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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Discount 179636 Nike Air Max Men Black White Shoes,Womens Shoes PUMA Pulse XT Graphic Astral Aura/CayenneShopping 203637 Nike Air Max Men Yellow Red Shoes,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Shopping 186049 Nike Air Max 180 Men White Green Shoes,Womens Shoes PUMA Ignite ProKnit Black/Cayenne/Aged SilverDiscount 173790 Nike Air Max 90 Men White Blue Shoes,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Comfortable 171108 Nike Air Max 90 Men White Shoes,Womens Shoes PUMA FashIN Diag Gore Italian Plum/Whisper White/Puma SilverInexpensive 196228 Nike Air Max Ltd II Men Black Red Shoes,). Discount 191764 Nike Air Penny 1 Men Orange Grey Shoes,Womens Shoes PUMA Pulse XT v2 Core Purple Cactus Flower/Periscope/White/ZinniaComfortable 192314 Nike Classic Cortez Men Brown Orange Shoes,, VRcades, Comfortable 147805 Nike Dunk High Men Shoes,Womens Shoes PUMA Basket Matte & Shine White/WhiteAuthentic 174894 Nike Dunk Low Men Black Pink Shoes, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Buy 229338 Nike Free 3.0 V3 Men Royal Blue White Shoes,Womens Shoes PUMA The Suede Winterized Rugged Italian Plum/Coral Cloud PinkBuy 232341 Nike Free 5.0 Men White Black Pure Shoes,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Shopping 218865 Nike Free Run 2 Men Black White Green Shoes,Womens Shoes PUMA The Suede Winterized Rugged Black/BlackComfortable 222987 Nike Lebron 8 V2 Men Red Black Shoes,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Cheap 201047 Nike Lunareclipse 2 Men Grey Purple Silver Shoes,Womens Shoes PUMA Pulse XT v2 Core Quarry/Gray Violet/White/Fluo PeachAuthentic 241092 Nike Roshe Run Men Brown Black White Shoes,, China, open to the public. Shopping 241627 Nike Shox Conundrum Men White Blue Shoes,Womens Shoes PUMA Sport Fashion MCQ Brace Femme Lo BlackCheap 237612 Nike Shox Qualify Men White Grey Red Shoes,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Authentic 165540 Nike Shox R4 Men Black Pink Shoes,Womens Shoes PUMA Sport Fashion MCQ Move Femme Mid Black/Autumn Glory YellowAuthentic 178187 Nike Shox R5 Men Black Shoes,, Pure Imagination, Comfortable 177065 Nike Zoom Kobe VI Men White Black Red Shoes,Womens Shoes Reebok DMX Max Stride RS Leather/Black/Sport Violet/Blue Pool/WhiteInexpensive 172671 Onitsuka Tiger By Asics Mexico 66 Men Black Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Discount 207936 Adidas Originals Superstar 2.0 Unisex Blue Black Shoes,Womens Shoes Reebok Crossfit Sprint 2.0 SBL Electric Peach/White/RoyalDiscount 158846 Nike Roshe Run Unisex Dark Blue White Shoes,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Shopping 210863 Air Jordan 5 Retro Women Grey Black Furry Shoes,Womens Shoes Reebok Work 'N Cushion KC White 1Authentic 160391 New Balance W1540 Women Black Shoes,, says the global location-based VR entertainment market will more than double in 2018, Authentic 212214 Nike Air Max Women Purple Jade Pink Shoes,Womens Shoes Reebok Hexaffect Run 2.0 MT Fierce Fuchsia/Royal Orchid/Solar Yellow/WhiteComfortable 184141 Nike Air Max Women Cyan Black Shoes,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Comfortable 191941 Nike Dunk High Women Navy Pink Shoes,Womens Shoes Reebok Daily Cushion 3.0 RS White/Pure Silver/Flat Grey/PinkComfortable 205879 Nike Free Run 3 Women Grey White Red Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount 193024 Nike Zoom Kobe VI Women White Gold Shoes,Womens Shoes Reebok Run Supreme 2.0 MT Black/Solar PinkAdidas Originals JS Men Coupon_148,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Adidas Originals JS Women Coupon_321,Womens Shoes Reebok Work N Cushion 2.0 White/Flat GreyChristian Louboutin Sale Women Coupon_478,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, New Balance 574 Men