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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Kids Revolution 2 Gym Red/Cool Grey/White/Black UK#N5-9530,Womens Sandals ECCO Rivas 75 Fuchsia/Fuchsia,New Balance 420 Backpack CP74,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Creative Recreation Junior Cesario Low XVI Trainer CP597,Womens Shoes ECCO Toronto Navajo Brown/Navajo Brown,Hype Indigo Wash Skinny Jean CP859,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Glorious Gangsta Cicerio Velour Full Zip Hooded Top CP1065,Womens Shoes ECCO Aimee Nautical Sneaker Steel/Warm Grey/Warm Grey,Brave Soul Borwell Premium Bomber Jacket CP1278,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, UCLA Pattern Puffer Jacket CP1544,Womens Sandals GUESS Harlee Black Synthetic Nappa,Minimum Garton Short CP2163,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Franklin & Marshall Seal Script Fleece Suit CP3614,Womens Sandals GUESS Betzy Natural,Lacoste Concours 16 SRM Shoe CP3922,.

VRStudios, founded in 2014, Asics Gel-Lyte 111 Trainer CP4198,Womens Shoes GUESS Abria Tan Suede,Creative Recreation Cesario Low XVI Trainer CP4373,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike KD 7 All Star Trainer CP4631,Womens Sandals Hunter Original T Bar Sandal Black,Nike Roshe LD-1000 Trainer CP4879,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Womens Shoes ALDO Viadien Purple,Womens Shoes Naturalizer Hutton Saddle Tan Leather,Womens Shoes Anne Klein Jarry Black Sparkle,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Womens Shoes Badgley Mischka Alter Ivory Satin,Womens Shoes Naturalizer Stargaze Nude Leather,Womens Boots Calvin Klein Klara Black Leather,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Womens Shoes Calvin Klein Madigan Black Patent,Womens Shoes New Balance WSD400 Amp Pink/Dark Sapphire,Womens Sandals CARLOS by Carlos Santana Kiara 2 White,, overall, every single one of these experiences is any less than flat out amazing. Womens Sandals Clarks Un Ames Black Leather,Womens Shoes New Balance W690v4 Lead/Black,Womens Shoes Clarks Keesha Luca Navy Patent Leather,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Womens Boots COACH Hickory Black Soft Shine Calf,Womens Shoes New Balance Classics CW620 Grey/Green Suede/Mesh,Womens Shoes COACH Merilyn Saddle/Saddle Matte Calf/Sheep,, “This is something entirely new.” Womens Sandals Cole Haan Abbe Sandal Soft Gold/Snake Print,Womens Shoes Nike Free 5.0 TR Fit 5 Black/Black/Black,Womens Shoes Cole Haan Catalina Wedge Black Suede,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Boots ECCO Alta Boot Black/Black,Womens Shoes Nike Dual Fusion Trail Wolf Grey/Anthracite/Black/Pink Pow,Womens Shoes ECCO Sport Yura Black/Morillo,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes Nike Zoom Fit 2 Chalk Blue/Ghost Green/Racer Blue/White,Womens Boots PATRIZIA Vigorous Dark Brown,Womens Sandals PATRIZIA Norah Gold,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes Reebok Z Goddess Glitch Ultima Purple/Timeless Teal/White/Matte Silver,Womens Sandals PATRIZIA Celine Blue,Womens Shoes Rocket Dog Trinidad Black Coast,, they can make up for low utilization with a decent weekend. Womens Sandals Sam Edelman Genesee Saddle Vaquero Saddle Leather,Womens Shoes PATRIZIA Yang Brown,Womens Shoes Saucony Lancer Blue/Yellow,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Boots UGG Cambridge Chestnut,Womens Shoes PUMA 76 Runner Fun Black/Black,Womens Boots UGG Dixi Flora Perf Chestnut Water Resistant Suede, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Boots Vaneli Catina Tmoro Nappa/Tmoro Elastic,Womens Shoes Reebok Work 'N Cushion KC Black 1,Womens Shoes Vaneli Marjory Red Miniliz,. Plumer said The VOID is also considering franchise locations, Womens Shoes Vaneli Grania Camel Dino Hair,Womens Boots Rocket Dog Hallie Black Galaxy,Nike Lightspeed Woven,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Nike Air Max 1 Girls Grade School White/Vivid Pink/Copa/Metallic Silver Running Shoes V94939,Active Training Hybrid Halo Shorts,Adidas Pure Boost Reveal Mens Black/White/Clear Grey Running Shoes V33626,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Air Zoom Pegasus 32 Mens Black/White/Black Running Shoes V33262,Men's Montreal Impact Anthem Jacket,Adidas Cosmic Boost Womens Grey/Clear Grey/Light Flash Red Running Shoes V56690,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes GUESS Apola Black Fabric,Authentic 185611 Air Jordan 6 Retro Unisex White Blue Black Shoes,Womens Shoes Naturalizer Yalena Black Leather,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes Nike Primo Court Canvas Print Action Red/Hyper Punch/Summit White/Action Red,Buy 192158 Air Jordan 11 Retro Women White /Black Shoes,Womens Sandals PATRIZIA Pearl White, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Shoes Reebok Daily Cushion 3.0 RS Black/Pure Silver/Team Purple,Comfortable 220363 New Balance Classics Wl574 Women Green Shoes,Womens Sandals Sam Edelman Kayde Black Kid Suede Leather, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Running Night Cat Illuminate Jacket,Cheap 182129 Nike Dunk High Women Bloody Shoes,Nike Element Half-Zip,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted NikeCourt Advantage Dri-FIT Cool,Authentic 220889 Nike Lunarglide 3 Women Black Royal Blue Shoes,Wholesale UK Adidas Outdoor Running Shoes Men Black Orange fLUzW0vC,.

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