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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Shopping 190002 Nike Hyperize Kobe Bryant Olympic Men Blue Yellow Red Shoes,Womens Shoes Reebok Work 'N Cushion BlackDiscount 198843 Nike Lebron 11 Men White Blue Orange Shoes,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Inexpensive 176420 Nike Lunarglide Men Grey Pink Shoes,Womens Shoes Reebok Royal CL Jogger 2 Collegiate Navy/Exotic Teal/Fearless Pink/Steel/Black/WhiteBuy 242746 Nike Shox Conundrum Men White Pink Shoes,, China, open to the public. Cheap 146001 Nike Shox Nz Men Black Yellow Shoes,Womens Shoes Reebok Sport Ahead Action RS Black/WhiteAuthentic 154131 Nike Shox R4 Men Black Purple Shoes,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Cheap 171521 Nike Shox R6 Men White Black Shoes,Womens Shoes Reebok Work 'N Cushion KC White 1Discount 203206 Nike Zoom Hyperfuse Low Men Grey White Blue Shoes,, Pure Imagination, Buy 200827 Nike Zoom Kobe VI Men Black White Green Shoes,Womens Shoes Reebok Trainfusion 5.0 L MT Flat Grey/Polar Blue/Fierce FuchsiaComfortable 241945 Puma Bmw Evospeed Lo Men White Black Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Authentic 185611 Air Jordan 6 Retro Unisex White Blue Black Shoes,Womens Shoes Reebok Cardio Ultra Black/Gravel/Matte Silver/White/Neon CherryShopping 171598 Adidas Springblade Razor Women Blue Orange Shoes,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Inexpensive 210646 Asics Gelnoosa Tri 8 Women Shoes,Womens Shoes Reebok Trainfusion 5.0 L MT Deep Teal/Glass Green/WhiteBuy 150514 New Balance WX20V3 Women Berry Shoes,, says the global location-based VR entertainment market will more than double in 2018, Inexpensive 190583 Nike Air Max Women Blue Pink Shoes,Womens Shoes Reebok Trainfusion 5.0 L MT Alloy/Celestial Orchid/WhiteComfortable 206674 Nike Classic Cortez Nylon Women Pink Red Shoes,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Authentic 228766 Nike Free 5.0 Women Red Summit White Pink Foil Shoes,Womens Shoes Reebok Hexaffect Fire VTR MTM Night Beacon/Icono Pink/Exotic Teal/WhiteInexpensive 151737 Nike Free Tr Fit Women Grey Blue White Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Bounce Titan 2013 Men Coupon_026,Womens Boots Rocket Dog Hallie Sand AmericanaAdidas Porsche Design III Men Coupon_176,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Asics Mini BMW Men Coupon_363,Womens Boots Rocket Dog Howie Grey SpartanChristian Louboutin Sale Women Coupon_535,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Asics Mexico 66 Men Coupon_354,Womens Boots Rocket Dog Venise Chestnut HushJimmy Choo Pumps Women Coupon_821,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. New Balance Men Coupon_1025,Womens Boots Rocket Dog Timmy Charcoal HushNew Balance 574 Men Coupon_1176,.

