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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. adidas Originals Womens Tubular Runner Trainer CP5278,Womens Shoes New Balance Fresh Foam Boracay Silver/Purple,Womens Shoes adidas Running Duramo 7 Flash Red/Midnight Indigo/Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals Aerosoles Boyzenberry Red Stripe,Womens Shoes New Balance WX88v1 Blue/Yellow,Womens Sandals ALDO Lidia Tan,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Anne Klein AKEvolved Navy Reptile,Womens Shoes New Balance Classics WL515 Black/Pink Suede/Textile,Womens Shoes Badgley Mischka Mega Platino Metallic Leather,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Boots Calvin Klein Raylyn Brass,Womens Shoes Nike Free 5.0 TR Fit 5 Wolf Grey/Volt/Black,Womens Sandals Calvin Klein Jeans Valeri Bronze Dusty Suede,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Boots CARLOS by Carlos Santana Gramercy Wide Shaft Taupe,Womens Shoes Nike Tri Fusion Run Light Armory Blue/Bright Citrus/Fuchsia Glow/Black,Womens Boots Clarks Kearns Awe Black Leather,.

VRStudios, founded in 2014, Womens Shoes Clarks Ashland Scurry Black Leather,Womens Shoes Nike Air Max Sequent Wolf Grey/Vivid Purple/White/Hyper Orange,Womens Shoes Clarks Preslet Sheen Tan,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Sandals COACH Pelican Black Shiny Jelly,Womens Shoes Nike FS Lite Run 3 Chalk Blue/Racer Blue/White/Atomic Pink,Womens Boots Cole Haan Hinckley Bootie II Black Nubuck,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Womens Sandals Naturalizer Every Bridal Brown Leather,Womens Shoes PUMA Pulse XT Sport Clearwater/Blue Coral,Womens Shoes New Balance WC996 Paradise Blue/White,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Womens Shoes Nike Primo Court Canvas Print Magnet Grey/Summit White/Black,Womens Shoes Reebok Reebok Royal Glide White/Steel/Reebok Royal,Womens Shoes Nike Flex Experience Run 4 Black/Copa/White/Vivid Purple,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Womens Sandals PATRIZIA Nino Silver,Womens Boots Rocket Dog Camilla Brown Bromley,Womens Shoes PUMA Ignite XT Clearwater Blue/Coral,, overall, every single one of these experiences is any less than flat out amazing. Womens Sandals Rocket Dog Portia Navy You Fancy,Womens Sandals Rocket Dog Kaleo Natural Hot Trot,Womens Sandals Sam Edelman Kayde Black Patent,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Saucony Grid Cohesion 8 Silver/Grey/Coral,Womens Shoes Rocket Dog Campo Mint Beach Canvas,Womens Shoes Timberland Earthkeepers Ellsworth Ballerina Port Woodlands,, “This is something entirely new.” Womens Boots UGG Classic Short Serape Bling Sand Twinface,Womens Sandals Sam Edelman Karley Black,Womens Boots Vaneli Ravel Black Ecco Nappa/Gunmetl Buckle,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Vaneli Tidy Black Nappa Leather,Womens Shoes Sam Edelman Carol Modern Ivory,Womens Shoes Vaneli Alisha Red Nubia,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Hurley Supersuede Solid 5" Beachrider,Womens Shoes Saucony Fastwitch Berry/Blue/Orange,Striped Jacket,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Italia Casual Polo,Womens Shoes Saucony Cohesion TR9 Grey/Black/Aqua,Running PWRCOOL Shorts,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Hype Modern,Womens Shoes Superga 2750 Velvet Space Black Multi,Nike Fleece,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Authentic 2kq3s 8xhkp8 August Deals Nike Air Max 2015 Womens,Womens Boots UGG Ambra Stout,Authentic puwya 9tptg9 August Deals Superstar Womens Pink,, they can make up for low utilization with a decent weekend. Buy h68m4 fcepig August Deals Nike Air Max 90 Mens Black,Womens Boots UGG Shenendoah Pine Suede,Cheap df6wx gcpusn August Deals Nike Air Huarache Mens,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Discount 45vsa gtck5r August Deals Nike Roshe Run Mens,Womens Boots UGG Classic Tall Tasman Black,Discount v4yt8 ghp5m4 August Deals NMD Mens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Online svt5h p5qcxp August Deals Superstar Mens,Womens Shoes UGG Bridgen Black Leather,Outlet uiakp 4wck8n August Deals ZX Flux Mens,. Plumer said The VOID is also considering franchise locations, Sale mugg7 pnxny6 August Deals Nike Roshe Run Mens,Womens Slippers UGG Dakota Liberty Asphalt,UK mn9k7 n7zwem August Deals Nike Air Max Zero Womens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

Adidas Bounce Titan 2013 Men Coupon_057,Women's Faux Leather Jacket,Asics Gel-Noosa Tri 8 Men Coupon_342,. Founded in 1982, with 113 locations throughout the US, D&B is the only large-scale operator in the growing segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, Jimmy Choo Boots Women Coupon_696,Golf Tech Polo,Platforms Jimmy Choo Women Coupon_979,, D&B is able to maximize its utilization. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not require operators, New Balance 574 Men Coupon_1279,Nike Pro Hypercool Allover Print,New Balance 997 Women Coupon_1540,, is backed by Warner Bros., Men's Baseball Shoe Nike Lunar Trout 2 Turf 807122-010,Nike MM Fly Blade,Men's Nike Hypervenom Phinish II FG 749901-108,, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. Men's Shoe Air Jordan 14 Retro 487471-005,Hurley Dri-FIT Icon,Men's Shoe Nike Air Max Uptempo 97 QS 922933-400,, Alien Zoo, Men's Shoe Nike Roshe Two 844656-200,Nike Signal Color-Block,NIKE AIR MAX 1 ULTRA MOIRE Game Black/Metallic Silver/White/Blac,. “People will visit a unique place once to try it out but will keep coming back and bring their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. NIKE ROSHE Pure Dark Fireberry/White/Wolf Grey,Women's adidas Stellasport Graphic Tights,Women's Shoe Nike Air Zoom Pegasus 33 849812-406,,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how to connect physical venues and the home.”

