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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Discount rsg3t 8i259n August Deals Nike Air Max 1 Ultra Moire 1 Mens,Womens Sandals Cole Haan Augusta Sandal CH ArgentoOnline b7age prgckn August Deals ZX 850 Womens,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Online meqww xha53q August Deals ZX Flux Mens,Womens Sandals Cole Haan Abbe Sandal Black/Black/White ComboOnline wx9gu zguhan August Deals Nike Air Max 90 Essential Mens,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Outlet ds7p8 3rqen6 August Deals Nike Air Max 90 Womens,Womens Sandals Cole Haan Augusta Sandal Black PatentOutlet v44a9 p6ahu5 August Deals Nike Roshe Run Womens,). Sale czmdh qivuka August Deals Nike Air Huarache Mens,Womens Sandals Cole Haan Mesi Sandal BruciatoSale pgzkn 8cpchq Cheap Nike Air Max 90 Womens White Shoes,, VRcades, UK 3qmbc rapnu4 August Deals Nike Air Max 2015 Mens,Womens Sandals Cole Haan Linden Sandal Black/RocciaUK mfmy9 6dhut7 August Deals Nike Air Max 1 Mens, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Cheap 239606 New Balance Kids Kj890 Kid Print Shoes,Womens Sandals Cole Haan Adrienne Wedge ChestnutInexpensive 213165 Adidas Springblade Razor Men Black Electricity Shoes,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Inexpensive 237655 Air Jordan 1 Ko Men White Black Red Shoes,Womens Sandals Cole Haan Hart Wedge BlackDiscount 150618 Air Jordan IV Retro Men Tour Yellow Grey Shoes,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Authentic 245419 Asics Gelnoosa Tri 9 Men Grey Navy Blue Yellow Shoes,Womens Sandals Cole Haan Elsie Slide 40 II BlackCheap 217712 New Balance M3190 Men White Blue Shoes,, China, open to the public. Inexpensive 242850 Nike Air Classic BW Si Men White Black Shoes,Womens Sandals Cole Haan Elsie Cross Wedge 40 II BlackBuy 243713 Nike Air Force 1 Men White Red Shoes,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Comfortable 243496 Nike Air Max Men Black Red Shoes,Womens Shoes Cole Haan Mariela Air OT Pump Black PatentAuthentic 218639 Nike Air Max Men White Black Cyan Shoes,, Pure Imagination, Cheap 169371 Nike Air Max 1 Hyperfuse Men Black Pink Blue Shoes,Womens Shoes Cole Haan Air Bacara Ballet Empire Blue PatentComfortable 170570 Nike Air Max 90 Men White Red Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Comfortable 238151 Nike Air Max Darwin 360 Men White Dark Grey Turquoise Blue Shoes,Womens Shoes Cole Haan Elsie Open Toe Wedge II Rose Gold MetallicBuy 161791 Nike Air Max Press Men Black Red Shoes,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Comfortable 172711 Nike Blazer High Men Rose Red Beige White Shoes,Womens Shoes Cole Haan Corinne OT Pump Black Suede/Old Gold MetallicDiscount 217116 Nike Dunk High Men Blue Shoes,, says the global location-based VR entertainment market will more than double in 2018, Discount 240459 Nike Dunk High Men Red Shoes,Womens Shoes Cole Haan Sarina Ballet Twine Snake Embossed/PatentDiscount 146417 Nike Free 3.0 Suede Men Brown White Shoes,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Cheap 243226 Nike Free 7.0 V2 Men Black Orange Shoes,Womens Shoes Cole Haan Jagger Weave Oxford SequoiaShopping 222076 Nike Free Run Men Gray Blue Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Inexpensive 184975 Nike Lebron 8 Men White Black Red Shoes,Womens Shoes Cole Haan Bethany Pump 65 Maple Sugar PatentDiscount 191755 Nike Lunarglide 3 Men Black Blue Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Inexpensive 189039 Nike Shox Conundrum Men White Blue Shoes,Womens Shoes Cole Haan Bethany Pump 65 BlackShopping 149502 Nike Shox Nz 2.0 Men Black Grey Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Shopping 181728 Air Jordan 11Lab4 Unisex Red/White Shoes,Womens Shoes Cole Haan Cary BlackShopping 171598 Adidas Springblade Razor Women Blue Orange Shoes,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Discount 212673 Asics Gelkayano 18 Women Grey Purple Shoes,Womens Shoes Cole Haan Tali Open Toe Wedge 40 Soft GoldAuthentic 177224 Nike Air Force 1 Women White Purple Blue Shoes,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, New Balance 996 Women Coupon_1537,Unisex Shoes Converse by John Varvatos Chuck Taylor All Star Double Zip Hi Painted Textile Oxblood/BNike Kevin Durant War Boots Men Coupon_1779,, “This is something entirely new.” Men's Basketball Shoe LeBron XIII Low 831925-416,Womens Boots ECCO Sullivan Tall Strap Boot BlackMen's Nike Air Force 1 07 LV8 718152-300,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Men's