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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Cheap 213957 Adidas ZX 750 Men Navy Blue Shoes,Womens Sandals Cole Haan Margate Wedge II New BronzeDiscount 226736 Air Jordan 5 Retro Men White Grey Luminous Bottom Shoes,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Discount 188474 Air Jordan V 5 Retro Men White Shoes,Womens Sandals Cole Haan Augusta Sandal Black/White Chevron PrintShopping 218204 Lebron 11 Men Black White Red Shoes,, China, open to the public. Inexpensive 155596 New Balance Mc696 Men White Silver Shoes,Womens Sandals Cole Haan Paley High Wedge Sandstione/Sequoia SuedeInexpensive 218260 Nike Air Force 1 Men White Black Metallic Silver Shoes,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Inexpensive 238380 Nike Air Go Lwp Men Black Royal White Shoes,Womens Sandals Cole Haan Mesi Sandal BruciatoComfortable 154471 Nike Air Max Men Grey Orange Shoes,, Pure Imagination, Authentic 183446 Nike Air Max 1 Men Orange Blue White Shoes,Womens Sandals Cole Haan Adrienne Wedge ChestnutInexpensive 203781 Nike Air Max 90 Men Red Black Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Shopping 168778 Nike Air Max 90 Men White Blue Shoes,Womens Sandals Cole Haan Rossi Wedge BlackDiscount 159797 Nike Air Max Ltd Men White Black Blue Shoes,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Buy 180701 Nike Air Max Ultra Men Black Red Shoes,Womens Sandals Cole Haan Margate Slide II CH Argento MetallicDiscount 160146 Nike Dream Season III Low Kobe Bryant Men Black White Shoes,, says the global location-based VR entertainment market will more than double in 2018, Comfortable 179728 Nike Dunk High Men Shoes,Womens Sandals Cole Haan Murley Wedge Soft GoldShopping 240783 Nike Dunks Low SB Men Shoes,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Discount 241331 Nike Free 5.0 Men Green White Shoes,Womens Sandals Cole Haan Jillian Wedge Soft Gold Metallic LeatherComfortable 206484 Nike Free Run 3 Men Blue Yellow White Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Shopping 229451 Nike Lebron 11 Men Shoes,Womens Shoes Cole Haan Corinne OT Pump Black Suede/Old Gold MetallicDiscount 227164 Nike Lunarglide Men Grey Blue Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Shopping 173129 Nike SB Dunk Low Men Orange Blaze Shoes,Womens Shoes Cole Haan Melrose Sandal Black Multi CalfCheap 146001 Nike Shox Nz Men Black Yellow Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, New Balance 574 Women Coupon_1488,Womens Shoes Cole Haan Elsie Logo Wedge II Maple Sugar/PatentJimmy Choo Wedges Women Coupon_931,, “This is something entirely new.” Men's Basketball Shoe Jordan Ultra.Fly 834268-010,Unisex Shoes Converse Chuck Taylor All Star Painted/Hardware Black/WhiteMen's Golf Shoe (Wide) Nike FI Impact 2 776114-001,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Men's Nike SB Stefan Janoski Max Unisex Shoe 631303-841,Womens Boots ECCO Sculptured 45 W Ankle Zip Black/BlackMen's Running Shoe Nike Air Zoom Terra Kiger 3 749334-001,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Men's Training Shoe Nike Train Prime Iron DF 832219-007,Womens Sandals ECCO Flash T-Strap Sandal Dark Shadow MetallicNIKE DUAL FUSION BALLISTEC ADVANTAGE Clearwater/White/Classic Charcoal/Clearwater,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Men's Training Shoe Metcon 1 Game Royal/Midnight Navy/Light Retro/White,Womens Sandals ECCO Touch 25 T-Strap Slide Moon Rock/Moon RockWomen's Shoe Nike Air Max 90 Premium 443817-105,, they can make up for low utilization with a decent weekend. Women's Shoe Nike Juvenate Woven Premium 833825-400,Womens Shoes ECCO Touch 15 Ballerina Coffee/CoffeeAdidas Messi 15.1 Fg Boys Preschool Semi Solar Slime/Solar Red/Black Soccer Shoes V74369,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Air Max 90 Boys Grade School White/Cool Grey/White Running Shoes V90815,Womens Shoes ECCO Mobile III Casual Sneaker WhiteAdidas D Howard 5 Mens Light Scarlet/White/Sun Basketball Shoes V62217, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas Solar Boost Mens Dark Grey/Silver Metallic/Solar Lime Running Shoes V50601,Womens Shoes ECCO Aimee Casual Slip-On Black/BlackNike Air Max Excellerate Mens Black/Metallic Silver/Anthracite Running Shoes V22298,. Plumer said The VOID is also considering franchise locations, Nike Air Max Plus Mens White/Tour Yellow/Photo Blue/Black Running Shoes V94510,Womens Shoes ECCO Abelone Bit Black/BlackAdidas Adizero Adios Boost 2 Womens Frozen Green/White Running Shoes V54186,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Franklin & Marshall Small Logo Knit Jumper CP1799,Womens Shoes GUESS Alexes Floral FabricDuck & Cover Leyburn Duffle Jacket CP1341, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Timberland 6 Inch Premium Woven Collar Boot CP3784,Womens Shoes GUESS Badelia Black Leatheradidas Originals Racer Lite Trainer CP3969,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Asics Gel-Lyte III 90's Trainer CP4202,Womens Sandals Hunter Original T Bar Sandal