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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Discount 205090 New Balance M1400v2 Men Blue Green Shoes,Womens Boots ECCO Touch 25 Lace Boot MahoganyShopping 178355 Nike Air Flightposite 1 Men Green Black Shoes,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Cheap 211049 Nike Air Force 1 Men Shoes,Womens Boots ECCO Touch 15 Scale Bootie Black/BlackDiscount 229894 Nike Air Max Men Black Red Shoes,, China, open to the public. Authentic 191657 Nike Air Max Men Grey Blue Shoes,Womens Boots ECCO Touch 25 Buckle Boot Tarmac/TarmacBuy 197393 Nike Air Max 90 Men Black White Orange Shoes,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Comfortable 170570 Nike Air Max 90 Men White Red Shoes,Womens Boots ECCO Elaine Boot AmberShopping 188388 Nike Air Max Classic Sl Men Black Silver Shoes,, Pure Imagination, Cheap 213700 Nike Air Max Ltd II Men Black Brown Shoes,Womens Sandals ECCO Jab Toggle Sandal Black/BlackAuthentic 244966 Nike Blazer High Men Gray Blue White Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Inexpensive 169078 Nike Dunk High Men Black Grey Shoes,Womens Sandals ECCO Rudny Sandal Moon Rock UniverseInexpensive 185425 Nike Dunk High Men White Red Black Shoes,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Comfortable 157752 Nike Dunks Low SB Men Shoes,Womens Sandals ECCO Damara Strap Sandal BlackDiscount 242340 Nike Free 5.0 V4 Men Brown Shoes,, says the global location-based VR entertainment market will more than double in 2018, Authentic 238447 Nike Free Trainer 3.0 Men Black Red Shoes,Womens Sandals ECCO Flash Huarache Sandal Coffee 2Buy 234918 Nike Lebron X Men White Metallic Gold Shoes,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Comfortable 169552 Nike Lunarglide 2 Men Gray Orange Shoes,Womens Sandals ECCO Sport Cruise Strap Sandal Dark Shadow/CoralAuthentic 160464 Nike Roshe Run Men Yellow Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Authentic 152324 Nike Shox Nz Men Black Shoes,Womens Shoes ECCO Babett Strap Black LeatherCheap 166965 Nike Shox R4 Men White Grey Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Buy 223308 Nike Shox Rivalry Men White Shoes,Womens Shoes ECCO Touch 15 Ballerina Coffee/CoffeeComfortable 213651 Nike Zoom Kd V Men Blue Bright Citrus Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Converse Thunderbolt Modern Unisex Shoe 155040C-423,Womens Shoes GUESS Eloy Black LeatherMen's Nike Flex Run 2015 709022-400,, “This is something entirely new.” Men's Running Shoe Nike Air Max 2017 849559-401,Womens Shoes GUESS Eloy LeopardMen's Shoe Air Jordan 5 Retro Low 819171-001,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Men's Shoe Nike Air Max 90 SneakerBoot 684714-700,Womens Shoes GUESS Eloys Black PerfMen's Shoe Nike Air Zoom Vick III 832698-001,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Sandals Vaneli Dandy Multi Darry Print,Womens Shoes PUMA Pulse PWR XT Matte BlackWomens Shoes Vaneli Doryne Opal Pearl Nappa,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Unisex Shoes Vans SK8-Hi Reissue (Premium Leather) True White,Womens Shoes Reebok Speed Rise Black/Blazing Pink/WhiteNike Victory,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Cheap 153792 New Balance Mx623V2 Men Dark Brown Shoes,Womens Shoes Saucony Endorphin LD4 Light Blue/Navy/PinkComfortable 206218 Nike Air Griffey Max II Men White Red Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Authentic 171766 Nike Air Max 1 Hyperfuse Men Grey Green Black Shoes,Womens Shoes Saucony Originals Jazz Low Pro Vegan Grey/BlueComfortable 174732 Nike Air Max 90 Men White Black Green Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Cheap 180719 Nike Air Max Tailwind 4 Men Black Red Shoes,Womens Shoes Superga 2311 Stripedcotw NavyComfortable 147805 Nike Dunk High Men Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Women's Shoe Nike Free RN Flyknit 831070-101,Womens Shoes Vaneli Sheary Champagne Pizzy PrintAdidas D Lillard 2.0 Boys Grade School Power Red/Power Red/Scarlet Basketball Shoes V69403, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Adidas Crazy Light Boost Mens Tech Grey/Light Scarlet/Black Basketball Shoes V80592,Womens Shoes Vaneli Skerry Black Suede/Black PatentAdidas Voloomix Mens Black/Metallic Silver Slippers V22049,, like all retail operators, Nike Flex Run 2015 Mens Deep Royal Blue/Volt/Voltage Green/Metallic Silver Running Shoes V52303,Unisex Shoes Vans LPE (Poly Cotton) KhakiAdidas Pure Boost Womens Maroon/Maroon/Solar Orange Running Shoes V63033, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Nike Air Zoom Pegasus 32 Womens Violet Ash/Hyper Orange/Sail/Black Running Shoes V83808,Women's THE Performance Three-Quarter TightsNike Zoom Structure 18 Womens Lyon Blue/Black/Pink Pow/Clearwater Running Shoes V62877,, they can make up for low Women's Nike FS Lite