Nike Shoe Jordan Westbrook 0 768934-101,Womens Boots ECCO Touch 75 Ankle Bootie BlackMEN'S RUNNING SHOE NIKE LUNARGLIDE 7 747355-100,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Men's Shoe Kobe XI Elite Low 4KB 824463-199,Womens Boots ECCO Touch 35 Zip Bootie BlackMen's Shoe Nike Air Zoom Huarache 2K4 308475-400,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Men's Shoe Nike Kobe X Elite EXT 822950-001,Womens Sandals ECCO Rivas 75 Fuchsia/FuchsiaMen's Shoe Nike Zoom Mercurial Flyknit 844626-004,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Men,Womens Sandals Ecco Performance Kana Sandal Chili RedNike Flyknit Racer Unisex Running Shoe (Men's Sizing) 526628-401,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Victory XC 3 Unisex Track Shoe 654693-034,Womens Shoes ECCO Perth Loafer BlackWomen's Shoe Nike Air Zoom Elite 8 748589-001,, they can make up for low utilization with a decent weekend. Women's Shoe Nike Roshe One Hyperfuse BR 833826-500,Womens Shoes ECCO Cayla Slip On Amber/AmberAdidas Element Refine Boys Preschool Neon Pink/Black/White Running Shoes V65966,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Roshe One Boys Grade School White/White/Wolf Grey Running Shoes V96279,Womens Shoes ECCO Mobile III Premium Sneaker Black/Dark Shadow Metallic/BlackAdidas D Rose 5 Boost Mens Chalk White/Black/Clear Brown Basketball Shoes V44016, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas Springblade Razor Mens Black/Solar Blue Running Shoes V27422,Womens Shoes ECCO Soft VII Slip-On Black/BlackNike Air Max Tailwind 8 Mens Sail/White/Wolf Grey/Black Running Shoes V73284,. Plumer said The VOID is also considering franchise locations, Nike Free 5.0 2015 Mens Obsidian/Green Glow/Black/Reflective Silver/Print Running Shoes V66969,Womens Shoes ECCO Sport Biom Train Black/BlackAdidas Adizero Tempo 6 Womens Vivid Berry/Metallic Silver/Glow Coral Running Shoes V84462,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Original Penguin Dour Aran Knit CP1851,Womens Shoes GUESS Badelia Black LeatherHenri Lloyd Brixham Swim Short CP2315, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Ellesse Pisa Small Logo Flip Flop CP3833,Womens Boots Hunter Asymmetric Colour Block Umber/Lava Red/Blackadidas Originals ZX 8000 Boost Trainer CP4018,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Asics Gel-Lyte III Metro Trainer CP4242,Womens Boots Naturalizer Later Black LeatherGourmet The 35 Lite BK Trainer CP4464,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Nike Air Max 90 Ultra Breathe Trainer CP4708,Womens Boots Naturalizer July Black LeatherPuma Suede Classic Trainer CP4914,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Boots UGG Brielle Black Leather,Womens Shoes Nike Free Cross Compete Bright Mango/Bright Crimson/Black/BlackWomens Slippers UGG Ansley Antoinette Burgundy Wine Textile,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Sandals Vaneli Mandy White Ecco Nappa,Womens Shoes Nike Air Max Dynasty Wolf Grey/Chalk Blue/Cool Grey/WhiteWomens Shoes Vaneli Sidony Fango Suede/Tmoro Loto Patent,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Cheap 180572 Air Jordan 6 Retro Men White /Carmine Black Shoes,Womens Sandals Rocket Dog Padley Gold TrunkShopping 171980 New Balance Classics Ml402 Men Black Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount 173188 Nike Air Flightposite 1 Men White Out White Metallic Silver Shoes,Womens Boots Sam Edelman Morillo Dark Brown LeatherCheap 179539 Nike Air Max Men White Red Black Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Inexpensive 150346 Nike Air Max 90 Men White Black Green Shoes,Womens Sandals Sam Edelman Miller Hawaiin Blue/Indigo BlueInexpensive 179150 Nike Air Max Ltd Men Black Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Wholesale UK Nike Flight Posite Pro For Men in cKGc4z9E,Wholesale UK Nike Mens Snow Boots Dark Blue White QXTCk4KiAuthentic vcrh7 eab7th August Deals Nike Air Max 1 Ultra Moire 1 Womens,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Buy wdia4 eyq6dr August Deals Nike Roshe Run Mens,Authentic 9r5bh ch8yd4 August Deals Nike Roshe Run WomensCheap x6fem mghcp5 August Deals ZX Flux Mens, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Discount y3is5 tnuskk August Deals Nike Air Presto Mens,Authentic n3kwg h6rz8m August Deals Nike Air Max 90 Mens BlackOutlet 679k4 252eec August Deals Nike Air Max 90 Mens Grey, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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