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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Authentic 167950 Air Jordan 1 Men Red Green Shoes,Womens Boots Cole Haan Briarcliff Boot Black LeatherCheap 215560 Air Jordan 13 Men Blue Blue Grey Shoes,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Authentic 215719 Air Jordan V 5 Retro Men White Black Red Shoes,Womens Boots Cole Haan Draven Short Boot ChestnutShopping 202851 Asics Gt2170 Men Orange White Shoes,, China, open to the public. Inexpensive 230546 New Balance Mx20V3 Men Black Shoes,Womens Sandals Cole Haan Arden High Wedge SandstoneBuy 211545 Nike Air Classic BW Si Men White Yellow Shoes,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Discount 214251 Nike Air Force 1 Men Shoes,Womens Boots Cole Haan Tioga Bootie II Chestnut LeatherDiscount 217318 Nike Air Max Men Black Pink Green Shoes,, Pure Imagination, Discount 231650 Nike Air Max 1 Men Black Green White Shoes,Womens Boots Cole Haan Putnam Waterproof Boot Extended Calf Chestnut SuedeComfortable 190015 Nike Air Max 90 Men Grey White Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Cheap 198616 Nike Air Max 90 Men Yellow Red Blue Shoes,Womens Sandals Cole Haan Air Melissa Buckle Thong BlackComfortable 180269 Nike Air Max Ltd Men White Shoes,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Inexpensive 211933 Nike Air Max Tailwind Men White Green Shoes,Womens Sandals Cole Haan Linden Sandal Maple Sugar/BrownShopping 244147 Nike Classic Cortez Nylon Qs Aloha Men Green Black Shoes,, says the global location-based VR entertainment market will more than double in 2018, Shopping 153352 Nike Dunk High Men Cherry Brown Yellow Red Shoes,Womens Sandals Cole Haan Effie Jewel Sandal WhiteDiscount 244602 Nike Dunk Low Men Black White Purple Shoes,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Shopping 146695 Nike Free 3.0 V4 Men Blue Gray Shoes,Womens Sandals Cole Haan Ayla Wedge II Optic WhiteShopping 196020 Nike Free Run 2 Men Blue White Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Comfortable 185780 Nike Lebron 8 Men Black White Shoes,Womens Shoes Cole Haan Chelsea Low Pump SandstoneCheap 177157 Nike Lunar Eclipse 2 Men Dark Grey Green Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Inexpensive 189764 Nike Roshe Run Men Shoes,Womens Sandals Cole Haan Arlette Sandal II Ivory/AcornBuy 161758 Nike Shox Nz 2.0 Men Black Purple Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Authentic 165366 Nike Shox R2 Men White Yellow Shoes,Womens Shoes Cole Haan Juliana Low Sling 45 Sandstone Lizard PrintAuthentic 207618 Nike Shox R4 Men Black White Shoes,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Shopping 191767 Nike Zoom Hyperfuse Xdr Men Green Black Shoes,Womens Shoes Cole Haan Melrose Sandal Black Multi CalfShopping 161357 Nike Zoom Kobe VIII Basketball Men Orange Red Green Shoes,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, New Balance 670 Women Coupon_1516,Womens Shoes Cole Haan Jenni Buckle Ballet II Sandstone Leather/PatentNike Kevin Durant Men Coupon_1703,, “This is something entirely new.” Men's Baseball Cleat Jordan 4 Retro Metal 807710-010,Womens Shoes Cole Haan Nantucket Loafer Soft Gold MetallicMen's Firm-Ground Soccer Cleat Nike Mercurial Veloce II Leather FG 768808-001,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, MEN'S NIKE ROMALEOS II POWER LIFTING Obsidian/Sport Red/White,Womens Shoes Cole Haan Fair Haven Pump Gold MetallicMen's Running Shoe Nike Air Zoom Pegasus 32 Print 806805-403,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Men's Training Shoe Nike Lunar Caldra 803879-001,Womens Sandals ECCO Flash Thong Black Nap LackNike Air Presto Unisex Shoe (Men's Sizing) 305919-611,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.NIKE MAGISTA ONDA FG White/Vapor Green/Menta/Chrome,Womens Sandals ECCO Babett Sandal Strap Slide Moon Rock/Moon RockWomen's Shoe Nike Air Max 1 Premium 454746-501,, they can make up for low utilization with a decent weekend. Women's Shoe Nike Free RN Flyknit 831070-501,Womens Sandals ECCO Touch 25 T-Strap Slide WhiteAdidas D Rose 773 Iii Boys Preschool Black/Light Scarlet/White Basketball Shoes V21523,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Cortez Boys Grade School Black/Metallic Gold Running Shoes V21708,Womens Shoes ECCO Sky Mary Jane Black LeatherAdidas Crazy 8 Mens Cardboard/Light Brown/Night Brown Basketball Shoes V43361, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas Adizero Boston 5 Mens Flash Green/Black/White Running Shoes V53502,Womens Shoes ECCO Mobile III Casual Sneaker WhiteAdidas Predator Absolado Instinct In Mens Solar Red/White/Night Flash Soccer Shoes V77731,. Plumer said The VOID is also considering franchise locations, Nike Air Zoom Pegasus 32 Mens Total Orange/Ghost Green/Voltage Green/Black Running Shoes V81193,Womens Shoes ECCO Auckland Loafer True NavyNike Zoom Wildhorse 3 Mens Cool Grey/Anthracite/Persian Violet/Black Running Shoes V46415,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Nike Junior Free Run 2 Trainer CP665,Womens Shoes GUESS Adalee Blue Multi FabricNike Tech Fleece Short CP2178, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Nike Tech Fleece Suit CP3622,Womens Shoes GUESS Eloy FloralLacoste Concours 16 SRM Shoe CP3921,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, adidas Originals Gazelle OG Trainer CP4185,Womens Boots Hunter Huntress Navy MatteCruyff Pelota Suede Trainer CP4398,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Nike Zoom Stefan Janoski Trainer CP4611,Womens Boots Hunter Original Tall Blue SkyNike Lunar Force 1 Duckboot CP4847,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Boots UGG Brielle Chestnut Leather,Womens Shoes Nike Racquette Leather Black/White/Black 2Womens Shoes UGG Blaney Crystals Chocolate Leather,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Sandals Vaneli Kendyl Camel Dino Hair Claf/Black Smack Met Patent,Womens Shoes Nike Flex Flury Black/Fuchsia Glow/Vivid Purple/Hyper OrangeWomens Shoes Vaneli Ardeen Ecru Ferns Patent/Camel Darry Print/Match Elastic/Match Zip,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Cheap 151098 Air Jordan 5 Retro Men White Grey Jade Shoes,Womens Sandals Rocket Dog Pascal Pink Gummy BearComfortable 183988 Asics Gt2000 Men Fluorescent Green White Blue Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Inexpensive 225522 Nike Air Flightposite 1 Men Black Grey Shoes,Womens Shoes Rocket Dog Tahiti Blue PinmateBuy 148869 Nike Air Max Men Black Green Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Cheap 187162 Nike Air Max 90 Men Black Green Shoes,Womens Shoes Rocket Dog Hobbs Black HideawayComfortable 233900 Nike Air Max Classic Sl Men White Black Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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