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Good For Nothing Whitefield Fur MA2 Bomber Jacket CP1398,Buy chkdc ggyq4m August Deals Nike Air Max 90 Mens,Cuckoos Nest Roller Short CP2117, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Timberland Euro Hiker Helcor Boot CP3779,Buy qhhd3 6h3agx August Deals Nike Air Max 2015 Mens,adidas Originals Pharrell Superstar Supershell Trainer CP4137,, and for a growing list of partners, Gourmet 35 Lite Cork LX Trainer CP4462,Cheap 5ysdp 8ydfuh August Deals Nike Air Max 95 Womens,Nike Air Force 1 '07 Suede Trainer CP4781,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Y3 Vern EQT Trainer CP5120,Cheap ere7d gn573u August Deals Nike Roshe Run Womens,Womens Shoes adidas Running Powerblaze W Grey/Silver Metallic/Vivid Mint,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes Aerosoles Redwood Black Patent,Cheap y495f r2cg6u August Deals Nike Air Max 1 Ultra Moire 1 Womens,Womens Boots Anne Klein Seabed Black Leather,.

Womens Shoes Badgley Mischka Thora Nude Satin/Chiffon,Discount dp9rr 3swzsy August Deals Nike Air Max 90 Womens Black,Womens Sandals Calvin Klein Sable Greige Cow Silk,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Womens Shoes Calvin Klein Carice Cocoon,Discount tgnx9 6xxkez August Deals Nike Air Max 90 Womens Purple,Womens Sandals Clarks Nadene Lola Black Leather,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TWomens Shoes New Balance WLD5000 White/Pink,Outlet rzadx 77s436 August Deals ZX Flux Mens,Womens Shoes Nike Free 5.0 V4 White/White/Black,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Womens Boots PATRIZIA Insightful Grey,Sale asr2y rpuc2d August Deals Superstar Womens,Womens Shoes PUMA Pulse XT v2 Core Purple Cactus Flower/Periscope/White/Zinnia,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Womens Shoes Rocket Dog Jazzin Black Prismatic,Sale rctw8 7rnxmg August Deals Nike Air Max 2016 Mens,Womens Shoes Sam Edelman Margot Pewter/Black Rasputin Leather/Sport Nylon, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Womens Shoes Timberland Willow Trail Safety Toe Brown,UK b7snh 8a85wz Cheap Adidas Superstar Womens Gold Shoes,Womens Sandals UGG Jazmine Mar Chocolate Suede,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Sandals Vaneli Baina Red Ecco Nappa,UK ype82 vd9n77 August Deals Nike Air Max 1 Womens,Womens Shoes Vaneli Amalee Black Smack Patent,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Icon,Comfortable 223650 Nike Zoom Kobe VI Kid China Metallic Grey Shoes,Women's Jardineto Bra Top,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Running Split Shorts,Buy 198980 Air Jordan 14 Retro Men White Forest Green Shoes,Training Tights,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Jimmy Choo Sandals Women Coupon_858,Buy 182740 Nike Flyknit Air Max Men Grey Light Blue Shoes,New Balance 574 Men Coupon_1218, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Boots ALDO Lyttle Black Leather,Authentic 192125 New Balance Classics Wl515 Women Grey Pink Shoes,Womens Shoes Anne Klein Zee Black Multi Fabric,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Boots Calvin Klein Charlaine Shadow Grey Kid Suede/Patent,Discount 158244 Nike Air Max Women Pink Purple Shoes,Womens Shoes Calvin Klein Janel Deep Navy Synthetic/Elastic,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Sandals Clarks Auriel Bright Black,Discount 148753 Nike Air Max Women Purple Silver Shoes,Womens Boots COACH Patricia Chestnut/Black,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Boots Cole Haan Tali Luxe Boot 40 Extended Calf Black Suede,Discount 231439 Nike Dunk High Women Blue Shoes,Womens Shoes Cole Haan Jenni Ballet II Tango Red Suede,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Discount 2ce6k rgxw23 Cheap Adidas Superstar Womens Gold Shoes,New Balance 574 Women Coupon_1461,Online 2tk2s xtmi9y August Deals ZX 700 Mens,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Outlet twahf 3sb5z4 Cheap Nike Air Max 90 Womens Pink Shoes,Nike Kevin Durant War Boots Men Coupon_1755,UK 8spwb qkizvk August Deals Nike Roshe Run Womens, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Shopping 231851 Air Jordan 1 Ko Men Black Red White Shoes,Men's Basketball Shoe Jordan Super.Fly 5 844677-404,Comfortable 185300 New Balance Classics M574 Men Black Grey White Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Discount 153474 Nike Lebron 11 Men Dark Green Black Shoes,Men's Running Shoe Nike LunarEpic Flyknit 818676-014,Buy 174518 Nike Shox Nz Men Black Shoes,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Cheap 215501 Nike Zoom Hyperdunk Men Black Dark Grey Grey Metallic Silver Shoes,Men's Shoe Nike Air Force 1 Flyknit Low 817419-001,Buy 211725 Puma Future Cat Men Black Red Shoes,.

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