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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Adidas Wall 2 Mens Black Basketball Shoes V12093,Womens Boots Clarks Phenia Carnaby Sand Suede,Adidas F10 Trx Fg Mens Solar Blue/White/Solar Zest Soccer Shoes V76401,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Zoom Structure 19 Mens Black/Volt/Blue Lagoon/White Running Shoes V30120,Womens Sandals Clarks Hayla Samoa Nude Leather,Nike Shox Nz Mens Black/White Running Shoes V31673,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Adidas Supercloud Plus Womens Black/Silver Metallic/Clear Grey Slippers V26692,Womens Sandals Clarks Caslynn Dylan Grenadine Leather,Nike Air Zoom Winflo 2 Flash Womens Black/White/Reflective Silver Running Shoes V35639,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Asylum Spray On Jean CP820,Womens Shoes Clarks Haley Skylar Black Nubuck,Nicce Fleece Hooded Top CP1107,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Condemned Nation Male Varsity Jacket CP1302,Womens Shoes Clarks Helina Amo Black,The North Face Glacier Delta Zip Fleece Jacket CP1531,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Womens Shoes Clarks Preslet Sheen Black,Unisex Shoes Converse KA-II Ox Black/Parchment,Womens Shoes COACH Lara Black Studded,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Womens Boots Cole Haan Balthasar Bootie Chestnut,Womens Boots ECCO Touch 25 Ankle Boot Black,Womens Shoes Cole Haan Zerogrand Sneaker Black/Black Shimmer,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Boots ECCO Touch 35 Mink,Womens Shoes ECCO Babett Clog Strap Black,Womens Shoes ECCO Touch 15 Scale Ballerina Morillo/Morillo,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes GUESS Maadet Gold,Womens Shoes ECCO Mobile III Premium Sneaker Dark Shadow/Dark Shadow Metallic/Black,Womens Sandals Naturalizer Colleen Natural,, they can make up for low utilization with a decent weekend. Womens Shoes New Balance W775V1 Nimbus Cloud,Womens Sandals GUESS Sechi Black,Womens Shoes Nike In-Season TR 4 Black/Cool Grey/White,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes Nike Air Max Sequent Wolf Grey/Vivid Purple/White/Hyper Orange,Womens Shoes GUESS Etten Gold Glitter,Womens Sandals PATRIZIA Paraiso Gold, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes PUMA Sport Fashion MCQ Move Femme Mid Black/Autumn Glory Yellow,Womens Shoes GUESS Addae Black Leather,Womens Shoes Rocket Dog Tahiti Blue Pinmate,. Plumer said The VOID is also considering franchise locations, Womens Shoes Sam Edelman Ola Bistro,Womens Boots Naturalizer Mint Black Leather,Womens Shoes Saucony Progrid Lancer Aqua/Pink/Grey,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, Womens Boots UGG Kensington II Toast,Womens Sandals Naturalizer Jazzy Tender Taupe Leather/Mocha Metallic,Womens Boots UGG Carter Chocolate,, long-form VR experience, Eclipse, Womens Sandals Vaneli Ethna Black Patent,Womens Shoes Naturalizer Kelly Cognac Leather,Womens Shoes Vaneli Birdine Black Mag Patent/Black Mesh,. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Unisex Shoes Vans SK8-Hi MTE (MTE) Dress Blues,Womens Shoes Naturalizer Joyce Black Leather,Nike Majors Convertible,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Players discover two spaceships during their adventure, without teleporting once. Nike Leg-A-See Camo,Womens Shoes New Balance W650v2 Bright Cherry/Black,Nike Energy Element BTC Pullover,.” Said Frédéric Lecompte, co-founder of BackLight. The Eclipse experience can be found in two locations in Paris, France. Nike Strike Woven Elite,Womens Shoes New Balance W1260v5 Grey/Yellow,Nike Pro Kobe Mambula 3/4,.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for New Balance 574 Men Coupon_1200,Womens Boots UGG Brooks Black,New Balance 574 Women Coupon_1433, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Men's Baseball Cleat Nike Air Huarache 2KFilth Keystone Mid 807141-017,Womens Boots UGG Maddox Chocolate Satin,Men's Indoor/Court Soccer Shoe Nike MercurialX Proximo IC 718774-580,, and for a growing list of partners, Men's Running Shoe Nike Air Zoom Vomero 10 717440-408,Womens Boots UGG Collection Allesia Espresso Leather,Men's Shoe Nike Air Max 1 Ultra 2.0 Flyknit 875942-100,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Men's Shoe Nike Internationalist Premium 828043-401,Womens Shoes Under Armour UA Spine Glyde ST CC White/Red,Men's Training Shoe Nike Train Prime Iron DF 832219-004,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, NIKE FREE TR 5 Peach Cream/Wolf Grey/White/Volt,Womens Sandals Vaneli Wander Ecru Mag Pat/T.Moro Bulgaro Calf,Women's Shoe Nike Air Presto 878068-001,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes Aerosoles A2 by Aerosoles Ricotta Black,Nike Dri-FIT Knit,Womens Boots Anne Klein Inda Black Leather,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Badgley Mischka Sansa White Satin,Nike Air Pivot V3,Womens Sandals Calvin Klein Sable Lacquer Red Baby Python,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Shoes Calvin Klein Collection Ima Bis Black/White,Nike Strike Printed Graphic Woven 2,Womens Sandals Clarks Zia Castle Nude,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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