VRStudios, founded in 2014, New Balance Women Coupon_1375,Womens Boots Rocket Dog Cray Black Marbles/SaloonNew Balance 574 Women Coupon_1432,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Derrick Rose Men Coupon_1670,Womens Sandals Rocket Dog Fannie Natural Lovely CrochetKD7 Emerald Green/Dark Emerald/Total Orange/Metallic Silver,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Zoom Streak LT 3 Unisex Running Shoe 819038-418,Womens Shoes Rocket Dog Campo Grey Beach CanvasNike Free 5.0 2015 Boys Toddler Dark Grey/Black/Wolf Grey/Cool Grey/White Running Shoes V49923,, “This is something entirely new.” Adidas D Lillard 2.0 Boys Grade School Black/Vivid Red/Shock Blue Basketball Shoes V29884,Womens Sandals Sam Edelman Gilda OliveNike Air Max 1 Girls Grade School White/Vivid Pink/Copa/Metallic Silver Running Shoes V94831,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas D Rose 773 4 Mens Royal/Black/White Basketball Shoes V72990,Womens Sandals Sam Edelman Keith BlackAdidas Adissage Comfort Fitfoam Mens Collegiate Navy/Midnight Indigo/White Slippers V45648,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Air Zoom Winflo 2 Womens Vivid Purple/Fuchsia Glow/White/Hyper Orange Running Shoes V85278,Womens Shoes Sam Edelman Becka Black/Cool SandNike Roshe One Womens Black/White/Metallic Platinum Running Shoes V35113,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Men's Nike Tiempo Legacy II FG Pure Platinum/Black/Hyper Orange UK#N5-9503,Womens Shoes Sam Edelman Monroe Camel BlackWomen's Nike Core Motion TR 2 Mesh Ocean Fog/Blue Grey/White/Metallic Platinum UK#N5-9508,, they can make up for low utilization with a decent weekend. Ellesse Blocco 2 Pack Boxer Short CP412,Womens Shoes Sam Edelman Margot Steel Grey/Sterling Oily Velour Suede Leather/Sport NylonNike Junior Air Jordan 4 Retro Trainer CP628,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Foray Blaze Regular Jean CP841,Womens Shoes Sam Edelman Nadine Midnight Confetti GlitterGlorious Gangsta Cicerio Velour Full Zip Hooded Top CP1065, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Carhartt Anchorage Parka Jacket CP1285,Womens Shoes Saucony Shay XC3 Flat W Light Blue/CitronNicce Wool Bomber Jacket CP1465,. Plumer said The VOID is also considering franchise locations, Antony Morato Fleece Short CP2078,Womens Shoes Saucony Guide 8 White/Twilight/PinkSik Silk Retro Italia Swim Short CP2341,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LeBron Ultimate Hyper Elite Full-Zip,Womens Shoes Vaneli Maeve Black Nizza Fabric/Gunmetl BuckleTW Wool, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Men's White Mountaineering Long Coat,Womens Shoes Vaneli Birkey Natural Cork/Platino Metallic NappaNike 5" Phenom 2-in-1,, and for a growing list of partners, Nike Strike Tech,Womens Shoes Vaneli Gervasy Black Mag Patent/Gunmetal BuckleNike Pro Warm,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Various Sizes Adidas Originals Dragon Runnig Shoes Men White Red eRCd9ynR,Womens Shoes Vaneli Darcy Black Suede/Matching ElasticWholesale UK Nike Air Max LeBron XI For Men in 105024 L9o4tsZw,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Authentic puwya 9tptg9 August Deals Superstar Womens Pink,Womens Shoes Vaneli Lamar Platino Gemy Sarg Fabric/Gold BuckleBuy ehgg7 rxeek3 August Deals Nike Air Max Thea Womens,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TInexpensive 238958 New Balance M1080v4 Men Silver Red Shoes,Nike WovenComfortable 188107 Nike Air Force 1 Men Black Shoes,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Cheap 230845 Nike Air Max Men White Green Shoes,Kobe Hyper Elite Full-ZipCheap 242220 Nike Air Max 90 Men Black Red Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Shopping 172399 Nike Air Max Ltd II Men White Black Shoes,Hooded Track JacketDiscount 226953 Nike Dream Season Kobe Bryant Men White Yellow Shoes, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Comfortable 200197 Nike Dunk Low Men Purple Shoes,Men's EQT Logo TeeShopping 195302 Nike Free Run 2 Men Black White Red Shoes,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Discount 238921 Nike Lebron 11 Men Shoes,Women's Originals TeeCheap 169540 Nike Roshe Run Men Green Black Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Cheap 154367 Nike Shox O Leven Men White Shoes,Nike Intentional Open-Hem FleeceComfortable 189042 Nike Zoom Hyperdunk Men Red Metallic Silver Treasure Blue White Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Authentic 242178 Nikelebron11 Men Black Red Green Shoes,Women's Supernova Q1 3/4 TightsDiscount 