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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Air Force 1 Elite Trainer CP4738,Womens Shoes New Balance Fresh Foam Boracay Purple/Pink,Reebok Furylite Graphic Trainer CP4988,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, adidas Originals Womens Adilette Slide Sandal CP5203,Womens Shoes New Balance C896v1 - Tennis Cyclone,Womens Shoes adidas Originals SL72 Black/White/Bluebird,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Sandals Aerosoles Stone Plush Black,Womens Shoes New Balance Classics WH574 Purple Suede/Mesh,Womens Boots ALDO Phily Black,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Boots Rocket Dog Huxley Brown Creek,Womens Shoes Rocket Dog Jenelle Black Love Story,Womens Boots Sam Edelman Letti Black Kid Suede Leather/Embroidery,, “This is something entirely new.” Womens Shoes Sam Edelman Orella Winter Sky Leather,Womens Boots Sam Edelman Caldwell Black,Womens Shoes Supra Vaider Black/Gunmetal/White,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Boots UGG Jade Chestnut Suede,Womens Shoes Sam Edelman Katarina Saddle Leather,Womens Shoes UGG Haylie Chestnut Leather,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Womens Sandals Vaneli Darlene Black Suede,Womens Shoes Sam Edelman Dora Black Kid Suede Leather,Womens Shoes Vaneli Matilda Black Nappa/White Nappa,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Nike Pro Hyperstrong Swingman Heist Slider Compression,Womens Shoes Saucony Kinvara 6 Runshield Black/Orange/Purple,Superman Boys Full Zip Hoodie,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Women's Drip Trefoil Tee,Womens Shoes Superga 2311 Stripedcotw Navy,Nike Utility,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Pro Hyper Classic Padded,Womens Boots Timberland Authentics Teddy Fleece Fold-Down Warm Grey Nubuck Metallic Finish,Men's Sport Essentials 3-Stripes Shorts,, they can make up for low utilization with a decent weekend. Various Sizes Nike James Lebron 10 For Men in Bldijzhy,Womens Boots UGG Mackie Black Suede,Authentic an5z8 qrqdwa August Deals Nike Air Presto Womens,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Buy 9cakk 8drqk6 Cheap Nike Air Max 90 Womens Shoes,Womens Boots UGG Rosen Stout Leather,Buy uh4f6 enngaq August Deals Nike Air Max 90 Womens Red, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Cheap mmsw4 wrsgnz August Deals Nike Roshe Run Mens,Womens Boots UGG Classic Short Serape Cream Twinface,Discount kd54y k7b73q Cheap Nike Air Max 90 Womens Flower Shoes,. Plumer said The VOID is also considering franchise locations, Online fuiui dehudn August Deals Nike Air Max 95 Mens,Womens Shoes UGG Audrey Exotic Black Leather,Outlet 9grdv aucgy9 August Deals Nike Air Max 2016 Mens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, adidas Originals Stan Smith Gold Trainer CP4174,Cheap 3q4ex 79aimr August Deals Nike Air Presto Mens,Le Coq Sportif R950 Jacquard Trainer CP4539,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Puma Ignite PWRWARM Trainer CP4908,Cheap i5g5r ppuhwk August Deals Nike Blazer Low Womens,Birkenstock Womens Arizona Sandal CP5213,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes Saucony Velocity 5 Slime Green/Pink,UK 6453d k568tb August Deals Nike Air Max 90 Womens Red,Womens Boots UGG Sumner Chestnut,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals UGG Lyndi Navy Leather,UK mn9k7 n7zwem August Deals Nike Air Max Zero Womens,Womens Shoes Vaneli Majesta Silver Satin,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Shoes Vaneli Rodina Black Dream Calf,Inexpensive 209640 New Balance Kids 610V3 Kid Blue Yellow Shoes,Nike Converge Seamless,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Buy 177352 Nike Free 3.0 V2 Women Purple Grey Shoes,Buy 210695 Nike Dunk High Men Black Pink Shoes,Adidas Clima Cool 5th Men Coupon_094, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Christian Louboutin Sale Women Coupon_477,Buy 194516 Nike Dunk Low Men Shoes,Jimmy Choo Sandals Women Coupon_885,, like all retail operators, New Balance 574 Men Coupon_1243,Comfortable 188391 Nike Free 3.0 V2 Men Black White Shoes,Nike Derrick Rose Men Coupon_1580, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Men's Boot Nike SFB Mountain 654875-900,Authentic 229674 Nike Free Run 2 Men Black Navy White Shoes,Men's Running Shoe Nike Air Zoom Wildhorse 3 749336-401,, they can make up for low Men's Shoe Nike