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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Inexpensive 223048 Nike Dunk High Men Yellow Black Purple Shoes,Womens Shoes Nike Revolution 3 Chalk Blue/Concord/WhiteDiscount 241318 Nike Dunk Mid Premium SB Men Rain Black Shoes,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Cheap 168213 Nike Free 4.0 V2 Men Black Red White Shoes,Womens Shoes Nike Mercurial Veloce II FG Blue Tint/Racer Blue/Hyper Turquoise/Bright MangoShopping 218822 Nike Free Run Men Grey Blue Shoes,, China, open to the public. Authentic 203178 Nike Lebron 10 Men Canary Yellow Grey Grey Shoes,Womens Shoes Nike Flex Supreme TR4 Ocean Fog/Blue Grey/Porpoise/Bright MangoShopping 176267 Nike Lebron 8 V2 Men Shoes,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Inexpensive 149239 Nike Lunarswift 2 Men Pink Black Shoes,Womens Shoes Nike Flex 2015 RUN Chalk Blue/Hyper Orange/Varsity Maize/WhiteAuthentic 219296 Nike Shox Conundrum Men White Pink Shoes,, Pure Imagination, Comfortable 194607 Nike Shox Qualify Men Black Red Shoes,Womens Shoes Nike Free 5.0 TR Fit 5 PRT Squadron Blue/Bright Mango/Blue Grey/WhiteBuy 159583 Nike Shox R4 Men Grey Grey Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Comfortable 176551 Nike Shox Rivalry Men Black Brown Shoes,Womens Shoes Nike Free 5.0 Violet Ash/Hyper Orange/BlackBuy 151104 Nike Shox R4 Men Grey Purple Shoes,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Buy 235304 Nike Zoom Kobe VI Men Black Shoes,Womens Shoes Nike Golf Lunaradapt Pure Platinum/Hyper Pink/Cool GreyCheap 217348 Adidas Originals ZX 700 Unisex Bluebird White Collegiate Red Shoes,, says the global location-based VR entertainment market will more than double in 2018, Cheap 197353 Adidas ZX 750 Unisex Yellow Blue Shoes,Womens Shoes Nike Golf Lunar Control White/Bright Citrus/Pink PowAuthentic 196586 Air Jordan 5 Retro Women Release Black Metallic Silver Shoes,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Inexpensive 174634 New Balance W1080V4 Women White Coral Shoes,Womens Boots PATRIZIA Glassglow BlackCheap 162497 Nike Air Force 1 Women Black Pink White Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount 238022 Nike Blazer High Women Black Gray White Shoes,Womens Boots PATRIZIA Wasabi BrownBuy 222617 Nike Dunk Low Women Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Cheap 177444 Nike Free Run 2 Women Gray Fuchsia Shoes,Womens Boots PATRIZIA Meg BlackCheap 179358 Nike Roshe Run Women Red Alert White Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Adidas Originals JS Men Coupon_138,Womens Boots PATRIZIA Crave BlackAsics Gel-Noosa Tri 8 Men Coupon_344,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Christian Louboutin Sale Women Coupon_498,Womens Sandals PATRIZIA Alexandra CamelChristian Louboutin Sale Women Coupon_633,.

VRStudios, founded in 2014, Jimmy Choo Pumps Women Coupon_825,Womens Sandals PATRIZIA Evangeline PewterPlatforms Jimmy Choo Women Coupon_990,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, New Balance 574 Men Coupon_1142,Womens Sandals PATRIZIA Evangeline BlackNew Balance 996 Men Coupon_1336,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, NIKE AIR ZOOM PEGASUS 31 Volt Ice/Volt/Antarctica/Black,Unisex Shoes PUMA Court Star Citi Series NBK ChestnutNIKE LUNARTEMPO Lyon Blue/White/Black/Poison Green,, “This is something entirely new.” Women's Shoe Nike Air Huarache Premium Suede 833145-002,Womens Shoes PUMA Match Lo Canvas Sport Black/White/Patina GreenWomen's Shoe Nike Free RN Flyknit 831070-500,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Shox Deliver Boys Toddler Dark Grey/Black Running Shoes V49423,Womens Shoes PUMA Suede Classic Matt & Shine Peacoat/PeacoatAdidas Messi 15.3 In Boys Grade School White/Prime Blue/Black Soccer Shoes V93057,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Fs Lite Run 3 Mens Black/Racer Blue/Volt/Black Running Shoes V25145,Womens Shoes Reebok Yourflex Trainette 7.0 L MT Neon Cherry/Cool Breeze/WhiteAdidas Pure Boost X Womens Shock Blue/Halo Blue/Shock Pink Running Shoes V74486,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Air Huarache Run Ultra Womens Stealth/White Running Shoes V79308,Womens Shoes Reebok Dirtkicker Trail II Shark/Gravel/Black/Matee Silver/Neon CherryNike Flex Experience Run 4 Womens Wolf Grey/White Running Shoes V99270,, they can make up for low utilization with a decent weekend. Men's Nike Speedlax 4 Anthracite/Volt UK#N5-9633,Womens Boots Rocket Dog Cowell Black/HarveyNike Kids Flex 2015 Run Cool Grey/University