Coupon_1283,Womens Boots Rocket Dog Camilla Brown GalaxyNew Balance 501 Women Coupon_1426,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Derrick Rose Men Coupon_1567,Womens Sandals Rocket Dog Vuno Black/Desert FloorNike Kevin Durant War Boots Men Coupon_1762,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Women's Shoe Nike Cortez Ultra BR 833801-001,Womens Boots Sam Edelman Patton WhiskeyWomen's Shoe NikeCourt Zoom Cage 2 705260-404,, “This is something entirely new.” Adidas D Lillard 1.0 Boys Grade School White/Black/Gold Metallic Basketball Shoes V88062,Womens Boots Sam Edelman Madge Mocha LatteNike Huarache Run Boys Grade School White/Black/White Running Shoes V88724,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas D Lillard 1 Mens Black/White/Silver Metallic Basketball Shoes V36075,Womens Boots Sam Edelman Remi Black SuedeAdidas Adilette Trefoil Mens Tomato/Black/White Slippers V80656,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Air Max 90 Womens Black/White Running Shoes V32298,Womens Sandals Sam Edelman Camilla Black/LeatherNike Free 5.0 2015 Womens Violet Ash/White/Hyper Orange/Black Running Shoes V84334,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Men's Nike Zoom Winflo Black/Volt/Dark Grey/Metallic Silver UK#N5-8723,Womens Shoes Sam Edelman Ola BlackWomen's Nike Match Supreme White/Metallic Silver/White/Black UK#N5-9473,, they can make up for low utilization with a decent weekend. Mitchell & Ness Patch Snapback CP231,Womens Shoes Sam Edelman Dora Winter SkyCreative Recreation Junior Cesario Low XVI Trainer CP600,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Foray Frost Regular Fit Jean CP845,Womens Shoes Sam Edelman Margot Steel Grey/Sterling Oily Velour Suede Leather/Sport NylonCruyff Laszlo Lounge Hooded Top CP1037, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Antony Morato Driver Jacket CP1218,Womens Shoes Sam Edelman Miles Dark Gold/Platino Metallic LeatherLuke 1977 Complete Showers Jacket CP1437,. Plumer said The VOID is also considering franchise locations, Only & Sons Satre Slub Light Knit CP1841,Womens Shoes Saucony Endorphin MD4 Silver/Orange/PinkEllesse Icaruc Piped Swim Short CP2310,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Womens Boots ALDO Genn Taupe,Womens Boots Timberland Savin Hill Tall boot with Gore Glazed GingerWomens Shoes ALDO Adelania Light Yellow, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Womens Shoes Anne Klein Barnone Black,Womens Shoes Timberland Glastenbury Slip-On Medium BrownWomens Shoes Badgley Mischka Alter Orchid Satin,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Boots Calvin Klein Klara Black Box/Sheep Nappa,Womens Boots UGG Mini Bailey Button Bling BlackWomens Shoes Calvin Klein Celia Black Hair Calf,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Womens Shoes Calvin Klein Garnett Black/Soft White Leather,Womens Boots UGG Classic Short Leather BlackWomens Boots Clarks Un Arlyn Dark Brown Leather,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Men's D Rose 773 Windbreaker,Womens Shoes Vaneli Charlisa T.Moro Suede/Mtch ElasticNike ENMY Selvedge, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Men's Mod Long Shorts,Womens Shoes Vaneli Abaka T.Moro Suede/Brown Gilla Print/Mtch ElasticNike Dri-FIT Stretch Woven,, and for a growing list of partners, Men's Road to France Graphic Tee,Womens Shoes Vaneli Doryne Opal Pearl NappaWomen's Barricade Tee,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, UK Outlet Store 2012 Nike Free Run+ 2 Womens Running Shoes Grey Blue Pink pTaALWOT,Womens Shoes Vaneli Anabel Black Suede/Pewter ChainAuthentic 24yvy fmpi98 Cheap Adidas Superstar Womens Pink Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Authentic inn4k mrshi2 Cheap Nike Air Max 90 Womens Grey Shoes,Womens Shoes Vaneli Drusilla Black E-PrintBuy degtx hgz5uq August Deals Nike Blazer Mens,.