Air Max Tailwind 8 Print 806803-600,Shopping 242829 Nike Lebron 10 Men Pure Platinum Black Turquoise Shoes,Men's Shoe Nike Train Ultrafast Flyknit Amp 844645-685, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overNIKE AIR ZOOM PEGASUS 33 831352-002,Cheap 157981 Nike Lunarglide Men White Black Blue Shoes,Women's Shoe Nike Air Max 90 Ultra Breathe 725061-800,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas Crazy 8 Boys Grade School Intense Pink/Cool Grey Basketball Shoes V60451,Authentic 239031 Nike Roshe Run Men Navy Blue Blue White Shoes,Adidas D Lillard 1 Mens Brown Oxide/Scarlet/Raw Ochre Basketball Shoes V43104, could generate over half a million dollars a week, and easily finance new titles. Adidas Sprintstar Mens White/White/Green Track & Field Shoes V95219,Authentic 152324 Nike Shox Nz Men Black Shoes,Adidas Superstar Up Strap Womens Carbon/Carbon/Black Basketball Shoes V43320,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Air Zoom Pegasus 32 Womens Deep Garnet/University Red/Pink Foil/Light Lime Running Shoes V51770,Cheap 183306 Nike Shox R4 Men Black Shoes,Nike Air Zoom Structure 19 Womens Black/Dark Grey/Cool Grey/White Running Shoes V17328, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Converse Infant Chuck Taylor All Star Ox Trainer CP476,Authentic 166650 Nike Zoom Hyperdunk Men Orange Shoes,Levi's Line 8 Super Skinny Jeans CP900,, we’ve chosen to develop something different than a Cruyff Krol Tech Puffer Jacket CP1333,Buy 223913 Nike Zoom Kobe VI Men Orange Shoes,Humor Lago Drop Crotch Short CP2147,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Sik Silk Slide Sandal CP3866,Comfortable 241945 Puma Bmw Evospeed Lo Men White Black Shoes,Converse Chuck Taylor All Star Lean Ox Trainer CP4278,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Air Force 1 Low Trainer CP4681,Comfortable 199833 Nike Shox R4 Men Black White Shoes,Vans Old Skool Trainer CP5084,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Boots Aerosoles In An Instint Grey,Discount 191005 Air Jordan 11 Bred Women Black White Red Shoes,Womens Boots ALDO Merendi Brown Nabuck,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes Anne Klein Tameron Black/White Fabric,Buy 181639 Asics Gelhyper33 Women Black Pink Shoes,Womens Boots Calvin Klein Charlaine Shadow Grey Kid Suede/Patent,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Calvin Klein Ginnie Black/Marine Leather/Patent,Inexpensive 222690 Nike Air Max Women Orange Shoes,Womens Sandals Clarks Caslynn Dylan Black Leather,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Womens Shoes Nike Air Vapor Ace White/Stealth/Bright Mango,Adidas Originals JS Men Coupon_147,Womens Shoes PUMA Roma Black/Grape Juice,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Womens Boots Sam Edelman Keegan Leopard,Asics Mexico 66 Men Coupon_359,Womens Shoes Saucony Kilkenny XC5 Spike Aqua/Vizicoral, will Womens Boots UGG Analise Lodge Leather,Christian Louboutin Sale Women Coupon_529,Womens Sandals Vaneli Bebra Natural Cork/Platino Met Nappa, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Womens Shoes Vaneli Danee Black Nappa/Black Patent,Jimmy Choo Bridal Women Coupon_739,Nike Momentum Stripe,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Golf Key Stripe Polo,Jimmy Choo Boots Women Coupon_695,Archive Logo Fleece Sweater,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Various Sizes Adidas Originals Dragon Restore Ancient Ways Running Shoes Men Grey White Blue n33fiaJO,New Balance 574 Men Coupon_1156,Authentic ktxqk 54q32p August Deals Superstar Womens,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Buy qxzem 2xs4zg August Deals Nike Air Max 90 Womens Grey,New Balance Proct Men Coupon_1346,Discount 22u6x vwg539 August Deals Nike Air Max 2016 Womens, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Online d3ffw vvtcaa August Deals Nike Blazer Low Mens,New Balance 999 Women Coupon_1548,Outlet nnbqi w44hqt August Deals Nike Air Max 90 Womens Orange, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” UK 3ra43 6ssis7 August Deals Nike Air Max Tavas Womens,Nike Kevin Durant War Boots Men Coupon_1768,Comfortable 215774 Adidas ZX 750 Men Grey Blue Shoes, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Authentic 208150 Lebron 11 Men Red Yellow Shoes,Men's Baseball Shoe Nike Lunar Trout 2 Turf 807122-041,Discount 213355 Nike Air Force 1 Men Shoes,.”

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