Sky BlueCruyff Vanenburg X-LITE Cobra Trainer CP4426,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Nike Roshe Run Flyknit Trainer CP4640,Womens Boots Naturalizer Britta Brown SmoothNike Koth Ultra Mid Trainer CP4856,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Boots UGG Neoma Black Leather,Womens Shoes Nike Flex Trainer 5 Dark Grey/Hyper Orange/Steath/Metallic SilverWomens Shoes UGG Audrey Exotic Black Leather,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Sandals Vaneli Taletha Pale Platino Gesa,Womens Shoes Nike Free TR Connect 2 Black/Bright Crimson/Dark Grey/WhiteWomens Shoes Vaneli Marza Platino Specchio/GOld Buckle,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Comfortable 189562 Air Jordan 6 Retro Men Black Speckled Shoes,Womens Sandals Rocket Dog Kaleo Natural Hot TrotComfortable 191773 New Balance Classics M574 Men Covert Green Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Buy 204983 Nike Air Flightposite 1 Men Yellow Purple Black Shoes,Womens Shoes Rocket Dog Richelle Black CoastBuy 172273 Nike Air Max Men Grey Red Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Buy 157422 Nike Air Max 180 Men White Blue Shoes,Womens Boots Sam Edelman Rylan NaturalShopping 168830 Nike Air Max Fly By Men Black Blue Red Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, Women's Shoe Nike Zoom Winflo 3 831562-100,Womens Boots Vaneli Reetta Black Nappa/Camel Chag Hair Calf/Gold BuckleNike Flex Fury 2 Boys Grade School Racer Blue/White/Wolf Grey/Deep Royal Blue Running Shoes V72060,, like all retail operators, Adidas J Wall Mens Black/Scarlet/White Basketball Shoes V26168,Womens Sandals Vaneli Kendyl Camel Dino Hair Claf/Black Smack Met PatentNike Air Max Wright Mens Dark Grey/Deep Royal Blue/White Running Shoes V50331, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Nike Lunarestoa 2 Mens Cool Grey/Anthracite/Dark Grey/Silver Running Shoes V46384,Womens Sandals Vaneli Taletha Black NairobiNike Air Max Dynasty Womens Black/Cool Grey/Anthracite/White Running Shoes V15492,, they can make up for low Nike Juvenate Womens Light Silver/Black/Total Crimson/Dark Turquoise Running Shoes V62268,Womens Shoes Vaneli Ruse T.Moro Focus Print/Camel Leather S&LMen's Nike SB Free SB Nano Deep Royal Blue/White/Gum Light Brown/Metallic Silver UK#N5-9536, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overCalvin Klein Cotton Stretch 3 Pack Boxer Short CP409,Womens Shoes Vaneli Bruna Natural CorkConverse Infant Chuck Taylor All Star Trainer CP750,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nicce Diamond Hooded Top CP1110,Womens Shoes Vaneli Neddy Tmoro SuedeJack & Jones Nad Bomb Jacket CP1426, could generate over half a million dollars a week, and easily finance new titles. Majestic Burnheath NY Short CP2162,Womens Shoes Vaneli Birdine White NappaFlossy Sax Mesh Plimsole CP3801,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, adidas Originals ZX 8000 Boost Trainer CP4148,Hurley Dri-FIT Surf CamoCruyff Estille Trainer CP4432, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike KD VIII 'Road Game' Trainer CP4787,Hurley One And Only Two-Way HalterVans Sk8 High Reissue Premium Leather Trainer CP5093,, we’ve chosen to develop something different than a Womens Shoes adidas Golf Adicross IV Clear Grey/Mid Grey/Bright Green,Nike AceWomens Shoes Aerosoles Softball Bronze Metallic,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Boots Anne Klein Cijiw - Wide Calf Cognac Leather,Archive T7 Full Zip HoodieWomens Shoes Badgley Mischka Pettal Light Pink Satin,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Boots Calvin Klein Kristi Black Toscana,Padded JacketWomens Shoes Calvin Klein Kathryn Black Patent,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Boots Clarks Delsie Stella Purple Grey Suede,Men's Manchester United FC TeeWomens Shoes Clarks Florine Portia Beige Leather,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Sandals COACH Alyssa Black/Ivory/Black Rubber/Ocelot,Women's Snow Camo JumpsuitWomens Boots Cole Haan Rockland Boot Chestnut Leahter,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Cole Haan Tartine Skimmer Gold/Silver Glitter,Men's Supernova Split ShortsWomens Shoes ECCO Nephi T-Strap Buckle Black Leather,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Wholesale UK Converse Classic All Star Hi-Top All Black Canvas Shoes Lg0jADwD,Wholesale UK Nike Roshe Run 3 Shoes First Mens Sneakers Black Silver DJJt5CliAuthentic t88f9 k526px August Deals Nike Blazer Low Mens,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Buy rznmm 5xe267 August Deals Nike Air Max 1 Womens,Authentic 9gd5b dwxqzb Cheap Adidas Superstar Womens Gold ShoesCheap st2z8 va8a6g August Deals Nike Air Max 1 Womens, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Discount rvcg8 e3gitn August Deals Nike Free 50 Womens,Authentic f73xi yhxbsx Cheap Nike Air Max 90 Womens White ShoesOutlet 29gus wysgz7 August Deals Nike Roshe Run Womens, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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