Run 3 Pure Platinum/Voltage Green/Hyper Pink/White UK#N5-8807,Hurley One And Only Bandeauadidas Originals Junior Superstar Foundation Trainer CP571, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overadidas Originals Nursery Superstar Foundation Trainer CP705,TW Storm-FIT VaporBrave Soul Etihad Bomber Jacket CP1283,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Hawksworth Faroe Cable Knit Jumper CP1807,Nike Range CrewEllesse Favalli Taped Track Top CP3548, could generate over half a million dollars a week, and easily finance new titles. adidas Originals Stan Smith Trainer CP3975,Italia Track JacketConverse Chuck Taylor All Star Ox Trainer CP4301,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Stefan Janoski Max Trainer CP4614,Men's Classic Team CLRDO WindbreakerRalph Lauren Polo Harvey-NE Trainer CP4962, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Unisex Boots adidas by Rick Owens Runner Ankle Boot RO Mustard/RO Mustard/RO Nil,Women's Farm Confete Boyfriend Trefoil TeeWomens Boots Aerosoles Barricade Dark Brown Combo,, we’ve chosen to develop something different than a Womens Boots ALDO Yvesa Black Leather,Men's Pure ZG HoodieWomens Shoes Anne Klein Expert Navy Reptile 1,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Sandals C Label Coco-11 Black,Nike 3" Zen RivalWomens Sandals Calvin Klein Laken Sandstorm/Platinum White/Black Leather,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Boots CARLOS by Carlos Santana Harper Titanium,Italia Replica ShortsWomens Sandals Clarks Paylor Pax Grenadine Synthetic,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Clarks Idella Honor Brown,Men's Tiro 15 Training JacketWomens Shoes COACH Amber Gunmetal Metallic Tumbled,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes Cole Haan Air Tali OT Wedge 40 Blazer Blue Patent,Nike TR Dry Heather RollUnisex Shoes Converse by John Varvatos Chuck Taylor All Star Dipped Outsole Hi Dipped Black/Black/Be,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes ECCO Golf Street EVO One Sport Oyster/Lion,Nike Matte Silicon FuturaWomens Boots Naturalizer Jamison Wide Shaft Banana Bread Wide Shaft Leather,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Womens Shoes New Balance WW565 Black/Pink,Nike FC N98Womens Shoes New Balance Classics CW620 Black/Pink Suede/Mesh, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Womens Shoes Nike Tri Fusion Run Chalk Blue/Concord/Blue Tint/White,Women's Ultimate Fit Three-Quarter City TightsWomens Shoes PUMA Pulse FLEX XT Clearwater/Blue Coral,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Womens Shoes Rocket Dog Larissa Black Mirrorball,Various Sizes Adidas F50 Adi 5 Soccer Cleats Tf Men Black Blue White VTmfwgU2Womens Shoes Sam Edelman Monroe Black/Ivory,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Womens Shoes Superga 2750 Nappaw Red,Wholesale Trade 2017/18 Nike Air Max 90 87 Thea Print Womens Running Shoes Mesh Breathable Navy Blue Red Carving PQN9IDLnWomens Boots UGG Glen Black Leather,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Womens Boots Vaneli Jessy Navy Suede/Matching Mop Buttons,Wholesale UK Fitflop Trakk Chocolate Online o4opxOK8Womens Shoes Vaneli Aroma Black Amazzonia/Black Nappa, will Style Athletic Bermudas,Authentic 94ne7 srugfk August Deals Nike Air Max 90 Essential MensEvolution Gold Windrunner Jacket, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Nike 5" Aeroswift,Authentic k7tcw ycwapt August Deals ZX Flux WomensCrew-Neck Sweater,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Nike Bliss Skinny,Authentic xeuct ihzvak August Deals Nike Air Max 90 Womens FloralAuthentic 43sn6 5s52ax August Deals Nike Air Max 90 Womens Red,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Buy 6eety tf9qc9 August Deals Nike Air Max 90 Womens White,Buy 85n2v dvq2vn August Deals Nike Air Max 90 Womens FloralCheap 8n3u2 qrb28g August Deals ZX Flux Mens,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Discount 6vqgh 9isqrn August Deals Nike Air Max 90 Womens,Buy e5s4p kgdge9 August Deals Yeezy 350 Boost MensOnline a7bp9 x5vutg August Deals Nike Blazer Womens, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Outlet ds7p8 3rqen6 August Deals Nike Air Max 90 Womens,Buy y4z86 hrztgt August Deals Nike Air Huarache MensSale h25n5 fxyh9t August Deals Nike Air Max 90 Womens Black, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” UK tucc6 34nxd7 August Deals Nike Air Max 1 Womens,Cheap 9x7i2 kmhbft Cheap Nike Air Max 90 Womens Flower ShoesComfortable 234420 Air Jordan VI Original Men White Infrared Black Shoes, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Comfortable 185300 New Balance Classics M574 Men Black Grey White Shoes,Cheap ine75 b34yt5 August Deals Nike Air Presto WomensShopping 200396 Nike Air Force 1 Men Green Black Shoes,.”

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