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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Discount f2bf9 stsvmh August Deals Nike Air Huarache Womens,Womens Boots Cole Haan Russell Boot BlackDiscount u96vr a3figg August Deals Nike Blazer Low Womens,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Online 927cd d6adfp August Deals Nike Free Run 2 Mens,Womens Boots Cole Haan Fulton Wedge Boot ChestnutOnline idzg7 xga4bn August Deals Nike Air Max Zero Womens,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Online wy33p hhvkph Cheap Nike Air Max 90 Womens Black Shoes,Womens Boots Cole Haan Russell Boot SequoiaOutlet gmsn6 pygqx3 August Deals Nike Air Max 90 Womens Black,). Outlet w5gf3 vmi23u August Deals ZX 700 Womens,Womens Boots Cole Haan Indiana Short Boot Waterproof Black SuedeSale cdzgb g3kun5 Cheap Adidas Superstar Womens White Shoes,, VRcades, Sale qbuuc tm5ppw August Deals Nike Air Max 90 Essential Womens,Womens Boots Cole Haan Dey Bootie Chestnut LeatherUK 7kbfx 7ytkkb August Deals Nike Air Max 90 Mens, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, UK nehkh gnmmdi August Deals Superstar Mens,Womens Boots Cole Haan Maxfield Shootie Black Suede/Black Lizard PrintDiscount 225164 New Balance Kids Kl574 Kid Navy Purple Lime Shoes,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Online 3nsb5 kct56r August Deals Nike Air Max Thea Mens,Womens Boots Cole Haan Placid Extended Calf Boot Black LeatherBuy 232692 Air Jordan 1 Retro Men Black Red White Shoes,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Buy 222131 Air Jordan Retro 12 Men Black Red White Shoes,Womens Boots Cole Haan Roper Grand Boot Black SuedeDiscount 172463 Asics Sportstyle Gtii In Men Black White Shoes,, China, open to the public. Discount 180642 New Balance Classics Ml515 Men Grey Blue Red Shoes,Womens Boots Cole Haan Claremont Shootie Black Leather/Snake PrintInexpensive 200390 Nike Air Classic BW Si Men White Grey Shoes,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Shopping 193812 Nike Air Force 1 Men Black Metallic Silver White Shoes,Womens Boots Cole Haan Rockland Boot Chestnut LeahterComfortable 180905 Nike Air Max Men Grey Pink Shoes,, Pure Imagination, Authentic 244346 Nike Air Max Men Black White Shoes,Womens Sandals Cole Haan Air Tamsyn Sandal Black/Black Multi WebShopping 164060 Nike Air Max 90 Men Black Blue Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Shopping 198537 Nike Air Max 90 Men Black Purple Shoes,Womens Sandals Cole Haan Arden Wedge Sunlight NubuckComfortable 242095 Nike Air Max Ltd Men Black Red Shoes,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Inexpensive 233408 Nike Air Max Tailwind Men Black Shoes,Womens Boots Cole Haan Tioga Bootie II Black LeatherShopping 188052 Nike Classic Cortez Nylon Prm Men Silver White Black Shoes,, says the global location-based VR entertainment market will more than double in 2018, Cheap 179297 Nike Dunk High Men Black White Gold Red Shoes,Womens Boots Cole Haan Roper Grand Boot Blazer Blue SuedeComfortable 244969 Nike Dunk Low Men Chrome Shoes,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Comfortable 188211 Nike Free 3.0 V2 Suede Men Gray Yellow White Shoes,Womens Sandals Cole Haan Augusta Sandal CH ArgentoShopping 198843 Nike Free Run Men Light Blue Black Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Inexpensive 156455 Nike Kd VI Men Shoes,Womens Sandals Cole Haan Arista Sandal Black/IvoryAuthentic 172368 Nike Lunareclipse Shield Men Grey White Blue Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Authentic 188669 Nike Lunarglide 3 Men Black White Shoes,Womens Sandals Cole Haan Goddard Sandal BlackInexpensive 218467 Nike Shox Nz Men White Blue Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Discount 207083 Nike Shox R4 Men White Shoes,Womens Sandals Cole Haan Elsie Slide Sandal TwilightBuy 216208 Nike Shox R6 Men Black Shoes,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Comfortable 214988 Nike Zoom Hyperfuse Low Men Orange Shoes,Womens Sandals Cole Haan Arlette Sandal II Ivory/AcornAuthentic 241303 Nike Zoom Kobe VI Men Green Red Shoes,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, New Balance 574 Women Coupon_1455,Womens Shoes Cole Haan Avery En Pointe Ballet Sugar PlumNike Derrick Rose Men Coupon_1580,, “This is something entirely new.” AIR JORDAN DUB ZERO Teal/Blue Graphite/Black/Light Green Spark,Womens Shoes Cole Haan Cary Venetian Dark Silver Snake PrintMen's Firm-Ground Soccer Cleat Nike Hypervenom Phantom II Leather FG 747501-001,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Men's Nike Basketball Shoe Kobe X 705317-604,Womens Shoes Cole Haan Tali Luxe Smoking Slipper Wedge Blazer Blue VelvetMen's Nike Shoe Nike SB Dunk Low Pro Ishod Wair 819674-416,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Men's Shoe NikeLab Gyakusou LunarEpic Low Flyknit 2 880283-400,Womens Boots ECCO Sculptured 75 Mid Boot BlackNIKE AIR MAX 2015 White/Black/Clearwater,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.NIKE FREE TR 5 Wolf Grey/Volt/Black,Womens Boots ECCO Touch 55 Bootie TarmacWomen's Running Shoe Nike Flyknit Lunar 3 698182-603,, they can make up for low utilization with a decent weekend. Women's Shoe Nike Flyknit Air Max 620659-404,Womens Boots ECCO Sport Trace Zip Wild Dove/TitaniumNike Free 5.0 2015 Boys Toddler Game Royal/Neo Turquoise/Light Retro/Black Running Shoes V54733,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Adidas Messi 15.3 Fg Boys Grade School White/Prime Blue/Black Soccer Shoes V92936,Womens Sandals ECCO Dagmar Buckle Slide PowderAdidas 2015 Crazylight Boost Primeknit Mens Blue Solid/White/Black Basketball Shoes V39960, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas Element Refine Mens University Red/Light Maroon/Solar Blue Running Shoes V82521,Womens Shoes ECCO Sky Mary Jane Black LeatherAdidas X 15.3 Fg/Ag Mens Black/Solar Yellow/Night Metallic Soccer Shoes V28515,. Plumer said The VOID is also considering franchise locations, Nike Air Zoom Odyssey Mens Black/Green Strike/Bright Crimson/White Running Shoes V19153,Womens Shoes ECCO Dayla Ballerina Ice Flower/TroopperNike Shox Nz Mens White/Black/Anthracite/Infrared Running Shoes V87140,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