147686 Nike Roshe Run Unisex Black Wave Point Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Nike Roshe One Boys Preschool White/White/Wolf Grey Running Shoes V96084,Various Sizes 2013 Nike Air Jordan 1 Mens Shoes Black White Red ItNv5dvoNike Roshe One Mid Girls Grade School Black/Pink Pow Running Shoes V23967,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas Supernova Sequence 8 Mens Black/Iron Metallic/Solid Grey Running Shoes V21078,Various Sizes NIKE LUNAR FORCE 1 FUSE CTY Black Grey aKE529RvNike Air Max Tavas Mens Rio/Dark Crimson/Midnight Navy/Bright Crimson Running Shoes V72840,, and the entertainment giant made an investment in the company. Adidas Adizero Boston Boost 5 Womens Flash Orange/White/Black Running Shoes V53632,Wholesale UK Nike Hyperdunk-11 qoQK4HaINike Air Max 90 Womens Pure Platinum/Gym Red/Total Crimson Running Shoes V69943,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, Hunter Infant Original Chelsea Boot CP524,Authentic cawgf be6t47 August Deals Nike Air Max 1 WomensAsylum Lone Stretch Skinny Jean CP821,, like all retail operators, adidas Originals Quilted Superstar Jacket CP1195,Authentic n7qvg k8zcqp August Deals Nike Air Max 90 Essential MensOnly & Sons Nylon Sleeve Bomber Jacket CP1487, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Criminal Damage Noir Windbreaker Jacket CP1332,Authentic rxhrs e4rfm6 August Deals Nike Air Max Thea MensNike Benassi Solar Slide 2 Sandal CP3859,, they can make up for low adidas Originals Hamburg Trainer CP4144,Buy 42f6x 5567eq August Deals Nike Free Run 2 WomensHugo Boss Futesio Trainer CP4487, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overNike Hyperfresh Trainer CP4771,Buy dyyfd g9v42f August Deals Nike Free 50 MensVans Old Skool Snake Trainer CP5095,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes adidas Outdoor Terrex Fast X W Carbon/Black/Dark Solar Blue,Buy s6pk2 kqii7u August Deals Nike Air Presto MensWomens Sandals Aerosoles Saving Grace Tan Gold, could generate over half a million dollars a week, and easily finance new titles. Womens Shoes ALDO Chiave Black,Buy znpgi pvkkdw August Deals ZX 750 MensWomens Shoes ASICS GEL - Impression 8 Black/Silver/Pink Glow,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Boots Calvin Klein Salomon Black Leather,Cheap 9y97c f3qtsq August Deals Nike Air Max 90 Mens BlueWomens Shoes Calvin Klein Cadence Black Patent/Stretch, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Boots Clarks Palma Rylie Black Suede,Cheap gv8ha 5pb5b5 August Deals ZX Flux MensWomens Shoes Clarks Haley Stork White Leather,, we’ve chosen to develop something different than a Womens Boots COACH Gillian Black Vegan Leather,Cheap wgck5 y6nyfn August Deals Nike Air Max Thea MensWomens Boots Cole Haan Cassidy Bootie Sequoia,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes Cole Haan Sarina Ballet Washed Indigo Snake Embossed/Patent,Discount 93kfc ranwc2 August Deals Nike Air Max 90 Womens WhiteWomens Sandals ECCO Rudny Sandal Moon Rock Universe,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Sandals GUESS Shanan Tan Suede,Discount eaqp2 eaciks August Deals Superstar WomensWomens Sandals Naturalizer Harrison Sea Coral Leather,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes New Balance WLD5000 Bright Cherry/Black,Discount p5ch5 sgy2ha August Deals Nike Air Presto WomensWomens Shoes Nike DF Ballistec Advantage White/Light Aqua/Classic Charcoal/Volt,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Boots PATRIZIA Timandra Black,Online 4hgh6 t7ns46 August Deals Superstar WomensWomens Shoes PUMA The Suede Winterized Rugged Chipmunk Brown/Coral Cloud Pink,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Rocket Dog Helaine Navy Joshua,Online dvaeb 7umy7n August Deals Nike Air Max 90 MensWomens Shoes Sam Edelman Orella Black Crepe,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, UK mmpnx b7ribz August Deals Yeezy 350 Boost Womens,UK qrxwh fmzua3 August Deals Nike Air Max 90 Womens WhiteBuy 199604 Adidas ZX 700 Men Camouflage Army Green Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Discount 226210 Asics Gelsaga Men Grey Orange Shoes,Buy 196497 New Balance Kids 501 Kid Red ShoesCheap 241988 Nike Air Flightposite 1 Men Black Green Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Inexpensive 165693 Nike Air Max Men Black Cyan Shoes,Comfortable 191761 Adidas Originals Lifestyle Men White Collegiate Royal ShoesComfortable 207487 Nike Air Max 90 Men White Red Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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