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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Roshe One Mens Lucid Green/Vivid Sulfur/Black Running Shoes V62518,Womens Sandals Clarks Hayla Glacier Beige Leather,Adidas Powerlift Trainer 2 Womens Flash Pink/White/Semi Solar Yellow Training Shoes V53810,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Zoom Vomero 11 Womens Black/White/Anthracite/Dark Grey Running Shoes V32912,Womens Sandals Clarks Preslet Stone Tan,Nike Zoom Elite 8 Womens Pink Blast/White/Electric Green/Black Running Shoes V68998,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Kids Revolution 2 Dark Grey/Wolf Grey/White/Metallic Silver UK#N5-9456,Womens Shoes Clarks Delsie Joy Dark Taupe Suede,Comutor 12 Hour Panel Backpack CP29,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Two Angle Ticare Puffa Jacket CP1542,Womens Boots COACH Hickory Chestnut Soft Shine Calf,Sik Silk Hareem Short CP2201,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Timberland 6 Inch Premium Boots CP3764,Womens Sandals COACH Amel Rubber/Painted Gingham Poppy Pink/Poppy Pink,adidas Originals Nizza Lo Trainer CP4000,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Sandals Naturalizer Edith Nickel Alloy/Dark Pewter Metallic Leather/Gore,Womens Shoes ECCO Golf Casual Hybrid Wingtip Golden Poppy,Womens Shoes New Balance WW1745 Blue Degrade,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes Nike Free 5.0 V4 Hot Pink/White/Hot Pink,Womens Sandals GUESS Roxxie Silver,Womens Shoes Nike Flex Supreme TR4 Ocean Fog/Blue Grey/Porpoise/Bright Mango,, they can make up for low utilization with a decent weekend. Womens Sandals PATRIZIA Nye Silver,Womens Shoes GUESS Honora Natural Ombre Patent,Womens Shoes Reebok Classic Renaissance Black/DHG/Solid Grey,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes Rocket Dog Jiggy Black Lily,Womens Boots Naturalizer Ballona Wide Shaft Taupe Wide Shaft Smooth,Womens Shoes Sam Edelman Jazz Black/Clear, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Superga The Man Repeller x Superga - 2750 Metallicotw Black,Womens Boots Naturalizer Macnair Wide Shaft Malt Taupe,Womens Boots UGG Kisses Mini Berry Crush Hearts Suede,. Plumer said The VOID is also considering franchise locations, Womens Sandals UGG Mattie Navy Leather,Womens Shoes Naturalizer Debra Tender Taupe Leather,Womens Sandals Vaneli Berta Camel Darry Print/Clear Soft Vinyl/Gold Buckle,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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