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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Roshe One Boys Toddler Light Crimson/White/Racer Blue/Obsidian Running Shoes V60929,Womens Shoes Clarks Haley Stork White Leather,Adidas Ace 16.3 Primemesh Fg/Ag Boys Grade School Solar Green/Shock Pink/Black Soccer Shoes V76899,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Crazy 8 Mens White/Black/Solar Blue Basketball Shoes V88512,Womens Shoes Clarks Un Casey Black Leather,Adidas Solar Boost Mens Black/Clear Onix Running Shoes V14890,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Air Max Wright Mens Black/Anthracite Running Shoes V13033,Womens Shoes Clarks Evianna Cozy Brown,Nike Flyknit Racer Mens Black/Hyper Orange/Vivid Purple Running Shoes V20697,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Adidas Element Refine Womens Glow Purple/Tech Grey/White Running Shoes V55838,Womens Shoes Clarks Leara Blend Black,Nike Air Huarache Womens Black Running Shoes V12710,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Nike Flex Fury Womens Vivid Purple/Copa/Blue Lagoon/Black Running Shoes V84820,Womens Boots COACH Holiday Black Soft Shine Calf,Men's Nike Hypervenom Phelon II TF Wolf Grey/Total Orange/Black/Black UK#N5-9318,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Toms University Slip On Espadrille CP3807,Womens Boots Cole Haan Oak Waterproof Shearling Bootie Stormcloud Suede/Shearling,adidas Originals Climacool Fresh 2.0 Trainer CP4054,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Asics Gel-Lyte III 'Cosmos Pack' Trainer CP4224,Womens Sandals Cole Haan Jillian Wedge Blazer Blue/Optic White Stripe Snake Print,Hugo Boss Spacito Trainer CP4480,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Nike Air Force 1 Elite Trainer CP4738,Womens Shoes Cole Haan Bradshaw Wedge 40 Sahara Snake Roccia Print,Ransom Path Lite Trainer CP4969,, overall, every single one of these experiences is any less than flat out amazing. Timberland Womens Nellie Chukka Double Boot CP5175,Womens Shoes Cole Haan Highline Sling Black/Optic White Spotted Snake Print/Black,Womens Shoes adidas by Stella McCartney Climacool Mint Down/Oyster Blue/Box Red,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Womens Sandals Aerosoles Plushed Metal Dark Tan,Womens Shoes Cole Haan Emery Pump 100 Dark Silver Metallic,Womens Boots ALDO Bove Black,, “This is something entirely new.” Womens Sandals Anne Klein Ristina White/White Leather,Womens Shoes Cole Haan Elsie Open Toe Wedge II Tango Red/Cork,Womens Shoes Badgley Mischka Pettal Light Pink Satin,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes C Label Napoli-8 Gold/Black,Womens Boots ECCO Touch 55 Tall Boot Black,Womens Sandals Calvin Klein Jeans Opel Black Vachetta Leather,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes COACH Rory Black Studded Soft Milled Leather,Womens Shoes ECCO Sport ECCO Cool Dark Shadow,Womens Boots Cole Haan Newburg Waterproof Bootie Black Leather,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes Cole Haan Bethany Pump 65 Blazer Blue Patent,Womens Sandals GUESS Betzy Pewter,Unisex Shoes Converse by John Varvatos Chuck Taylor All Star Multi-Lace Zip Hi Dark Brown/Turtle Dov,, they can make up for low utilization with a decent weekend. Womens Shoes ECCO Sculptured 75 Pump Dusty Purple,Womens Shoes GUESS Ette Black Leather,Womens Shoes GUESS Laceyy Black Fabric,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Sandals Naturalizer Jazzy Cream Floral Watercolor Printed Iguana,Womens Boots Hunter Huntress Black Matte,Womens Shoes New Balance WT510v2 Grey/Teal, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes New Balance Classics 620 - Core Collection Black,Womens Boots Naturalizer Tipley Black Leather,Womens Shoes Nike Air Pegasus '83 Gym Red/Deep Garnet/Cyber/Bright Crimson,. Plumer said The VOID is also considering franchise locations, Womens Sandals PATRIZIA Mykonos Silver,Womens Sandals Naturalizer Donna Black Leather,Womens Shoes PUMA Haraka XCS v2 Astral Aura/Puma Silver,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Ferrari Polo,Womens Shoes Nike Free 5.0 Pure Platinum/Wolf Grey/Cool Grey/Black,Running Women’s Shorts, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Nike Art,Womens Shoes Nike Flex 2015 RN Anthracite/Fuchsia Glow/Vivid Purple/White,Jordan Dominate 2.5,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Authentic 24yvy fmpi98 Cheap Adidas Superstar Womens Pink Shoes,Womens Shoes Nike Zoom Fit 2 Chalk Blue/Ghost Green/Racer Blue/White,Authentic nm3y8 9pp8c7 August Deals Nike Air Max 2015 Womens,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Buy futyi wiamiy August Deals Nike Air Max 90 Womens Floral,Womens Sandals PATRIZIA Extravagant Black,Cheap 9grmw biki47 Cheap Nike Air Max 90 Womens Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Adidas Bounce Titan 2013 Men Coupon_061,Womens Boots UGG Uptown II Black,Asics Running Shoes Men Coupon_376, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Jimmy Choo Boots Women Coupon_678,Womens Boots UGG Zea Black Leather,New Balance Men Coupon_1002,, and for a growing list of partners, Jimmy Choo Wedges Women Coupon_954,Womens Boots UGG Collection Allesia Black Leather,Nike Derrick Rose Men Coupon_1647,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, JORDAN SUPER.FLY 3 Black/Dark Grey/White,Womens Slippers UGG Dreams Moonstone Hearts Suede,MEN'S NIKE FREE TRAINER 3.0 V4 749361-066,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Men's Running Shoe Nike LunarTempo 2 818097-401,Womens Boots Vaneli Reagan T.Moro Nappa/Matching Elastic,Men's Shoe Nike Air Presto Ultra Flyknit 835570-100,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Hugo Boss Akeen Trainer CP4472,Golf D_VENT Polo,Nike Air Max 95 Sneakerboot CP4850,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Toms Womens Canvas Classic Espadrille CP5198,Nike Anchor,Womens Boots Aerosoles High Ride Black Quilted,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Boots ALDO Dyanna Bordo,Running PWRCOOL Shorts,Womens Sandals Anne Klein AKOliveria Pewter/Pewter Synthetic,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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