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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Adidas Adizero Ubersonic Mens White/Collegiate Navy/Blue Tennis Shoes V90415,Womens Boots ECCO Touch 75 Ankle Bootie Mahogany Cow Nubuck,Nike Air Max Tavas Mens Wolf Grey/Photo Blue/Hot Lava/Game Royal Running Shoes V98879,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Roshe One Mens Summit White/Black/Dark Grey/Wolf Grey Running Shoes V79353,Womens Sandals ECCO Touch 45 Wedge Sandal Trooper/Ice Flower/Ice Flower,Adidas X 15.2 Fg/Ag Womens White/Frozen Yellow/Night Metallic Soccer Shoes V91324,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Air Zoom Odyssey Womens Hyper Violet/Concord/Gamma Blue/Black Running Shoes V59408,Womens Shoes ECCO Sky Tie Black Leather,Nike Lunareclipse + 5 Womens Black/Pure Platinum/White Running Shoes V24556,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Converse AMK Coated Full Zip Hooded Top CP1000,Womens Shoes ECCO Sport Biom Lite Slip On Dark Shadow/Sulphur,Asylum Depay Harrington Jacket CP1224,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Majestic Raiders Ambrose Satin Jacket CP1449,Womens Shoes GUESS Babbitta 2 Champagne Patent,Brave Soul Eastborne Skinny Denim Shorts CP2095,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Badgley Mischka Kassidy II Silver Diamond Drill Fabric,Womens Shoes New Balance WW999 Brown,Womens Shoes C Label Adler-11 Fuchsia,, “This is something entirely new.” Womens Sandals Calvin Klein Laken Sandstorm/Platinum White/Black Leather,Womens Shoes New Balance 675V2 Amp Pink/Dark Sapphire,Womens Shoes Calvin Klein Karel Cocoon/Black Haircalf/Leather,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Boots Clarks Delsie Stella Black Leather,Womens Shoes New Balance WC996v2 Seaglass,Womens Sandals Clarks Leisa Broach Brown,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes Cole Haan Neara Skimmer Black Floral Perf,Womens Shoes Nike LunarTempo Fiberglass/Blue Lagoon/Game Royal/Black,Womens Shoes ECCO Babett Clog Slip On Black/Black,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Sandals GUESS Roxxie Silver,Womens Shoes Nike Flex Trainer 5 Dark Grey/Hyper Orange/Steath/Metallic Silver,Womens Boots Naturalizer Tipley Black Leather,, they can make up for low utilization with a decent weekend. Womens Shoes Naturalizer Sandee Saddle Tan Leather,Womens Shoes Nike Air Max Sequent White/Cool Grey/Pure Platinum/Metallic Dark Grey,Womens Shoes New Balance X711 - Cush+ Black,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes Nike Flex Fury Black/Lakeside/Light Photo Blue/White,Womens Sandals PATRIZIA Mykonos Black,Womens Shoes Nike Golf Lunar Empress Blue Lagoon/Ice Cube Blue/Flash Lime, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes PATRIZIA Coro Orange,Womens Sandals PATRIZIA Paraiso Gold,Womens Shoes Reebok ZPump Fusion Splash Black/White/Solar Pink,. Plumer said The VOID is also considering franchise locations, Womens Shoes Rocket Dog Campo Dusty Pink Beach Canvas,Womens Shoes PATRIZIA Christine Black,Womens Shoes Sam Edelman Allison Classic Nude,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Men's Running Shoe Nike Flex Fury 2 819134-800,Girls Fleece Hoodie,Men's Shoe Nike Air Max 95 Premium 538416-400,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Men's Shoe Nike LunarCharge Essential 923619-400,Running Jacket,Men's Training Shoe Nike Lunar Caldra 803879-007,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Ralph Lauren Polo Joplin Suede Trainer CP4955,Wholesale Trade Nike Rosherun Dyn FW QS Lovers Ultralight Pulling Wire Mesh Low Deep Blue Gray Rocks Running Shoes PcAsAwXY,Womens Shoes adidas Cloudfoam Pure Maryjane Core Black/Solid Grey/Shock Green,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals Aerosoles Wip Band Leopard Tan,Authentic 8ygvu 6gqqg7 August Deals Superstar Womens Pink,Womens Boots ALDO Uloeven Bordo Suede,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Shoes Anne Klein Oates Black Suede,Authentic e8d8p 7ug3mg August Deals Nike Roshe Run Womens,Womens Sandals C Label Rollin-14 Camel,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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