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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Buy 177930 Nike Free 4.0 V2 Men Grey Royal Blue Shoes,Womens Sandals PATRIZIA Ayam BeigeComfortable 166769 Nike Free Run 2 Men Gray Red Shoes,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Comfortable 235298 Nike Lebron 10 Men Seaweed Green Shoes,Womens Sandals PATRIZIA Nerina WhiteShopping 163100 Nike Lebron 8 Men Grey White Dark Grey Electric Grey Shoes,, China, open to the public. Comfortable 167781 Nike Lunarglide 3 Men Black Red White Shoes,Womens Shoes PATRIZIA Thinker Leopard PrintComfortable 183722 Nike Roshe Run Men Blue Peak White Shoes,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Buy 171243 Nike Shox Nz 2.0 Men Black Pink Shoes,Womens Shoes PATRIZIA Reilly GrayCheap 197885 Nike Shox R4 Men Grey White Shoes,, Pure Imagination, Shopping 165858 Nike Shox R4 Men Black Red Shoes,Womens Shoes PATRIZIA Taliya BlackComfortable 156966 Nike Zoom Kobe V Men Silver Blue Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Buy 201087 Onitsuka Tiger By Asics Mexico 66 Men Black Blue Shoes,Womens Shoes PATRIZIA Okeechobee BlackDiscount 220580 Sapatos Asics Gelkinsei 5 Men Black Gold Silver Shoes,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Buy 204726 Nike Air Max Unisex Black Jade White Shoes,Womens Shoes PUMA Pulse XT Geo UltramarineInexpensive 202662 Adidas ZX 700 Women Purple White Shoes,, says the global location-based VR entertainment market will more than double in 2018, Cheap 224103 New Balance M890V4 Women Yellow Silver Shoes,Womens Shoes PUMA MCQ Brace Femme Mid White/Whisper WhiteShopping 212034 Nike Air Force 1 Women Radiant Emerald Shoes,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Cheap 205811 Nike Air Max Women Grey Blue Shoes,Womens Shoes PUMA Sky Wedge Rose Gold Black/Rose GoldComfortable 245685 Nike Dunk High Women Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount 201087 Nike Free Run 3 Women Blue White Shoes,Womens Shoes PUMA Asha NU Alt 2 Blueprint/OmphalodesComfortable 170267 Puma Suede Classic Women Pink Blue Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Adidas Originals JS Men Coupon_133,Womens Shoes PUMA Suede Classic + Blur Periscope/Glacier GrayBuy 190583 Nike Lunarglide 3 Women Red Yellow Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, New Balance 574 Men Coupon_1135,Womens Shoes PUMA Ignite XT Core Black/Periscope/WhiteNew Balance 996 Men Coupon_1309,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, New Balance 574 Women Coupon_1495,Womens Shoes PUMA Sport Fashion MCQ Brace Femme Lo BlackNew Balance 996 Women Coupon_1532,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, NIKE ZOOM SB STEFAN JANOSKI CANVAS Black/White/Anthracite/White,Womens Boots Rocket Dog Elka Black Hush/SierrasWomen's Shoe Nike Air Zoom Pegasus 33 Shield 849567-002,, “This is something entirely new.” Women's Shoe Nike Zoom Winflo 3 831562-100,Womens Sandals Rocket Dog Finch Black BromleyAdidas D Rose 5 Boost Boys Grade School Black/White/Scarlet Basketball Shoes V35752,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Huarache Run Boys Grade School White/Black/Clay Orange Running Shoes V87309,Womens Shoes Rocket Dog Wavey White Hawaii DreamAdidas D Lillard 2.0 Mens Scarlet/Black Basketball Shoes V73419,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Adidas Distancestar Womens Collegian Navy/White/Green Track & Field Shoes V45614,Womens Shoes Rocket Dog Tictoc Black Space RockNike Air Max 95 Womens Metallic Hematite/Black/Anthracite Running Shoes V63347,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Juvenate Womens Bright Crimson/Atomic Pink/White Running Shoes V41640,Womens Boots Sam Edelman Alyssa Black SuedeMen's Nike FS Lite Trainer 3 Black/Racer Blue/Anthracite/White UK#N5-8876,, they can make up for low utilization with a decent weekend. Nike SB Kids Toki Low Canvas Black/White UK#N5-9583,Womens Boots Sam Edelman Paige Pink/Ivory Wayne Nubuck LeatherMr Lacy Flat Laces CP356,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over adidas Originals Junior Los Angeles Trainer CP592,Womens Sandals Sam Edelman Tess BlackHenri Lloyd Chock Slim Fit Jean