fury 2 Boys Preschool Wolf Grey/Hyper Pink/Dark Grey/White/Cool Grey Running Shoes V98766,Womens Shoes Vaneli Aleka Lime Belly Print,Adidas Crazy 1 Mens Metallic Silver/Black/Light Onix Basketball Shoes V63435,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TCalvin Klein Flip Flop CP3825,Nike College Elite Stripe Full-Zip (Syracuse),adidas Originals ZX Flux Camo Trainer CP4123,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Hugo Boss Gym Soft Trainer CP4490,Men's Classic Team CLRDO Light Parka,Nike Stefan Janoski Max Trainer CP4839,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Dr. Martens Womens 1460 8-Eye Boot CP5147,Hurley Dri-FIT Chino,Womens Boots Aerosoles Nonchalant Black Fabric, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Womens Shoes Aerosoles A2 by Aerosoles Lollipowp Gold Combo,Women's Supernova Storm Jacket,Womens Sandals Anne Klein Olexia Black/Black Leather,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. NIKE AIR MAX 1 ULTRA MOIRE Game 704995-302,Comfortable 178413 New Balance Mx623V2 Men Brown Shoes,NIKELAB X SACAI AIR MAX 90 Obsidian/Black/Obsidian,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Adidas Rose 3.5 Boys Toddler Joy Blue/Satellite/Altitude Basketball Shoes V60603,Shopping 233812 Nike Air Force 1 Men White Shoes,Nike Air Max Thea Girls Grade School Obsidian/White/Cool Grey Running Shoes V67390,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Adidas Superstar 3g Mens White/Black/Metallic Silver Slippers V88249,Buy 228983 Nike Air Jordan 6 Retro Men Shoes,Nike Lunarglide 7 Mens Black/Anthracite/Cool Grey/Black Running Shoes V13568,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Air Max 1 Womens Anthracite/Metallic Hematite/Black Running Shoes V11027,Inexpensive 226641 Nike Air Max Men White Blue Red Shoes,Men's Nike Downshifter 6 Wolf Grey/Black/White/Volt UK#N5-9200,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes Cole Haan Cary Venetian Dark Silver Snake Print,Authentic 165824 Nike Lebron 10 Men Blue Orange Shoes,Womens Shoes Ecco Performance Biom Lite 1.2 Flat True Navy/Papaya,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Boots Naturalizer Analise Wide Calf Oxford/Bridal Brown/Banana Leather,Authentic 227751 Nike Max Lebron VIii Men White Shoes,Womens Shoes New Balance T410v4 Grey/Sea Glass, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Shoes Nike Dart 11 Black/Vivid Purple/Copa/Black,Buy 157721 Nike Shox Nz Men White Gold Shoes,Womens Shoes PUMA Pulse XT Sport Clearwater/Blue Coral, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Womens Shoes Vaneli Drusilla Grey E-Print,Buy 184483 Nike Zoom Kobe V Men Blue Black White Shoes,Nike Momentum 26,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Hurley Dri-FIT Lagos,Discount 211535 Onitsuka Tiger By Asics Mexico 66 Men Red Wine Shoes,Hurley Phantom Compression Three-Quarter,.

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