Cheap 27cth siqr7r August Deals Nike Free 50 Womens,Womens Shoes Vaneli Sheary Mimetic CanvasCheap thxsc vdc63n August Deals ZX 850 Mens,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Discount nkear qvw66m Cheap Adidas Superstar Womens White Shoes,Women's Barricade DressOnline fuiui dehudn August Deals Nike Air Max 95 Mens,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TShopping 153908 New Balance Classics Ml565 Men Blue Shoes,Nike Momentum CamoBuy 208178 Nike Air Force 1 Men Purple Black Shoes,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Inexpensive 215263 Nike Air Max Men White Black Shoes,Evolution Running Sleeveless Full Zip HoodieInexpensive 230482 Nike Air Max 90 Men Black Grey Orange Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Shopping 161259 Nike Air Max Ltd Men Black White Shoes,AFC Stadium JacketComfortable 147838 Nike Classic Cortez Nylon Prm Men Silver Brown Black Shoes, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Inexpensive 160800 Nike Dunk Low Men Fighter Pack Shoes,Football Bodywear Long SleeveAuthentic 171010 Nike Free 5.0 V4 Men Dark Blue White Red Shoes,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Comfortable 222898 Nike Lebron 10 Men Red Black White Shoes,Men's Street Graphic Track JacketInexpensive 151722 Nike Lunarmax Men Gray Blue Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Cheap 196506 Nike Shox O Leven Men White Purple Shoes,Women's Soccer Tribal TeeBuy 241419 Nike Shox Rivalry Men White Yellow Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Buy 189712 Nike Zoom Kobe VIi Men Black Grey Shoes,Golf Women’s Space Dye PWRCOOL PoloComfortable 239808 Nike Zoom Kd III Men Black White Blue Orange Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Lunartempo Womens Black/White Running Shoes V32450,Authentic 5dmm6 7argm7 August Deals Superstar MensNike Kids Premiere Run Cool Grey/Wolf Grey/Total Orange UK#N5-9165, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes C Label Liberty-8B Black,Cheap 4xtvq xuz8sz August Deals Superstar MensWomens Shoes Calvin Klein Shanti Black Patent/Kid Suede, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Sandals CARLOS by Carlos Santana Justa Leopard,Cheap gnufm 6kcsdb August Deals NMD MensWomens Sandals Clarks Haley Moon Black Nubuck,, we’ve chosen to develop something different than a Womens Boots COACH Hickory Chestnut Soft Shine Calf,Cheap sbngs ifgrfv August Deals Superstar WomensWomens Shoes COACH Smith Orange Wild Beast Haircalf,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes Cole Haan Phira Mule Black,Cheap z39r9 a5yh4z August Deals Superstar WomensWomens Boots ECCO Alta Tall Boot Black/Black,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes ECCO Sport Arizona Tie Night Shade/Coral,Discount a64em ckszdu August Deals Nike Air Max 2015 WomensWomens Boots Naturalizer Audrey Black Suede/Leather,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes New Balance WF7534 TPU Molded Mid-Cut White/Black,Discount khygg tnmycc August Deals Nike Air Max 95 WomensWomens Shoes Nike Free 5.0 V4 Pure Platinum/White/White,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Boots PATRIZIA Plush Brown,Discount xr9u6 ekgwrb August Deals ZX 850 WomensWomens Shoes PUMA Blur Black/White/Clearwater,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Sandals Rocket Dog Panama Black Diamond Dust,Online bprnw qu3e9f August Deals Nike Air Max 1 WomensWomens Sandals Sam Edelman Gene Malibu Blue Vaquero Saddle Leather,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Womens Shoes Superga 2095 Fancotu Grafitti White/Black,Online imxr8 embtaf August Deals ZX 850 MensWomens Boots UGG Classic Tall Tasman Brownstone, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Womens Boots Vaneli Ionna Black Suede/Cuoio Suede,Online wtk9a geersi August Deals Nike Air Huarache WomensWomens Shoes Vaneli Remy Black Nubia Print,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Nike Elite,Outlet c8dqg 6tdsmf August Deals ZX 10000 WomensEvolution MA Jacket,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, UK hk3bc vqbweu August Deals Nike Roshe Run Mens,UK m5fpq gu9egc August Deals Nike Air Max 90 MensBuy 173796 Adidas Springblade Razor Men Grey Blue Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Buy 149202 Asics Gt2000 Men Black White Yellow Shoes,Authentic 168564 New Balance Kids 750V3 Kid Purple ShoesShopping 183046 Nike Air Classic BW Si Men Black White Blue Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Authentic 150147 Nike Air Max Men Black Purple Shoes,Cheap 211853 Adidas Neo Bbneo St Daily Men Red White ShoesInexpensive 234952 Nike Air Max 90 Men Black Green Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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