CP857, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Cruyff Escola Lounge Hooded Top CP1039,Womens Sandals Sam Edelman Jolan Jolan Black IvoryAntony Morato Quilted Driver Jacket CP1220,. Plumer said The VOID is also considering franchise locations, Jack & Jones Violin Fur Trim Puffer Jacket CP1420,Womens Sandals Sam Edelman Rosa Bright White/Classic Nude Multi BeadsAntony Morato Denim Short CP2074,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Womens Shoes Vaneli Danee Black Nappa/Black Patent,Womens Sandals Vaneli Bebra Natural Cork/Platino Met NappaKD Elite, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Usain Bolt Evostripe Full Zip Hoodie,Womens Sandals Vaneli Marsie Natural Cork/Gold Buckle/Mtch ZipperMen's White Mountaineering Tee,, and for a growing list of partners, Nike City Short-Sleeve,Womens Sandals Vaneli Tinin Black Patent/Black Elastic/Black PoroliningNike Strike X Elite Woven II,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Nike Pro Hypercool Print 3/4,Womens Shoes Vaneli Charlisa T.Moro Suede/Mtch ElasticVarious Sizes Adidas Superstar Shoes Women Green Yellow A7dyAoQL,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Authentic 46qcr am3g2g Cheap Adidas Superstar Womens Shoes,Womens Shoes Vaneli Winda Sand Pearl E-Nappa/Ecru Ferns PatentAuthentic rrpng 8mktyf August Deals Nike Air Max Zero Mens,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Shopping 196020 Nike Free Run 2 Men Blue White Shoes,Nike AW77 Shoebox Full-ZipComfortable 214477 Nike Lebron 8 V2 Men Black Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount 225314 Nike Shox Conundrum Men White Shoes,Hooded Track JacketDiscount 190192 Nike Shox R4 Men Black Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Inexpensive 157217 Nike Zoom Hyperfuse Tb Men Black Green Shoes,Men's Regista Tech Elongated TeeBuy 175261 Puma Clyde Script Laceup Men Black Yellow Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Women's Shoe Nike Juvenate Woven Premium 833825-001,Kids Spider-Man Cotton TeeAdidas D Lillard 1.0 Boys Grade School Black/Night Flash/Frozen Green Basketball Shoes V23270,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas Crazy 8 Mens White Basketball Shoes V86167,Youth Locker Room Teammate HoodieAdidas Adissage Mens New Navy/White Slippers V66235,, and the entertainment giant made an investment in the company. Nike Flyknit Lunar 3 Mens Total Orange/Blue Lagoon/Laser Orange/Black Running Shoes V81144,UK Sale 2014 Nike Free Gym Mens Shoes Black Red AxhmZgcmAdidas Springblade Ignite Womens Solar Pink/Silver Metallic/Black Running Shoes V77500,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes ECCO Touch 15 Bit Black/Warm Grey,Cheap qzf4x sk97v3 August Deals Nike Air Max 90 Womens GreyWomens Shoes GUESS Allen Silver Fabric,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Naturalizer Lifetime Grey Heather Fabric,Discount 66ug8 zm2ffh August Deals Nike Blazer WomensWomens Shoes New Balance Rushv1 Black/Hi-Lite,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes Nike Elite Shinsen Wolf Grey/Cool Grey/Sail/Fuchsia Glow,Discount dx6dh 4r25hb Cheap Adidas Superstar Womens Gold ShoesWomens Sandals PATRIZIA Paraiso Gold,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Reebok Twistform Blaze MT Luminous Lime/Bright Green/Exotic Teal/White,Discount rrnsa 2m5gki August Deals Nike Air Max 90 Essential MensWomens Boots Sam Edelman Arizona Seashell Pink Kid Suede Leather,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Sale td5md u9hsmg August Deals Nike Air Max 1 Womens,Sale ug5y6 cchbv2 August Deals Nike Air Max 95 MensAuthentic 168427 Air Jordan 12 Retro Kid White /Black Taxi Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Comfortable 210756 Air Jordan After Game Men Black Red White Shoes,UK bwtvs rwfee4 August Deals Nike Air Max 90 Womens GreyAuthentic 166503 New Balance Mt610V3 Men Yellow Blue Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Authentic 187195 Nike Air Force 1 Men Red Silver Blue Shoes,UK ty8gx 9z55sg August Deals Nike Air Max 90 MensBuy 197393 Nike Air Max 90 Men Black White Orange Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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