The North Face Glacier Delta Fleece Jacket CP1524,Womens Shoes GUESS Pursey Gold GlitterJack & Jones Morgan Long Short CP2159, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Ellesse Mercurio Taped Track Top CP3568,Womens Shoes GUESS Jacoba Natural SuedeLacoste Glendon Trainer CP3924,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, adidas Originals Gazelle OG Trainer CP4117,Womens Shoes GUESS Maadet GoldCreative Recreation Cesario Low XVI Trainer CP4351,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Le Coq Sportif Arthur Ashe International Sport Trainer CP4544,Womens Boots Hunter Huntress Black MatteNike Jordan New School Trainer CP4790,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Boots UGG Bailey Bow Exotic Scales Marine Blue Suede,Womens Shoes Nike Juvenate Wolf Grey/White/Cool GreyWomens Sandals UGG Ruby Coral Reef Leather,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Sandals Vaneli Tonie Black,Womens Shoes Nike Air Max Sequent Black/Pink Foil/Cool Grey/Metallic SilverWomens Shoes Vaneli Birdine Black Mag Patent/Black Mesh,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Womens Sandals GUESS Davanda Black Suede,Nike Energy Element ORPJT PulloverWomens Sandals Naturalizer Finale Black Leather, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Womens Shoes New Balance 780V5 Silver/Blue,Skateboard Boxer Shorts 2 PackWomens Shoes Nike Free 5.0 Deep Royal Blue/Fuchsia Flash/Club Pink/Fuchsia Glow,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Womens Sandals PATRIZIA Mykonos Silver,Men's Colombia Knit Anthem JacketWomens Shoes Reebok Crossfit Sprint 2.0 SBL Electric Peach/White/Royal,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Various Sizes Nike Zoom Hyperfuse 2011 Low X Mens Shoes Jeremy Shu How Lin White Green mTRZjgYC,Various Sizes Nike Zoom Kobe VIII 8 Mens Shoes New Come Out Grey Green Pink oCPGvUHPAuthentic i6bxi zbbuu8 August Deals Nike Roshe Run Womens,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Buy kvt5c d628zi August Deals ZX 850 Womens,Wholesale UK Nike Free 5.0 V3 Womens Running Shoes Cheap Ih9j66TRCheap grdh6 637tuf August Deals Nike Air Max 90 Womens Black, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Discount khygg tnmycc August Deals Nike Air Max 95 Womens,Authentic b7iz4 h6ag6a August Deals Nike Free 50 MensOnline scxrw s6dxgy August Deals Superstar Mens, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Outlet xpwvy s5yn4g August Deals Nike Air Max 90 Womens Red,Authentic hi6k7 gugys8 August Deals Nike Air Max 1 WomensUK 62ab2 vi6ex2 August Deals Nike Air Max 1 Womens, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Comfortable 186272 Nike Zoom Kobe VI Kid Shoes,Authentic wsmb8 v56ati August Deals Nike Free 50 MensComfortable 197690 Air Jordan Retro 6 Men Black Red Blue Shoes,.”

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Andal introduced the company’s Inexpensive 200365 Nike Air Classic BW Si Men Black Yellow Shoes,Buy 6spqi v8xivc August Deals ZX 850 MensInexpensive 187523 Nike Air Max Men Grey Red Shoes,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Shopping 224822 Nike Air Max 90 Men White Black Green Shoes,Buy igaks bqgrqc August Deals ZX 10000 MensCheap 238533 Nike Air Max Tailwind Men Black Green Shoes,.

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