Red/Black/Metallic Silver UK#N5-9149,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Women's Nike Air Max Tailwind 8 Racer Blue/Chalk Blue/Hyper Orange/Black UK#N5-9499,Womens Boots Rocket Dog Jolita Burgundy RattleNike Infant Air Max 90 Mesh PS Trainer CP533, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Converse Nursery Chuck Taylor All Star Ox Double Tongue Trainer CP743,Womens Boots Rocket Dog Temecula Brown Joshuaadidas Originals Original Trefoil Hooded Top CP949,. Plumer said The VOID is also considering franchise locations, The North Face Open Gate Overhead Hooded Top CP1158,Womens Sandals Rocket Dog Kaplan Black RioEllesse Lombardi Down Fill Jacket CP1360,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Womens Sandals Vaneli Kelsa Black Naif Print,Womens Boots UGG Dixi Flora Perf Chestnut Water Resistant SuedeWomens Shoes Vaneli Aretha Camel Leo Hair, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Men's Camouflage A Tee,Womens Sandals UGG Kayla Marlin NubuckNike Transition Block,, and for a growing list of partners, Men's Prism Trefoil Tee,Womens Slippers UGG Belle Black Floral SuedeNike Dri-FIT Element Half-Zip,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Youth UEFA EURO 2016 Germany Away Replica Player,Womens Slippers UGG Ansley Antoinette Moonlight TextileNikeCourt Premier RF,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, UK Sale Nike Huarache Free Mens Run Trainers LE Black / Blue lWFeprbv,Womens Boots Vaneli Terese Black NappaAuthentic 4keik u6gxzi August Deals ZX Flux Mens,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Authentic 240866 Nike Dunk Mid Premium SB Men Shoes,Women's Toronto Raptors Player Tee - LowryBuy 160265 Nike Free Run Men Gray Navy Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Authentic 172108 Nike Kobe X Men Blue Vapor Green Black Shoes,Training PWRSHAPE BraComfortable 202827 Nike SB Dunk Low Men Pro Black True Red Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Authentic 154131 Nike Shox R4 Men Black Purple Shoes,Nike Hyperadapt AerolayerShopping 186578 Nike Zoom Hyperforce Pe Men Black Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Sandals Anne Klein Ristina Turquoise/Turquoise Leather,Authentic tad5p rwq3z8 August Deals Nike Free 50 MensWomens Shoes Badgley Mischka Meribeth Ivory Satin, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Sandals Calvin Klein Nasi Sand Gold/Parch White Nappa,Buy 2rc5k 44u8f2 Cheap Adidas Superstar Womens Pink ShoesWomens Shoes Calvin Klein Tullie White/Neon Pink Leather/Patent/Suede,, we’ve chosen to develop something different than a Womens Sandals Clarks Un Dory Light Tan Leather,Buy degtx hgz5uq August Deals Nike Blazer MensWomens Shoes Clarks Haydn Juniper Brown Suede,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Sandals COACH Shelly Chalk Semi Matte Calf,Buy neni7 mmz9u5 Cheap Nike Air Max 90 Womens Pink ShoesWomens Sandals Cole Haan Melrose Low Wedge Black/White Ring Lizard Print,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Cole Haan Pinch Weekender Kalediscope Combo Print/Dune Leather,Buy xgdxv hyqgyi August Deals Superstar WomensWomens Shoes ECCO Touch 15 Scale Ballerina Black/Black,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes GUESS Babbitt Black,Cheap 8hnru a745dx Cheap Nike Air Max 90 Womens Black ShoesWomens Shoes Naturalizer Sincere Coral Metallic Leather,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes New Balance W490V3 Pink Zing,Cheap gs57u g6ambd Cheap Adidas Superstar Womens ShoesWomens Shoes Nike Lunar Lux TR Stealth/Pure Platinum/Wolf Grey/Pink Pow,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Sandals PATRIZIA Jona Pink,Cheap weurv ihxwe4 August Deals Nike Air Max 95 WomensWomens Shoes Reebok SubLite Train 4.0 L MT Black/Gravel/Fearless Pink/White,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Outlet zcg9p btuup5 Cheap Adidas Superstar Womens Shoes,Sale 275eq 74z6m7 Cheap Nike Air Max 90 Womens Flower ShoesSale z5nqf bnxkwh August Deals Nike Air Max 90 Essential Mens,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Inexpensive 209178 New Balance Kids Kj554 Kid Black Green Shoes,Sale ecq9f hdr3kn August Deals ZX Flux MensDiscount 151581 Air Jordan 11 Retro Kid White /Black Blue Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Shopping 213324 Nike Air Classic BW Si Men White Black Shoes,Sale pgzkn 8cpchq Cheap Nike Air Max 90 Womens White ShoesComfortable 243496 Nike Air Max Men Black Red Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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