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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Buy 228552 Nike Kd VI (6) Men Pink Blue Pink Shoes,Womens Shoes PUMA Sport Fashion MCQ Brace Femme Lo WhiteAuthentic 165824 Nike Lebron 10 Men Blue Orange Shoes,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Inexpensive 149881 Nike Lunarglide 3 Men Black Blue Shoes,Womens Shoes PUMA Cell Riaze Knit Mesh Black/Pink Glo/Mint LeafAuthentic 153621 Nike Shox Conundrum Men White Blue Shoes,, China, open to the public. Cheap 149153 Nike Shox Conundrum Men White Black Red Shoes,Womens Shoes PUMA Sport Fashion MCQ Brace Femme Low Glacier Gray/Star WhiteComfortable 192213 Nike Shox R4 Men White Black Shoes,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Inexpensive 214394 Nike Shox R5 Men White Black Shoes,Womens Shoes Reebok ZigKick 2K15 Citrus Glow/Foggy Grey/Solar Yellow/BlackCheap 210181 Nike Zoom Hyperfuse Low Men Steve Nash Shoes,, Pure Imagination, Inexpensive 244058 Nike Zoom Kobe VI Men Shoes,Womens Shoes Reebok Speed Rise Faux Indigo/Sheer Blue/White/Collegiate NavyAuthentic 208187 Nike Zoom Kobe VIII Basketball Men Black Green Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Inexpensive 165139 Adidas Yeezy 350 Unisex Grey/Black White Shoes,Womens Shoes Reebok Hexaffect Run 2.0 MT Flat Grey/Gravel/Semi Solar Yellow/WhiteCheap 200907 Asics Street Conbest Unisex Navy Blue Yellow Shoes,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Authentic 169653 Air Jordan Retro 6 Women Green Blue Black Shoes,Womens Shoes Reebok Royal Lumina Pace Black/Silver MetallicShopping 212199 New Balance WT610V3 Women Black Pink Shoes,, says the global location-based VR entertainment market will more than double in 2018, Inexpensive 222690 Nike Air Max Women Orange Shoes,Womens Shoes Reebok Yourflex Trainette 7.0 L MT Black/Quiet Pink/White/Solar PinkAuthentic 216021 Nike Classic Cortez Nylon Women Yellow Blue Shoes,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Buy 240637 Nike Free 5.0 Women Pink Anthracite Light Violet Pink Shoes,Womens Shoes Reebok Run Supreme 2.0 MT Alloy/Tin Grey/Celestial Orchid/WhiteCheap 183379 Nike Hyperdunk Women Green Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Bounce Titan 2012 Men Coupon_021,Womens Boots Rocket Dog Cowell Black/HarveyAdidas Porsche Design S3 Men Coupon_202,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Adidas Springblade Women Coupon_325,Womens Shoes Reebok YourFlex Trainette 8.0 L MT Celestial Orchid/Icono Pink/Black/WhiteChristian Louboutin Sale Women Coupon_472,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Jimmy Choo Bridal Women Coupon_704,Womens Boots Rocket Dog Howie Grey SpartanJimmy Choo Pumps Women Coupon_828,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Platforms Jimmy Choo Women Coupon_982,Womens Boots Rocket Dog Sandie Chestnut HushNew Balance 574 Men Coupon_1163,.

VRStudios, founded in 2014, New Balance 996 Men Coupon_1317,Womens Sandals Rocket Dog Finch Orange Sunkissed/WaverunnerNew Balance 420 Women Coupon_1420,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Derrick Rose Men Coupon_1667,Womens Sandals Rocket Dog Finch Black BromleyLEBRON 12 AS White/Black/Multi-Color,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Women's Shoe Nike Cortez Ultra BR 833801-800,Womens Boots Sam Edelman Joelle Steel GreyNike Flex Experience 4 Boys Toddler Wolf Grey/Dark Grey/White/Volt Running Shoes V97740,, “This is something entirely new.” Adidas D Rose 5 Boost Boys Grade School Sharp Grey/Dark Onix/Black Basketball Shoes V74458,Womens Boots Sam Edelman Remi Black LeatherNike Free 5.0 2015 Girls Grade School Court Purple/Metallic Silver/Fuchsia Glow/Hot Lava Running Sho,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas D Rose 773 4 Mens Light Onix/Black/White Basketball Shoes V61380,Womens Boots Sam Edelman Caldwell LeopardAdidas Springblade Razor Mens Black/Solar Blue Running Shoes V27422,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Air Zoom Winflo 2 Womens Black/Anthracite/White Running Shoes V13838,Womens Shoes Sam Edelman Ivy TigerlilyNike Free 5.0 2015 Womens White/Black Running Shoes V87071,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Men's Nike Air Pegasus 83 Leather Red Clay/Gym Red/Team Red/Deep Burgundy UK#N5-8728,Womens Shoes Sam Edelman Lynn SepiaNike Kids Jr Tiempo Genio Leather TF Soccer Green Strike/Black/Green Strike UK#N5-9531,, they can make up for low utilization with a decent weekend. Mr Lacy Junior Flat Lace CP364,Womens Shoes Sam Edelman Orella Desert Red Kid Suede LeatherNike Junior Air Max 90 Trainer CP624,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Duck & Cover Tinnu Slim Straight Heritage Denim Jean CP838,Womens Shoes Sam Edelman Banks Pewter Dreamy Metallic LeatherCreative Recreation Wilmington Lounge Hoodie CP1021, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Brave Soul MJK Aberdeen Parka Jacket CP1258,Womens Shoes Sam Edelman Orella Grey SuedeKings Will Dream Rikers Jacket CP1431,. Plumer said The VOID is also considering franchise locations, Asylum Wireless Denim Ripped Short CP2085,Womens Shoes Saucony Mirage 5 Grey/Vizicoral/GreenUCLA Piped Swim Short CP2346,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Men's D Rose Story Tee,Womens Shoes Vaneli Easily Roccia Whip SnakeTW Practice 2.0, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Men's Manchester United FC Tee,Womens Shoes Vaneli Abaka Black Nappa/Black Mag PatentNike Dri-FIT Essential,, and for a growing list of partners, Youth Manchester United FC Home Replica Player Shorts,Womens Shoes Vaneli Gaenor Amarento Red SuedeNikeCourt Challenger Premier Crew,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, UK Sale Nike Zoom Kobe 8 VIII Mens Shoes Red Special pgWcRqh6,Womens Shoes Vaneli Grania Black Miniliz/Black ElasticAuthentic 3ggb3 cpm5hf Cheap Adidas Superstar Womens Black Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Authentic qvz4g wk7yya August Deals Superstar Womens,Womens Shoes Vaneli Drusilla Taupe E-PrintBuy fdnpa v6bipp August Deals ZX 700 Mens,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Comfortable 205603 Nike Kd VIi Men Blue Light Grey Shoes,Men's White Mountaineering Track JacketCheap 245535 Nike Lunarglide 3 Men Grey Yellow Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Buy 165800 Nike Shox R2 Men White Red Shoes,Women's Supergirl Track TopDiscount 189143 Nike Shox Rivalry Men Brown Brown Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Authentic 231463 Nikes Dunk High Men Shoes,Men's Response TeeDiscount 245373 Asics Gelspeedstar 6 Unisex Red Blue Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Sandals GUESS Betzy Silver,Discount g5anx qghe8b August Deals Nike Air Presto MensWomens Sandals Naturalizer Catrina Black Leather,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes New Balance WW1069 Brown,Discount riegh wuxcvf August Deals Nike Air Max 90 Womens BlackWomens Shoes Nike Air Max Thea Black/Anthracite/Wolf Grey/Dark Grey,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Boots PATRIZIA Bonamie Brown,Discount uinsc ig4mc8 August Deals Nike Air Max 90 Womens PurpleWomens Shoes PUMA Pulse XT Geo Italian Plum/Lipstick Red,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Rocket Dog Treasure Black South Beach,Online f3chx z97hvq Cheap Nike Air Max 90 Womens ShoesWomens Shoes Sam Edelman Ciara Brown/Black,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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